Buongiorno SpA Buongiorno SpA Half-Year Report as of June 30, 2008 Page 1 Half-Year Report as of June 30, 2008 Global Reports LLC Buongiorno SpA General Contents COMPANY BOARDS ................................................................................................................................................................3 ECONOMIC AND FINANCIAL HIGHLIGHTS OF THE BUONGIORNO GROUP .....................................................................4 STOCK PERFORMANCE AND CAPITALIZATION ..................................................................................................................5 1. DIRECTORS' REPORT ON OPERATIONS ....................................................................................................................6 1.1 The Group at June 30, 2008 and Related Developments .......................................................................................................................... 6 1.2 Buongiorno’s Business............................................................................................................................................................................................... 8 1.3 Market Trend and Group Performance in the First Half of 2007 ........................................................................................................... 9 1.4 Report on Operations of the Buongiorno Group .......................................................................................................................................... 10 1.4.1 Profit and Loss Account Items for the First Half of 2008 ......................................................................................................................... 10 1.4.2 Profit and Loss Figures for the Second Quarter of 2008 .......................................................................................................................... 16 1.4.3 Investment Operations ................................................................................................................................................................................................... 18 1.4.4 Financial Operations......................................................................................................................................................................................................... 19 1.5 Financial Risk Management.................................................................................................................................................................................. 22 1.6 Transactions With Associates ............................................................................................................................................................................ 23 1.7 Foreseeable Evolution.............................................................................................................................................................................................. 24 1.8 Human Resources..................................................................................................................................................................................................... 24 1.9 Technological Innovation ........................................................................................................................................................................................ 25 1.10 Main Corporate Events in the Half-Year.......................................................................................................................................................... 26 1.11 Atypical and Unusual Transactions ................................................................................................................................................................... 27 1.12 Events Subsequent to June 30, 2008 ............................................................................................................................................................. 27 1.13 Main Shareholders ................................................................................................................................................................................................... 28 1.14 Report on the Stock Option Plan ........................................................................................................................................................................ 29 1.15 Treasury Stock ........................................................................................................................................................................................................... 30 2. ACCOUNTING STATEMENTS...................................................................................................................................................................................... 31 2.1 Consolidated Balance Sheet of the Buongiorno Group as of June 30, 2008 .................................................................................. 31 2.2 Consolidated Profit and Loss Account of the Buongiorno Group as of June 30, 2008 (First Half 2008) .......................... 32 2.3 Consolidated Profit and Loss Account of the Buongiorno Group as of June 30, 2008 (Second Quarter 2008) .................. 32 2.4 Statement of Changes in Equity of the Buongiorno Group as of June 30, 2008........................................................................... 34 2.5 Consolidated Cash Flow Statement of the Buongiorno Group – First Half 2008.......................................................................... 35 3. 3.1 4. NOTES TO THE CONSOLIDATED HALF-YEAR FINANCIAL STATEMENTS................................................................................................ 36 NOTES TO THE MAIN ITEMS................................................................................................................................................................................ 37 COMPANY DATA AND INFORMATION FOR SHAREHOLDERS .................................................................................................................... 51 Half-Year Report as of June 30, 2008 Global Reports LLC Page 2 Buongiorno SpA Company Boards Board of Directors Mauro Del Rio Sant'Ilario d'Enza (Reggio Emilia) - Italy, 02/20/1964 Andrea Casalini Parma – Italy, 05/02/1962 Holger Van Den Heuvel Stuttgart – Germany, 11/15/1953 Riccardo Lia La Spezia – Italy, 02/03/1965 Nevid Nikravan Istanbul — Turkey, 04/30/1968 Wayne Pitout Ladysmith - South Africa, 07/22/1961 Giorgio Ricchebuono Savona – Italy, 06/10/1946 Anna Gatti Pavia – Italy, 01/30/1972 Giovanni Massera Parma – Italy, 04/22/1961 Anna Puccio Udine – Italy, 03/10/1964 Felipe Fernandez Atela Mexico City - Mexico, 03/01/1956 Chairman Chief Executive Officer Director Director Director Director Director Independent Director Independent Director Independent Director Independent Director The current Board of Directors was appointed by the Shareholders’ Meeting held on May 2, 2007, except for Directors Wayne Pitout and Giorgio Ricchebuono, who were appointed by the Shareholders’ Meeting held on May 5, 2008. According to the one-tier system of governance adopted by Buongiorno SpA (hereinafter “Buongiorno”, “B!” or “the Company”), control of operations is performed by a Supervisory Committee within the Board of Directors comprised solely of independent members of the Board: Giovanni Massera (Chairman), Anna Puccio and Felipe Fernandez Atela. Independent Auditors PricewaterhouseCoopers SpA Executive in Charge of the Company's financial reporting Carlo Frigato Pursuant to Art. 154-bis, paragraph 2 of Legislative Decree 58 dated February 24, 1998, the Executive in charge of the Company’s financial reports was appointed by the Board of Directors during the meeting held on October 22, 2007. Half-Year Report as of June 30, 2008 Global Reports LLC Page 3 Buongiorno SpA Economic and Financial Highlights of the Buongiorno Group The following table contains the consolidated economic and financial[1], balance sheet and operating highlights of Buongiorno and its direct and indirect subsidiaries (hereinafter the “Buongiorno Group” or the “Group”). In the interest of permitting an accurate interpretation of these economic and financial highlights, it should be noted that on December 28, 2007 Buongiorno SpA closed the acquisition of iTouch Ventures Limited and its direct and indirect subsidiaries (hereinafter “iTouch”), which significantly modified the Group’s size. In accordance with applicable accounting standards, the effects of the acquisition of iTouch have been recognized from December 31, 2007. Consequently, the figures as of June 30, 2007 presented in this Report for comparative purposes do not include the effects of this significant acquisition. The comparative figures presented in this document refer to the Half-Year Report as of June 30, 2007 approved by the Board of Directors on September 10, 2007, the 2007 Financial Statements approved by the Shareholders’ Meeting on May 5, 2008, and the Quarterly Report as of June 30, 2007 approved by the Board of Directors on August 3, 2007. It should be noted that the balance sheet figures from the 2007 Financial Statements include the effects of the acquisition of iTouch, whereas the economic figures refer to the Group’s activities prior to the acquisition. (in thousands of Euro) H1 2008 Economic and Financial Highlights Sales of Services Value of Production Added Value (Val. of prod. - Mat., cons. and services) Industrial Added Value (IAV) Normalized Gross Operating Margin Normalized Operating Profit (Loss) Financial Operations Net non-recurrent earnings / (charges) Profit (Loss) before Taxes Profit (Loss) before Minority Interests Balance Sheet highlights Net invested capital Net current assets Capital and reserves Net financial position Earning ratios Added value/Revenues Gross Operating Margin/Revenues Gross Operating Margin/Net invested capital Financial Charges/Gross Operating Margin Operating Result/Revenues (ROS) Operating Result/Net invested capital (ROI) Profit (Loss) before Minority Interests/Capital and reserve Cost of staff Staff (average of the period) Annual Revenues/Average staff H1 2007 Var. % 158.180 159.209 43.366 57.138 16.278 10.608 (4.380) (1.878) 4.350 2.392 85.777 86.823 26.494 34.005 8.753 6.094 (1.044) 0 5.051 4.968 84% 83% 64% 68% 86% 74% 320% 218.600 (9.112) 145.574 73.026 88.318 (513) 104.995 16.677 148% 1.676% 39% 338% 27,4% 10,3% 7,4% (26,9%) 6,7% 4,9% 1,6% 30,9% 10,2% 9,9% (11,9%) 7,1% 6,9% 4,7% (11%) 1% (25%) 126% (6%) (30%) (65%) 1.090 290 691 248 58% 17% (14%) (52%) [1] The value of “Financing activities” is the sum of net finance income/expense and adjustments to financial assets. The “finance expense” indicated in the ratio “Finance Income/Gross Operating Margin” includes expense/income relating to currency overlay. Half-Year Report as of June 30, 2008 Global Reports LLC Page 4 Buongiorno SpA Stock Performance and Capitalization Sector Market Segment Ticker Symbol Reuters Code Bloomberg Code Isin code Specialist No. of shares at June 30, 2008 Par Value Price at June 30, 2008 Capitalization at June 30, 2008 Average Daily Volume Media STAR BNG BNI.MI BNG IM IT0001488607 Intermonte SIM SpA 106,353,675 Euro 0.26 each Euro 1.4 Euro 148.9 mn 451,777 Buongiorno SpA is listed in the MTAX market, in the STAR segment of Borsa Italiana SpA BNG is a part of the All STARS index. During the first half of the year, Intermonte SIM SpA served as Specialist for Buongiorno. In terms of coverage, the company’s stock was regularly analyzed by brokers including Banca IMI, Banca Akros, Banca Aletti, Dresdner Kleinwort and Goldman Sachs. As of June 30, 2008 the shareholders of Buongiorno SpA, in addition to Mauro Del Rio and Hoger Van Den Huevel, include the investors Mitsui & Co Ltd (Japan), Goldman Sachs And Co., and Oak Investment Partners. The free-float percentage of the Company’s stock is 57.3%. During the first six months of 2008, the value of BNG stock fell from Euro 2.05 as of January 2, 2008 to Euro 1.4 as of June 30, 2008. The average share price for the half-year was Euro 1.8, with a peak of Euro 2.1 recorded on February 14, 2008. An average of 452 thousand shares was traded each day, down from 720 thousand in the first half of 2007. Half-Year Report as of June 30, 2008 Global Reports LLC Page 5 Buongiorno SpA 1. Directors' Report on Operations The Half-Year Report of the Buongiorno Group as of June 30, 2008 (hereinafter the “Half-Year Report”) was prepared in accordance with article 154-ter of Legislative Decree no. 58/1998 and drafted in compliance with applicable international accounting standards recognized in the European Community pursuant to (EC) Regulation no.1606/2002 of the European Parliament and Council dated July 19, 2002, and, in particular, IAS 34 – Interim Financial Reporting, as well as the provisions issued in implementation of article 9 of Legislative Decree no. 38/2005. Consequently, this Half-Year Report refers to the consolidated situation of Buongiorno SpA and its direct and indirect subsidiaries as of June 30, 2008, for the second quarter and first half of 2008, and includes the condensed half-yearly financial statements, the interim report on operations, and the certification required by article 154-bis, paragraph 5. 1.1 The Group at June 30, 2008 and Related Developments On January 1, 2008 the consolidation area of the Buongiorno Group changed significantly with respect to the situation as of June 30, 2007, primarily due to the acquisition of iTouch. The following table shows a summary of the Buongiorno Group’s structure as of June 30, 2008. A list of the Group’s equity investments is provided in Annex D. Half-Year Report as of June 30, 2008 Global Reports LLC Page 6 Buongiorno SpA The following mergers and acquisitions were completed in the period ended June 30, 2008: i. On January 8, 2008: a) the subsidiary iTouch Spain Holdings SL (Spain) acquired from minority shareholders 25% of the shares in iTouch Movilisto France SAS, gaining 100% control; b) the subsidiary iTouch Spain Holdings SL (Spain) acquired from minority shareholders 30% of the shares in Grupo iTouch Movilisto R srl (Romania), gaining 100% control; c) the subsidiary iTouch Spain Holdings SL (Spain) acquired from minority shareholders 25% of the shares in Grupo iTouch Movilisto Maroc Srl, gaining 100% control. ii. On January 31, 2008, the subsidiary iTouch South Africa Limited acquired the B2C business line of Africell Limited (South Africa), including the Teljoy brand. As per the agreement, in addition to the cash payment, the Group transferred 12.5% of the capital in iTouch South Africa Limited. iii. On February 5, 2008, subsidiary iTouch Spain Holding s.l. acquired 100% of the company Producciones y Promociones Especiales de TV, s.l. and, through this, 100% control of Llama Televisión, S.L. in Spain and Xama TV in Portugal. The Buongiorno Group already owned a minority interest in Llama Televisión S.L. and Xama TV Televisao Interactiva LdA (Portugal) through Call TV Holding Limited. These companies specialize in the creation, production and management of interactive formats, and manage directly programs broadcast by Antenna 3 in Spain and TVI in Portugal, respectively. iv. On February 25, 2008, the subsidiary iTouch Spain Holdings SL (Spain) acquired from minority shareholders 15% of the shares in Grupo iTouch Movilisto México SA de CV, gaining 100% control. v. On March 3, 2008, the subsidiary iTouch Spain Holdings SL (Spain) acquired from minority shareholders 13% of the shares in Mobile Fun Sistemas de Informatica Ltda, gaining 100% control. vi. Lastly, on May 13, 2008, the subsidiary Buongiorno Mylert (Spain) acquired 20% of Buongiorno My Alert Servicios de Celulares Ltda (Brazil) for a total investment of approximately USD 1,200 thousand. Half-Year Report as of June 30, 2008 Global Reports LLC Page 7 Buongiorno SpA 1.2 Buongiorno’s Business Buongiorno is an Italian independent multinational, a leader in the digital mobile entertainment market on an international level. Buongiorno works with the major telephone and Internet service providers and media companies in 53 countries, designing and distributing a broad range of mobile digital content and interactive applications: music, games, video, wallpapers, ringtones, user-generated services, chat, TV voting, quizzes, and advertising. Buongiorno is present in all the major European countries, the United States, Australia, and several countries in Central and South America, the Middle East, and Africa. Through a joint-venture with Mitsui, it also operates in Russia, India, and Eastern Asia. In 2007, Buongiorno/iTouch served more than 100 million customers directly and indirectly. The size of its business, the extensiveness of its content and services portfolio and the geographical coverage provided by its team of more than 1000 professionals have made Buongiorno the leader in digital mobile entertainment. Buongiorno operates with two business lines: value-added services for mobile and fixed-line telephone users (Consumer Services – VAS) and relationship marketing services for businesses (Marketing Services). Valued added consumer services are sold directly under the Blinko brand and the Movilisto brand (direct or B2C business line) and under the “white label” in partnership with the main telephone service providers (carrier solutions business line or B2O), or with media groups (interactive TV