Rochester Cahan 212 803-7973 Stock Selection: Research and Results January 2016 January 8, 2016 The Sound of Failure: Parsing Conference Call Language for Red Flags Words or Deeds? If there’s one part of our industry that would be nice to do away with, it must surely be the strange ritual of the quarterly earnings call. In the decade and a half since Regulation FD came into force an inordinate number of hours have been spent listening to the leaders of companies read meticulously vetted statements over the phone. And yet the fear of missing out on that one elusive nugget of new information that might be buried deep in the Q&A session keeps everyone coming back for more. In our case, we’ve long believed that deeds speak louder than words. However, a growing body of academic research suggests there may yet be something to be gleaned from conference calls, beyond a jammed earnings season calendar and a splitting headache. Advances in the field of natural language processing mean that vast tranches of textual information can be systematically analyzed for common patterns by computer. The question is whether there’s any useful information in those patterns that might foretell future stock returns. We took a look using a new archive of conference call transcripts that spans over a million calls and contains a whopping 20 gigabytes of text. A nifty feature of the database is that different parts of the call are tagged, so we can study the language used in the management discussion section independently from that used by sell-side analysts in the Q&A session, for example. Watch out for Naughty Words We’re particularly interested in whether there’s any difference in the language used by stocks that end up failing compared to those that go on to win. Over our sample, which begins in 2010, words associated with future failure had an energy-exposed aftertaste, even after we explicitly omitted the energy and commodities stocks themselves. Words like “gas,” “projects,” “equipment” and “orders” all featured much more prominently in the calls of eventual losers than they did in winners’ calls. In contrast, future winners talked a lot about “innovation,” “data,” “consumers” and “premium brands.” Overall it’s a similar picture to what we’ve observed using actual financial data: the winners in the post-Crisis era have been capital-lite, innovation businesses that can tap the top of the income distribution and scale intellectual capital to produce big free cash flows. Losers have been big capital spenders caught short by the commodities bust and a noinvestment recovery. A Bunch of Empty Words? Word counts are a good starting point but they ignore context. A more nuanced approach is to use a so-called topic model to extract clusters of words that are common across conference calls. For example, the calls of future losers often feature what we might call a Turnaround Story whereas the calls of future winners most often feature a Margin Expansion Story. In Appendix 1 on page 9 we used some of these ideas to screen for potential failure candidates. We started with the worst decile of our failure model and then sorted the candidates by the linguistic features in their recent conference calls. We want to be extra-cautious when a stock has all the financial hallmarks of failure plus has been using language associated with past losers. Under Armour, Lululemon, Yahoo, LinkedIn, NXP Semiconductors, and Anadarko Petroleum feature, among others. On the flipside, Appendix 2 on pages 10 and 11 screens for potential winners based on our core stock selection model and textual analysis. Included are Bank of America, Omnicom, Western Digital, and Lincoln National. Sungsoo Yang (212) 803-7925 Nicole Price (212) 803-7935 Yi Liu (212) 803-7942 Yu Bai (212) 803-7919 Iwona Scanzillo (212) 803-7915 © 2016, Empirical Research Partners LLC, 565 Fifth Avenue, New York, NY 10017. All rights reserved. The information contained in this report has been obtained from sources believed to be reliable, and its accuracy and completeness is not guaranteed. No representation or warranty, express or implied, is made as to the fairness, accuracy, completeness or correctness of the information and opinions contained herein. The views and other information provided are subject to change without notice. This report is issued without regard to the specific investment objectives, financial situation or particular needs of any specific recipient and is not to be construed as a solicitation or an offer to buy or sell any securities or related financial instruments. Past performance is not necessarily a guide to future results. Stock Selection: Research and Results January 2016 Conclusions in Brief We analyzed the language used in conference calls… …Which have come to occupy an inordinate amount our industry’s time: Large-Capitalization Stocks Number of Transcripts Analyzed 2010 Through 2015 20,000 Large-Capitalization Stocks Transcripts Analyzed by Month 2010 Through 2015 4,000 18,000 3,500 16,000 3,000 14,000 2,500 12,000 10,000 2,000 8,000 1,500 6,000 1,000 4,000 500 2,000 0 0 Conference Presentation Sales & Revenue Call Sep Oct Nov Dec Premium Inflation Consumers Large-Capitalization Stocks (ex-Energy & Materials) Ratio of Word Use in Future Winners' Q&A Sessions to that in Failures' Q&A Sessions: Top Ten 2010 Through 2015 Phase Devices Enterprise 0.0 Power 0.0 Solutions 0.5 Services 0.5 Orders 1.0 Equipment 1.0 Backlog Aug