Thursday 11 August
2017 NUTRI-GRAIN IRONMAN & IRONWOMAN FINALS SERIES COMPETITION DATES AND VENUE ANNOUNCED
The iconic Nutri-Grain IronMan and IronWoman Series is undergoing the biggest transformation in its
history as an exciting new format is ushered in for 2017.
Today’s announcement is the continuation of a long-standing partnership between Surf Life Saving
Australia and Kellogg Australia.
For more than 30 years SLSA and Kellogg have delivered the world’s elite surf sports competition and
helped develop some of Australia’s finest and fittest athletes.
“The Nutri-Grain Finals Series defines summer in Australia. The beach, the surf and the finest surf sports
athletes in the world who have become part of Australian sporting history and given young athletes heroes
to look up to and aspire to become.” Surf Life Saving Australia President Graham Ford AM said.
“SLSA is committed to the elite surf sports program and part of that is ensuring we are delivering a
sustainable, contemporary and relevant product that resonates with our fans and continues to build our
audience.”
“We have listened to our audience, taken on board market research and come up with a format which we
believe will be exciting to watch and reinvigorate the brand. Crucially, our leading athletes have been
engaged in this process at every stage.”
This summer, the Nutri-Grain Finals Series will take place over three days from February 24-26 at Cronulla,
New South Wales.
In great news, FOX SPORTS will continue its support of Surf Life Saving in Australia providing live coverage
of the Nutri-Grain IronMan & IronWoman Finals Series as part of the 2016/17 Summer of Surf Series.
The Summer of Surf Series will again provide a qualifying pathway for athletes, hosting six rounds between
October 2016 and February 2017. Each athlete will have their best three round results count towards
qualification for the Nutri-Grain IronMan & IronWoman Finals Series.
“After hosting the final round last season, we are delighted to have the event back at Cronulla, Sutherland
Shire Mayor Carmelo Pesce said.
“This is a great news for the Shire. The Shire is home to some of the best beaches in the world and this is a
great opportunity for families to come down to Cronulla, enjoy this fantastic free event and witness some
elite athletes in action.”
Surf Sports luminaries and reigning Nutri-Grain Series champions Shannon Eckstein and Jordan Mercer
have thrown their support behind the new format as they begin preparations to defend their titles.
Surf Life Saving Australia
789 Botany Rd
Rosebery, NSW 2018
Locked Bag 1010
Rosebery, NSW 2018
t. +61 2 9215 8000
f. +61 2 9215 8180
w. sls.com.au
ABN 67 449 738 159
“There is so much history in the Nutri-Grain IronMan and it is the one every surf sports athlete wants to
win. It is the pinnacle of our sport. The field gets tougher every year but with a new format what better way
to try and win that 10th title,” Eckstein said.
“There is no better feeling than winning the Nutri-Grain Series. I am so proud to be listed among the
legends of our sport who have won the title. It continues to evolve and the three day format looks exciting.
It will have athletes and the fans on the edge of their seat and as competitors we will have to be at the top
of our game because one bad result could be the difference. That’s what makes the Nutri-Grain Series so
good. It has a way of sorting out the best athletes in the field. It’s going to be brilliant,” Mercer said.
Kellogg’s Marketing Manager Janine Brooker said, “Kellogg Australia is delighted to continue its 30-year
commitment to IronMan and IronWoman racing. We look forward to witnessing more inspiring athletic
achievements from these great athletes, who are wonderful ambassadors for surf lifesaving and the NutriGrain brand.”
ENDS
FIONA CROCKETT
GM – BUSINESS DEVELOPMENT & COMMUNICATIONS, SLSA
[email protected]
M. 0409 594 344