or B2B business line). The following chart provides an overview of the role played by Buongiorno on the market of mobile value added services. Buongiorno’s other business area is Marketing Services, responsible for multi-channel marketing projects aimed at optimizing customer acquisition, retention, and value. In detail, the Group offers digital advertising campaigns and digital relationship marketing projects based on new technologies, both the Internet and mobile phones, supporting its customers in all phases of the project: conception and design through consultancy and creativity; execution and delivery through the proprietary multi-channel technology platform, strong technical skills and a dedicated experienced team; and tracking and monitoring through sophisticated reporting tools. Half-Year Report as of June 30, 2008 Global Reports LLC Page 8 Buongiorno SpA 1.3 Market Trend and Group Performance in the First Half of 2007 The global digital mobile entertainment market has developed rapidly in this decade. The market’s total value is estimated to reach Euro 22 billion in 2008. Researchers and analysts concur in projecting further growth over the coming years, albeit at a slower rate than in previous years and with significant differences in growth rates between various countries and segments. The market is going through a transition stage from demand mainly concentrated in mobile customization services and content, such as ringtones and wallpaper (mobile content 1.0, or MC 1.0) to more sophisticated demand revolving around music, videos, and social networking services (mobile content 2.0, or MC 2.0). In Europe, in particular, two market events occurred in the first half of 2008 that are contributing to an acceleration of this change: the introduction of the iPhone in various European markets and the drive by carriers to disseminate fixed data rates aimed at facilitating the development of Mobile Internet services. The new strategy employed by carriers is therefore more focused on Mobile Internet and iPhone offers than on the promotion of Premium MC 1.0, resulting in a negative impact on large content provision contracts. During this transition, companies that, like Buongiorno, have achieved a significant position in MC 1.0 type services are facing the challenge of launching new services, while at the same time maintaining stable revenue levels from more traditional services/segments, which still represent the majority of their business. Consumer demand for the services offered by Buongiorno remains high. However, due in part to the global macroeconomic situation, the frequency of situations in which the end consumer does not have sufficient telephone credit to pay for the requested services, resulting in a decline in Buongiorno's effective revenue, has increased. During the first half of the year, Buongiorno achieved substantial revenue stability primarily through the launch and growth of MC 1.0 services in developing countries and careful management of its product portfolio. Moreover, these ongoing changes are occurring more rapidly than was expected at the beginning of the year. Consequently, Buongiorno was forced to revise its year-end forecasts downward and react to the less favorable situation by identifying and implementing a series of tactical and strategic initiatives aimed at facing the new challenges posed by the economy and the market. The primary initiatives launched in the first half of 2008, the results of which will begin to be visible in the second half of the year, include: ¾ Increased selection of business opportunities with focalized marketing expenses aimed at supporting the growth of B2C in countries that offer higher return on investment and selective cuts to marginal or unprofitable contracts in the B2B and B2O segments. This selection was made possible by the new asset portfolio and business line management system, which improves the monitoring of business lines and product performances, permitting the identification of the services and contracts with the smallest margins. ¾ Complete renovation of the marketing approach in the United States through the appointment of a new management team, the restructuring of the B2C business, and the expansion of collaboration with Sprint and Verizon. ¾ Acceleration of the integration plan for iTouch, resulting in the achievement of important cost and operating efficiency synergies. ¾ Significant investments in Mobile Content 2.0, including a 50% increase in dedicated personnel, to develop a Mobile Social Networking solution, scheduled for launch in the third quarter. Half-Year Report as of June 30, 2008 Global Reports LLC Page 9 Buongiorno SpA 1.4 Report on Operations of the Buongiorno Group Foreword In the interest of permitting an accurate interpretation of economic and financial data, it should be noted that Buongiorno closed its acquisition of iTouch on December 28, 2007. As a consequence, given that insignificance of the pro-quota economic data arising from the acquisition during the half-year, the transaction was recognized from December 31, 2007. The profit and loss, balance sheet and cash flow figures as of June 30, 2007 contained in this Half-Year Report for comparative purposes exclude the effects of the acquisition of iTouch and its subsidiaries. The economic data for the Second Quarter of 2008 and the First Half of 2008 have been analyzed by using a normalized Gross Operating Margin figure that excludes the non-recurring expenses recognized due to the Group’s restructuring activities. 1.4.1 Profit and Loss Account Items for the First Half of 2008 The following table shows Buongiorno’s Profit and Loss Account as of June 30, 2008 and 2007. It should be noted that the comparison between the two half-years is significantly influenced by the effects of the acquisition of iTouch and the ensuing change in the consolidation area. As a consequence, when assessing the profit and loss figures for the period, especially in relation to the scale of operations and the associated costs, depreciation and amortization, and financial expenses, the reader must take account of said change in the consolidation area. CONSOLIDATED PROFIT AND LOSS ACCOUNT (in thousands of Euro) H1 2008 H1 2007 Variance SALES OF GOODS AND SERVICES 158.180 85.777 72.403 1.029 1.046 (17) 159.209 86.823 72.386 (115.843) (60.328) (55.515) (27.088) (17.742) (9.346) NORMALIZED GROSS OPERATING MARGIN 16.278 8.753 7.525 Amortization, depreciation and write-downs (4.299) (1.928) (2.371) (485) Other income and increase of fixed assets for internal works TOTAL VALUE OF PRODUCTION Services, use of third-party assets, consumables and goods Personnel costs Allowance for bad debts and other provisions (510) (25) Other operating costs (861) (705) (156) NORMALIZED OPERATING PROFIT / (LOSS) 10.608 6.095 4.513 Net financial earnings / (charges) (3.381) (4.425) (1.044) Value adjustments on financial assets (4) 0 (4) Earnings / (charges) from assets held for sale 49 0 49 (1.878) 0 (1.878) 4.350 5.051 (701) (1.866) (928) (938) (92) 845 (937) 2.392 4.968 (2.576) Net non-recurrent earnings / (charges) PROFIT (LOSS) BEFORE TAXATION Current income taxes Deferred income taxes CONSOLIDATED PROFIT (LOSS) FOR THE PERIOD Profit (loss) for the period attributable to Minority Interests (9) (56) 47 GROUP CONSOLIDATED PROFIT (LOSS) FOR THE PERIOD Basic earnings per share (Basic EPS) 2.401 0,0225 5.024 0,0567 (2.623) (0,0342) Diluted earnings per share (Diluted EPS) 0,0217 0,0542 (0,0325) The consolidated Value of Production for the First Half of 2008 amounted to Euro 159.2 million (Euro 86.8 million at June 30, 2007), with an 83.4% increase. Sales and service revenues generated by the core business amounted to Euro 158.2 million (Euro 85.8 million at June 30, 2007), up by 84.3%. Indicatively, the value of production in the First Half of 2008 was up by 1.1% on the aggregate pro-forma figure for the Buongiorno iTouch Group in the First Half of 2007 (Euro 156.5 million). Normalized gross operating margin was down on the 2007 pro-forma figure, which stood at Euro 17.4 million. Half-Year Report as of June 30, 2008 Global Reports LLC Page 10 Buongiorno SpA Breakdown of Revenues by Geographical Area The breakdown of revenues for the first half of 2008 is in accordance with IAS 14 Segment Reporting, which requires reporting by business segments and geographic segments. To this end, we inform that our primary segment refers to the breakdown of revenues and gross operating margin by geographical area; the secondary segment refers to the breakdown of revenues by business line. The following tables show a breakdown of the half-yearly results by geographical area, still the primary segment by which to analyze the Group’s results. Following on the acquisitions of iTouch and the other companies included in the consolidation area during 2007, Buongiorno’s operations were reorganized into seven geographical macro areas: − − − − − − − The Italy & Mediterranean area includes Group businesses in Italy, Greece and Turkey; France includes companies operating in France and North Africa; The Iberian Peninsula (hereinafter “Iberia”) includes Spain and Portugal; the German Area (hereafter “GSA”) includes Germany, Switzerland, Austria, and eastern European countries; South America (“Latam”) mainly includes Mexico, Argentina and Brazil and other minor countries in the area; The UK International area includes operations in the UK, Northern Europe (the Netherlands, and Scandinavian countries) and also in South Africa, Australia and New Zealand; and North America, including the US and Canada. Annex B contains a table reconciling the revenue figures for the first half of 2008 with the new organizational structure. BREAKDOWN OF REVENUES BY GEOGRAPHICAL AREA (in thousands of Euro) H1 2008 H1 2007 VARIANCE Var. % ITALY & MED 21.003 18.534 2.469 13,3% FRANCE 11.946 4.837 7.109 147,0% IBERIA 54.994 27.610 27.384 99,2% GERMANY, SWITZERLAND AND AUSTRIA (GSA) 5.662 2.521 3.141 124,6% LATIN AMERICA (LATAM) 9.258 1.473 7.785 528,5% UK & INTERNATIONAL 45.144 11.430 33.714 295,0% NORTH AMERICA 10.025 19.253 -9.228 (47,9%) OTHER TOTAL REVENUES 148 119 29 24,5% 158.180 85.777 72.403 84,4% In 2008, Buongiorno significantly expanded its presence in markets already served, with the exception of North America, and it also expanded in markets previously not covered, the most important of which are South Africa, Australia, and Argentina. Said expansion is primarily the result of the extension of the consolidation area to all geographical areas, with the exception of the Mediterranean, where iTouch did not have a significant presence. As regards individual markets, in the first half of 2008, turnover in the “Italy & Mediterranean” market was up 13.3% (Euro 21.0 million in the first half of 2008 compared to Euro 18.5 million in the first half of 2007), mainly attributable to innovative operations and services provided to telephone service providers in Italy and Turkey, as well as the business expansion of the Marketing Services division in Italy. We reiterate that on these markets the acquisitions made did not have major effects. Revenues in France rose from Euro 4.8 million in the first half of 2007 to Euro 11.9 million in 2008, primarily due to the effect of the consolidation of the operations of Mobivillage SA, a French company belonging to the iTouch Group that specializes in the B2O segment, and Movilisto France, which specializes in the B2C segment. Revenues in the Iberia region increased 99.2% to Euro 55.0 million at June 30, 2008 from Euro 27.6 Half-Year Report as of June 30, 2008 Global Reports LLC Page 11 Buongiorno SpA million in the same period of the previous year, mainly attributable to the consolidation of the B2C business developed by the Movilisto companies in Spain and Portugal and the B2B businesses of the Llama TV group of companies, interactive TV services in particular. The GSA area (Germany, Switzerland and Austria) increased its turnover from Euro 2.5 million in the first half 2007 to Euro 5.7 million at June 30, 2008, mainly attributable to SMS.at GmbH, an Austrian company active in the B2C sector acquired through the iTouch transaction. In South America (LATAM), turnover jumped from Euro 1.5 million in the first half 2007 to Euro 9.3 million, mainly attributable to the acquisition of the ByCycle group in Argentina, consolidated as of October 1, 2007, with turnover of approximately Euro 5.1 million, and the integration of the operations owned by the iTouch group in Brazil and Mexico. The change in the consolidation area in the UK International area was the primary reason behind the increase in revenue on the first half of 2007. Moreover, effective from January 1, 2008, Buongiorno expanded its markets of operation through the consolidation of iTouch’s B2O activities in Australia (Euro 12.9 million) and in the B2C segment in South Africa, where the Group now operates through iTouch. It also expanded into the interactive TV business segment through the acquisition of Ostrich Media. Furthermore, we point to the expansion of the Marketing Services business, also through the acquisitions made in the first half 2007. Lastly, the decline in overall revenue earned in North America in the first half of 2008 compared to the first half of 2007 is attributable to the considerable fall in B2C operations undertaken by the subsidiary Buongiorno USA, which was only partially offset by the strong performance of B2O and B2B activities, primarily operated by Rocket Mobile Inc. Breakdown of Revenues by Business Line The following table shows an analysis of the results for the first half of the year by business line. Due to the reorganization, the business lines have been partially redefined. The profit and loss figures for the first half of 2007 have been restated to permit an accurate comparison. In particular, it should be noted that the revenue earned by the subsidiary Rocket Mobile Inc. from January 1, 2008 has been reclassified among Consumer Services inasmuch as it is attributable to the B2O channel. Revenues for the first half of 2007 restated as Consumer Services, as shown in the table, was Euro 3.4 million. BREAKDOWN OF REVENUES BY BUSINESS LINE (in thousands of Euro) CONSUMER SERVICES MARKETING SERVICES TOTAL REVENUES H1 2008 149.765 8.415 158.180 H1 2007 79.860 5.917 85.777 VARIANCE 69.905 2.498 72.403 In terms of business lines, the largest share of core-business revenues was earned by Consumer Services, with Group revenues for the segment reaching Euro 149.8 million (95% of the Group total) in the period. The share of the total accounted for by revenues from Marketing Services amounted to Euro 8.4 million, or 5%. Despite the approximately Euro 2.5 million increase in Marketing Services revenue in absolute terms, Consumer Services increased from 92% to 94% of the total, primarily due to the effect of the acquisition of iTouch, whose operations are focused in this segment. The Marketing Services business reported Euro 8.4 million in revenue in the first half of the year (Euro 5.9 million in the first half of 2007), marking an increase of 42%. This increase was achieved in part due to the development of commercial synergies between countries in the areas of mobile advertising and digital relationship marketing projects with internationally renowned clients such as Subaru, Coca-Cola, Citibank, L’Oreal, and P&G, in addition to effective strategic collaboration with telecommunications providers such as Orange, Vodafone, and KPN. The company’s sales efforts and the strategic partnership with Mitsui produced good results in terms of both networks with large customers and leading media agencies (Aegis Group) as well as product innovations in areas such as mobile couponing and mobile advertising. Other Revenues amounted to Euro 1.0 million in the first half of 2008, in line with the first half of 2007, and refer primarily to the capitalization of internal technological research and development work on the B!3A proprietary technology platform, including the creation of B!Wizard and the development of several basic components of the architecture aimed at supporting the launch of Web 2.0 products. Half-Year Report as of June 30, 2008 Global Reports LLC Page 12 Var. % 88% 42% 84% Buongiorno SpA Industrial Added Value (IAV), calculated as core business revenues minus the variable cost of sales and marketing expenses, was approximately Euro 58.2 million in the first half of 2008 (36.5 % on net revenues) compared to Euro 34.0 million at June 30, 2007 (39.6 % on net revenues). As regards operating costs, the main cost item for the Group was personnel costs. Personnel costs as a percentage of sales decreased significantly compared to the First Half of 2007 (17.1% for the First Half of 2008 vs. 20.6% at June 30, 2007) due to synergies developed following the acquisition of iTouch. In absolute terms, personnel costs increased from Euro 17.7 million at June 30, 2007 to approximately Euro 27 million in the first half 2008. This amount includes approximately Euro 1.1 million in nonmonetary costs serving the stock option plans (unchanged from June 30, 2007). The number of employees decreased from 691 at June 30, 2007 (average) to 1,090 at the end of the reporting period. In the First Half of 2008, costs for services and use of third-party assets were Euro 115.8 million, up 93.3% compared to Euro 60.3 million in the First Half of 2007. Costs for services stood at 73.2% of revenue, up slightly on the first half of 2007 (70.3% as