Other Japan x 2.5 1.5 Projects Jul brands: 1.5 Gas Jun …While future winners touted innovation, data, and premium 2.0 Source: FactSet Research Systems, Empirical Research Partners Analysis. Source: FactSet Research Systems, Empirical Research Partners Analysis. Future losers often talk a big turnaround story (Topic 5)… Large-Capitalization Stocks (ex-Energy & Materials) Five Most Common Topics in Future Losers' Q&A Sessions 2010 Through 2014 Topic 3 Good Quarter Year Business Expect Margin Improvement Product Price Sales May Earnings Call 2.0 Topic 2 Know Right Now Want Little People Market Good Price Time Apr Regulatory Large-Capitalization Stocks (ex-Energy & Materials) Ratio of Word Use in Future Losers' Q&A Sessions to that in Winners' Q&A Sessions: Top Ten 2010 Through 2015 Topic 1 Rate Long-Term Expect Capital Cash Cost Next Year Impact Guess Mar Commercial Words associated with future failure had an energy-exposed aftertaste… x Feb Source: FactSet Research Systems, Empirical Research Partners Analysis. Source: FactSet Research Systems, Empirical Research Partners Analysis. 2.5 Jan Guidance Call Data Special Situation & M&A Innovation Analyst, Investor & Shareholder Meeting Brands Earnings Call Topic 4 Business Customer Growth Product Revenue Service Market Grow Margin Long-Term …And try to spin the story with positive language: % 2.4 Topic 5 Market Opportunity Long-Term Invest Continue Work Time Focus New Plan Source: FactSet Research Systems, Empirical Research Partners Analysis. Large-Capitalization Stocks (ex-Energy & Materials) Net Conference Call Sentiment¹ 2010 Through 2015 2.3 2.2 2.1 2.0 1.9 1.8 1.7 Failures Winners Q&A Session Failures Winners Management Discussion Source: FactSet Research Systems, Empirical Research Partners Analysis. ¹ Sentiment based on the Loughran-McDonald Dictionary, available at https://www3.nd.edu/~mcdonald/Word_Lists.html. 2 Stock Selection: Research and Results January 2016 The Sound of Failure: Parsing Conference Call Language for Red Flags Words or Deeds? As an industry we collectively spend an extraordinary amount of time listening to what the leaders of companies have to say for themselves. It seems any time one calls a portfolio manager these days the harried response is always the same: “I’d love to, but let’s wait until after earnings season.” Since the introduction of Regulation FD a decade and a half ago, the earnings call has become about as original as the Hollywood Summer blockbuster, sans the explosions and 3D glasses. First there’s the generic disclaimer about forward looking statements, then some pleasantries from the CEO followed by his or her carefully-scripted assessment of the company’s performance, and finally the Q&A session where a few analysts ask mostly layup questions lest they get benched for the next coveted corporate access roadshow. Given that, we’ve long emphasized managements’ deeds over their words. Talk is cheap, even if it is being meticulously vetted by an army of expensive lawyers. However, a growing body of academic research has suggested there may yet be something to be gleaned from conference calls. In part that’s because technological advances in the field of natural language processing have allowed a more systematic analysis of the language deployed in calls. For example, a recent paper showed that the aggregate sentiment of conference calls, based on their textual tone, can predict the market’s performance with high sentiment preceding negative returns.1 That study piqued our interest so we took a look at whether we could find any information in conference call transcripts that might help forecast individual stock returns, rather than the overall market. The raw ingredients for our study come from a new database of conference call transcripts provided by FactSet, a data vendor. The archive begins in 2010 and contains a whopping 20 gigabytes of transcripts spanning more than a million calls. A nifty feature of the database is that it’s in XML format, which allows parts of a call, like the Q&A session or management discussion for example, to the extracted and analyzed independently. Exhibit 1 shows the composition of the conference call archive for our large-capitalization universe. The ubiquitous quarterly earnings call is by far the most prevalent whereas standalone guidance calls are few and far between. That’s been pretty consistent over the years, with about 80% of all transcripts covering earnings calls (see Exhibit 2). Exhibit 1: Large-Capitalization Stocks Number of Transcripts Analyzed 2010 Through 2015 Exhibit 2: Large-Capitalization Stocks Breakdown of Transcripts Analyzed by Type 2010 Through 2015 100 20,000 % 90 18,000 80 16,000 70 14,000 60 12,000 50 10,000 40 8,000 30 6,000 20 4,000 10 2,000 0 0 Earnings Call Analyst, Investor & Shareholder Meeting Special Situation & M&A Conference Presentation Sales & Revenue Call 2010 Guidance Call Source: FactSet Research Systems, Empirical Research Partners Analysis. 2011 2012 Earnings Call 2013 2014 2015 Other Source: FactSet Research Systems, Empirical Research Partners Analysis. When we said portfolio managers are always in the midst of earnings season it was only half tongue in cheek; apart from the quiet period at quarter-ends there are plenty of calls to dial in to in every other month (see Exhibit 3). While the data don’t capture how many people listen in to each call, we can get a lower bound by tracking how many sell-side analysts ask questions. For example, the typical earnings call has eight analysts participating in the 1 Jiang, F., Lee, J., Martin, X., and Guofu Zhou, 2015. “Manager Sentiment and Stock Returns.” Working Paper. 