Music Video conventions. ​
Please use this framework document to analyse one video and upload it to your blog next to the embedded video. Name of Performer and Song: Born to Die ­ Lana Del Rey Media Form Typical Generic Features ­ Repertoire of Elements (expected ingredients) Duration: 4:46 Sense of narrative subject matter: Preferred reading by the audience of narrative content: Inter­textual References: Content Ratio: 50 Themes: Conflicts (binary oppositions) Love, relationships, heartbreak, depression, drugs A man and a woman meet and are in a relationship, they seem very engaged with each other, so much so that eventually the guy gets so distracted he crashes his car while kissing her, crashes and the girl doesn’t survive. None Which genre(s)? Indie pop Star Image (Connotations/adjectives): Metanarrative (overall brand/style/image) Unique, diverse, well­presented, independent Music: ​
Slow tempoed, orchestral, emotional Performance How is the performance treated? Lethargic, simple, slow Narrative and Performance 50 Narrative​
, either... ...illustrative The narrative part of the music video links well with the lyrics and paints a clear picture for the audience to read into. ...amplification : For the most part the narrative is an amplification. How does the narrative contribute or work in sympathy with the song? ...disjuncture: ​
The performance part could be seen as disjunctive as it has no real relevance to the narrative. Enigma Codes?/Action Codes? The death of the woman at the end suggests the performance part is coming from a dead woman and the walking into the light at the end of the video would suggest she is leaving life itself. Star as participant in the narrative or acting as narrator on action? What impact? Lana Del Ray is in both the narrative and the performance, this gives a personal impact on the audience who feel for Lana and synthesise with her. It implies the narrative is about her and this is backed up by her body language and facial expressions. Music Video conventions. ​
Please use this framework document to analyse one video and upload it to your blog next to the embedded video. Creation of Energy Camera Movement and Editing Slow movement, normally a gentle zoom over a long period of time throughout the performance and towards Lana Del Rey. Slow editing between the different shots which reflects the music. Although the narrative is very quick and eventful the editing makes it more calm with longer shots and less movement. Technical Conventions Treatment of Lead Singer ­ Star Image Performance Style Camera on lead singer Address to audience Slow, lethargic and emotionless at times. The lack of The performance shots are Eye contact is made with the cameras throughout her energy and movement with Lana Del Rey’s centred around her, performance, almost as if she’s looking for help or performance actually speaks more about how she’s whereas the narrative sympathy. feeling than any other kind of performance could focuses more on the man have. she’s with, giving contrast between the two events of performance and narrative. Aesthetics ­ Semic Codes Framing & composition Visual Effects Long shots are used often and this allows the audience to see how Lana Del Rey is CGI is used to make it look like the performer is surrounded by nothing, displaying how her life is very empty and uneventful at times. surrounded by two tigers, this could be symbolic for her defence mechanism. Lighting & Colour ­ Symbolic Codes Emotional / Symbolic For almost of the narrative dark, low key lighting is used, in comparison to her performance where the setting is well lit. This contrast could represent how she is now happier away from the man she was with in the narrative. Music Video conventions. ​
Please use this framework document to analyse one video and upload it to your blog next to the embedded video. Authenticity of Performance Mise­en­Scene ­ (Set, Costume, Performance) ­ Semic/Symbolic Codes Reflects ideology of the Adds to understanding of narrative band N/A Costumes very much fit with artist’s persona, as does her performance in this video. The car also fits with the ‘60s idea.