of June 30, 2007), primarily due to the effect of marketing expenses incurred in relation to the launch of and supporting activities for B2C business in emerging markets (Turkey, Brazil, Mexico, Argentina), as well as the different mix of services sold. First Half 2008 closed with a normalized Gross Operating Margin (EBITDA) of approximately Euro 16.3 million, corresponding to 10.3% of revenues, compared to Euro 8.8 million in the same period of 2007 (10.2 % of net consolidated revenues). Breakdown of Gross Operating Margin by Geographical Area The following table provides a breakdown of normalized Gross Operating Margin (GOM) by geographical area: Annex B contains a table reconciling the revenue figures for the first half of 2008 with the new organizational structure. GEOGRAPHICAL AREA Italy & Med France Iberia GSA LATAM UK & International North America Other Total Total value of production 21.003 11.946 54.994 5.662 9.258 45.144 10.025 1.177 159.209 Total operative costs (142.931) (in thousands of Euro) (16.252) (9.423) (44.956) (4.652) (8.586) (38.940) (10.480) (9.643) TOTAL GROSS OPERATING MARGIN AT 06.30.2008 4.751 2.523 10.038 1.010 672 6.204 (455) (8.466) 16.277 Gross Operating Margin % 29,2% 15,5% 61,7% 6,2% 4,1% 38,1% -2,8% -52,0% 100,0% TOTAL GROSS OPERATING MARGIN AT 06.30.2007 5.235 1.682 3.586 76 258 3.071 143 (5.298) 8.753 Gross Operating Margin % 59,8% 2,0% 4,2% 0,1% 0,3% 3,6% 0,2% -6,2% 10,2% In Italy and the Mediterranean, GOM fell from Euro 5.2 million in the first half of 2007 to Euro 4.8 million as of June 30, 2008 due to greater advertising investments undertaken during the period, in Italy and Turkey in particular, aimed at developing and supporting B2C activities in the area. In the French area, GOM rose to Euro 2.5 million (Euro 1.7 million as of June 30, 2007), primarily due to B2C activities under the Movilisto brand and the B2O contracts of Mobivillage. In the Iberian Peninsula, the Group achieved a margin of Euro 10.0 million (Euro 6.5 million in the first half of 2007), marking an increase of 64%, due to the inclusion of Movilisto in the consolidation area and the different mix of services offered in the area. In the GSA region, margin increased from Euro 76 thousand to Euro 1,010 thousand due to the expansion of the consolidation area and the contribution of the activities and services of the portal sms.at (Austria). The Latin America area reported an increase in margin from Euro 258 thousand to Euro 672 thousand at the end of the first half of 2008. The increase in the margin contributed by the UK International area (Euro 6.2 million as of June 30, 2008 compared to Euro 3.1 million in the first half of 2007) derives primarily from the expansion of the consolidation area, and, in particular, operations in South Africa and Australia. The result in the United States area is still not material at the Group level but shows a significant shift in the composition of margins, with B2C down and B2B and B2O up. Half-Year Report as of June 30, 2008 Global Reports LLC Page 13 Buongiorno SpA Breakdown of GOM by Business Line The following table provides a breakdown of GOM by business line. BREAKDOWN OF GROSS OPERATING MARGIN BY BUSINESS LINE (in thousands of Euro) H1 2008 CONSUMER SERVICES 15.152 MARKETING SERVICES 1.125 TOTAL GROSS OPERATING MARGIN 16.277 H1 2007 8.453 300 8.753 VARIANCE 6.699 825 7.524 Var. % 79% 275% 86% The Marketing Services business line reported a sharp increase in profitability (GOM +275%) due to the increase in higher-margin activities, the contributions of the companies acquired in the first half of 2007, and the simultaneous significant operating efficiency gains achieved by improving the creation and management of projects through the rationalization of platforms and the sharing of the business unit’s technical and operational resources. Consumer Services posted GOM of Euro 15.2 million in absolute terms, representing approximately 93% of the total (96% in the first half of 2007), whereas the Marketing Services division reported GOM of Euro 1.1 million, or 7% of the total (4% in the first half of 2007). Operating profit for the First Half of 2008 amounted to approximately Euro 10.6 million, accounting for 6.7% of net revenues (Euro 6.1 million in 2007, accounting for 7.1% of net revenues for the First Half of 2007). Depreciation and amortization increased from Euro 1.9 million in the First Half of 2007 to around Euro 4.3 million at June 30, 2008. Said increase is attributable to the expansion of the consolidation area. In particular, Euro 1.4 million is associated with the amortization of trademarks and other intangible assets recognized from June 30, 2008 subsequent to the measurement of the iTouch Group’s assets and liabilities at their fair values. The valuation process concluded in the second quarter of 2008 and therefore all accounting effects of the amortization were taken to the Profit and Loss Account with the quarterly figures. Other operating expenses amounted to Euro 861 thousand (Euro 705 thousand in the first half of 2007), showing very limited growth with respect to the Group’s new size. The item non-recurring expenses refers to costs and expenses not covered by provisions considered extraordinary and non-recurring that the Group incurred during the period in relation to the restructuring activities contained in the Group’s reorganization plan enacted following the acquisition and integration of iTouch. The following table shows the costs recognized in the Profit and Loss Account for the first half of 2008: (in thousands of Euro) 06/30/2008 Redundancy costs Data center and platform restructuring Legal entities closing Other restructuring costs Total 766 902 162 48 1.878 Net interest expense amounted to approximately Euro 4.4 million for the period (Euro 1.0 million for the First Half of 2007). The increase in financial charges was primarily due to the interest accrued on the short-term loan issued by Banca IMI for the acquisition of iTouch, which represented approximately Euro 4 million of the total. Pre-tax Profit came to approximately Euro 4.4 million in the reporting period (2.7% of net revenues), down by approximately Euro 5.1 million on the first half of 2007 (5.8% of net revenues), primarily due to depreciation and amortization, non-recurring restructuring expenses, and finance expenses. Half-Year Report as of June 30, 2008 Global Reports LLC Page 14 Buongiorno SpA Current taxes were estimated on the basis of the profit and loss account figures of individual companies and refer primarily to the effect of IRAP (regional production tax) in Italy and the income taxes of several companies controlled by iTouch. At the consolidated level, Profit for the First Half of 2008 amounted to approximately Euro 2.4 million compared to Euro 5.0 million in the First Half of 2007. The Loss Attributable to Minority Interests for the reporting period was approximately Euro 9 thousand; consequently, the Consolidated Profit Attributable to the Group totaled Euro 2.4 million in the First Half of 2008. EARNINGS PER SHARE Basic earnings per share (Basic EPS) Diluted earnings per share (Diluted EPS) Average No. of shares Average No. of shares + No. of options and bonds convertible into shares Interest payable on the convertible bond 06/30/2008 (6 months) 0,0225 0,0217 106.353.675 111.085.675 21.990 06/30/2007 (6 months) 0,0560 0,0536 88.664.054 95.130.805 133.091 Basic Basic EpS is calculated by dividing the net Group profit for the period by the average number of ordinary shares in circulation during the period, namely 106,353,675 in the first half of 2008 (88,664,054 in the First Half of 2007). Diluted Diluted EpS is calculated by dividing the Group profit for the period, gross of interests on the convertible bond, by the average number of ordinary shares in circulation during the period plus the number of options (or other instruments potentially convertible into ordinary shares) outstanding at the end of the period, a total of 111,085,675 in the First Half of 2008 (95,130,805 in the First Half of 2007). Half-Year Report as of June 30, 2008 Global Reports LLC Page 15 Buongiorno SpA 1.4.2 Profit and Loss Figures for the Second Quarter of 2008 This Report includes the Profit and Loss Account for the second quarter of 2008, as Buongiorno has decided not to publish the results of the second quarter of 2008 separately. It should be noted that the comparison between the two half-years is significantly influenced by the effects of the acquisition of iTouch and the ensuing change in the consolidation area. As a consequence, when assessing the profit and loss figures for the period, especially in relation to the scale of operations and the associated costs, depreciation and amortization, and financial expenses, the reader must take account of said change in the consolidation perimeter. CONSOLIDATED PROFIT AND LOSS ACCOUNT (in thousands of Euro) Q2 2008 Q2 2007 Variance 79.135 43.343 35.792 509 623 (114) 79.644 43.966 35.678 Services, use of third-party assets, consumables and goods (58.170) (30.810) (27.360) Personnel costs (13.433) (9.054) (4.379) (1.025) 0 (1.025) 7.016 4.102 2.914 (2.947) (1.017) (1.930) (513) SALES OF GOODS AND SERVICES Other income and increase of fixed assets for internal works TOTAL VALUE OF PRODUCTION Personnel and other non-recurrent costs GROSS OPERATING MARGIN Amortization, depreciation and write-downs Allowance for bad debts and other provisions (534) (21) Other operating costs (468) (499) 31 Other non-recurrent costs (296) 0 (296) 2.771 2.565 206 (2.215) (212) (2.003) OPERATING PROFIT / (LOSS) Net financial earnings / (charges) Value adjustments on financial assets (2) 0 (2) Earnings / (charges) from assets held for sale 24 0 24 (1.775) PROFIT (LOSS) BEFORE TAXATION 578 2.353 (1.246) (443) (803) (92) 835 (927) (760) 2.745 (3.505) 31 (6) 37 GROUP CONSOLIDATED PROFIT (LOSS) FOR THE PERIOD Basic earnings per share (Basic EPS) (791) (0,0071) 2.751 0,0306 (3.542) (0,0377) Diluted earnings per share (Diluted EPS) (0,0068) 0,0290 (0,0358) Current income taxes Deferred income taxes CONSOLIDATED PROFIT (LOSS) FOR THE PERIOD Profit (loss) for the period attributable to Minority Interests It should be noted that the net profit for the second quarter of 2008 is only partially indicative, inasmuch as it was significantly affected by the amortization of the intangible assets that emerged from the purchase price allocation of the iTouch goodwill. Due to the completion of the valuation and fair value estimation procedures for said assets at the end of the second quarter, the effect of the above amortization (approximately Euro 1.4 million) was recognized entirely in the second quarter. Moreover, an accurate estimate of taxes was only undertaken at the end of the half-year, resulting in a greater impact on the second half of 2008. Net of said effects and the increase in restructuring costs, business performance and operating profit in the second quarter were essentially in line with the first quarter of 2008. Half-Year Report as of June 30, 2008 Global Reports LLC Page 16 Buongiorno SpA CONSOLIDATED PROFIT AND LOSS ACCOUNT (in thousands of Euro) SALES OF GOODS AND SERVICES Q1 2008 Q2 2008 Variance 79.045 79.135 (90) 520 509 11 (79) Other income and increase of fixed assets for internal works TOTAL VALUE OF PRODUCTION 79.565 79.644 Services, use of third-party assets, consumables and goods (57.673) (58.170) 497 Personnel costs (13.655) (13.433) (222) NORMALIZED GROSS OPERATING MARGIN Amortization, depreciation and write-downs 8.237 8.041 196 (1.352) (2.947) 1.595 24 (534) 558 (393) (468) 75 Allowance for bad debts and other provisions Other operating costs NORMALIZED OPERATING PROFIT / (LOSS) 6.516 4.092 2.424 (2.210) (2.215) 5 Value adjustments on financial assets (2) (2) 0 Earnings / (charges) from assets held for sale 25 24 1 Net financial earnings / (charges) Net non-recurrent earnings / (charges) PROFIT (LOSS) BEFORE TAXATION (557) (1.321) 764 3.772 578 3.194 (620) (1.246) 626 0 (92) 92 3.152 (760) 3.912 Current income taxes Deferred income taxes CONSOLIDATED PROFIT (LOSS) FOR THE PERIOD Profit (loss) for the period attributable to Minority Interests (40) 31 (71) GROUP CONSOLIDATED PROFIT (LOSS) FOR THE PERIOD Basic earnings per share (Basic EPS) 3.192 0,0300 (791) (0,0071) 3.983 0,0371 Diluted earnings per share (Diluted EPS) 0,0288 (0,0068) 0,0356 Breakdown of Revenues by Geographical Area and Business Line BREAKDOWN OF REVENUES BY GEOGRAPHICAL AREA (in thousands of Euro) ITALY & MED FRANCE IBERIA GERMANY, SWITZERLAND AND AUSTRIA (GSA) LATIN AMERICA (LATAM) UK & INTERNATIONAL NORTH AMERICA OTHER TOTAL REVENUES BREAKDOWN OF REVENUES BY BUSINESS LINE (in thousands of Euro) CONSUMER SERVICES MARKETING SERVICES TOTAL REVENUES Q2 2008 Q2 2007 VARIANCE Var. % 10.712 9.510 1.202 12,6% 5.945 2.398 3.547 147,9% 28.716 13.557 15.159 111,8% 2.762 1.192 1.570 131,7% 4.299 684 3.615 528,5% 21.850 6.140 15.710 255,9% 4.488 9.825 -5.337 (54,3%) 363 37 326 881,1% 79.135 43.343 35.792 82,6% Q2 2008 76.109 3.026 79.135 Q2 2007 40.838 2.505 43.343 VARIANCE 35.271 521 35.792 Var. % 86% 21% 83% Turning to the operating performance of the business, in the second quarter of 2008 there were no significant changes with respect to the first quarter of the year. For an analysis of revenue performance by geographical area and business line, the reader is referred to the half-year analysis presented in paragraph 1.5.1 above. Half-Year Report as of June 30, 2008 Global Reports LLC Page 17 Buongiorno SpA 1.4.3 Investment Operations The Buongiorno Group’s reclassified consolidated balance sheet at June 30, 2008 is shown in the table below. RECLASSIFIED CONSOLIDATED BALANCE SHEET (in thousands of Euro) 06.30.2008 12.31.2007 Variance Intangible fixed assets FIXED ASSETS 213.003 3.148 27.653 243.804 200.942 2.914 26.699 230.556 12.061 234 954 13.248 NET WORKING CAPITAL 1.513 73.374 12.634 (78.612) (18.021) (9.112) 1.958 62.140 18.397 (64.804) (20.092) (2.400) (445) 11.234 (5.763) (13.808) 2.071 (6.712) NET INVESTED CAPITAL (1.087) (6.891) (8.114) 218.600 (1.141) (2.561) (11.541) 212.912 54 (4.330) 3.427 5.688 CAPITAL AND RESERVES 27.065 104.396 2.401 11.712 145.574 27.652 92.800 13.858 11.938 146.248 (587) 11.596 (11.457) (226) (674) SHORT-TERM BORROWINGS 9.274 (64.855) 128.607 63.752 11.109 (69.871) 125.426 55.555 (1.835) 5.016 3.181 8.197 NET FINANCIAL POSITION 73.026 66.664 6.362 TOTAL SHAREHOLDERS' EQUITY AND BORROWINGS 218.600 212.912 5.688 Tangible fixed assets Financial fixed assets Inventories Trade receivables Other assets Trade payables Other liabilities SEVERANCE INDEMNITY FUND DEFERRED TAX LIABILITIES PROVISION FOR RISKS AND CHARGES Paid-up capital Reserves and profits (losses) carried forward Group profit (loss) for the period Minority interests MEDIUM AND LONG-TERM BORROWINGS Cash and equivalents(*) Debt to banks and other financial istitutions (*) if negative, it constitutes an asset for the Company At June 30, 2008, the Buongiorno Group’s Net Invested Capital amounted to Euro 218.6 million, including: Net Fixed Assets of Euro 243.8 million; a negative Net Working Capital of Euro 9.1 million; and Funds for Risks and Charges and Severance Indemnity Funds (TFR) totaling approximately about Euro 16.1 million. The detailed breakdown of movements in the main balance sheet items shows that: - - - Net Intangible Assets were up by approximately Euro 13.2 million, primarily due to the effect of the value of the intangible assets, including the goodwill deriving from the acquisition of Llama TV, the acquisition of exclusive rights to competitions in South American countries, and, to a lesser extent, the capitalization of research and development costs for the proprietary platform; Net Working Capital was down, primarily due to the impact of the greater efficiency of working capital management, which led to a decrease in the balance by approximately Euro 6.7 million; Employee Benefits for salaried employees remained substantially unchanged on 2007; Provisions for Risks and Contingencies were down by Euro 3.4 million, declining from Euro 11.5 million at the end of 2007 to approximately Euro 8.1 million as of June 30, 2008 due to the release thereof for restructuring activities during the period; the Provision for Deferred Taxes increased by Euro 4.3 million, rising from Euro 2.6 million at the end of 2007 to approximately Euro 6.9 million as of June 30, 2008 due to the recognition of various intangible assets arising from the acquisition of iTouch. Net Invested Capital was covered by Consolidated Equity, which remained substantially unchanged on December 31, 2007, and by net financial debt, which came to Euro 73.0 million at the end of the halfyear. Half-Year Report as of June 30, 2008 Global Reports LLC Page 18 Buongiorno SpA Pursuant to CONSOB Communication No. 6064293 of July 28, 2007, attachment C shows the reconciliation of consolidated capital and reserves and profit with those of the Parent Company, Buongiorno. 