3 Stock Selection: Research and Results January 2016 Q&A session whereas at a conference presentation, like those often hosted by sell-side investment banks, there’s less scope for a drawn out Q&A exchange (see Exhibit 4). Exhibit 3: Large-Capitalization Stocks Transcripts Analyzed by Month 2010 Through 2015 Exhibit 4: Large-Capitalization Stocks Average Number of Sell-Side Analysts Actively Participating in Call1 2010 Through 2015 4,000 Analysts 9 3,500 8 3,000 7 6 2,500 5 2,000 4 1,500 3 1,000 2 500 1 0 0 Jan Feb Mar Apr May Jun Jul Earnings Call Aug Sep Oct Nov Earnings Call Dec Guidance Call Special Situation & M&A Other Source: FactSet Research Systems, Empirical Research Partners Analysis. Analyst, Investor & Shareholder Meeting Sales & Revenue Call Conference Presentation Source: FactSet Research Systems, Empirical Research Partners Analysis. 1 Active participation is defined as asking a question during Q&A. Watch out for Naughty Words Is there a significant difference in the language used by firms that fail versus those that go on to win? To study this we took stocks that performed in the top and bottom 10% in a given year and then analyzed the words used in all their conference calls in the prior calendar year. Exhibit 5 shows the result for the management discussion section of the calls. Each dot represents a word and dots above the diagonal line represent words that were used more frequently in future losers’ conference calls than in the calls of future winners. We plotted the same chart for the Q&A session of the calls too (see Exhibit 6). In both cases it’s obvious that the collapse in commodity prices at the end of the sample period had a big influence on the results. Words associated with the energy sector, like “production,” “gas,” “wells” and “per” (as in dollars per barrel), were far more common in the transcripts of future failure stocks compared to winners. On the other hand, companies touting “data,” “products,” “share” (as in share buybacks), “growth” and shiny “new” things, ended up doing well. Exhibit 5: Large-Capitalization Stocks Words Used in Conference Call Management Discussion Sessions by Future Failures and Winners1 2010 Through 2015 Exhibit 6: Large-Capitalization Stocks Words Used in Conference Call Q&A Sessions by Future Failures and Winners1 2010 Through 2015 20,000 20,000 18,000 18,000 "Per" 16,000 "Production" "New" 14,000 12,000 "Revenue" 10,000 "Critical" "Share" "Gas" 8,000 6,000 "Products" 4,000 "Know" Future Failures' Word Count Future Failures' Word Count 16,000 14,000 "Costs" 12,000 "Growth" 10,000 "Production" "Wells" 8,000 6,000 "Gas" 4,000 "Products" 2,000 2,000 "Data" 0 0 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 Future Winners' Word Count 0 5,000 10,000 15,000 20,000 Future Winners' Word Count Source: FactSet Research Systems, Empirical Research Partners Analysis. Source: FactSet Research Systems, Empirical Research Partners Analysis. 1 Future failures and winners are stocks that delivered bottom- and top-decile performance in the following calendar year. Word counts are based on all conference call transcripts from the prior calendar year. 1 Future failures and winners are stocks that delivered bottom- and topdecile performance in the following calendar year. Word counts are based on all conference call transcripts from the prior calendar year. 4 Stock Selection: Research and Results January 2016 In fact, all ten of the most common words that appeared in future losers’ Q&A but not at all in winners’ Q&A were closely linked to energy (see Exhibit 7). Even for the words that did appear in the Q&A sessions of both future winners and losers, those most skewed towards failure were mainly energy related (see Exhibit 8). Exhibit 7: Large-Capitalization Stocks Top Ten Words Appearing in Future Losers' Q&A Sessions Not Used in Winners' Q&A Sessions 2010 Through 2015 Exhibit 8: Large-Capitalization Stocks Ratio of Word Use in Future Losers' Q&A Sessions to that in Winners' Q&A Sessions: Top Ten 2010 Through 2015 Word Count 8,000 5.0 x 4.5 7,000 4.0 6,000 3.5 5,000 3.0 4,000 2.5 2.0 3,000 1.5 2,000 1.0 1,000 0.5 0 Drilling Rig Coal Acreage Mine Tons Mexico Basin Eagle Ford Brazil 0.0 Wells Source: FactSet Research Systems, Empirical Research Partners Analysis. Oil Gas Production Project Equipment Field Operations Contract Capex¹ Source: FactSet Research Systems, Empirical Research Partners Analysis. 