Promotional Calendar
Every art materials retailer has a marketing/
promotional plan for the year. Some of these
plans are more formal – and more successful than
others – because the managers and staff of those
stores take the time to plan and strategize.
Special events and promotions draw attention to
your store, create excitement and, when properly
developed, boost the bottom line. An orchestrated
promotion can have a significant impact on
product demand and sales.
On the next page is a month-by-month list of
potential promotion events NAMTA has compiled
for you.
Discuss these opportunities with your staff and
don’t forget to add local events to this list.
Think about demos and classes that could tie in.
Speak with your reps and suppliers.
Here are a few things to keep in mind while
growing your revenue this year:
a promotion that fits your target
qChoose
audience and goals.
a calendar of all planned and
qMaintain
actual promotional events.
forget to add local community
qDon’t
events.
about whether you need to purqThink
chase extra inventory for special events.
to schedule events far enough in
qTryadvance
to create an effective promotion.
a folder for each event to mainqCreate
tain records and review the final results.
By planning several of these exciting events each
year, you’re giving customers a reason to return
to the store on a regular basis.
International Art Materials Association | 20200 Zion Avenue, Cornelius NC 28031 | P: 704.892.6244 | E: [email protected]
2017 Promotional Calendar for Art Materials Retailers
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Jan
INTERNATIONAL CREATIVITY MONTH
NATIONAL MENTORING MONTH
NATIONAL BOOK MONTH
1
2
14
16
17
20
26
28
31
New Year’s Day
Science Fiction Day
National Dress Up Your Pet Day
Martin Luther King Jr. Day
Benjamin Franklin Birthday
Inauguration Day
Australia Day
Chinese New Year
Inspire Your Heart With Art Day
Apri l
CELEBRATE DIVERSITY MONTH
NATIONAL DECORATING MONTH
NATIONAL STRAW HAT MONTH
1
8
10
15
20
22
22
26
April Fool’s Day
Draw a Bird Day
National Golfers Day
Leonardo DaVinci Birthday
National High Five Day
Earth Day
Jelly Bean Day
Administrative Professional’s Day
y
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u
J
NATIONAL HOT DOG MONTH
NATIONAL ICE CREAM MONTH
1
4
14
15
23
Canada Day
Fourth of July - USA
Bastille Day – France
Rembrandt’s Birthday
Parents Day
j
er
Octob
NAT’L ARTS AND HUMANITIES MONTH
NATIONAL SEAFOOD MONTH
NATIONAL PIZZA MONTH
5
9
9
16
25
25
31
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Febr
Dates and observances to help you plan your 2017 marketing events!
World Teachers Day
Thanksgiving Day (Canada)
Columbus Day
Boss’s Day
International Artists Day
Pablo Picasso Birthday
Halloween
BLACK HISTORY MONTH
2
3
5
8
11
14
20
20
20
28
Groundhog Day
National Wear Red Day
Super Bowl
Boy Scout Day
National Inventors Day – USA
Valentine’s Day
Love Your Pet Day
Presidents’ Day
Ansel Adams Birthday
Courir de Mardi Gras– Fat Tuesday
y
a
M
h
NAT’L MILITARY APPRECIATION MONTH
OLDER AMERICANS MONTH
2
5
5
12
12
14
15
20
22
29
National Teacher Appreciation Day
Cartoonists Day
Cinco de Mayo
International Nurses Day
Military Spouse Day
Mother’s Day
Chocolate Chip Cookie Day
Armed Forces Day
Victoria Day (Canada)
Memorial Day
s
t
gu
u
A
BACK TO SCHOOL SEASON
AMERICAN ADVENTURES MONTH
HAPPINESS HAPPENS MONTH
6 Andy Warhol Birthday
7 Civic Holiday (Canada)
8 World Cat Day
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Nove
HOLIDAY SEASON BEGINS
PEANUT BUTTER LOVERS MONTH
11
11
23
24
24
25
28
Remembrance Day – Canada
Veterans Day
Thanksgiving Day
Black Friday
Toulouse-Lautrec Birthday
Small Business Saturday
Giving Tuesday
March
NATIONAL NUTRITION MONTH
AMERICAN RED CROSS MONTH
YOUTH ART MONTH
2 National Read Across America Day (Dr. Seuss Day)
6 Michelangelo’s Birthday
12 Girl Scouts Day
17 Saint Patricks Day
20 First Day of Spring
30 Vincent Van Gogh Birthday
TBA Arts Advocacy Day – Americans for the Arts
c
June
NATIONAL CANDY MONTH
5
4
17
18
18
21
World Environment Day
Flag Day - USA
National Flip Flop Day
National Splurge Day
Father’s Day
First Day of Summer
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S
NATIONAL COUPON MONTH
FALL HAT MONTH
NFL SEASON BEGINS
4
10
25
22
22
25
29
Labor Day
Grandparent’s Day
National Comic Book Day
Native American Awareness Week
First Day of Autumn
National Comic Book Day
International Coffee Day
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mb
Dece
NATIONAL TIE MONTH
SAFE TOYS AND GIFTS MONTH
8 Bodhi Day (Buddhist)
12-20 Hanukkah (Judaic)
21 First Day of Winter
21-25 Pancha Ganapati (Hindu-USA)
25 Christmas (Christian)
26 Kwanzaa (Pan-African)
26 Boxing Day (Canada)
NAMTA: International Art Materials Association | 20200 Zion Avenue, Cornelius NC 28031 | P: 704.892.6244 | E: [email protected]