1.4.4 Financial Operations The following table shows the consolidated Net Financial Debt of Buongiorno at June 30, 2008: NET CONSOLIDATED FINANCIAL POSITION (in thousands of Euro) TOTAL CASH AND OTHER FINANCIAL ASSETS Total payables to banks Total bank loans - current share Total other current financial liabilities TOTAL CURRENT FINANCIAL LIABILITIES CONSOLIDATED NET CURRENT FINANCIAL POSITION Total bank loans - non-current share Guaranted convertible bond Total other non-current financial liabilities TOTAL NON-CURRENT FINANCIAL LIABILIITES NET FINANCIAL DEBT (POSITION) 30/06/2008 31/12/2007 64.855 69.871 (1.874) (116.454) (10.279) (128.607) (850) (115.267) (9.309) (125.426) (63.752) (55.555) (6.084) (955) (2.235) (9.274) (7.402) (946) (2.761) (11.109) (73.026) (66.664) The Buongiorno Group ended the First Half of 2008 with consolidated Net Financial Debt of Euro 73.0 million, compared to net financial position negative at Euro 66.7 million at December 31, 2007. As evidenced by the cash flow statement, the increase in Net Financial Debt during the period is mainly attributable to acquisitions of minority interests in companies belonging to the iTouch Group, which was acquired in 2007. Cash and cash equivalents stood at Euro 64.8 million and consisted mainly of cash deposited in current accounts denominated primarily in euro and in U.S. dollars, pounds sterling, Australian dollars, South African rand, and Argentine pesos, in addition to investments in money market funds denominated in euro and managed by leading financial institutions with maturities in the short term and immediate liquidity. The item Amounts due to banks mainly refers to bank overdrafts in Columbian pesos and Turkish lira. Short-term bank loans consist primarily of the balance of the secured loan issued by Banca IMI SpA (Intesa SanPaolo Group) in the amount of Euro 114 million and used to acquire iTouch and refinance the pre-existing debt of the acquired company and the Group. The loan was disbursed on December 28, 2007, has a maturity of 12 months, and may be extended, upon a simple request from the Company, for a further six months up to a maximum of Euro 100 million. The loan was secured by shares of the acquired company, iTouch, and several operating companies within the Buongiorno Group; the loan agreement also calls for compliance with certain covenants. These covenants are: - The ratio of Consolidated Gross Operating Margin (EBITDA) to consolidated net borrowing costs; - The ratio of Consolidated Net Financial Debt to Consolidated Gross Operating Margin; - The ratio of Consolidated Net Financial Debt to Consolidated Equity. Said covenants were complied with at all quarterly measurements conducted from March 2008 to the reporting date. The decision to finance the acquisition of iTouch through a short-term loan that may be renegotiated through the end of 2008 was made by assessing the expedience of being able to combine the financial resources already offered by Group companies and those generated by operations during the period with the flexibility provided by the possibility of renegotiating the debt as a function of the effective operating requirements. Negotiations are currently underway with leading financial institutions to establish a new loan agreement with the aim of extending the duration of the debt and scheduling the repayment thereof Half-Year Report as of June 30, 2008 Global Reports LLC Page 19 Buongiorno SpA on the basis of future debt servicing capacity, estimated according to the cash flow that the Company expects to generate through its typical operations. Other current financial liabilities amounted to Euro 10.3 million and consist mainly of amounts due in relation to recent mergers and acquisitions. The most significant items include: - - - financial liabilities amounting to Euro 0.2 million relating to the acquisition of minority shareholdings in companies controlled by iTouch Spain Holding; financial liabilities to the shareholders of Produciones y Promociones Especiales de TV S.L. (the parent company of Llama TV SL) and minority-interest shareholders of XamaTV Televisao Interactiva LdA, for a total of Euro 6.0 million, in relation to the deferred payment of the price of sale and contractually established earn-out clauses. It should be noted that a part of the earn-out (Euro 3,011 thousand) was paid to the sellers in the form of Buongiorno treasury shares subsequent to the end of the half-year; Euro 2.1 million due to the Call TV Holdings Ltd (parent company of Ostrich Media Limited) shareholders in relation to the deferred payment of the sale price and earn-out clauses provided in the acquisition contract. It should be noted that a part of the earn-out (Euro 1,008 thousand) was paid to the sellers in the form of Buongiorno treasury shares subsequent to the end of the half-year; Euro 0.6 million due to the former Axis Mundi SA (By-Cycle group) shareholders in relation to the deferred payment of the sale price and earn-out clauses provided in the acquisition contract. Euro 1.2 million payable to former iTouch Ventures Limited shareholders as established at the closing of the transaction. The Company’s medium/long-term financial debt at the end of the half-year period amounted to Euro 9.2 million (Euro 11.1 million at December 31, 2007), mainly consisting of: - - - the remaining balance of the convertible bond (Euro 1.0 million compared to an original value of Euro 12 million) underwritten on September 22, 2005 by Mitsui & Co Ltd and Banca IMI and maturing in 2010. The balance at June 30, 2008 refers to the amount held by Banca IMI, net of the value of the underlying option; the approximately Euro 0.6 million long-term, fixed-rate loan issued at a subsidized rate by Simest SpA (as per Italian Law 394/81 on internationalization projects); Euro 1.7 million representing the medium-term portion of the floating-rate loan issued by Credito Emiliano SpA in the total amount of Euro 3.0 million; Euro 3.8 million long-term representing the medium/long-term portion of the unsecured loan issued by MCC SpA (Unicredit banking group) in the total amount of Euro 5.0 million; financial liabilities amounting to Euro 2.2 million associated with the deferred payment of the sale price of Axis Mundi SA (By-Cycle Group) to former shareholders. Half-Year Report as of June 30, 2008 Global Reports LLC Page 20 Buongiorno SpA The following table sets out the Reclassified Cash Flow Statement for the First Half of 2008: RECLASSIFIED CONSOLIDATED CASH FLOW STATEMENT 06.30.2008 (in thousands of Euro) NET FINANCIAL POSITION AT PERIOD START 12.31.2007 Var. (66.664) 6.968 (73.632) 2.401 4.299 (55) 904 984 8.533 13.858 4.749 (412) 11.432 (2.272) 27.355 6.710 (2.982) (11.457) (450) 357 (10.528) 3.256 (18.822) 0 9.692 (13.614) (1.155) (861) 0 0 (15.630) (148.282) (2.088) (2.878) 0 0 (153.248) 134.668 933 2.017 0 0 137.618 0 (2.369) (2.369) 26.685 (921) 25.764 (26.685) (1.448) (28.133) (1.824) (1.566) (216) (3.606) 0 29.487 (8) 29.479 (73.026) (66.664) (1.824) (31.053) (208) (33.085) 0 (6.362) Cash Flow from operating activities Consolidated Group result Amortization, depreciation and write-off Net change in the severance indemnity fund Net change in funds for risks and charges Other ordinary activities items Change in working capital Cash Flow from Investing activities Intangible fixed assets Tangible fixed assets Investments Changes in consolidation area Non-current assets held for sale Cash Flow from Financing activities Paid capital increase Other changes Other Changes in the Equity and financial situation that do not entail cash flows Acquisition of companies through issuing of stocks Capital incread through contribution in-kind Minority interests NET FINANCIAL POSITION AT PERIOD END The Group’s consolidated net debt amounted to approximately Euro 73.0 million as of June 30, 2008, compared to net debt of approximately Euro 66.7 million as of December 31, 2007. This change was mostly attributable to: - - - cash flow generated by core business operations amounting to Euro 8.5 million; an around Euro 6.7 million change in net working capital; approximately Euro 15.6 million in investment activities aimed primarily at the acquisition of minority interests in the Movilisto Group during the half-year, the acquisition of interests in the Call TV and Llama TV Group, and the investment by MyAlert Spain to acquire exclusive rights to provide services and conduct campaigns in South American countries; the buy-back of a total of Euro 4.1 million in own shares during the half-year; Euro 2.3 million in other changes in equity. Half-Year Report as of June 30, 2008 Global Reports LLC Page 21 Buongiorno SpA 1.5 Financial Risk Management General Risk Management Principles The principles that make up the Buongiorno Group’s risk management policy are based on preventing the main risks associated with the Group’s objectives and relate to the Company’s strategic, operative and financial areas. The purpose of risk management within the Buongiorno Group is to determine the opportunities and threats that might impact the achievement of long-term objectives, as opposed to safeguarding a single event. As set out in the individual policies and corporate processes, management of the Group's exposure to risks is based on the principle according to which operating and financial risks are managed by the process owner. The main risks are reported and discussed by the Group’s top management in order to create the conditions necessary to ensure their coverage, obtain the necessary insurance and evaluate the residual risk. Specific guidelines exist for the main financial risks, including interest rate risks and credit risks. Operating Risks The Buongiorno Group takes steps to ensure that operating and product risks, as well as any losses that could be incurred by the Group or its customers, are constantly monitored, managed or insured. For this purpose, the Buongiorno Group has formulated a plan with a major international insurance broker that provides optimal coverage for risks that may be associated with the Group’s main assets, including intangible assets (brand and intellectual property) and material investments. The plan also covers liabilities that might arise as a result of product or software malfunctions experienced by customers or the Group's companies. Financial Risks The Buongiorno Group’s priorities are value creation, sustainable growth, profitability and the minimization of risks. Accordingly, the Group's financial structures are focused on guaranteeing the utmost efficiency in using credit lines for developing its business and in minimizing financial risks associated with industrial management (adverse risk). The Group’s Financial Department, which is located in Milan, is governed by operating policies regarding interest rate, exchange rate, liquidity, credit and price risks. Exchange Rate Risk The Group is exposed to market risk deriving from fluctuations in exchange rates, insofar as it operates in an international context in which transactions are carried out in currencies other than the Euro. Moreover, the Buongiorno Group has subsidiaries in non-Euro areas; as such, the value of its shareholdings (and related equity) is affected by fluctuations in exchange rates denominated in local currencies. Changes in net capital and reserves as a result of exchange rate fluctuations are charged to a reserve called the “conversion reserve” in the consolidated balance sheet. Interest Rate Risk Risks associated with changes in cash flows due to interest rate fluctuations arise mainly as a result of existing financing. Variable-rate financing exposes the Buongiorno Group to the risk of cash flow variations relating to interest charges. Fixed-rate financing exposes the Buongiorno Group to the risk that the fair value of the loans received will change. The Buongiorno group may make use of derivative contracts to hedge its interest rate risk, typically Interest Rate Swaps, which allow floating rate exposure to be transformed into fixed rate exposure. Currently, the Group has not exchange rate hedging contracts. Buongiorno Group’s exposure to the risk of changes in fair value is associated with its fixed-rate soft loans; accordingly, the effects of changes in the fair value of these loans could have a marginal impact on the Buongiorno Group’s financial position. Price Risk The Group is not exposed to the price risk generated by commodity purchases, given the nature of the business which characterizes it. Half-Year Report as of June 30, 2008 Global Reports LLC Page 22 Buongiorno SpA The Buongiorno Group invests its short-term cash resources in monetary instruments listed on regulated markets that are measured at their market prices. Credit Risk Trade receivables are reported in the balance sheet net of the write-down calculated on the basis of the default risk of the individual counterparties. In accordance with Group policy, financing is not granted to customers, and rigorously defined terms are imposed for normal accounts receivable collection. On a monthly basis, the Group’s Financial Department monitors the risks associated with expired accounts receivable collection (aging) and the exposure of the main customers of each of the Group’s companies. Such information is reported to the CFO of Buongiorno, who defines the guidelines to follow in monitoring the risk and any credit safeguard policies. Liquidity Risk The liquidity risk to which the Group might be exposed is the failure to secure financial resources sufficient for its operations and the development of its industrial and commercial activities. The two main factors that determine the Group’s liquidity situation are the resources provided by or used in operating and investing activities and the maturity and extension of debt or the liquidity of financial investments and market conditions. The cash flows and liquidity of the Group's operating companies are monitored by the finance department of the parent company with the objective of guaranteeing effective management of financial resources. As of June 30, 2008 the Group had access to a significant amount of liquidity immediately available for company purposes and immediately available sufficient lines of credit issued by several banks and factoring companies. The Group believes that the currently available funds and lines of credit, in addition to the resources that will be generated by operating and financing activities, will permit it to satisfy its investment, working capital management, and debt-servicing needs at their natural maturities. With regard to its short-term debt, Buongiorno has already initiated discussions with leading financial counterparties to refinance the secured loan of Euro 115 million issued by Banca IMI SpA (Intesa San Paolo Group), maturing December 28, 2008, even though there is no urgent need to do so, inasmuch as the agreement calls for a period of extension of a further six months, up to the amount of Euro 100 million, upon the Company’s request. On the basis of such discussions and its business plan, the Company is confident that it will be able to structure a financial transaction to replace said loan and extend the duration of the debt and repayment schedule according to a reasonable projection of its future debtservicing capacity on the strength of the cash flow that the Company expects to generate through its typical operations. 1.6 Transactions with Associates At June 30, 2008, the Buongiorno Group maintained relationships with companies qualifying as related parties within the meaning of the Code for Related-party Transactions: Companies or parties holding rights in Group companies: − − Mitsui & Co. Ltd., which holds a 19.96% interest in the share capital of Buongiorno USA Inc. and, consequently, in Rocket Mobile Inc.. Mitsui & Co. Ltd. also owns a 40% stake in the share capital of Buongiorno Marketing Services BV. Nevid Nikravan, Director of Buongiorno, holds, directly or indirectly, a 20.34% stake in the share capital of Buongiorno Dijital Iletisim A.S (Turkey). Commercial transactions pertaining to the core business of companies included in the consolidation area, were realized with the said companies at arm’s length during the course of the period. The transactions made between Buongiorno and the said related parties, may be summarized as follows (amounts expressed in thousands of Euro): Affiliated company Buongiorno USA Buongiorno Dijital Iletisim A.Ş. Buongiorno Marketing Services BV Half-Year Report as of June 30, 2008 Global Reports LLC Turnover 247 Re-debiting of personnel costs Direct/Indirect costs Financial charges/income Other 1 26 229 - 78 3 16 - - 144 118 - - - Page 23 Buongiorno SpA The Group holds a non-controlling interest in Buongiorno Hong Kong Ltd, in which Mitsui & Co. Ltd. holds 51% stake and Buongiorno a 49% stake, and which was consolidated using the shareholders’ equity method. The Buongiorno Group effects, at arm’s length, commercial transactions pertaining to its core business, with the same company and/or its subsidiaries. Transactions made during the first half of 2008 are illustrated in the following table: Affiliated company Buongiorno Hong Kong Ltd. Turnover Re-debiting of personnel costs - Direct/Indirect costs - 87 Financial charges/income Other - - At June 30, 2008, the Company held 35% of the share capital of the company Inches Music S.r.l.. The latter is partly owned by Capital B!, in which Mauro Del Rio — Buongiorno’s reference shareholder — holds the majority stake. The company’s purpose is to manage and sell “Artist community” songs. This shareholding during the half-year period underwent no movement, and no financial or economic transactions were effected with the said company. With regard to related-party transactions, including inter-company transactions, it must be pointed out that the same do not qualify as either atypical or unusual, since they were effected in the normal course of the business operations of the Group companies in question, and concluded at arm’s length, in light of the features of the goods and services involved. 