1 Also includes variations such as "capital spending," "capital expenditure," "capital allocation," etc. Given the decline in the oil price was an exogenous event it’s more instructive to strip energy and materials stocks out of the analysis. Exhibits 9 and 10 show the same charts with those sectors excluded. It’s noticeable that the word dots now cluster closer to the diagonal lines, indicating that there’s a greater degree of similarity between the calls of future failures and winners once we control for these outlier sectors. Exhibit 9: Large-Capitalization Stocks (ex-Energy & Materials) Words Used in Conference Call Management Discussion Sessions by Future Failures and Winners1 2010 Through 2015 Exhibit 10: Large-Capitalization Stocks (ex-Energy & Materials) Words Used in Conference Call Q&A Sessions by Future Failures and Winners1 2010 Through 2015 20,000 20,000 "Revenue" 18,000 18,000 16,000 14,000 "Sales" Future Failures' Word Count Future Failures' Word Count 16,000 "Customers" 12,000 10,000 "Share" 8,000 "Services" 6,000 4,000 14,000 12,000 "Customers" 10,000 8,000 6,000 4,000 "Guidance" "Services" "Software" 2,000 2,000 "Line" "Revenue" "Patients" "Patients" "Data" 0 0 0 5,000 10,000 15,000 20,000 Future Winners' Word Count 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 Future Winners' Word Count Source: FactSet Research Systems, Empirical Research Partners Analysis. Source: FactSet Research Systems, Empirical Research Partners Analysis. Future failures and winners are stocks that delivered bottom- and top-decile performance in the following calendar year. Word counts are based on all conference call transcripts from the prior calendar year. 1 Future failures and winners are stocks that delivered bottom- and topdecile performance in the following calendar year. Word counts are based on all conference call transcripts from the prior calendar year. 1 Digging deeper, the top ten words that appeared more frequently in losers’ Q&A sessions compared to winners’ calls leaned towards the energy-exposed industrial/capital goods complex, even after stripping out energy and materials explicitly (see Exhibit 11). On the other hand, the top ten words for winners had more of a consumer/technology/health care flavor (see Exhibit 12). 5 Stock Selection: Research and Results January 2016 Words like “phase” (as in the phase of an FDA drug trial), “brands,” “innovation,” “data” and “premium” speak to the success of the likes of the Five Horsemen (Facebook, Amazon, Google/Alphabet, Netflix, Salesforce) and the health care industry. Overall it’s a very similar picture to what we’ve observed using actual financial data: in the post-Crisis era the winners have been capital-lite, innovation businesses that can tap the top of the income distribution and scale intellectual capital to produce big free cash flows. Losers have been big capital spenders caught short by the commodities bust and a no-investment economic recovery. Exhibit 11: Large-Capitalization Stocks (ex-Energy & Materials) Ratio of Word Use in Future Losers' Q&A Sessions to that in Winners' Q&A Sessions: Top Ten 2010 Through 2015 x Exhibit 12: Large-Capitalization Stocks (ex-Energy & Materials) Ratio of Word Use in Future Winners' Q&A Sessions to that in Failures' Q&A Sessions: Top Ten 2010 Through 2015 2.5 2.5 x 2.0 2.0 1.5 1.5 1.0 1.0 0.5 0.5 0.0 0.0 Gas Projects Backlog Equipment Orders Services Solutions Power Enterprise Devices Source: FactSet Research Systems, Empirical Research Partners Analysis. Phase Brands Innovation Data Commercial Regulatory Japan Consumers Inflation Premium Source: FactSet Research Systems, Empirical Research Partners Analysis. A Bunch of Empty Words? This is all interesting, but words alone don’t really give us enough to work with. The English language is full of fiendish inconsistencies and the meaning of standalone words can be completely altered by context. Rather than going out and shorting all stocks that happen to mention “projects” or “backlogs,” or “orders” in their conference calls we need to capture more nuance. One technique we can use is the LDA model, which for the nerds out there stands for Latent Dirichlet Allocation. The idea is to extract common groups of words, or topics, from a collection of text documents. Sometimes these topics have an obvious real-world interpretation while at other times they’re gibberish. For example, Exhibit 13 shows the five most common topics in the Q&A section of future losers’ conference calls. Topic 5 is a good example: it appears to be related to a management team trying to “focus” on turning things around by “continuing” to “invest” in “long-term opportunities” and coming up with “new plans.” We might call this topic the Turnaround Story. Unfortunately, history says despite the best intentions more often than not such turnaround attempts fail. As a concrete example, take Avon’s 1Q 2014 earnings call. A nice feature of the LDA model is that it estimates the probability of a given call containing a given topic. In Avon’s case, the Q&A section of that particular call had a 44% probability of containing the Turnaround Story topic, more than double the average probability of about 20%.2 A quick read of the transcript reveals why. Here are some snippets: 2 • “The same is true as I look at some of the work that the teams are doing across the businesses as it relates to getting cost out. That takes time, but as I look at the plans and where we are, we're making good progress.” • “And that’s about the fields getting active representatives and looking at how we make the earnings opportunity great for them through new products.” • “And as we look at some of the areas where we’ve stumbled and we’ve had challenges, and I'll point to Mexico, what we’re seeing now is the team is back blocking and tackling and focusing on that.” • “As we look at the plans that we have in place relative to what the teams are working on to drive costs out and get the return on investment piece, I feel good about that.” We focus on the Q&A sessions because they are less scripted than the management discussion sections and yield richer variation in language. 