MOBILE
NETVIEW
3.0
REPORT GUIDE
2013
MOBILE NETVIEW 3.0
Mobile NetView 3.0 provides measurement of both internet websites
and apps accessed on iOS and Android devices collected by the On Device
Meter (ODM).
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CONTENTS
Click the blue links below to navigate directly to the content in this guide.
ACTIVE UNIVERSE ............................................... 4 - 5
RANKING ............................................................. 6 -7
STANDARD METRICS ........................................... 8-9
DUPLICATION ...... ............................................ 1 0 -1 1
TARGETING ........... ............................................ 1 2-1 3
AUDIENCE PROFILE. . ........................................ 14 -1 5
TREND.................................................................... 16-17
Copyright © 2013 The Nielsen Company
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MOBILE NETVIEW 3.0: REPORT GUIDE
ACTIVE UNIVERSE REPORT
DISPLAY THE COMPOSITION AND USAGE HABITS PER DEMOGRAPHIC FOR ALL ACTIVE MOBILE USERS
WITHIN THE SPECIFIED TIME PERIOD.
To create an Active Universe report, select the relevant period from the drop-down list and then click Submit.
As a system default, application data is included in the report. Ad-supported sites and Adult sites are also included.
You can specify your reporting defaults from User Preferences.
With Active Universe reports you can understand skews of:
•
•
A given website’s visitors versus competitors or the Active Online Population.
A given website’s page view consumption versus competitors or the Active Online Population.
The metrics provided in this report are listed below and apply to all entities and targets: Category, Target,
Unique Audience (000), Unique Audience Composition (%), Page Views per Person, Sessions per Person.
REPORT SPECIFICATIONS
Period: Select desired report period from available options displayed in drop-down menu.
Target: All demos; All devices is the default and cannot be changed.
Entities: Choose from either All Sites or All Applications using the appropriate radio button.
Include: Check boxes corresponding to your reporting needs to include:
Applications, Adult Sites, Only Ad-Supported
(Ad Supported currently applies to websites only not applications).
Report Summary: States report selections for your review prior to submit.
http://en-us.nielsen.com/sitelets/cls/digital/Mobile-NetView30-Glossary.pdf
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MOBILE NETVIEW 3.0: REPORT GUIDE
ACTIVE UNIVERSE REPORT
EXAMPLE
PLEASE CLICK THIS BOX
FOR METRICS DEFINITIONS.
Copyright © 2013 The Nielsen Company
5
MOBILE NETVIEW 3.0: REPORT GUIDE
RANKING REPORT
PROVIDE A TOPLINE VIEW ACROSS ALL REPORTABLE ENTITIES, WITH RANKINGS FOR EACH REPORTING LEVEL.
The report displays all entities at the selected level that pass the minimum sample threshold of 40 panelists for the given
time period. The entities are reported in descending order of their Unique Audience. The reported metrics are displayed
across the columns. You can expand all reported Parent companies to see data for associated Brands/Channels.
To create a Ranking Report, select one of the following levels for a measurement period you designate:
All Parents, All Brands, All Channels, All Applications, All Domains, All Sub Domains.
Ranking report metrics represent all targets including application data, ad-supported sites, and Adult sites.
Once the report has been generated, you can filter the results by entity name.
Note – You cannot access Report Viewer Preferences for this report type. Columns cannot be hidden or appended.
REPORT SPECIFICATIONS
Period: Select desired report period from available options displayed in drop-down menu.
Entities: Choose from available options displayed in drop-down menu:
All Parents, All Brands, All Channels, All Applications, All Domains, All Sub Domains
Include: Check boxes corresponding to your reporting needs to include:
Applications, Adult Sites, Only Ad-Supported
(Ad Supported currently applies to websites only not applications).
Report Summary: States report selections for your review prior to submit.
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OR CALL 1-800-423-4511
MOBILE NETVIEW 3.0: REPORT GUIDE
RANKING REPORT
EXAMPLE
PLEASE CLICK THIS BOX
FOR METRICS DEFINITIONS.
