SNOW UPDATE
AXEL KLING, CEO
Danish Partner Event
Copenhagen, 5th of March 2015
SNOW SOFTWARE AT A GLANCE
Snow Software helps organizations optimize software availability, compliance
and cost savings through delivery of on premise and cloud-based Software Asset
Management solutions
62%
YEAR-ON-YEAR GROWTH
4000+
CUSTOMERS
ANNUAL CUSTOMER
RETENTION RATE
241
EMPLOYEES
7 REGIONAL
3
DEVELOPMENT
CENTERS
14
REGIONAL
LOCATIONS
SUPPORT CENTERS
2014 SUMMARY
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106 Snowstars joined the team (235 YE)
Significant growth in new territories
SAP Expert Intelligent licensing joined in May
Heavy investment in quality assurrance
More than doubled the number of Blue ship customer
New offices in France, Australia and Belgium
2014 MARKET OBSERVATIONS
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Mature Markets are starting to separate SAM from ITSM
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Gartner recognizes SLOE (Quadruple growth before 2017)
New Market goes Enterprise first
Audits are increasing to drive the market
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Everyone gets audited and Everyone gets Audits
Management consulting are picking up
• Devices starts to become reality in corporate environment
• SAAS and IAAS is here
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THE SAM DRIVERS
Why is Gartner predicting the SLOE Tool market to increase 400% from 2014
to 2017?
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Audit and compliance pressure are increasing
Optimization and cost saving potential
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Microsoft has doubled its audit activities
over the last 5 year.
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20-30% is the expected initial ROI for
implementing a SAM process*
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68% chance of being audited by at least
one software publisher in 12 month In
2014
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Compliance: $10 in software per laptop or
server with regard to compliance**
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Licence optimisation: From $50 per
desktop to $300 per server**
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Other costs: 10% in IT support, costs in
training, research and productivity
improvement.**
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75% of customer claims that Audit reports
contained errors in either entitlement data
and/or consumption data
70% of organizations have a 30%
discrepancy in their actual vs. planned
software use*
*Gartner
**Forrester
4TH GENERATION SAM
4TH GENERATION SAM
SAME SOFTWARE, SAME DATA, SAME USER, DIFFERENT BEHAVIOUR
The business models for
software evolves
The border between
private and corporate is
blurred
Users solve business
software requirements on
their own
Challenge
4TH GENERATION SAM
YOU PAY FOR THE OUTCOME, NOT THE SOFTWARE
Challenge
4TH GENERATION SAM
FROM COMPLIANCE CHALLANGE TO OPTIMIZATION OPPORTUNITY
public
private
Challenge
4TH GENERATION SAM
FROM TECHNOLOGY CHALLENGE TO BUSINESS OPPORTUNITY
Challenge
PRODUCT VISION
EMBEDD IN
THE BUSINESS
TODAY
TOMORROW
CMDB Connectors
Role based system
import &export
API
Business Process
connectors
Live community
Collaboration
Software store
SERVICE &
LICENSE
INTELLIGENCE
SRS, License metric,
Enterprise Applications
Capacity, freemium
SAM for APPS,
Benchmarking
App reputation, BI
CONSUMPTION
TRACKING
Virtualization, datacenter
Snow Inventory
rd
3 party inventory
SAAS monitoring
Tablets , phones
Invoice API, Cloud API,
IAAS
4TH GENERATION SAM
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+
The Institution®
SNOW FOCUS 2015
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146 new Snow star
Roadmap to deliver on 4th generation SAM
100% growth in R&D to secure innovation delivered
Global growth - Open 4 new countries
Continue to develop Support delivery
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Enhanced process and tools
Establish regional 2:nd line
Launch proactive support initiatives
Develop services offering to secure high adoption and success