6 Stock Selection: Research and Results January 2016 It’s the usual litany of promises: better execution, new products, focus, cost cutting. Unfortunately, it all came to naught: in the following year, 2015, the stock was down more than 50% versus the market. Exhibit 14 shows the five most common topics for the future winners. This time Topic 5 is quite different. Instead of future promises it seems more grounded in what has already been delivered; it’s all about a “good quarter” or “year” with “price” and “margin increases” that are “expected” to “continue” as the “business grows.” We might call this topic the Margin Expansion Story. It turns out this topic is by far the most common in the conference calls of future winners (see Exhibit 15). An analogous Margin Expansion Story also shows up in losers’ calls, see Topic 3 in Exhibit 13, but it’s far less prevalent than it is in the winners’ calls (see Exhibit 16). That suggests one way to screen for future failures and winners could be to scan their conference call transcripts for exposure to topics like the Turnaround Story or the Margin Expansion Story. We’ll put this idea into practice at the end of this report. Exhibit 13: Large-Capitalization Stocks (ex-Energy & Materials) Five Most Common Topics in Future Losers' Q&A Sessions 2010 Through 2014 To pic 1 Rate Long-Term Expect Capital Cash Cost Next Year Impact Guess To pic 2 Know Right Now Want Little People Market Good Price Time To pic 3 Good Quarter Year Business Expect Margin Improvement Product Price Sales To pic 4 Business Customer Grow th Product Revenue Service Market Grow Margin Long-Term Exhibit 14: Large-Capitalization Stocks (ex-Energy & Materials) Five Most Common Topics in Future Winners' Q&A Sessions 2010 Through 2014 To pic 1 Rate Long-Term Capital Good Cash Revenue Cost Right Balance Manage To pic 5 Market Opportunity Long-Term Invest Continue Work Time Focus New Plan To pic 2 Want Right People Now Work Start Different Talk Actual Number To pic 3 Market Business Product Customer Grow th Long-Term Continue Grow Focus Invest To pic 4 Next Long-Term Expect Program Take Time Obvious Market Follow Open To pic 5 Good Quarter Year Price Margin Increase Expect Continue Grow th Business Source: FactSet Research Systems, Empirical Research Partners Analysis. Source: FactSet Research Systems, Empirical Research Partners Analysis. Exhibit 15: Large-Capitalization Stocks (ex-Energy & Materials) Share of Conference Calls Where Each Topic is Most Important in Future Winners' Q&A Sessions 2010 Through 2014 Exhibit 16: Large-Capitalization Stocks (ex-Energy & Materials) Share of Conference Calls Where Each Topic is Most Important in Future Failures' Q&A Sessions 2010 Through 2014 % 50 % 50 45 45 40 40 35 35 30 30 25 25 20 20 15 15 10 10 5 5 0 0 Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Source: FactSet Research Systems, Empirical Research Partners Analysis. Topic 1 Topic 2 Topic 3 Topic 4 Topic 5 Source: FactSet Research Systems, Empirical Research Partners Analysis. The reason topics are so important is because they come closer to the way humans comprehend language. As an illustration, we looked at how often certain topical phrases appear in the calls of future winners and losers (see Exhibit 17). It should come as no surprise that mentions of capital spending were about 15% less likely to appear in winners’ calls than in those of losers. Similarly, references to share buybacks were 10% more common in the conferences calls of winners. However, margins, and specifically margin expansion, featured more prominently in the calls of future losers. That’s somewhat counterintuitive given the importance investors have placed on incremental margins in the post-Crisis era (see Exhibit 18). The problem of course is that simply counting the number of mentions completely ignores the context: “we hope to be able to grow our margins next year if market conditions improve” is very different from “we’ve delivered another quarter of solid margin expansion and expect that to continue next quarter.” Topic models like the LDA model do a better job of setting words in their actual context. 7 Stock Selection: Research and Results January 2016 Exhibit 17: Large-Capitalization Stocks (ex-Energy & Materials) Difference in Frequency of Mentions in the Conference Calls of Future Winners Versus Future Failures1 2010 Through 2015 % 15 Exhibit 18: Large-Capitalization Stocks Relative Returns to the Best and Worst Quintile of Incremental Free Cash Flow Margin Monthly Data Compounded to Annual Periods Five Years Ending Early-January 2016 % 5 4 10 3 2 5 1 0 0 (1) (5) (2) (10) (3) (4) (15) Capital Spending Share Buybacks Margins Memo: Margin Expansion² Source: FactSet Research Systems, Empirical Research Partners Analysis. Past Year Past Five Years Best Quintile Worst Quintile Source: Empirical Research Partners Analysis. Includes management discussion and Q&A session. ² Also includes variations such as "margin growth," "higher margins," "increased margins," etc. 1 Getting Sentimental There is one area where word counts can be helpful though: in assessing sentiment. Finance academics have recently created a sentiment dictionary that classifies words as positive, negative, or neutral, based on how they’re used in financial discussions rather than the English language at large.3 Exhibit 19 gives some examples of positive and negative words, sorted by frequency of occurrence in typical financial documents likes 10-Ks.4 Using that dictionary it’s possible to compute a simple net sentiment metric