—————————————————————————————————————————————————————————————————————————————————————————
How To
Transmedia
#101
—————————————
Introduction.
—
After a lifetime’s work in the Hollywood movie
industry screenwriter William Goldman reached the
following conclusion...
Nobody
Knows
Anything!
—
Against this backdrop Bellyfeel has devised the
HOW TO TRANSMEDIA course in which we aim to
build a road map or guide, to help you understand the
basic ingredients we believe are needed for a clear
understanding of how to create successful storytelling
across multiple platforms. You can then apply them to
your own situation, be it entertainment, education or
B2B/B2C marketing, advertising and PR.
—
In this course we will take you on a trip through the
wild frontier of transmedia-land and help you gain a
better understanding of what it is all about.
—
—
With 15 years experience of working in the field of
interactive transmedia storytelling we kind of agree
with where he’s coming from!
—
To us transmedia is like an unchartered new world.
As yet there is no single wisdom or approach to
follow; no fixed business models or set of rules or
templates you can download and use; no clearly
defined processes. But, at Bellyfeel we do know a
few things and we want to share them with you.
—
Traditional media is in a state of flux as new
technologies and media forms CONVERGE with it.
Videogames, internet, hand-held devices,
broadband, IPTV etc., have all disrupted the
traditional media model of top down broadcasting
and control - you watch when we want you to watch
- has gone.
—
With the proliferation of mobiles, tablets and
consoles it can now be stated with confidence that
TV is on the way to becoming the Second Screen.
The era dominated by top down TV broadcasters is
transforming into something else. Traditional
business models are collapsing as the internet
empowers people to watch what they want when
they want and without the interruption of adverts.
—
“Convergence
does not occur
through media
appliances. It
occurs within
the brains of
individual
consumers and
through their
social interactions
with others.”
(Henry Jenkins)
—
Suggested reading:
Adventures In The Screen Trade by William Goldman.
William Goldman article
Convergence Culture by Henry Jenkins.
Henry Jenkins article
—
—————————————————————————————————————————————————————————————————————————————————————————
www.bellyfeel.co.uk
How To Transmedia