1.7 Foreseeable Evolution Management continues to believe that the mobile entertainment market offers good long-term growth opportunities even though the transitional phase the market is passing through and the unfavorable circumstances reduce growth opportunities in the near term. To account for this situation, on July 7, 2007 the Company updated its projections for the year, estimating revenue on the order of Euro 325-335 million (compared to the previous projection of Euro 330-350 million) and a GOM of Euro 35-40 million (compared to the projection of Euro 41-45 million). The Company deems that traditional European markets will remain stable in the second half of the year, with the favorable impact of a number of seasonal factors in the fourth quarter. Growth compared to the first half of the year will be generated primarily by B2C services in the emerging countries and contracts with telephone service providers for the outsourcing of widely deployed services, such as the Supercontest in Latin America. Factors contributing to improved profitability compared to the first half of 2008 will include the rationalization of certain unprofitable services and completion of the plan for integrating iTouch. In terms of cash flow, on the basis of the current plan and the discussions being held with Banca Imi, the Company believes that the covenants applicable to the loan issued by the bank for the acquisition of iTouch will be complied with, despite the higher financial expenses resulting from interest rate increases. 1.8 Human Resources At June 30, 2008, Buongiorno had a total of 1,084 employees and staff (691 at June 30, 2007; 1,160 at December 31, 2007). At June 30, 2008, employees and staff in Italy totaled 182, of which 159 in Buongiorno and 23 in Buongiorno Marketing Services, based in the offices in Milan and Parma. From the standpoint of human resources, the first half of 2008 was characterized by the reorganization and restructuring of the Group, which, inter alia, permitted a decrease in the overall workforce, despite the hiring of new resources to develop next generation services and the integration of Llama TV during the half-year (14 employees). Buongiorno’s professionals hail from all around the world and are driven by their passion and the global culture required to best support the local spirit. Continual expansion in new countries represents a constant challenge in Resource management and an opportunity to enhance knowledge and enrich expertise. Half-Year Report as of June 30, 2008 Global Reports LLC Page 24 Buongiorno SpA The workforce’s average age (slightly above 30) and high level of education (75% of employees have a university degree or equivalent) contribute to a young and dynamic environment that is always open and receptive to new professional challenges and guarantees a strong capacity for innovation, flexibility, and an effective understanding of the logic underlying the consumption of the Company’s services. At Buongiorno, we privilege the hiring of young, high-potential resources, who, after a period of mentoring under the tutelage of expert managers, may experiment in the field with the knowledge they have acquired during their studies, and who are immediately involved in international projects. This approach allows us to increase the motivation of our new resources, optimize the time required to integrate them into the company, and promote the sharing of knowledge, thereby ensuring the continuity of the new company’s operations. We also provide specific relocation and international career plans for our most talented employees. Spreading and promoting the Group’s culture and sense of belonging have been, and remain, crucial toppriority goals during the globalization process and the integration of new resources. The values of synergy, quality, innovation and commitment have steered the establishment of shared management and control tools so that the Group’s resources, wherever in the world they may be, can count on the same support and identify with the same management style and criteria of internal equity. Over the last two years, HR Recruiting has taken important action in terms of forming contacts with the academic world and participating in events aimed at promoting the Company’s visibility and attracting new talent with a passion for technology, such as job fairs and a presence in publications with a target readership consisting of recent graduates. 1.9 Technological Innovation In the first half of 2008, Buongiorno made considerable investments in the following technological/application-development projects: - - - - B3A Platform: The Group defined a strategy to be followed through the first half of 2009 for the development of its proprietary technology platform “B!3A” and completed the first two phases of the plan with the creation of “B!Wizard,” a tool that allows marketing personnel to make changes directly to web/wap sites without involving technical staff. The tool will allow the Group to reduce its time-tomarket and react more quickly to customer needs. Other releases planned for the next three quarters will provide commercial users with additional functionality and bring certain key architectural components up to Web 2.0 standards. Online Subscriber Acquisition: The Group created “technological environments” to assist in the acquisition of new subscribers, both directly and through marketing partners (affiliate networks). This set of tools and methodologies allows marketing personnel to plan and design "splash pages" and link them directly to information on new-user acquisitions. It enables the Group to act on the results of acquisition campaigns by allowing personnel to easily change the related parameters in order to improve efficiency and reduce the average cost per acquisition (CPA). Integrated B!3A modules for new services: The Group developed specialized Customer Relationship Management and AD Serving modules for mobile phone providers and a module allowing the creation of SuperContests for mobile phone providers and B2B partners. The modules will allow the Group to develop high value-added services for its customers with fewer customizations. Social Networking Platform (Blinko): The Group invested in resources and tools for the development of a Mobile Social Networking platform (Blinko). The platform is designed to meet the requirements of Mobile Content 2.0 and is based on methodologies and technologies that meet the collaboration standards of WEB 2.0. The platform is currently in beta test and will be further developed in coming quarters. It is based on a high-performance infrastructure that provides the scalability necessary to increase the Group’s processing capacity to handle the large traffic volumes expected on this service. Upgrading and enhancement of technology infrastructure. The Group invested in software and hardware that meet the criteria for state-of-the-art operations. Investments were aimed at “virtualizing” the company’s operating systems and included purchases of modern, high-performance multiprocessor servers and storage farms based on Storage Area Network technology. In terms of software, Buongiorno strengthened its contractual relationships with the leading technology suppliers to enable its global support to meet the Group’s development and operations needs. Upgrading and enhancement of management applications. The Group invested in the improvement of its business-support applications. In the first half of 2008, the Group completed the standardization of software packages on the basis of international accounting methods, including purchase management. The Group also completed a global application based on Microsoft Sharepoint that manages timesheets Half-Year Report as of June 30, 2008 Global Reports LLC Page 25 Buongiorno SpA and expense notes and allows a greater level of granularity in associating costs and revenues by job and business line. The first project using the Cognos platform to manage the company’s consolidated financial statements was also completed, and SAP HR was chosen as the standard platform for global human resource management. These initiatives will increase the efficiency of the operations of the Group’s companies while improving the accuracy of data and increasing processing speed. Lastly, with reference to the Group’s technological restructuring and rationalization initiatives, during the period ended June 30, 2008, Buongiorno invested in resources and methodologies to migrate its platforms towards Group standards. The migration program involves 34 projects, 7 of which were completed in the first half of 2008. Most of the projects will be completed in the second half of 2008, while some of the more complicated ones will be started in the second half of 2008 and completed in the first half of 2009. To support the technological aspects of the migrations, the Group is using the support of external consultants in Spain, France, Italy and Austria. The rationalization of the Group’s operating costs as a result of the first seven migrations and consolidation activities can already be seen — particularly in the closing of one of the Group’s data centers in Paris (Oleane) and the data centers in Turin and Mexico City. 1.10 Main Corporate Events in the Half-Year The main corporate events that occurred during the period being reviewed are detailed below. i. On January 8, 2008: a) the subsidiary iTouch Spain Holdings SL (Spain) acquired from minority shareholders 25% of the shares in iTouch Movilisto France SAS, gaining 100% control; b) the subsidiary iTouch Spain Holdings SL (Spain) acquired from minority shareholders 30% of the shares in Grupo iTouch Movilisto R srl (Romania), gaining 100% control; c) the subsidiary iTouch Spain Holdings SL (Spain) acquired from minority shareholders 25% of the shares in Grupo iTouch Movilisto Maroc Srl, gaining 100% control. ii. on January 22, 2008 the buy-back plan, authorized by the Ordinary Shareholders’ Meeting of Buongiorno on May 2, 2007, was initiated. The purchases were made within the framework of the plan authorized by the Ordinary Shareholders’ Meeting of Buongiorno of May 2, 2006, which allows for the possibility of purchasing a maximum of 8,500,000 ordinary shares of Buongiorno stock with a value of Euro 0.26 each, or 8% of the current share capital, by November 2, 2008. During the half-year, the Company acquired a total of 2,256,500 ordinary shares for a total value of Euro 4.1 million on the screen-based market operated by Borsa Italiana. Own shares in portfolio as of June 30, 2008 represented 2.12% of Buongiorno’s share capital. iii. On January 31, 2008, subsidiary iTouch South Africa (Pty) Ltd. acquired a business line specializing in the distribution of mobile digital content from South African telephone provider Africell (Pty) for a total investment of Rand 45 million (approximately Euro 4 million). iv. On February 5, 2008, subsidiary iTouch Spain Holding s.l. acquired 100% of the company Producciones y Promociones Especiales de TV, s.l. and indirect control of Llama Televisión, S.L. in Spain and Xama TV in Portugal. The Buongiorno Group already owned a minority interest in Llama Televisión S.L. and Xama TV through Call TV Holding Limited. These companies specialize in the creation, production and management of interactive formats, and manage call-TV shows broadcast by Antenna 3 and TVI, respectively. v. On February 15, 2008, the Board of Directors of Buongiorno approved the Quarterly Report as of December 31, 2007. vi. On March 3, 2008, the subsidiary iTouch Spain Holdings SL (Spain) acquired from minority shareholders 13% of the shares in Mobile Fun Sistemas de Informatica Ltda, gaining 100% control. vii. The General Shareholders’ Meeting — which met on May 5, 2008 in ordinary session — approved the separate and consolidated Financial Statements of Buongiorno. During the same session, the Ordinary Shareholders’ Meeting also increased the number of the members of the Board of Directors from nine to eleven and appointed two new directors, Wayne Pitout and Giorgio Ricchebuono. viii. In addition, the Ordinary Shareholders’ Meeting of Buongiorno SpA also approved a new stock- Half-Year Report as of June 30, 2008 Global Reports LLC Page 26 Buongiorno SpA option plan for employees, directors, and/or staff members not considered salaried employees of the Company, Group Companies, and Associates. ix. Finally, on May 5, 2008, the Extraordinary Shareholders’ Meeting of Buongiorno authorized a splittable capital increase without option rights pursuant to section 2441, paragraph 4, sentence 2, of the Italian Civil Code, of a maximum of Euro 1,300,000 through the issue in one or more tranches of a maximum of 5,000,000 ordinary shares with a nominal value of Euro 0.26 each and regular dividend rights in service of the stock-option plan, approved in ordinary session. 1.11 Atypical and Unusual Transactions During the First Half of 2008, no atypical or unusual transactions were undertaken, which in terms of their significance, the nature of the counterparties, the object of the transaction, or method by which the price was set may give rise to concerns as to the accuracy or completeness of this accounting notice, a conflict of interest, the safeguarding of corporate assets, and the protection of minority shareholders. 1.12 Events Subsequent to June 30, 2008 The main events that occurred after the end of the half year are as follows: i. The buy-back plan authorized by the Ordinary Shareholders’ Meeting of Buongiorno on May 2, 2007 continued in July. Subsequent to the end of the half year, a further 630,500 ordinary shares (0.60%.) were purchased, for a total investment of Euro 666 thousand. ii. On July 7 Buongiorno’s Board of Directors announced a series of initiatives aimed at dealing with the challenges posed by the economy and the market and preserving business margins. It also revised projections for the year downwards. iii. On July 30, 2008, the Group closed the acquisitions of equity investments in 100% of Produciones y Promocciones Especiales de TV SL (the parent company of Llama TV, Spain, which holds a 70% interest in said company) and 49% of Call TV Holdings Limited (the parent company of Ostrich Media Limited) and made partial payment of the earn-outs (a variable component of the price of purchase calculated on the basis of earnings reported during a given period of observation). As provided in the agreement, the payment was made partly in cash and partly through the transfer of own shares that the Company had previously acquired on the market. On July 30, 2008, a total of 2,885,512 shares, representing 2.71% of Buongiorno’s share capital, were transferred to the sellers. The sellers of the equity investments, and consequently the parties who received Buongiorno shares, include Wayne Pitout, a member of Buongiorno’s Board of Directors. The average transfer price of Buongiorno's own shares, as stated in the purchase agreement, was Euro 1.788. The average price of purchase of said shares was Euro 1.670. Half-Year Report as of June 30, 2008 Global Reports LLC Page 27 Buongiorno SpA 1.13 Main Shareholders (Holdings as per the Share Register and/or disclosures pursuant to Article 120 of Legislative Decree 58/1998) The chart below shows the equity investments of the shareholders who, at June 30, 2008, owned more than 2% of Buongiorno SpA’s Share Capital. % of ordinary share capital SHAREHOLDER NO. OF SHARES Mauro Del Rio* 21,667,871 20.37% Buongiorno SpA 2,256,500 2.12% OAK Investment Partners XII LLP 5,746,700 5.40% Mitsui & Co Ltd 3,528,100 3.32% Selin SpA 3,172,075 2.98% The Goldman Sachs Group inc Market 3,512,862 3.30% 66,469,567 62.50% (*) 17.19% held directly, 3.18% through Capital B Lux SARL As described in paragraph 1.12 above, subsequent to the end of the half-year Buongiorno transferred its package of treasury stock as part of the closure of the purchase of Call TV Holdings Limited and Promociones e Producciones TV. Following said transaction, main shareholders as of the date of the meeting of the Board of Directors that approved the Half-Year Report as of June 30, 2008 were as follows: SHAREHOLDER NO. OF SHARES Mauro Del Rio * 21,667,871 % of ordinary share capital 20.37% OAK Investment Partners XII LLP 5,746,700 5.40% Mitsui & Co Ltd 3,528,100 3.32% Selin SpA 3,172,075 2.98% 72,237,441 Market 67.92% (*) 17.19% held directly, 3.18% through Capital B Lux SARL Mauro Del Rio * OAKInvestment Partners XII LLP Mitsui & Co Ltd Selin SpA Mercato Half-Year Report as of June 30, 2008 Global Reports LLC Page 28 Buongiorno SpA 1.14 Report on the Stock Option Plan Buongiorno has always favored the possibility of implementing stock option plans, feeling that they are an appropriate tool in building relationships between the Company and its employees/directors by providing an incentive to create a professional, long-lasting relationship. As such, over the years various equitybased incentive plans have been implemented, in compliance with CONSOB notice No. 11508 of February 15, 2000 regarding stock option plans, as described below. Compared to June 30, 2007, it should be noted that the stock option plans “2003-2007” reached maturity on December 31, 2007, with the result that all the options left unexercised on such date, were cancelled. The Shareholders’ Meeting of May 5, 2008 approved a new stock option plan (Plan 7) that supplements the residual Plan 6 (“2006-2012”). As a consequence, the following