for a given piece of text: just count the number of positive words used minus the number of negative words and divide by the total word count. We ran both the management discussion and Q&A section of each transcript through the academics’ dictionary (see Exhibit 20). Two things stand out. First, the scripted management discussion is, on average, much more positive in tone than the analyst Q&A session. No surprise there. Second, future losers actually tend to have slightly more positive sentiment than future winners. On face value that seems a little counterintuitive, but it’s actually very consistent with what we’ve found in our long history of failure modeling: excessively high expectations, whether measured through valuation ratios or textual sentiment, tend be a red flag in the long-run. A few exceptional (or lucky) companies make their near-impossible numbers, but most don’t and flame out instead. It’s also consistent with the aforementioned academic paper, which found high aggregate sentiment at the market level foretold weaker future returns. Putting everything together, Appendix 1 on page 9 sorts the worst decile of our failure model based on information we can glean from the text of their conference calls in the past year. Stocks at the top of the list warrant extra caution: they have all the financial hallmarks of failure plus the sentiment in their conference calls has been very positive (perhaps excessively so) and they’ve used language that’s historically been associated with disappointment. On the flipside, Appendix 2 on pages 10 and 11 looks for potential winners by taking the best quintile of our core stock selection model and sorting it by the opposite linguistic features, i.e., mellow sentiment and language that’s been associated with future outperformance. 3 Loughran, T. and Bill McDonald, 2011. “When is a Liability Not a Liability? Textual Analysis, Dictionaries, and 10-Ks.” Journal of Finance, Vol. 66, pp. 35-65. 4 The complete dictionary is available at https://www3.nd.edu/~mcdonald/Word_Lists.html. 8 Stock Selection: Research and Results January 2016 Exhibit 19: The Loughran-McDonald Dictionary Examples of Positive and Negative Words Po sit ive Wo rds Effective Benefit Gain Greater Good Best Improvement Beneficial Advances Successful Negat ive Wo rds Losses Against Claims Termination Impairment Adverse Failure Default Disclosed Closing Exhibit 20: Large-Capitalization Stocks (ex-Energy & Materials) Net Conference Call Sentiment1 2010 Through 2015 % 2.4 2.3 2.2 2.1 2.0 1.9 1.8 1.7 Failures Winners Failures Q&A Session Source: Loughran, T. and Bill McDonald, 2011. “When is a Liability Not a Liability? Textual Analysis, Dictionaries, and 10-Ks.” Journal of Finance, Vol. 66, pp. 35-65. Winners Management Discussion Source: FactSet Research Systems, Empirical Research Partners Analysis. 1 Sentiment based on the Loughran-McDonald Dictionary, available at https://www3.nd.edu/~mcdonald/Word_Lists.html. Appendix 1: Large-Capitalization Stocks Worst Decile of the Failure Model Sorted by Average of Conference Call Metrics and Market Capitalization As of Early-January 2015 Symbol UA LULU YHOO LNKD NXPI APC TWTR CXO HBI ASH TMO MMC BSX CERN DLTR FNFV LEN MDVN SPLK GIL IDXX QGEN RLGY A NCLH KMX XEC ST N SLW VRTX BMRN WDAY WSH GRA CSGP TOL SYK VRX ILMN GMCR TYC SBAC HAR PHM SCTY D PXD WYNN FMC ASML COO Company UNDER ARMOUR INC LULULEMON ATHLETICA INC YAHOO INC LINKEDIN CORP NXP SEMICONDUCTORS NV ANADARKO PETROLEUM CORP TWITTER INC CONCHO RESOURCES INC HANESBRANDS INC ASHLAND INC THERMO FISHER SCIENTIFIC INC MARSH & MCLENNAN COS BOSTON SCIENTIFIC CORP CERNER CORP DOLLAR TREE INC FIDELITY FINL FNFV GROUP LENNAR CORP MEDIVATION INC SPLUNK INC GILDAN ACTIVEWEAR INC IDEXX LABS INC QIAGEN NV REALOGY HOLDINGS CORP AGILENT TECHNOLOGIES INC NORWEGIAN CRUISE LINE HLDGS CARMAX INC CIMAREX ENERGY CO SENSATA TECHNOLOGIES HLDG NV NETSUITE INC SILVER WHEATON CORP VERTEX PHARMACEUTICALS INC BIOMARIN PHARMACEUTICAL INC WORKDAY INC WILLIS GROUP HOLDINGS PLC GRACE (W R) & CO COSTAR GROUP INC TOLL BROTHERS INC STRYKER CORP VALEANT PHARMACEUTICALS INTL ILLUMINA INC KEURIG GREEN MOUNTAIN INC TYCO INTERNATIONAL PLC SBA COMMUNICATIONS CORP HARMAN INTERNATIONAL INDUSTRIES INC PULTEGROUP INC SOLARCITY CORP DOMINION RESOURCES INC PIONEER NATURAL RESOURCES CO WYNN RESORTS LTD FMC CORP ASML HOLDING NV COOPER COMPANIES INC Price $79.66 55.86 31.40 225.55 84.44 49.13 22.56 90.29 29.28 102.16 138.75 54.32 17.99 58.16 78.81 10.41 46.71 47.18 57.65 28.09 71.12 26.71 36.36 40.69 57.99 52.37 90.00 45.15 82.38 12.48 122.89 104.92 77.76 47.18 97.25 197.54 32.73 90.02 98.50 181.28 90.08 31.79 105.76 93.11 17.16 52.79 67.47 124.35 68.77 37.98 87.30 131.86 Quintiles (1=Best; 5=Worst) Conference Call Metrics Failure Q&A Language Average Sentiment¹ Used In Of The (5=Highest) Q&A² Two 5 5 5.0 5 5 5.0 4 5 4.5 4 5 4.5 5 4 4.5 4 5 4.5 4 5 4.5 5 4 4.5 5 4 4.5 5 4 4.5 5 3 4.0 4 4 4.0 4 4 4.0 5 3 4.0 4 4 4.0 5 3 4.0 3 5 4.0 3 5 4.0 3 5 4.0 4 4 4.0 4 4 4.0 5 3 4.0 4 4 4.0 4 3 3.5 3 4 3.5 4 3 3.5 3 4 3.5 3 4 3.5 3 4 3.5 5 2 3.5 1 5 3.0 1 5 3.0 3 3 3.0 3 3 3.0 5 1 3.0 3 3 3.0 4 2 3.0 3 2 2.5 2 3 2.5 2 3 2.5 1 4 2.5 4 1 2.5 2 3 2.5 3 2 2.5 2 3 2.5 2 3 2.5 2 2 2.0 2 2 2.0 1 3 2.0 1 2 1.5 1 1 1.0 1 1 1.0 Deciles (1=Best; 10=Worst) Select Failure Model Factors Capital NineArbitrage Gross Spending Month Risk Cash Flow -toPrice (1=Low est, Dow nside Yield Depreciation Trend 10=Highest) Risk 10 10 3 8 4 10 9 9 10 