P ROFESSIONAL W OMEN’ S F ORUM
Volume 18, Issue 6
Dedicated to the Advancement of Women at Work
J une 2 0 1 3
www.professionalwomensforum.com
JUNE MEETING—SOCIAL MEDIA
Between Twitter, Facebook, LinkedIn, Pinterest,
Instagram, and YouTube,
social media channels are
hard to ignore. We have
friends asking to “like”
their page or to follow
them on a certain network,
but does it really mean
anything?
INSIDE THIS ISSUE:
May Mtg. Recap
2
Committee Reports
3
New Members
3
Spotlight
4
Dreambuilders
5/6
Good News
8
Bottom Line
9
Next Meeting:
Wednesday, June 5, 2013
Location:
The Red Mile Clubhouse
1200 Red Mile Road
Lexington, KY 40504
(859)233-0814
Time: 11:30-1:00
Members: $16
Guests: $20
Payable by check only to PWF
Parking—Free!
We’ll examine the social
media landscape and the
ways that companies can
use social media in a way
that actually drives more
business. We’ll also look
at key metrics to track
when implementing any
sort of social media program. After all, the difference between managing
your company’s social media and just playing on
Facebook is the customers
that you receive!
WITH
Emily Sandford is the owner of Authentically Social,
a Lexington-based social
media marketing consultancy. She founded the
company in 2012 after
eight years working in
product and brand management for a variety of
leading Lexington area
companies. She uses her
background in traditional
marketing and love of social media to build integrated campaigns for
brands that want to engage with their prospects
and customers.
EMILY SANDFORD
Skinny Emmie
(skinnyemmie.com) where
she has been featured on
the websites and publications of Shape Magazine,
the New York Post, Prevention Magazine, Skirt!
Magazine, and the Lexington Herald-Leader.
Her results-oriented social
media, blogger outreach,
and community management plans have earned
her clients across the United States. She is also the
popular blogger behind
REMINDER!!! NEXT MEETING JUNE 5, 2013.
Please Email: [email protected] or call 859-233-1171 and leave a message for the Professional Women’s Forum. Reservations must be in by Friday, May 31, 2013. A confirmation note will
be sent for all e-mail reservations. If you do not receive one, please call. Only cancellations received
by 10:00 a.m., Monday, June 3, 2013 will not be charged. After this, you will be billed. A reservation
is a promise to pay. Reservations are required.
If you are going to bring a guest (which we hope), please inform us of their name, company name,
telephone number and email address. Be aware that if your guest does not come, you will be
charged. A guest may attend twice in a fiscal year (October-September) before deciding to join.
To speed up the registration process at the meeting, please tell us when making a reservation if you
really, really, need a receipt. We can have the receipt written before hand and you can have more
time to eat and meet others. Please remember, too, that payment for the lunches is by check.
Thanks for helping us out!
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V o l um e 1 8 , I s s ue 6
MAY MEETING RECAP—SUSTAINABLE FOOD
Most of us give little thought to where our next meal will come from. We either go to the supermarket or go out to a restaurant! Unless you grew up on
a farm or live on one currently you might not realize all of the work that goes
into producing our food. The speakers for the May 1st PWF meeting have a
passion for food, and they talked about how we can use different methods to
produce it and to educate the public in growing their food using minimal resources.
Dr. Keiko Tanaka is an associate Professor in the Department of Community
and Leadership Development and is the Co-Director of the Asia Center at the
University of Kentucky’s Department of Sociology. Dr. Tanaka’s research primarily focuses on the role of agricultural science and technology in reconfiguring the relationship between production and consumption in the global con- Dr. Keiko Tanaka & Rebecca Self
text. Her recent work examines knowledge politics surrounding food safety,
healthy food, agricultural sustainability, and food localization. Dr. Tanaka developed the Lexington Community
Food Assessment Project. The population of Lexington grew 13% from 1997 to 2007. However, the number of
supermarkets declined by 25%. The project looked at the distribution of food access. This included mapping
stores, taking semi-structured interviews and surveys, and conducting a case study of two neighborhoods. Dr.