Copyright © 2013 The Nielsen Company
7
MOBILE NETVIEW 3.0: REPORT GUIDE
STANDARD METRICS REPORT
PROVIDE A TOPLINE VIEW OF THE WEBSITE TRAFFIC FOR ALL BRANDS/CHANNELS WITHIN A CATEGORY
OR SUBCATEGORY.
You can see rankings for all Brands/Channels in a Category or Subcategory as well as gain a topline view
of website traffic for a custom list of entities you create.
The report displays all Brands and Channels at the selected level that pass the minimum sample threshold of 10 panelists
for the given time period. Brands/Channels are displayed in descending order of Unique Audience. Brands with 1+
Channels in the same Category/Subcategory may be expanded. The reported metrics are displayed across the columns.
Entities can be selected by choosing all websites within Category/Subcategory or by selecting individual websites
through several other methods. Expand all selected Parents and Brands to see their Brands/Channels and Channels
data, respectively. This information lets you analyze site performance per demographic.
Standard Metrics report data is sorted by Target. As a system default, all demographics and all devices are selected
for the report specification.
REPORT SPECIFICATIONS
Measurement Period: Select desired report period from available options displayed in drop-down menu.
Entities: Select entities using Browse, Search or Saved Selection options.
Use Add Selected button to include in report.
Targets: Select desired target from the Demographics or Platform/Device tab.
Report Summary: States report selections for your review prior to submit.
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MOBILE NETVIEW 3.0: REPORT GUIDE
STANDARD METRICS REPORT
EXAMPLE
PLEASE CLICK THIS BOX
FOR METRICS DEFINITIONS.
Copyright © 2013 The Nielsen Company
9
MOBILE NETVIEW 3.0: REPORT GUIDE
DUPLICATION REPORT
COMPARE ALL SELECTED CATEGORIES, SUBCATEGORIES, SITES, AND APPS TO DERIVE COMMON,
OVERLAPPING AUDIENCE AND UNDUPLICATED AUDIENCE MEASUREMENTS.
This report helps you understand the duplicated Audience across a list of entities. Entities can be selected by choosing
all websites within 1+ Category/Subcategory or by selecting individual websites through several other methods.
The report table displays all selected entities in rows. Entities are in descending order of Unique Audience
for the most recent month. The metrics are reported across the columns.
Common Audience - The Unique Audience that visited all the selected entities.
Unduplicated Audience - The Unique Audience and Active Reach of those that visited one or more of the selected websites.
A minimum of two selections from the Entities page is required but up to 25 selections are accepted.
Note – You cannot access Report Viewer Preferences for this report type. Columns cannot be hidden or appended.
REPORT SPECIFICATIONS
Measurement Period: Select desired report period from available options displayed in drop-down menu.
Entities: Select entities using Browse, Search or Saved Selection options.
Use Add Selected button to include in report.
Targets: Select desired target from the Demographics or Platform/Device tab.
Report Summary: States report selections for your review prior to submit.
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MOBILE NETVIEW 3.0: REPORT GUIDE
DUPLICATION REPORT
EXAMPLE
PLEASE CLICK THIS BOX
FOR METRICS DEFINITIONS.
Copyright © 2013 The Nielsen Company
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MOBILE NETVIEW 3.0: REPORT GUIDE
TARGETING REPORT
TARGETING REPORTS IDENTIFY THE BRANDS/CHANNELS IN SPECIFIC CATEGORIES WITH THE HIGHEST
PERCENTAGE OF YOUR TARGET.
It reflects the total number of people within your target visiting all Brands/Channels, all those in specified categories,
or within a custom list you create.
Target Reports also identify the total number of devices within your target audience used to visit all Brands/Channels,
all those in specified categories, or within a custom list you create.
This report is sorted by Unique Audience. The system default includes all sites in the report.