10 10 4 9 8 6 10 7 5 8 10 8 7 7 10 4 10 3 10 9 10 10 6 10 9 9 4 10 8 10 6 10 4 7 9 4 10 3 8 1 4 9 5 5 3 9 na na 5 1 2 9 2 4 7 1 9 7 9 6 7 10 4 7 8 8 na na 8 7 2 10 8 6 5 9 9 2 10 10 9 10 9 6 9 9 9 10 4 7 6 10 7 7 8 9 8 6 4 7 1 na na 8 7 8 9 8 6 3 6 6 5 4 8 6 10 9 9 6 2 4 7 7 9 10 7 9 9 5 2 10 1 7 7 4 5 10 9 10 9 10 1 4 9 9 10 10 9 9 7 10 3 6 6 9 na na 6 4 4 10 6 6 3 1 10 9 4 5 7 10 1 7 6 9 10 5 5 3 3 6 10 10 10 10 10 9 6 9 9 8 8 10 10 10 9 3 9 1 7 8 2 8 6 7 7 3 10 4 4 10 6 8 7 7 10 10 9 10 10 4 10 7 2 3 6 9 8 9 9 6 10 10 10 10 10 5 9 8 8 9 8 7 2 6 7 7 10 8 7 Core Model Rank 10 10 10 10 10 10 10 10 8 9 5 10 10 10 9 10 10 6 10 10 8 6 10 5 8 9 10 10 10 10 7 10 9 10 6 9 10 8 9 7 9 9 8 10 6 10 10 9 10 10 9 10 Failure Mo del Rank 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 10 YTD Return (1.2) % 6.5 (5.6) 0.2 0.2 1.1 (2.5) (2.8) (0.5) (0.5) (2.2) (2.0) (2.4) (3.3) 2.1 (7.3) (4.5) (2.4) (2.0) (1.2) (2.5) (3.4) (0.8) (2.7) (1.0) (3.0) 0.7 (2.0) (2.6) 0.5 (2.3) 0.2 (2.4) (2.9) (2.3) (4.4) (1.7) (3.1) (3.1) (5.6) 0.1 (0.3) 0.7 (1.2) (3.7) 3.5 (0.3) (0.8) (0.6) (2.9) (1.7) (1.7) Market Capitalization ($ Million) $17,192 7,786 29,653 29,574 29,216 24,965 15,407 11,661 11,488 6,845 55,375 28,371 24,200 19,897 18,505 10,111 9,813 7,724 7,477 6,826 6,486 6,219 5,335 13,516 13,306 10,346 8,510 7,684 6,548 5,053 30,196 16,919 15,008 8,502 6,939 6,418 5,723 33,848 33,795 26,539 13,801 13,439 13,342 6,628 5,991 5,152 40,167 18,575 6,985 5,075 37,795 6,366 Source: Empirical Research Partners Analysis, FactSet Research Systems. ¹ Sentiment based on net number of positive words used in conference call Q&A sessions in 2015. Word sentiment based on Loughran-McDonald Dictionary, available at https://www3.nd.edu/~mcdonald/Word_Lists.html. ² Failure language is based on Q&A exposure to Topic 5 (the Turnaround Story) from analysis of past failures. 9 Stock Selection: Research and Results January 2016 Appendix 2: Large-Capitalization Stocks Best Quintile of the Core Model Sorted by Average of Conference Call Metrics and Market Capitalization As of Early-January 2015 Symbol BAC OMC WDC LNC TSS GT MT UGI GS GM MPC GLW RCI EFX RF CAM CTAS VRSN WU JKHY TDC JPM C IBM AIG PSX DAL AAL EXC DFS FITB ETR XLNX KLAC XRX KSS GPN INGR NUAN OC ZION CPN JEC HLF URBN HD GILD AMGN BA DOW VLO DISH ABC STJ CTL TSO STX HOLX WAT ALK LEA XRAY UTHR FTI AR MAN STM HP G RIG NAVI PBI ESV FOSL Company BANK OF AMERICA CORP OMNICOM GROUP WESTERN DIGITAL CORP LINCOLN NATIONAL CORP TOTAL SYSTEM SERVICES INC GOODYEAR TIRE & RUBBER CO ARCELORMITTAL SA UGI CORP GOLDMAN SACHS GROUP INC GENERAL MOTORS CO MARATHON PETROLEUM CORP CORNING INC ROGERS COMMUNICATIONS -CL B EQUIFAX INC REGIONS FINANCIAL CORP CAMERON INTERNATIONAL CORP CINTAS CORP VERISIGN INC WESTERN UNION CO HENRY (JACK) & ASSOCIATES TERADATA CORP JPMORGAN CHASE & CO CITIGROUP INC INTERNATIONAL BUSINESS MACHINES CORP AMERICAN INTERNATIONAL GROUP PHILLIPS 66 DELTA AIR LINES INC AMERICAN AIRLINES GROUP INC EXELON CORP DISCOVER FINANCIAL SVCS INC FIFTH THIRD BANCORP ENTERGY CORP XILINX INC KLA-TENCOR CORP XEROX CORP KOHL'S CORP GLOBAL PAYMENTS INC INGREDION INC NUANCE COMMUNICATIONS INC OWENS CORNING ZIONS BANCORPORATION CALPINE CORP JACOBS ENGINEERING GROUP INC HERBALIFE LTD URBAN OUTFITTERS INC HOME DEPOT INC GILEAD SCIENCES INC AMGEN INC BOEING CO DOW CHEMICAL VALERO ENERGY CORP DISH NETWORK CORP AMERISOURCEBERGEN CORP ST JUDE MEDICAL INC CENTURYLINK INC TESORO CORP SEAGATE TECHNOLOGY PLC HOLOGIC INC WATERS CORP ALASKA AIR GROUP INC LEAR CORP DENTSPLY INTERNATIONAL INC UNITED THERAPEUTICS CORP FMC TECHNOLOGIES INC ANTERO RESOURCES CORP MANPOWERGROUP STMICROELECTRONICS NV HELMERICH & PAYNE GENPACT LTD TRANSOCEAN LTD NAVIENT CORP PITNEY BOWES INC ENSCO PLC FOSSIL GROUP INC Price $16.43 73.57 60.40 49.10 48.24 32.01 4.04 33.85 177.14 33.31 51.24 17.91 34.31 109.45 9.44 62.93 88.29 83.95 17.62 76.53 26.25 63.62 51.13 135.95 60.43 80.08 48.66 40.91 27.97 52.71 19.55 68.58 45.80 68.69 10.30 49.55 62.58 92.80 19.66 46.78 26.71 14.45 41.92 54.93 22.75 131.07 98.01 158.34 140.50 49.93 69.94 57.29 101.87 60.40 25.11 107.10 36.27 37.83 130.35 78.40 120.71 58.86 155.54 29.22 22.68 81.82 6.59 54.18 24.20 12.55 11.50 20.38 15.89 34.29 Conference Call Metrics Winner Q&A Language Average Sentiment¹ Used In Of The (5=Highest) Q&A² Two 1 2 1.5 2 1 1.5 2 1 1.5 1 2 1.5 1 2 1.5 2 1 1.5 1 2 1.5 1 2 1.5 1 3 2.0 2 2 2.0 3 1 2.0 3 1 2.0 1 3 2.0 3 1 2.0 2 2 2.0 2 2 2.0 3 1 2.0 2 2 2.0 3 1 2.0 1 3 2.0 2 2 2.0 1 4 2.5 1 4 2.5 2 3 2.5 1 4 2.5 2 3 2.5 2 3 2.5 1 4 2.5 1 4 2.5 2 3 2.5 4 1 2.5 1 4 2.5 1 4 2.5 2 3 2.5 3 2 2.5 4 1 2.5 4 1 2.5 3 2 2.5 2 3 2.5 4 1 2.5 1 4 2.5 2 3 2.5 2 3 2.5 2 3 2.5 4 1 2.5 5 1 3.0 2 4 3.0 1 5 3.0 2 4 3.0 4 2 3.0 4 2 3.0 1 5 3.0 5 1 3.0 2 4 3.0 3 3 3.0 3 3 3.0 4 2 3.0 5 1 3.0 5 1 3.0 3 3 3.0 5 1 3.0 5 1 3.0 1 5 3.0 4 2 3.0 3 3 3.0 5 1 3.0 2 4 3.0 2 4 3.0 2 4 3.0 1 5 3.0 1 5 3.0 4 2 3.0 1 5 3.0 4 2 3.0 Quintiles (1=Best; 5=Worst) Super Factors Earnings Quality Capital and Valuation Deployment Trend 1 4 na 2 2 1 1 1 3 1 1 na 3 2 1 1 1 2 1 1 2 2 2 2 1 2 na 1 3 3 1 1 1 1 1 4 2 3 2 4 5 1 1 1 na 3 1 1 4 1 1 3 1 1 1 1 2 3 2 1 1 1 2 1 3 na 1 2 na 1 2 3 1 1 na 2 4 1 2 1 2 2 2 1 1 2 3 1 1 na 1 2 na 1 2 5 4 1 4 3 1 1 1 1 2 1 1 5 2 3 1 2 2 3 3 3 1 2 3 1 1 2 na 1 1 2 1 1 4 1 1 2 1 1 1 4 1 2 1 1 1 2 1 1 2 2 1 2 2 1 1 1 1 3 1 1 1 1 3 3 1 1 1 2 2 1 2 2 1 1 2 4 2 1 3 1 1 3 2 1 1 1 1 4 1 2 2 1 1 2 2 1 1 5 2 1 1 3 1 1 4 1 3 1 2 3 1 1 1 3 1 1 na 1 2 2 1 2 2 1 1 2 Market Reaction 