Eleanor Blayney, CFP®
CFP Board Consumer Advocate
Eleanor Blayney, CFP® is the Consumer Advocate for the Certified Financial
Planner Board of Standards, reaching out to consumers to help them understand
how financial planning and CFP® professionals can improve their lives.
The author of Women’s Worth, a book about how women can make the most of
their financial lives, Eleanor worked with individual clients for more than twenty
years to help them articulate and plan for their financial goals. As the only woman
partner in a four‐partner firm, Eleanor drew upon her female intuition,
communication strengths, and facility for sustaining relationships to help build a
wealth management firm that has served hundreds of clients in the Washington,
D.C. metro area and around the country.
Passionate about finding ways to foster gender parity in the financial planning profession, Eleanor
helped to spearhead CFP Board’s Women’s Initiative (WIN) to address the industry’s “feminine famine.”
On behalf of the WIN Advisory Panel – comprising leaders in the area of women in financial services –
Eleanor authored Making More Room for Women in the Financial Planning Profession, a 2014 white
paper which presents the findings of a comprehensive research study on why there aren’t more women
CFP® professionals and offers the WIN Advisory Panel’s recommendations to help attract more women
to the profession.
Eleanor holds a number of degrees and designations. She earned an MA in English Literature from the
University of Cambridge UK and an MBA from the University of Chicago. She is a CERTIFIED
FINANCIAL PLANNER™ professional.
Well‐known as a conference speaker and frequently quoted in the news media, Eleanor has played a
pioneering role in building and shaping the financial planning profession. She has taught for the College
of Financial Planning, and has helped to develop practice standards and ethical requirements for CFP®
professionals in the U.S.
Visit Eleanor on CFP Board’s website at http://www.cfp.net/learn/advocate.asp or follow her on Twitter
at @EleanorBlayney.
ABOUT CFP BOARD
The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting
the CFP® certification and upholding it as the recognized standard of excellence for competent and
ethical personal financial planning. The Board of Directors, in furthering CFP Board's mission, acts on
behalf of the public, CFP® certificants and other stakeholders. CFP Board owns the certification marks
CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design)
in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing
certification requirements. CFP Board currently authorizes more than 72,000 individuals to use these
marks in the U.S.