Tanka talked about the myths of hunger.
1. Food is plentiful and cheap in the United States. However there are food desert areas in Lexington. People
must choose between food and other necessities.
2. A higher mean market basket dollar in low-income areas translates to poor residents paying more for food.
However, in Lexington, the lowest prices were found to be in the northeast section.
3. Food has become a political priority. Higher income shoppers are more concerned with nutrition whereas
lower income people are concerned with cost.
4. Hungry people come from low socioeconomic and racial minorities. However, in Lexington, there are more
white and unemployed people who are hungry.
5. There are enough services and programs available to address food insecurity. However, God’s Pantry’s distribution has tripled from 60,000 pounds to 161,000 pounds from 2007-2010.
6. A big grocery store in every neighborhood will solve food insecurity.
7. More education is needed about food and nutrition to solve food insecurity.
MIT graduate, Rebecca Self, is the Executive Director of FoodChain, which was founded in 2011. FoodChain
aims to demonstrate indoor food production and preparation in the heart of Lexington’s urban core and provides education via hands-on training opportunities for area youth and adults. FoodChain is located in the old
Rainbo Bread factory in downtown Lexington. FoodChain has a huge vision but is taking it slowly by phases.
The first phase is aquaponics; growing fish and plants together in a system where they share the same water.
Fish waste becomes plant food! FoodChain will be growing tilapia which grow fast and right now they are producing 125 pounds of fish per month. 250 heads of lettuce will be produced in a week. They are also growing
microgreens, small leaves of plants that are harvested within 10 days. They are the most nutritionally dense
and chef’s will pay a high price for them.
These ladies are very passionate about food and its production. For more information:
Keiko Tanaka—(859) 257-6878; [email protected]; www.uky.edu/centers/Asia
Rebecca Self—(859) 536-7157; [email protected]; www.foodchainlex.org
P r o f e s s i o n a l W o m e n ’ s F o ru m
Page 3
PWF Committee Notes—contact the committee chair for information
Membership/Diversity: Tamara McCain, (859) 519-3346, [email protected]
—Be inviting!!! Ask your friends and business associates to join PWF! Let’s not keep the best kept secret to ourselves!
Dreambuilders: Janey Moores, 859-223-3036, [email protected]——The Dreambuilders’
charities are listed on page 5. Please see the Dreambuilders’ article on page 6.
Networking/Mentoring:
Pencil in your calendar the Third Wednesday Networking Luncheons around Lexington. It’s a great
way to network with other PWF members or potential members on a smaller scale. You learn so
much more by attending these lunches! For the summer, the Third Wednesday Lunches will not be
held. We’ll be back in September!
Program: Diane Verhalen, (859) 977-4892, [email protected]—The committee welcomes your
feedback regarding the programs. If you have a speaker or topic of interest that you think would appeal to the members, please contact Diane.
NEW MEMBERS!!!
Please welcome our new members for June:
Marci Adams, Digital Program Director, Clear Channel
Michelle Buerger, Relationship Manager, Chase Bank
Jennifer Longworth, Account Executive, Real Life Radio 94.9 FM/1380 AM
Racheal Parsons, Director, Lex-Pro
Ali Robinson, Director of Project Management, Corrisoft
Rebecca Self, Executive Director, FoodChain
Sheila Taluskie, Executive Director, Purple Lunch Box
Keiko Tanaka, PhD, Associate Professor of Sociology/Director of Asia Center
This is the list as of May 15, 2013
Third Wednesday PWF Networking Lunches—On Vacation!
Third Wednesday Networking Lunches are a way to connect with your fellow PWF members outside of the regular monthly meetings. Usually 10-12 people attend, but we welcome as many as possible!
On vacation until September!
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V o l um e 1 8 , I s s ue 6
June Spotlight Member — Liz Columbia
One of our newer members, Liz Columbia, has wasted no time in participating in
several activities of Professional Women’s Forum! She has attended many of
the Third Wednesday lunches and gotten to know other members. Liz is the Office Coordinator for CMI Consulting, LLC, which is owned by PWF member Beverly Clemons. “My job duties include a little of everything; managing the office and
assisting with all human resource consulting for our clients. I search for candidates when we are recruiting for a new position. I also conduct employee reference checks, conduct background checks, schedule employee assessments,
and schedule interviews.”