2 3 5 4 1 1 5 3 4 2 1 4 2 1 2 1 1 1 4 2 5 2 3 4 2 1 1 2 3 3 1 4 1 1 4 5 1 1 1 1 2 5 3 2 5 1 2 3 2 1 1 4 4 4 5 1 5 1 2 1 1 1 3 5 5 2 5 5 3 4 5 4 5 5 Co re M o del Rank 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 YTD Return (2.4) % (2.8) 0.6 (2.3) (3.1) (2.0) (4.3) 0.3 (1.7) (2.1) (1.2) (2.0) (0.4) (1.7) (1.7) (0.4) (3.0) (3.9) (1.6) (2.0) (0.6) (3.0) (1.2) (1.2) (2.5) (2.1) (4.0) (3.4) 0.7 (1.7) (2.7) 0.3 (2.5) (1.0) (3.1) 4.0 (3.0) (3.2) (1.2) (0.5) (2.2) (0.1) (0.1) 2.4 (0.9) (3.1) (2.5) (2.8) (3.0) (1.1) 0.2 (1.8) (2.2) (0.2) 1.6 (1.1) (2.2) (3.1) (2.6) (1.7) (3.3) (0.7) 0.7 4.0 (2.9) (1.1) 1.2 (3.1) 1.4 0.4 (1.3) 3.2 (6.2) Market Capitalization ($ Billion) $171.3 17.8 14.0 12.2 8.9 8.6 6.7 5.8 79.0 53.3 27.4 21.2 17.7 13.0 12.3 12.0 9.5 9.4 8.9 6.1 3.5 234.2 152.3 131.9 75.3 42.7 38.3 26.2 25.7 22.6 15.6 12.2 11.8 10.7 10.4 9.5 8.1 6.6 6.1 5.5 5.5 5.2 5.2 5.1 2.8 166.2 142.0 119.5 94.3 57.8 33.8 26.5 21.1 17.1 13.9 12.9 10.8 10.7 10.6 9.9 9.1 8.2 7.1 6.7 6.3 6.0 6.0 5.8 5.2 4.6 4.2 4.0 3.7 1.7 Source: Empirical Research Partners Analysis, FactSet Research Systems. ¹ Sentiment based on net number of positive words used in conference call Q&A sessions in 2015. Word sentiment based on Loughran-McDonald Dictionary, available at https://www3.nd.edu/~mcdonald/Word_Lists.html. ² Winner language is based on Q&A exposure to Topic 5 (the Margin Expansion Story) from analysis of past winners. 10 Stock Selection: Research and Results January 2016 Appendix 2 (Cont.): Large-Capitalization Stocks Best Quintile of the Core Model Sorted by Average of Conference Call Metrics and Market Capitalization As of Early-January 2015 Symbol INTC MO MCD PNC CCL LYB ANTM AMAT STI HPQ UAL TSN FE LRCX CA CTXS CCE KEY JNPR TW VOYA RE FLR FSLR FLEX MUR NRG ORCL CSCO ABBV MS MCK COF ATVI LUV CNQ NOV BBY IPG DRI SNI FTR LM CHK MSFT TGT EBAY NV DA FL Q DOX AES CDNS CNP Company INTEL CORP ALTRIA GROUP INC MCDONALD'S CORP PNC FINANCIAL SERVICES GROUP INC CARNIV AL CORP/PLC (USA) LYONDELLBASELL INDUSTRIES NV ANTHEM INC APPLIED MATERIALS INC SUNTRUST BANKS INC HP INC UNITED CONTINENTAL HLDGS INC TYSON FOODS INC -CL A FIRSTENERGY CORP LAM RESEARCH CORP CA INC CITRIX SYSTEMS INC COCA-COLA ENTERPRISES INC KEYCORP JUNIPER NETWORKS INC TOWERS WATSON & CO VOYA FINANCIAL INC EV EREST REINSURANCE GROUP LTD FLUOR CORP FIRST SOLAR INC FLEXTRONICS INTERNATIONAL MURPHY OIL CORP NRG ENERGY INC ORACLE CORP CISCO SYSTEMS INC ABBV IE INC MORGAN STANLEY MCKESSON CORP CAPITAL ONE FINANCIAL CORP ACTIVISION BLIZZARD INC SOUTHWEST AIRLINES CANADIAN NATURAL RESOURCES NATIONAL OILWELL VARCO INC BEST BUY CO INC INTERPUBLIC GROUP OF COS DARDEN RESTAURANTS INC SCRIPPS NETWORKS INTERACTIV E FRONTIER COMMUNICATIONS CORP LEGG MASON INC CHESAPEAKE ENERGY CORP MICROSOFT CORP TARGET CORP EBAY INC NV IDIA CORP FOOT LOCKER INC QUINTILES TRANSNATIONAL HLDG AMDOCS AES CORP CADENCE DESIGN SYSTEMS INC CENTERPOINT ENERGY INC Price $33.99 57.39 117.58 93.16 54.20 87.18 139.21 18.47 41.58 11.60 55.61 52.96 31.50 77.73 28.16 74.17 48.65 12.96 27.41 123.00 36.52 181.08 47.71 66.72 11.11 22.95 11.53 35.75 26.41 57.61 31.48 194.67 70.74 37.62 41.96 21.57 34.61 30.65 22.82 62.75 53.84 4.65 39.73 4.95 54.80 73.55 26.43 32.37 65.31 67.04 54.23 9.43 20.53 18.27 Quintiles (1=Best; 5=Worst) Conference Call Metrics Super Factors Winner Earnings Q&A Language Quality Average Sentiment¹ Used In Capital and Of The (5=Highest) Q&A² Valuation Deployment Trend Two 4 3 1 1 1 3.5 5 2 4 3 1 3.5 2 5 4 2 1 3.5 4 3 1 2 na 3.5 5 2 4 2 1 3.5 3 4 1 2 2 3.5 5 2 1 2 2 3.5 5 2 3 1 2 3.5 5 2 1 1 na 3.5 3 4 1 1 5 3.5 4 3 1 2 4 3.5 5 2 2 2 1 3.5 2 5 1 4 3 3.5 4 3 2 1 1 3.5 3 4 2 1 4 3.5 2 5 2 3 1 3.5 5 2 2 2 1 3.5 5 2 1 1 na 3.5 3 4 4 1 1 3.5 3 4 4 3 1 3.5 2 5 1 1 na 3.5 3 4 1 1 na 3.5 4 3 1 1 2 3.5 5 2 3 1 4 3.5 4 3 2 1 3 3.5 2 5 1 1 2 3.5 2 5 1 1 3 3.5 3 5 2 1 4 4.0 3 5 3 1 1 4.0 3 5 2 2 4 4.0 4 4 1 2 na 4.0 3 5 1 1 1 4.0 4 4 1 1 na 4.0 5 3 4 2 2 4.0 4 4 3 1 1 4.0 4 4 1 1 2 4.0 4 4 1 1 3 4.0 5 3 1 1 3 4.0 4 4 3 1 1 4.0 4 4 2 3 1 4.0 4 4 1 1 3 4.0 4 4 1 1 2 4.0 5 3 1 1 na 4.0 5 3 1 1 4 4.0 3 1 2 4 5 4.5 5 4 1 1 1 4.5 4 5 1 2 5 4.5 4 5 4 1 2 4.5 5 4 3 2 1 4.5 5 4 3 1 1 4.5 4 5 2 1 2 4.5 4 5 1 1 1 4.5 5 4 2 2 1 4.5 5 5 1 2 2 5.0 Market Reaction 2 1 1 2 1 2 4 4 2 5 2 1 3 1 4 1 3 3 1 1 4 2 3 1 3 5 5 4 3 2 5 4 4 1 1 5 5 5 2 1 4 5 5 5 1 2 2 1 1 1 3 5 1 4 Co re M o del Rank 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 YTD Return (1.3) % (1.4) (0.5) (2.3) (0.5) 0.3 (0.2) (1.1) (2.9) (2.0) (2.9) (0.7) (0.7) (2.1) (1.4) (2.0) (1.2) (1.7) (0.7) (4.3) (1.1) (1.1) 1.0 1.1 (0.9) 2.2 (2.0) (1.7) (2.0) (2.8) (1.0) (1.3) (2.0) (2.8) (2.6) (1.2) 3.3 0.7 (2.0) (1.4) (2.5) (0.4) 1.3 10.0 (1.2) 1.3 (3.8) (1.8) 0.3 (2.4) (0.6) (1.5) (1.3) (0.5) Market Capitalization ($ Billion) $160.8 112.5 108.0 47.5 41.8 39.5 36.3 21.4 21.4 20.9 20.8 19.5 13.3 12.3 12.2 11.7 11.0 10.8 10.6 8.5 7.9 7.8 6.8 6.7 6.2 3.9 3.7 150.4 134.2 94.2 61.0 44.8 37.8 27.5 27.3 23.6 13.0 10.6 9.3 8.0 6.9 5.4 4.3 3.3 437.7 45.5 31.8 17.4 9.0 8.3 8.2 6.4 6.1 7.9 Source: Empirical Research Partners Analysis, FactSet Research Systems. ¹ Sentiment based on net number of positive words used in conference call Q&A sessions in 2015. Word sentiment based on Loughran-McDonald Dictionary, available at https://www3.nd.edu/~mcdonald/Word_Lists.html. ² Winner language is based on Q&A exposure to Topic 5 (the Margin Expansion Story) from analysis of past winners. 11
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