Plans were in force as of June 30, 2008: 2006-2012 Stock Option Plan (Plan 6) In the Shareholders’ Meeting of May 2, 2006, Buongiorno defined an increase in share capital for the purposes of assigning options to employees and directors. The objective of this plan, just as for previous plans, is to offer the Company the possibility of assigning new stock options to the employees and directors of the Company and Group companies and to employees who are newly recruited or arriving from acquired companies and who merit special professional recognition. A reserved capital Increase, of a maximum of 4,500,000 new issue shares, has been approved to cover this plan. Characteristics of the Incentive Plan The Plan is regulated by a Regulation, issued by the Board of Directors on May 10, 2006 on the basis of those already existing for the previous plans. Some of the most important terms and conditions are as follows: − − − − plan expiry: December 31, 2012 with the possibility for the Board to establish different dates, but always prior to December 31, 2012, as the latest date for exercising specific assignments; deadline for allotting stock options: June 30, 2011; stock option maturity: upon reaching objectives and/or following a minimum time of employment/ director service with the Company; determination of the stock option issue price: the exercise price for each option, to be paid to the Company in order to obtain the relevant new issue share, will be the price that the Board of Directors has determined, when attributing the options, for each beneficiary or category of beneficiaries, and in any event will not be below the market value of the stock on the assignment date as laid down in the resolution of the Company’s Extraordinary Shareholders’ Meeting on May 2, 2006. Stock Option Plan (Plan 7) At the Shareholders’ Meeting of May 5, 2008, Buongiorno approved a new stock-based incentive plan with a maximum of 5 million shares. The Plan is intended for the employees, directors and/or staff of the Company, Group companies, and their affiliates. The strike price of the options will be set when said options are assigned to the beneficiaries and may not be lower than the arithmetic mean official price of the ordinary shares on each day of the effective listing thereof on the Stock Exchange, as surveyed during the period from the date of assignment of the options through the same day of the previous solar month. The Board of Directors had yet to make any assignments under Plan 7 as of the date of this Half-Year Report. Half-Year Report as of June 30, 2008 Global Reports LLC Page 29 Buongiorno SpA Summary of Active Stock Option Plans as of June 30, 2008 Further details on the stock option plans in effect as of the end of the year period are provided in the table below. Plan 6 (based on Buongiorno SpA Shareholders' resolution of May 2, 2006) strike 1H 2008 12.31.2007 price (€) Not exercised Assigned Exercised 1.15 5,16 4 3,86 2,79 1,94 1,94 1.816.000 271.000 35.000 75.000 2.225.000 Total 4.422.000 60.000 60.000 06.30.2008 Expired - Total - - 1.816.000 271.000 35.000 75.000 2.225.000 60.000 - 4.482.000 Treasury Stock As described above, on January 22, 2008 a buy-back plan was initiated, as authorized by the Ordinary Shareholders’ Meeting of Buongiorno SpA on May 2, 2007. During the half-year to June 30, 2008 the Company acquired 2,256,500 ordinary shares with a total value of Euro 4,153 thousand on the ordinary market. Between June 30, 2008 and July 15, 2008, Buongiorno purchased an additional 630,500 ordinary shares, bringing its ownership of Buongiorno share capital to a total of 2.71% for an overall investment of Euro 4,819 thousand. Lastly, on July 30, 2008, the company sold its treasury stock (through subsidiaries iTouch Spain Holding SA and iTouch Limited) as a portion of the payment of the earn-out clauses for the acquisition of Producciones y Promociones Especiales de TV (parent company of Llama TV SL) and Call TV Holdings Limited (parent company of Ostrich Media Limited). At the date of the Meeting of the Board of Directors approving the financial statements for the period ended June 30, 2008, Buongiorno held 1,488 own shares. On behalf of the Board of Directors of Buongiorno SpA The Chairman Mauro Del Rio ********** Half-Year Report as of June 30, 2008 Global Reports LLC Page 30 Buongiorno SpA 2. Accounting Statements 2.1 Consolidated Balance Sheet of the Buongiorno Group as of June 30, 2008 CONSOLIDATED BALANCE SHEET (in thousands of Euro) NON-CURRENT ASSETS 06.30.2008 31.12.2007 Variance 177.434 35.569 3.148 2.883 1.162 23.608 243.804 189.002 11.940 2.914 3.340 2.017 21.342 230.556 -11.568 23.629 234 -457 -855 2.266 13.248 1.513 86.008 20 64.835 152.376 396.180 145.574 1.958 80.550 10.290 59.567 152.365 382.920 146.248 -445 5.458 -10.270 5.268 11 13.260 -674 9.274 6.891 2.329 18.494 11.109 2.561 4.430 18.101 -1.835 4.330 -2.101 393 LIABILITIES DIRECTLY ATTRIBUTABLE TO NON-CURRENT ASSETS HELD FOR SALE 94.094 2.539 12.153 116.454 6.872 232.112 - 80.535 4.359 124.289 1.137 8.252 218.572 - 13.559 -1.820 -112.136 115.317 -1.380 13.540 - TOTAL LIABILITIES AND CAPITAL AND RESERVES 396.180 382.920 13.260 Goodwill Other intangible assets Tangible fixed assets Shareholdings in associates Other investments Deferred tax assets CURRENT ASSETS Inventories Trade and other receivables Other financial assets Cash and cash equivalents NON-CURRENT ASSETS HELD FOR SALE TOTAL ASSETS CAPITAL AND RESERVES NON-CURRENT LIABILITIES Long-term borrowings Deferred taxes Non-current funds CURRENT LIABILITIES Trade and other creditors Current tax payables Short-term borrowings Long-term borrowings (current share) Current funds (*) Effective as of January 1, 2008, the balance of other financial assets represented by investments in money market funds with maturities of less than three months has been reclassified among cash and cash equivalents. Half-Year Report as of June 30, 2008 Global Reports LLC Page 31 Buongiorno SpA 2.2 Consolidated Profit and Loss Account of the Buongiorno Group as of June 30, 2008 (First Half 2008) (in thousands of Euro) H1 2008 Economic and Financial Highlights Sales of Services Value of Production Added Value (Val. of prod. - Mat., cons. and services) Industrial Added Value (IAV) Normalized Gross Operating Margin Normalized Operating Profit (Loss) Financial Operations Net non-recurrent earnings / (charges) Profit (Loss) before Taxes Profit (Loss) before Minority Interests Balance Sheet highlights Net invested capital Net current assets Capital and reserves Net financial position Earning ratios Added value/Revenues Gross Operating Margin/Revenues Gross Operating Margin/Net invested capital Financial Charges/Gross Operating Margin Operating Result/Revenues (ROS) Operating Result/Net invested capital (ROI) Profit (Loss) before Minority Interests/Capital and reserve Cost of staff Staff (average of the period) Annual Revenues/Average staff H1 2007 Var. % 158.180 159.209 43.366 57.138 16.278 10.608 (4.380) (1.878) 4.350 2.392 85.777 86.823 26.494 34.005 8.753 6.094 (1.044) 0 5.051 4.968 84% 83% 64% 68% 86% 74% 320% 218.600 (9.112) 145.574 73.026 88.318 (513) 104.995 16.677 148% 1.676% 39% 338% 27,4% 10,3% 7,4% (26,9%) 6,7% 4,9% 1,6% 30,9% 10,2% 9,9% (11,9%) 7,1% 6,9% 4,7% (11%) 1% (25%) 126% (6%) (30%) (65%) 1.090 290 691 248 58% 17% (14%) (52%) 2.3 Consolidated Profit and Loss Account of the Buongiorno Group as of June 30, 2008 (Second Quarter 2008) Half-Year Report as of June 30, 2008 Global Reports LLC Page 32 Buongiorno SpA (in thousands of Euro) Q2 2008 Economic and Financial Highlights Sales of Services Value of Production Added Value (Val. of prod. - Mat., cons. and services) Industrial Added Value (IAV) Normalized Gross Operating Margin Normalized Operating Profit (Loss) Financial Operations Net non-recurrent earnings / (charges) Profit (Loss) before Taxes Profit (Loss) before Minority Interests Balance Sheet highlights Net invested capital Net current assets Capital and reserves Net financial position Earning ratios Added value/Revenues Gross Operating Margin/Revenues Gross Operating Margin/Net invested capital Financial Charges/Gross Operating Margin Operating Result/Revenues (ROS) Operating Result/Net invested capital (ROI) Profit (Loss) before Minority Interests/Capital and reserve (ROE) Cost of staff Staff (average of the period) Annual Revenues/Average staff Half-Year Report as of June 30, 2008 Global Reports LLC Q2 2007 Var. % 79.135 79.644 21.474 28.110 8.041 4.092 (2.170) (1.321) 578 (760) 43.343 43.966 13.156 16.148 4.102 2.565 (212) 0 2.353 2.745 (75%) (128%) 218.600 (9.112) 145.574 73.026 88.318 (513) 104.995 16.677 148% 1.676% 39% 338% 27,1% 10,2% 3,7% (27,0%) 5,2% 1,9% (0,5%) 30,4% 9,5% 4,6% (5,2%) 5,9% 2,9% 2,6% (11%) 7% (21%) 422% (13%) (36%) (120%) 1.068 296 693 250 54% 18% Page 33 83% 81% 63% 74% 96% 60% 924% Buongiorno SpA 2.4 Statement of Changes in Equity of the Buongiorno Group as of June 30, 2008 Currency: Euro DESCRIPTION Balance at period-start - Allocation of profit (loss) for the period: - (-) Own shares - Reserve of assigned stock options - Capital increase and Stock Option Plan, exercised - Change in % ownership - Exchange differences - Due Shareholders payments - Other movements due to reclassification - Profit (loss) for the period Balance at period-end STATEMENT OF CHANGES AT 06/30/2008 Share Other premium reserves Share capital account 27.651.955 80.455.616 (586.690) 26.364.089 Profit (Loss) carried forward (14.020.083) 13.858.371 Profit (Loss) of the Group 13.858.371 (13.858.371) (3.583.067) 1.085.833 1.596.327 (299.451) 27.065.265 (11.192.878) (1.565.824) 503.655 12.445.644 (1.252.766) 70.348.571 34.164.497 (117.601) 2.401.750 2.401.750 Total capital and reserves of the Group Capital Profit and reseves of (Loss) of minority interests minority interests 134.309.949 (4.169.757) 1.085.833 1.596.327 (299.451) (1.565.824) 503.655 2.401.750 133.862.482 12.088.786 (151.065) (151.065) 151.065 228.047 299.451 (743.907) 11.721.312 (9.042) (9.042) Total Capital and reserves of minority interests 11.937.721 228.047 299.451 (743.907) (9.042) 11.712.270 Total consolidated capital and reserves 146.247.670 (4.169.757) 1.085.833 1.824.374 (2.309.731) 503.655 2.392.708 145.574.752 Statement of changes in consolidated Capital and Reserves at 12/31/2007 Valuta: Euro DESCRIPTION STATEMENT OF CHANGES AT 31/12/2007 Share Other premium reserves Share capital account Balance at period-start 22.595.977 34.763.396 13.838.787 - Allocation of profit (loss) for the period: - Reserve for derivative instruments (IRS)) Profit Total capital (Loss) and reserves of the Group of the Group (11.503.905) 12.292.489 12.292.489 (12.292.489) (16.537) - Reserve of assigned stock options 2.215.113 - Reserve for convertible bond - Capital increase and Stock Option Plan, exercised Profit (Loss) carried forward (245.735) 5.055.978 - Change in % ownership (525.287) 310.581 (310.581) reserves 3.095.827 - 75.082.571 - (16.537) - (16.537) 2.215.113 - 2.215.113 (771.022) 9.001.299 13.333.334 (1.068.762) (424.616) (424.616) (1.493.378) 416.276 416.276 (503.655) 14.097.719 80.455.616 26.364.089 - (771.022) 9.001.299 (503.655) (14.266.843) - Profit (loss) for the period Global Reports LLC 310.581 capital and 4.332.035 (1.068.762) Half-Year Report as of June 30, 2008 - 2.785.247 Total consolidated 44.693.937 (247.152) 27.651.955 71.986.744 Total Capital and reserves of minority interests 4.332.035 - Due Shareholders payments Balance at period-end Profit (Loss) of 39.637.960 - Exchange differences - Other movements due to reclassification Capital and reseves of minority interests minority interests (14.020.083) (416.276) 13.858.371 13.858.371 13.858.371 134.309.949 - 12.088.786 44.693.937 (503.655) - (151.065) (151.065) 13.707.306 (151.065) 11.937.721 146.247.670 Page 34 Buongiorno SpA 2.5 Consolidated Cash Flow Statement of the Buongiorno Group – First Half 2008 The Consolidated Cash Flow Statement was prepared using the indirect method. (in thousands of Euro) H1 2008 H1 2007 Cash and cash equivalent at period start 59.567 30.222 A) Cash flow generated by (used for) ordinary activities Profit (loss) attributable to the Group and Minority Interest Depreciation and amortization Write-downs of fixed assets Write-downs of unconsolidated equity investments Net change in employee benefits Net change in provision for risks and charges Minority interest Change in deferred taxes (Gains) losses and other non-monetary accounts (Increase) / decrease in trade receivables (Increase) / decrease in trade payables Change in other current asset items 15.253 2.401 4.254 45 0 -55 904 -9 -92 1.086 -11.288 13.807 4.201 15.253 14.093 13.858 4.007 -8 750 -412 1.167 -151 -4.336 2.215 -23.940 29.240 -8.296 14.093 Cash flow generated by ordinary activities B) Cash flow generated by (used for) investing activities iTouch Ventures Limited Group Acquisition Net (investments) disinvestments in: - intangible assets - property and equipment - investments Net change in current securities (*) -5.361 - -117.443 88.984 -13.614 -1.155 -861 10.270 -5.361 -22.972 -481 -2.662 -2.344 -117.443 Cash flow generated by financing activities -4.624 3.190 -1.838 -1.566 -4.410 -4.624 132.695 94.503 -17.051 26.685 -1.068 29.626 132.695 Cash flow for the period (A+B+C) 5.268 29.345 64.835 59.567 Cash flow generated by investing activities C) Cash flow generated by (used for) financing activities Net change in other financial assets/liabilities Net change in medium and long-term borrowings Capital increase (reimbursement) Exchange rate gains (losses) Other changes in equity Cash and cash equivalent at period end (*) Effective as of January 1, 2008, the balance of other financial assets represented by investments in money market funds with maturities of less than three months has been reclassified among cash and cash equivalents. Half-Year Report as of June 30, 2008 Global Reports LLC Page 35 Buongiorno SpA 3. NOTES TO THE CONSOLIDATED HALF-YEAR FINANCIAL STATEMENTS General Principles Followed in Preparing the Consolidated Half-Year Report and Reference Accounting Standards These consolidated Half-Year Financial Statements, which consist of the Balance Sheet, Profit and Loss Account, Cash Flow Statement, Statement of Changes in Equity and Notes to the Consolidated Financial Statements, were drafted in compliance with the requirements of the “Regulations for Implementing Legislative Decree No. 58 of February 24, 1998 Regarding Issuers” (CONSOB Resolution No. 11971 of May 14, 1999 and subsequent amendments), European Community Regulations No. 1606 of July 19, 2002, on International Accounting Principles. The Consolidated Half-Year Financial Statements (hereinafter the “Half-Year Report”) at June 30, 2008 have been prepared in accordance with the international accounting standards (IAS/IFRS) for interim financial statements. The financial statements have been prepared in accordance with IAS 1, whilst the notes have been prepared in condensed format as permitted by IAS 34 and hence do not include all the information required for annual financial statements prepared in accordance with the IFRS standards. The accounting principles and criteria adopted in these Half-Year Report may not coincide with IFRS provisions in force as at December 31, 2008 as a result of future European Commission guidelines regarding the approval of the international accounting standards or the issue of new standards, interpretations or implementation guidelines by the International Accounting Standards Board (IASB) or International Financial Reporting Interpretation Committee (IFRIC). Figures are expressed in thousands of euro and any other currencies are specifically indicated. The Buongiorno Group has adopted the IAS/IFRS that were issued by the International Accounting Standards Board and approved by the European Commission following the entry into force, As of January 1, 2005, of European Regulation No. 1606 of July 2002. As of January 1, 2005 and January 1, 2007, the separate Financial Statements Report of the Company have also been prepared in accordance with IAS/IFRS. The preparation of interim financial statements in accordance with IAS 34, Interim Financial Reporting, requires judgments, estimates and assumptions that have an impact on assets, liabilities, costs and revenue. Final results may differ from those obtained through these estimates. The accounting standards are those described in the consolidated Financial Statements as of December 31, 2007 and have been applied consistently for all the Group companies and all the periods presented. Page 36 Half-Year Report as of June 30, 2008 Global Reports LLC Buongiorno SpA 3.1 NOTES TO THE MAIN ITEMS Goodwill Changes in “Goodwill” are given in the following table: (in thousands of Euro) 12.31.2007 Increase 189.002 5.795 Goodwill Write-downs and other movements (17.363) 06.30.2008 177.434 The balance at June 30, 2008 was broken down as follows (amounts in thousands of euro): Cash Generating Unit iTouch Ventures Ltd 06/30/2008 102,510 Rocket Mobile Inc 15,120 Freever – Chat 13,965 Llama TV group 7,249 Axis Mundi (By-Cycle group) 7,496 MyAlert.com S.A. 6,912 Gsmbox Srl 6,142 Tutch Media Mobile BV 5,989 HotSMS.com BV 4,080 Buongiorno MS Uk Ltd (formerly Flytxt Ltd) 3,894 DioraNews Sas 2,151 Inventa Production Ltd 1,128 Buongiorno Brasile Total 798 177,434 The increases reported during the half-year refer primarily to the goodwill created through the acquisition of Llama TV upon the payment of earn-out clauses. As for goodwill