Liz has been at her current job for almost nine months and what she likes best
about her job is getting to know the candidates and helping to find them the perfect position in which they can begin their career.
Some inspiring thoughts Liz would like to share are the following: “I truly believe
every decision and every step in your life takes you to exactly where you’re supposed to be. The key is getting all of the pieces to fall into place at the right time. Do what is best for you and
the puzzle will all come together.”
In her off time Liz likes to do crafts. “So far I’ve made several wreaths. I also enjoy cooking and baking.”
Liz is single and has two dogs, a Dachshund named Milli and a Yorkipoo named Harley, and a calico cat named
Cozmo.
Liz’s contact information is: (859) 296-2800, [email protected], www.cmiconsulting.com
Upcoming PWF Meetings
June 5— Social Media with Emily Sandford with Authentically Social
July 10—Networking After Hours Event!
Reflect upon your present blessings—of which every person has many—not just on your past
misfortunes, of which everyone has some.
Charles Dickens
P r o f e s s i o n a l W o m e n ’ s F o ru m
Page 5
Dreambuilders Committee
Let’s Build Some Dreams!
The PWF members submitted their suggested charities for our PWF members to support this year. The Dreambuilders Committee reviewed these requests, sent them to the PWF board for approval, and are ready to announce these wonderful charities to you now. The following is a list of the charities PWF will support this year.
1. Lexington Habitat for Humanity---A nonprofit, ecumenical Christian ministry founded on the conviction that
every man, woman and child should have a decent, safe and affordable place to live. www.lexhabitat.org
2. The Chrysalis House—Kentucky’s oldest and largest licensed substance abuse treatment program for women and their children. www.chrysalishouse.org
3. Nathaniel Mission— Operates a free medical clinic which includes medical care in a variety of specialties; a
dental clinic, a vet clinic, and a vision clinic. www.nathanielmission.org
4. Refuge for Women—We believe that every woman matters, that each woman should have the means and
the resources to pursue the dreams they’ve had since they were little girls. We believe that these woman need
honest hope and honest love to be restored and redeemed. We believe that each woman deserves to walk
without their past defining their future. We believe that women can walk free, stepping out of the chains that
have bound them for so long. We believe in women. www.refugeforwomen.org
We will highlight these charities throughout the year, but also encourage all PWF members to go to the Dreambuilders’ section on the PWF website to review this list all year long and to feel free to contact each charity directly in order to volunteer to help them, as well as to donate any items to them at any time.
Janey Moores
and the
Dreambuilders Committee
V o l um e 1 8 , I s s ue 6
Page 6
Dreambuilders’ Corner—Refuge for Women
Escaping the Adult Entertainment Industry
In our May 1 meeting, our PWF sisters gave $277 to the Refuge for Women and brought some gift bags for
them for Mother’s day, GED graduations, and birthdays. Thank you so very much for that! 
*“Survival Sex”---a term used by youth social service workers to describe trading sex for basic needs of food,
clothing, shelter, and money.
*In the U.S., the average age of entry into pornography, prostitution, and human trafficking is 14 years old--some begin strip dancing as early as 12 years old.
*At least 75-80% of prostitutes were sexually and physically abused children.
*Right from the start, drug and alcohol use is rampant. The dancers call it partying. They don’t realize that they are medicating themselves in order to do the work
they do.
*Once they start dancing, these girls have such low opinions of themselves that it
becomes as important to them to hear how beautiful they are 200 times a night from
men they’ve never met as it is to actually make the money from the dancing.
*Soon, their families and friends are replaced by the patrons and the pimps in their
“new world.” They exist all alone in this dark subculture of sex, drugs, alcohol, and
prostitution. To an “exotic dancer,” this is now her normal life---now completely lost
to life as we know it.
Who can read these facts and not be moved to help these young women escape this
dangerous and deadly “invisible world” in which they survive right here in our own town?