REPORT SPECIFICATIONS
Measurement Period: Select desired report period from available options displayed in drop-down menu.
Entities: Select entities using Browse, Search or Saved Selection options.
Use Add Selected button to include in report.
Targets: Select desired target from the Demographics or Platform/Device tab.
Report Summary: States report selections for your review prior to submit.
PLEASE CLICK THIS BOX
FOR METRICS DEFINITIONS.
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OR CALL 1-800-423-4511
MOBILE NETVIEW 3.0: REPORT GUIDE
TARGETING REPORT
EXAMPLE
TARGET SPECIFICATIONS
Copyright © 2013 The Nielsen Company
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MOBILE NETVIEW 3.0: REPORT GUIDE
AUDIENCE PROFILE REPORT
HELP YOU UNDERSTAND THE DEMOGRAPHIC SKEWS OF A GIVEN WEBSITE’S VISITORS VERSUS COMPETITORS
OR THE ACTIVE ONLINE POPULATION, AS WELL AS OF A GIVEN WEBSITE’S PAGE VIEW CONSUMPTION VERSUS
COMPETITORS OR THE ACTIVE ONLINE POPULATION.
The Audience Profile Report is organized by user demographic characteristics for the selected categories, subcategories,
sites, and apps. The metrics provided in this report are: Unique Audience (000), Unique Audience Composition (%),
Composition Index by Unique Audience, Web Page Views Composition (%), Composition Index by Page Views,
Coverage (%), Page Views Per Person, Sessions Per Person.
The report table displays all the reported profile points (for example, Male and Female) in rows. The reported metrics are
displayed across the columns and are repeated for each selected entity (Food & Cooking represented in sample image
below). Each selected entity’s data is represented. The system allows up to 15 entities per report specification.
All demographics and devices are represented.
Note – You cannot access Report Viewer Preferences for this report type. Columns cannot be hidden or appended.
REPORT SPECIFICATIONS
Measurement Period: Select desired report period from available options displayed in drop-down menu.
Entities: Select entities using Browse, Search or Saved Selection options.
Use Add Selected button to include in report.
Report Summary: States report selections for your review prior to submit.
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MOBILE NETVIEW 3.0: REPORT GUIDE
AUDIENCE PROFILE REPORT
EXAMPLE
PLEASE CLICK THIS BOX
FOR METRICS DEFINITIONS.
Copyright © 2013 The Nielsen Company
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MOBILE NETVIEW 3.0: REPORT GUIDE
TREND REPORT
THE TREND REPORT DISPLAYS A PROGRESSION OF METRICS OVER TIME FOR SELECTED CATEGORIES,
SUBCATEGORIES, SITES, AND/OR APPS.
Standard time frames or an increment you define can be used to create Trend reports.
As a system default, all demographics and devices are included in the report specification.
REPORT SPECIFICATIONS
Measurement Period: Period Type:
STANDARD PERIOD: Select desired period from available options displayed in drop-down menu.
USER DEFINED: Click User Defined radio button.
Select Breakout by Month or Week, then select starting and ending interval using the drop-down menus.
Entities: Select entities using Browse, Search or Saved Selection options.
Use Add Selected button to include in report.
Report Summary: States report selections for your review prior to submit.
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MOBILE NETVIEW 3.0: REPORT GUIDE
TREND REPORT
EXAMPLE
PLEASE CLICK THIS BOX
FOR METRICS DEFINITIONS.
Copyright © 2013 The Nielsen Company
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ABOUT NIELSEN
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and
measurement company with leading market positions in marketing
and consumer information, television and other media measurement,
online intelligence, mobile measurement, trade shows and related
properties. Nielsen has a presence in approximately 100 countries,
with headquarters in New York, USA and Diemen, the Netherlands.
For more information, visit www.nielsen.com.
Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and
the Nielsen logo are trademarks or registered trademarks of CZT/ACN
Trademarks, L.L.C. Other product and service names are trademarks or
registered trademarks of their respective companies.
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