originated in foreign currencies, the goodwill of Rocket Mobile Inc amounted to USD 23,836 thousand. The adjustment towards the exchange value at year-end led to an exchange gain of Euro 1,072 thousand, which was recognized in the translation reserve. In accordance with IAS/IFRS, and, specifically, IAS 38, instead of systematically amortizing goodwill (IAS 38), goodwill is subject to impairment testing within one year of acquisition, and on a yearly basis thereafter, in order to detect any permanent decreases in value. The goodwill associated with the acquisitions of iTouch (Group) and Axis Mundi (By-Cycle Argentina Group), both of which were undertaken in the second half of 2007, will be subjected to impairment testing in the second half of 2008, barring the occurrence of events that raise doubt as to the existence of impairment. The goodwill created by the acquisition of the iTouch Group came to Euro 102.5 million as of June 30, 2008 and reflects the difference between the price of acquisition (consisting of the consideration paid in cash and the market value of the Buongiorno shares issued for transfer as of the closing date, in addition to accessory expenses) and the fair value of iTouch’s assets and liabilities as of the date of acquisition. During the half-year, the Company, with the aid of independent consultants, measured the fair value of the assets and liabilities arising from the acquisition of iTouch in accordance with applicable accounting standards. Following this valuation, goodwill was reduced by Euro 17.3 million to account for an adjustment to the carrying value of certain assets and liabilities with respect to the figures temporarily disclosed in the Financial Statements as of December 31, 2007. The following table provides a breakdown of said adjustments: Item Movilisto Half-Year Report as of June 30, 2005 37 Global Reports LLC in thousands of Euro 15,111 Pag Buongiorno SpA SMS.AT 2,247 17,358 Total brands Customer relationship management 1,185 Software 1,945 Prepaid taxes 2,980 Deferred taxes (6,105) Total 17,363 As of June 30, 2008 Management also undertook an overall valuation of the impairment of the goodwill created by the acquisition of iTouch. In this regard, it should be noted that the decrease in the recognized cost of acquisition with respect to the originally negotiated values of the transaction due to the appreciation of the euro/dollar exchange rate and the decline in the value of the Buongiorno shares issued in exchange resulted in a carrying value of the acquisition that was significantly below the original valuations and the independent experts’ valuations, despite the positive final figures substantially in line with the projections, which had formed the basis of said valuations. Lastly, turning to the goodwill created by the acquisitions of Axis Mundi (By-Cycle Group) and Llama TV, we report that Buongiorno’s Board of Directors has initiated the procedures required to conduct a fair value measurement of the assets and liabilities acquired in accordance with international accounting standards. The appraisal will be completed by the end of the year. As a result, the value of the assets and liabilities related to the acquisition and, therefore, the amount of goodwill may change during the valuation process, which will require the involvement of independent consultants. Other Intangible Assets The net values of the intangible assets and the changes for the period are listed below: (in thousands of Euro) R&D Costs Patents and intellectual property rights Concessions, licenses, trademarks and sim.rights Other intangible assets Total 12.31.2007 Increase Amortization Other movements 92 196 4.099 7.553 11.940 140 170 17.884 12.734 30.928 (278) (219) (1.213) (1.622) (3.332) 2.640 239 (2.291) (4.555) (3.967) 06.30.2008 2.594 386 18.479 14.110 35.569 "R&D costs” refer to the capitalization of internal costs and, specifically, they are attributable to the Research & Development personnel. Patents and intellectual property rights include costs of purchasing management and accounting software developed and sold by third parties. “Concessions, licenses and trademarks” include residual costs sustained for the registration of trademarks in Italy and around the world, as well as costs related to the purchase of Internet domains for the Group (“Buongiorno” and “Blinko” in particular). The increase reported during the quarter refers to the allocation of the value of the trademarks Movilisto and sms.at ensuing from the valuation of the assets acquired through iTouch at their current values, as described in the foregoing paragraph. The amortization schedule of said trademarks was set at 10 years. The item “Other assets” also includes: • the costs incurred to develop technology. In particular, during the half-year investments were made in the development of new modules for the internally developed proprietary platform known as “B!3A” (approximately Euro 520 thousand) and to create a Mobile Social Networking platform (Blinko) (approximately Euro 320 thousand); • approximately Euro 5 million paid by MyAlert SA (Spain) to Telefonica (Spain) in return for the exclusive right to conduct prize competitions in South America beginning in July 2008. Said right has a duration of 18 months and will be amortized over the same period; • approximately Euro 3.7 million paid by iTouch South Africa to acquire rights associated with agreements with a local telephone service provider for the distribution of digital contents on the South African market; Half-Year Report as of June 30, 2005 Pag 38 Global Reports LLC Buongiorno SpA • • approximately Euro 1.2 million associated with the valuation of the Customer Relationship Management acquired through iTouch and based on the calculation of the current value of iTouch’s assets; approximately Euro 2.0 million associated with the valuation of the software acquired through iTouch and based on the calculation of the current value of iTouch’s assets. Property and Equipment Below is a description of the changes to property and equipment in terms of historical cost, accumulated depreciation, and net value. (in thousands of Euro) Historical cost Cumulated depreciation 06.30.2008 Plant and machinery Industrial and commercial equipment Other assets Total tangible fixed assets 1.578 38 12.114 13.730 -1.182 -8 -9.392 -10.582 Net value Net value 06.30.2008 06.30.2008 396 30 2.722 3.148 118 13 2.783 2.914 No purchases of significant amounts were made during the reporting period. Deferred Tax Assets The item totaled Euro 23,608 thousand (Euro 21,342 thousand as of December 31, 2007). Of this total, Euro 13,628 thousand is represented by assets arising from the accounting treatment of tax losses associated with the core business that may be carried forward indefinitely in accordance with IAS/IFRS and that are believed likely to be used to offset future taxable income (for the purposes of IRES — Italian corporate income tax — or other equivalent foreign income taxes), Euro 7,000 thousand in assets arising from the accounting treatment of tax losses incurred by Group companies that may be carried forward indefinitely and are believed likely to be recovered, and Euro 2,980 thousand arising from the determination of the current value of the assets deriving from the acquisition of iTouch. It should be noted that the Group has cumulative tax losses carryforwards totaling Euro 180 million, of which only Euro 75 million have been recognized as deferred tax assets. Receivables from Subsidiaries and Associates At June 30, 2008, receivables from subsidiaries and associates amounted to Euro 622 thousand (at December 31, 2007 these amounted to Euro 506 thousand). These receivables relate mainly to Buongiorno Hong Kong Ltd. Half-Year Report as of June 30, 2005 39 Global Reports LLC Pag Buongiorno SpA Tax Receivables This item includes: (in thousands of Euro) Tax receivables 06.30.2008 5.204 06.30.2008 2.563 Tax receivables amounted to Euro 5,204 thousand (Euro 2,563 thousand at December 31, 2007) and relate principally to recoverable VAT for Euro 3,277 thousand, to withholding tax prepayments for Euro 1,303 thousand and, for the remaining part (Euro 624 thousand), to receivables for withholding tax paid. The increase in the item with respect to the balance from the previous year is primarily due to tax credits deriving from the subsidiaries Buongiorno France SA, iTouch Movilisto France and Axis Mundi. Other Receivables This item is broken down as follows: (in thousands of Euro) Trade debtors and receivables from employees for advances Other receivables Total 06.30.2008 4.229 1.153 5.382 06.30.2008 1.547 494 2.041 Trade debtors include Euro 1,275 thousand in advances paid for the purchase of prizes for competitions launched in South American countries. Cash and Cash Equivalents Cash and cash equivalents amounted to Euro 64,855 thousand as of June 30, 2008 and consisted of the balance of liquid current accounts denominated in euro as well as U.S. dollars, pounds sterling, Australian dollars, South African rand, Argentine pesos, and other minor currencies, in addition to immediately liquid investments in money market funds. Investment flows relating to the first half of 2008 are shown and explained in the consolidated Cash Flow Statement. For the notes on net financial debt see Paragraph 1.4.3 of the Directors’ Report on Operations. Cash and cash equivalents include a balance of Euro 1.2 million on deposit with a Spanish bank to secure a guarantee provided on behalf of a subsidiary and Euro 250 thousand given in pledge by the Company to secure a bank bond issued by a credit institution in favor of Simest SpA. EQUITY Annex C details the reconciliation between Equity and the results of Buongiorno with the same items for the Group, while movements of the items composing the consolidated equity are shown in the Statement of Changes in Equity (attached to the consolidated Balance Sheet and Profit and Loss Account). Share Capital Half-Year Report as of June 30, 2005 40 Global Reports LLC Pag Buongiorno SpA As of June 30, 2008, share capital amounted to Euro 27,065,265 Euro, composed of 104,097,175 ordinary shares with a par value of Euro 0.26 each. The recognized balance is net of Euro 586,690, consisting of 2,256,500 treasury stock held by the Parent Company, Buongiorno, with a nominal value of Euro 0.26 each. There were no changes to share capital during the half-year. Minority Interests Minority interests may be broken down as follows: (in thousands of Euro) Equity attributable to the Group Equity attributable to Minority interest Consolidated equity and profit for the period 06.30.2008 133.862 11.712 145.574 12.31.2007 134.310 11.938 146.248 EARNINGS PER SHARE Basic Basic EpS is calculated by dividing the net Group profit for the period by the average number of ordinary shares in circulation during the period, namely 106,353,675 in the first half of 2008 (88,664,054 in the First Half of 2007). Diluted Diluted EpS is calculated by dividing the Group profit for the period, gross of interests on the convertible bond, by the average number of ordinary shares in circulation during the period plus the number of options (or other instruments potentially convertible into ordinary shares) outstanding at the end of the period, a total of 111,085,675 in the First Half of 2008 (95,130,805 in the First Half of 2007). Long-term Borrowings The Company’s medium/long-term financial debt at the end of the half-year period amounted to Euro 9.3 million (Euro 11.1 million at December 31, 2007), consisting of: - - - the remaining balance of the convertible bond (Euro 1.0 million compared to an original value of Euro 12 million) underwritten on September 22, 2005 by Mitsui & Co Ltd and Banca IMI and maturing in 2010. The balance at June 30, 2008 refers to the amount held by Banca IMI, net of the value of the underlying option; the approximately Euro 0.6 million long-term, fixed-rate loan issued at a subsidized rate by Simest SpA (as per Italian Law 394/81 on internationalization projects); Euro 1.7 million representing the medium-term portion of the floating-rate loan issued by Credito Emiliano SpA in the total amount of Euro 3.0 million; Euro 3.8 million long-term representing the medium/long-term portion of the unsecured loan issued by MCC SpA (Unicredit banking group) in the total amount of Euro 5.0 million; financial liabilities amounting to Euro 2.2 million associated with the deferred payment of the sale price of Axis Mundi SA (By-Cycle Group) to former shareholders. Convertible bonds, like other long-term financial liabilities, are valued at amortized cost, which is calculated bearing in mind all related costs and using a market interest rate for equivalent non-convertible bonds or financial liabilities (IAS 32, Paragraphs 64, 28 and 31). The net interest rate used was 4.5%, which corresponds to the rate obtained by the banking system on medium- and long-term loans at the date the bond was issued (September 2005). Half-Year Report as of June 30, 2005 41 Global Reports LLC Pag Buongiorno SpA Deferred Taxes The balance of deferred tax liabilities stood at Euro 6,891 thousand as of June 30, 2008 (Euro 2,561 thousand as of December 31, 2007). This balance derives primarily from the tax effects of the fair value measurement of the assets and liabilities arising from the iTouch acquisition (Euro 5,710 thousand) and the recognition of intangible assets during previous years following the acquisition of Rocket Mobile (Euro 1,149 thousand). Provisions for Contingencies and Charges (Current and Non-current) This item mainly includes the provision for restructuring charges, the provision covering losses of unconsolidated subsidiaries, the provisions to cover future costs or losses arising from completed operations, and the funds for legal practices or commercially-related contractual risks. The following table provides a breakdown of funds for risks and charges (current): (in thousands of Euro) Provisions for legal contingencies Other provisions Total provision for risks and charges (current) 12.31.2007 increase decrease other changes 06.30.2008 93 8.159 8.252 24 530 554 -2 -4.188 -4.190 0 2.255 2.255 115 6.756 6.871 The item “Other provisions” had a balance of Euro 6,756 thousand as of June 30, 2008 and refers to reserves intended for the current restructuring plan and the coverage of contingencies related to the risk of future expenses generated by business operations. A total of Euro 4.2 million was drawn down from the reserves during the half-year. The following table provides a breakdown of reserves for risks and charges (non-current): (in thousands of Euro) Provisions for legal contingencies Other provisions Total provision for risks and charges (non current) 12.31.2007 increase decrease other changes 06.30.2008 335 2.954 3.289 367 0 -158 -158 -2.255 -2.255 702 541 1.243 367 The Provision for legal contingencies includes contingencies related to certain ongoing disputes. The change with respect to the end of 2007 refers to the estimate of expenses associated with certain ongoing litigation to which subsidiaries are parties. The item “Other provisions” had a balance of Euro 541 thousand and refers to funds intended for the current restructuring plan. Several funds associated with restructuring (for a total of Euro 2,255 thousand) were reclassified as current provisions effective from June 30, 2008. At June 30, 2008 several Group companies were undergoing audits by the Italian tax authority In further detail, the Parent Company was the object of an ordinary periodic audit by Italy’s tax police. At the conclusion of this audit, Buongiorno received a report of findings, primarily regarding dealings with certain foreign subsidiaries. The report of findings was under assessment by the Italian Revenue Service as of the date of the meeting of Board of Directors that approved this Half-Year Report. On the basis of the analyses conducted with the aid of their consultants, the Directors believe that the company will be able to respond to any developments with more than sufficient evidence. Consequently, no sums were set aside on the Financial Statements. Short-term Borrowings Short-term borrowings consist primarily of the balance of the secured loan issued by Banca IMI SpA (Intesa SanPaolo Group) in the amount of Euro 114 million and used to pay the price of acquisition of iTouch and refinance the acquired company’s pre-existing debt. The loan was disbursed on December 28, 2007, has a maturity of 12 months, and may be extended, upon a simple request from the Company, for a further six months up to a maximum of Euro 100 million. The loan agreement calls for compliance with several financial covenants, breach of which may trigger a request for immediate repayment. Half-Year Report as of June 30, 2005 42 Global Reports LLC Pag Buongiorno SpA These covenants are: - The ratio of Consolidated Gross Operating Margin to consolidated net borrowing costs; - The ratio of Consolidated Net Financial Debt to Consolidated Gross Operating Margin; - The Ratio of Consolidated Net Financial Debt to Consolidated Equity. Said covenants were complied with at all quarterly measurements conducted from March 2008 to the reporting date. Shares of the acquired company iTouch Ventures Limited and other Buongiorno Group companies were pledged to secure the loan. Payables to Other Lenders Payables to other lenders refer primarily to liabilities of a financial nature in relation to recent acquisitions and corporate actions. The