The Refuge for Women provides a safe place for them to be fed 3 meals a day and sleep in a warm bed, while
they “detox” from this horrible existence and retrain for a better career to support themselves and their small
children.
Each monthly PWF meeting this summer, we ask that you bring any personal hygiene items, soap, laundry detergent, shampoo, toothpaste, lotion, hairbrushes, combs, diapers, anything at all that will be a blessing to
these women as they escape from the clutches of this life-threatening world in our town’s local strip
clubs. You’ll be making some “invisible” young women smile and start to feel good about their lives ahead.
Janey Moores and the Dreambuilders Committee
P r o f e s s i o n a l W o m e n ’ s F o ru m
Page 7
Professional Women’s Forum
Spotlight Business
Here is the opportunity you have been waiting for!
Professional Women’s Forum is pleased to announce,
“Spotlight Business”!
Each month, one business will have the opportunity to sponsor the monthly meeting, and will be
given the opportunity to market to an amazing group of women!
Sponsorship Includes:
Exclusive Business Spotlight – 1 sponsor per month
Business advertisement in weekly e-mail blasts leading up to event.
Exhibition space available upstairs before and after meeting
Opportunity to speak to attendees during the meeting for 5 minutes
Advertisement on website during sponsored month
Cost: $200 per meeting
To reserve your month of choice, please contact:
Diane Verhalen
[email protected]
Months will be reserved when payment is received only on a first come first served basis.
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V o l um e 1 8 , I s s ue 6
SUPPORT OUR ADVERTISERS!!!
Want to place a business card ad in the Professional Women’s Forum newsletter? Business card ads are $10 per month. Space is
limited to 10 per month with the exception of special events. The Professional Women’s Forum newsletter is published monthly. The
newsletter deadline is the first Friday of the month prior to publication.
Mail payment to:
PWF
P.O. Box 1762
Lexington, KY 40588
PWF MEMBER GOOD NEWS!
If you have good news to share please toot your horn!
Images Model & Talent Agency, LLC, recently celebrated 36 years in business. Janie Olmstead is the founder.
Please submit any new job changes, promotions, etc. to [email protected] by the 10th of the month.
PWF BOARD— 2012-2013
Liz Toombs, Chair: 552-5234, [email protected]
Tamara McCain, Immediate Past Chair: 519-3346, [email protected]
Diane Verhalen, Chair Elect: 977-4892, [email protected]
Beverly Clemons, Secretary: 296-2800, [email protected]
Jessica Patterson, Treasurer: 259-3403, [email protected]
P r o f e s s i o n a l W o m e n ’ s F o ru m
P r o f es s i o n a l W om en ’ s
Forum
Phone: 859-233-1171
Email: [email protected]
www.professionalwomensforum.com
Page 9
...the bottom line
The Rainstorm
I have a tendency to write about instances of great customer service, but when they come
around I have to share them! The other night I was leaving a client site to walk to my car
and the rain clouds cut loose. No umbrella. I don’t think having an umbrella would have
mattered because the rain was going sideways. I had a Gore-Tex jacket on, so from the
waist up I was mostly dry. However, from the waist down I was totally soaked; pants, socks,
shoes, computer bag. I had a hair appointment right after that. The thought of sitting in
wet pants for two hours was not an option. The salon has a massage area, so when I arrived dripping wet I asked them if they had a robe I could put on while I had my hair cut.
Not only did they provide a nice, soft, fluffy robe and a blanket to cover my feet, they also
put my pants and socks in a dryer to dry! They also had a warm neck wrap. What could
have been a miserable experience turned out to be a good one! Bless their hearts!
...bottom line
Thanks to all of you who
have contributed to this
newsletter!
Dates to Remember:
PWF Meeting
June 5
Flag Day
June 14
Father’s Day
June 16
These ladies saw a bad situation, and they immediately took action and never hesitated to
help out. It might have been good old-fashioned Southern hospitality, training, or empathy,
but whatever it was it was a very nice gesture. I will tell others.
Now, about the computer bag…it is still trying to dry out!
Take care
Professional Women’s Forum
P.O. Box 1762
Lexington, KY 40588