reader is referred to the Directors’ Report on Operations for a breakdown of these positions as of June 30, 2008 (Paragraph 1.4.4). Personnel Costs This item includes the costs for employees, including provisions required by the law and by collective contracts, as well as the cost of holidays that had matured but were still unused at June 30, 2008. The reader is referred to paragraph 1.8 of the Directors’ Report on Operations for an analysis of human resources. Personnel costs include the notional cost, amounting to Euro 1,085 thousand, relating to the issue of options under the stock option plans existing at the period-end in favor of employees, collaborators and directors (IFRS 2). The summary of the stock option plans existing at period-end is shown in paragraph 1.14 of the Directors’ Report on Operations. Depreciation, Amortization and Impairment Losses (in thousands of Euro) Amortization of intangible fixed assets Depreciation of tangible fixed assets Total amortization and depreciation Other fixed assets write-downs Write-downs of bad debt and other provisions Total amortization, depreciation and other write-downs 06.30.2008 3.332 922 4.254 45 510 4.809 06.30.2007 1.407 506 1.913 15 25 1.953 The increase during the period is a function of the allocation of values to trademarks following the completion of the measurement of the assets and liabilities associated with the iTouch Group, as illustrated above, at their current values. Half-Year Report as of June 30, 2005 43 Global Reports LLC Pag Buongiorno SpA Non-recurring Charges (in thousands of Euro) 06/30/2008 Redundancy costs Data center and platform restructuring Legal entities closing Other restructuring costs Total 766 902 162 48 1.878 Non-recurring charges refer to the expenses incurred by Group companies in relation to the restructuring activities initiated in early 2008 that were not covered by provisions as of December 31, 2007. The balance of these restructuring costs includes Euro 766 thousand in redundancy incentives paid, Euro 902 thousand in technological costs incurred for various activities in support of the rationalization and reorganization of technology platforms, and Euro 162 thousand associated with the cessation of operations in the Nordic regions. FINANCIAL EARNINGS AND CHARGES Other Finance Income This item is broken down as follows: (in thousands of Euro) Bank interest incomes Other financial incomes Totale 06.30.2008 680 92 772 06.30.2007 772 11 783 06.30.2008 4.460 159 167 411 5.197 06.30.2007 788 657 376 6 1.827 Interest and Other Finance Expense This item is broken down as follows: (in thousands of Euro) Interests and other financial expenses on non current liabilities Interests and other financial expenses on current liabilities Net exchange differences Other financial charges Totale The change in finance expense is primarily attributable to the interest on the loan of Euro 115 million issued by Banca IMI SpA to the Parent Company Buongiorno on December 27, 2007 for the acquisition of iTouch. INCOME TAXES FOR THE HALF-YEAR With reference to the current period, taxes have been accrued based on the best estimates calculated using the average tax rates relating to tax on income to be applied at the end of the period (Euro 1,866 thousand at June 30, 2008). Deferred taxes were also calculated for the main temporary and taxable differences arising from the differences between the book value of consolidated balance-sheet assets and liabilities and the values for tax purposes. The impact on the Profit and Loss Account amounted to approximately Euro 92 thousand. Half-Year Report as of June 30, 2005 44 Global Reports LLC Pag Buongiorno SpA CONSOLIDATED PROFIT (LOSS) FOR THE PERIOD The Group’s result for the period net of Minority interests amounted to Euro 2,401 thousand as against a net profit for the previous period of Euro 5,024 thousand. On behalf of the Board of Directors of Buongiorno SpA The Chairman Mauro Del Rio ********** Half-Year Report as of June 30, 2005 45 Global Reports LLC Pag Buongiorno SpA (Annex A) Consolidated Reporting Statements for Primary Segment (Geographical Area) and Secondary Segment (Line of Business) as of June 30, 2008 BREAKDOWN OF REVENUES BY GEOGRAPHICAL AREA (in thousands of Euro) H1 2008 H1 2007 VARIANCE Var. % ITALY & MED 21.003 18.534 2.469 13,3% FRANCE 11.946 4.837 7.109 147,0% IBERIA 54.994 27.610 27.384 99,2% GERMANY, SWITZERLAND AND AUSTRIA (GSA) 5.662 2.521 3.141 124,6% LATIN AMERICA (LATAM) 9.258 1.473 7.785 528,5% UK & INTERNATIONAL 45.144 11.430 33.714 295,0% NORTH AMERICA 10.025 19.253 -9.228 (47,9%) 148 119 29 24,5% 158.180 85.777 72.403 84,4% OTHER TOTAL REVENUES BREAKDOWN OF REVENUES BY BUSINESS LINE (in thousands of Euro) CONSUMER SERVICES MARKETING SERVICES TOTAL REVENUES H1 2008 149.765 8.415 158.180 H1 2007 79.860 5.917 85.777 (Annex B) Half-Year Report as of June 30, 2005 Global Reports LLC Pag 46 VARIANCE 69.905 2.498 72.403 Var. % 88% 42% 84% Buongiorno SpA Breakdown of Revenues for the First Half of 2007 by Geographical Area (in thousands of Euro) ITALY & MED FRANCE IBERIA GSA RCE RILA RNA 18.534 0 0 0 0 4.837 0 0 0 0 4.837 0 27.610 0 0 0 27.610 2.521 18.534 2.521 0 0 0 0 0 1.473 0 0 0 1.473 UK & INTERNATIONAL 0 0 0 11.430 0 11.430 NORTH AMERICA 0 0 19.253 0 0 19.253 Total 0 0 0 0 119 119 25.892 29.083 19.253 11.430 119 85.777 LEGEND At June 30, 2007 the geographical areas were as follows: Italia, Germania, Austria, Grecia, Turchia, Francia Spagna, Sudamerica Nord America e Canada Regno Unito, Olanda, Sud Africa, Australia e Nuova Zelanda, Nord America Half-Year Report as of June 30, 2005 Global Reports LLC Total LATAM Netting+Shared Service RCE RILA RNA RNE Netting+ Shared Service RNE Pag 47 Buongiorno SpA (Annex C) Reconciliation Between the Financial Statements of Buongiorno SpA and the Consolidated Financial Statements: Equity, and Consolidated Profit (Loss) of Buongiorno SpA at June 30, 2008 Reconciliation between the Financial Statements of Buongiorno S.p.A. and the Consolidated Financial Statements: Buongiorno S.p.A. and Consolidated Capital and Reserves and Consolidated Profit (Loss) (in thousands of Euro) Capital and Reserves 12/31/2007 Buongiorno S.p.A. 135.101 Elimination of equity investments Movements in capital and reserves Change consolidation area (2.580) Profit (Loss) for the period - 911 133.432 1.025 (167.664) (176.855) 8.465 Consolidated goodwill 189.002 (11.568) - Other lesser items (12.938) 3.133 - 134.310 (2.550) (299) 11.938 (516) 299 (9) 11.712 146.248 (3.066) 0 2.392 145.574 Capital and reserves and profit (loss) of the Group Capital and reserves and profit (loss) of Minority interests Consolidated capital and reserves and profit (loss) (299) Capital and Reserves 06/30/2008 177.434 465 (9.340) 2.401 133.862 Page 48 Half-Year Report as of June 30, 2008 Global Reports LLC Buongiorno SpA (Annex D) LIST OF COMPANIES INCLUDED IN THE CONSOLIDATION AREA (Consolidated line-by-line) Denominazione sociale Buongiorno S.p.a. Akumiitti Content Services Ltd Akumiitti Oy Axis Mundi Sa Buongiorno Deutscheland Gmbh Buongiorno Dijtal Iletisim A.S. Buongiorno France Sas Buongiorno Hellas Buongiorno Marketing Services Deutchland GmbH Buongiorno Marketing Services Espana s.l.u. Buongiorno Marketing Services France Sa Buongiorno Marketing Services GmbH AT Buongiorno Marketing Services Italia s.r.l. Buongiorno Marketing Services Netherlands B.V. Buongiorno Marketing Services UK Ltd Buongiorno Marketing Services USInc Buongiorno MyAlert Bolivia Buongiorno MyAlert Brasil Servicios Celulares Ltd Buongiorno MyAlert Colombia S.R.L. Buongiorno MyAlert Ecuador S.A. Buongiorno MyAlert Perù Buongiorno Myalert S.A. Buongiorno MyAlert Servicios de Telecomunicaciones Chile Ltd Buongiorno UK Ltd Buongiorno USInc BY Cycle Perù SAC Call TV Holdings Limited Corporacion Crossbow SL Dioranews Sas Fleck capital Gmbh Freever UK Limited Group iTouch Movilisto Espana SL Groupo iTouch Movilisto Maroc SARL Grupo iTouch Movilisto Mexico SA de CV Grupo iTouch Movilisto Mexico Servicios, S.A de CV Grupo iTouch Movilisto R.S.R.L HotSMS.com B.V. Inicitivas Especiales SL Inventa Productions Limited iTouch (UK) Ltd iTouch Australia Pty Ltd iTouch Denmark AS iTouch Finance 1 Ltd iTouch Finance 2 Ltd iTouch Global Concepts Nigeria Ltd iTouch Holdings Ltd iTouch Ltd iTouch Movilisto France S.A.S iTouch Movilisto Portugal Lda iTouch New Zealand Ltd iTouch Nordics AS iTouch South Africa (Pty) Ltd iTouch Spain Holdings SL itouch Technologies Ltd (t/ a iTouch Ireland) iTouch Ventures Limited Jippii Holding BV Jippii Mobile Entertainment Oy Jippii Schweiz AG Jippii Spain SL Kunno Systems SL LlamaTV S.L. Mobile Fun Sistemas de Informatica Ltda Mobilnet AS Mobivillage SA Movilisto SA Movilisto TV MyAlert S. de R.L. de CV Ostrich Media Limited Pajala BV Peoplesound.com Limited Producciones y promotiones especiales de TV sl Rainbow development sa Rivertam sa Rocket Mobile Inc SMSCosmos AS sms.at Holding AG sms.at Mobile Internet Services GmbH sms.ch AG Telequity Pty Ltd Telitas Belgium BV Telitas Netherlands NV Telitas Sweden AB Tutch Mobile Media B.V. Xama TV Lda Buongiorno SpA Global Reports LLC Paese Sede legale Italia Parma Finlandia Helsinki Finlandia Helsinki Argentina Buenos Aires Germania Berlino Turchia Istanbul Francia Parigi Grecia Atene Germania Monaco Spagna Madrid Francia Parigi Austria Vienna Italia Parma Olanda Amstelveen Regno Unito Londra Stati Uniti New York Bolivia La Paz Brasile San Paolo Colombia Bogota Ecuador Quito Perù Lima Spagna Madrid Cile Santiago Regno Unito Londra Stati Uniti Miami Perù Lima Regno Unito Londra Spagna Madrid Francia Parigi Germania Francoforte Regno Unito Londra Spagna Madrid Marocco Casablanca Messico Città del Messico Messico Città del Messico Romania Bucarest Olanda Amstelveen Spagna Madrid Regno Unito Londra Regno Unito Londra Australia Sydney Danimarca Hellerup Regno Unito Londra Regno Unito Londra Nigeria Lagos Regno Unito Londra Regno Unito Londra Francia Parigi Portogallo Lisbona Nuova Zelanda Auckland Norvegia Oslo Sud Africa Città del Capo Spagna Madrid Irlanda Dublino Regno Unito Londra Olanda Amsterdam Finlandia Helsinki Svizzera Buchs Spagna Madrid Spagna Madrid Spagna Madrid Brasile San Paolo Norvegia Oslo Francia Marsiglia Spagna Madrid Spagna Madrid Messico Città del Messico Regno Unito Londra Olanda Amsterdam Regno Unito Londra Spagna Madrid Argentina Buenos Aires Urugay Montevideo Stati Uniti Los Gatos Norvegia Oslo Austria Graz Austria Graz Svizzera Buchs Australia Sydney Belgio Amsterdam Olanda Amsterdam Svezia Stoccolma Olanda L'Aia Portogallo Lisbona Capitale sociale 27.651.956 nd 28.665 12.000 100.000 500.000 117.312 18.000 25.000 30.235 37.000 86.000 119.000 23.051.333 65.380 182.080 40.400 4.400.000 500.241.280 5.000 2.445.920 1.000.000 516.000 10 3.000 1.402 618.385 145.324 25.000 1 4.660.600 8.714 50.000 50.000 4.000 19.200 3.005 1.000 4.000.000 14.300.000 600.000 10.000.001 20.914.530 10.000.000 170.136.343 4.082.131 37.000 5.000 4.500.100 11.954.378 312 2.510.576 5.713.821 10.610 18.000 100.000 150.000 3.005 3.010 3.100 2.000 350.900 904.342 122.708 3.100 3.000 107 75.700 7.894 3.100 12.000 525.000 0 100.000 70.000 35.000 100.000 2.261.342 128.200 125.000 18.000 5.000 Valuta EUR EUR EUR ARS EUR TRY EUR EUR EUR EUR EUR EUR EUR EUR GBP USD BOB BRL COP ECS PEN EUR CLP GBP USD PE2 GBP EUR EUR EUR GBP EUR EUR MXN MXN RON EUR EUR GBP GBP AUD DKK EUR EUR NGN GBP GBP EUR EUR NZD NOK ZAR EUR EUR EUR EUR EUR CHF EUR EUR EUR BRL NOK EUR EUR EUR MXN GBP EUR GBP EUR ARS UYU USD NOK EUR EUR CHF AUD EUR EUR SEK EUR EUR Patrimonio netto (Euro) 128.660.514 nd 239.472 2.375.841 75.334 (1.072.323) 16.844.977 21.464 146.027 1.136.064 51.384 70.501 315.486 21.938.139 720.444 (128.003) (8.118) 253.425 148.726 (50.286) 0 6.359.133 1.208 4.394.258 17.694.620 176.419 70.214 768.232 3.259.140 4.061 364.951 19.923.824 (81.272) 163.462 (75.402) (7.398) (90.321) 873.561 4.457 (37.291.690) 2.080.937 44.521 70.553.120 22.361.503 (1.043.784) 65.148.620 32.943.398 911.101 268.498 (1.259) (541.999) 1.175.800 5.417.552 4.135.470 45.634.124 4.877 (8.077.823) 291.599 (924.440) 4.447 919.673 846.622 488.143 3.640.025 57.950.802 416.404 (930.875) 1.035.470 14.400.895 1.646.467 2.106 13 46.953 2.864.444 2.674.660 669.731 7.126.374 101.147 1.104.340 0 (103.689) 37.234 1.193.189 897.928 % di controllo % di consolid. Controllante diretta 100,00% 100,00% 99,91% 100,00% 79,66% 100,00% 100,00% 60,00% 60,00% 60,00% 60,00% 60,00% 60,00% 60,00% 60,00% 99,91% 99,91% 99,91% 99,91% 99,91% 99,91% 99,91% 100,00% 81,04% 99,91% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 60,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 80,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 87,50% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 99,91% 100,00% 100,00% 100,00% 100,00% 99,91% 99,91% 81,04% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 80,00% 100,00% 100,00% Controllante Akumiitti Oy iTouch Nordics AS Buongiorno Myalert SA Buongiorno SpA Buongiorno SpA Buongiorno SpA Buongiorno SpA Buongiorno Marketing Services Netherland BV Buongiorno Marketing Services Netherland BV Buongiorno Marketing Services Netherland BV Buongiorno Marketing Services Netherland BV Buongiorno Marketing Services Netherland BV Buongiorno SpA Buongiorno Marketing Services Netherland BV Buongiorno Marketing Services Netherland BV Buongiorno Myalert SA Buongiorno Myalert SA Buongiorno Myalert SA Buongiorno Myalert SA Buongiorno Myalert SA Buongiorno SpA Buongiorno Myalert SA Buongiorno SpA Buongiorno SpA Axis Mundi SA iTouch Ltd Movilisto TV Buongiorno France sa iTouch Ltd Buongiorno UK Ltd iTouch Spain Holdings SL iTouch Ltd iTouch Spain Holdings SL iTouch Spain Holdings SL iTouch Spain Holdings SL Buongiorno Marketing Services Netherland BV iTouch Limited Buongiorno UK Ltd iTouch Limited Pajala BV iTouch Nordics AS Movilisto SA Group iTouch Movilisto Espana SL iTouch SA iTouch Ventures Limited iTouch Holdings Ltd iTouch Spain Holdings SL Group iTouch Movilisto Espana SL Pajala BV iTouch Holdings Ltd Pajala BV SMSCosmos Pajala BV Buongiorno SpA Jippii Mobile Entertainment Oy iTouch Spain Holdings SL Jippii Mobile Entertainment Oy Jippii Mobile Entertainment Oy Inicitivas Especiales SL Producciones y Promociones Especiales de Television S.L. iTouch Spain Holdings SL My Mobile AS iTouch Holdings Ltd iTouch Spain Holdings SL SMSCosmos Buongiorno Myalert Call TV Holding Ltd iTouch Limited Buongiorno UK Ltd Itouch Spain Holding Buongiorno Myalert SA Axis Mundi SA Buongiorno USA INC iTouch Limited iTouch Limited sms.ch AG sms.at Holding AG iTouch Australia Pty Ltd iTouch Nordics AS iTouch Nordics AS iTouch Nordics AS Buongiorno SpA Llama tv Half-Year Report as of June 30, 2008 100,00% 100,00% 100,00% 100,00% 79,66% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 60,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 99,91% 100,00% 100,00% 81,04% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 80,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 87,50% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 100,00% 80,00% 100,00% 100,00% 49 Buongiorno SpA (Annex E) Attestation of the Condensed Half-year Report Pursuant to Art.154 bis of Legislative Decree 58/98 The undersigned Andrea Casalini, in his capacity as Chief Executive Officer, and Carlo Frigato, in his capacity as Executive in charge of the company’s financial reports of Buongiorno SpA, hereby declare, taking into account the provisions set out in article154-bis, paragraphs 3 and 4 of the Legislative Decree No. 58 of February 24, 1998, that the administrative and accounting procedures followed in preparing the condensed half-year financial statements during 2008: - are appropriate in light of the features of the company, and have been consistently applied. The undersigned further declare that 1. the condensed half-year financial statements were prepared in accordance with the International Financial Reporting Standards adopted by the European Union pursuant to EC Regulation No. 1606/2002 of the European Parliament and Council of July 19, 2002, IAS 34 – Interim Financial Reporting, as well as provisions implementing art. 9 of Legislative Decree 38/2005; reflect the accounting books and records; provide a true and fair view of the assets, liabilities and profit or loss and financial position of the issuer and consolidated companies; 2. The half-year report on operations makes reference to important events occurred in the first six months of the year, and to their impact on the condensed half-year financial statements; it also includes a description of the main risks and uncertainties regarding the coming six months of the year, as well as information on significant third-party transactions. August 29, 2008 Chief Executive Officer Andrea Casalini Buongiorno SpA Global Reports LLC Executive in charge of the company’s financial reports Carlo Frigato Half-Year Report as of June 30, 2008 50 Buongiorno SpA 4. Company Data and Information for Shareholders Buongiorno SpA Registered office and headquarters: Borgo Masnovo 2 43100 Parma, Italy Offices: Via Cosimo Del Fante 10 20122 Milan, Italy www.buongiorno.com Fully subscribed and paid-up capital stock: Euro 27,651,955.50 (as of August 28, 2008) Tax code and Register of Companies of Parma No. 02699820045 Court of Parma - VAT code 07863930017 Investor Relations: Email: [email protected] Tel: +39 02 58213.1 Fax: +39 02 58431008 Buongiorno SpA Global Reports LLC Half-Year Report as of June 30, 2008 51
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