d
lic of Irelan
The Repub
rket
Cinema Ma
21.6% Admissions growth
493
1.2
Screens
71
Million
Admissions
per month
Sites
1
Ireland
3.3*
Northern Ireland
3.2
France
3.1
UK
2.7
EU Average
1.6
15.2m
1993
2015
Cinema is 7-14 Year
Olds’ Favourite Activity
highest admissions
per capita in EU
ST
12.5m
Cinema is the highest indexing
medium for 15 – 24 year olds, both
in Consumption and Engagement
X2
15 - 24 Year Olds Index against All Adults
300
15-24 Year Olds are
twice as likely as all
adults to be heavy
cinema goers
140
250
200
100
150
86
100
119
105
100
80
95
81
120
60
100
40
50
20
0
49
57
75
84
111
230
272
Newspaper
Radio
Magazines
Outdoor
TV
Internet
Cinema
Media
Engagement
Index
0
Media
Consumption
Index
of Heavy
Cinema Goers
have a
80%
Heavy Cinema Goers are 72%
more likely than all adults to
be Product Champions*
Smartphone
*knowledgeable, influential & speak to a lot of people
Cinema Goers are Younger, More Affluent than the ROI population
15-24
16%
45+
45+
25-34
44%
21%
35-44
ROI population
by age
of Main Shoppers
with kids go to
the cinema
Adults
ABC1
50%
Adults
C2DE
Adults
ABC1
50%
51%
Adults
C2DE
49%
25-34
28%
19%
86%
34%
35-44
18%
73.7%
15-24
20%
Cinema goers
by age
ROI Population
by socio
demographic
Cinema goers
by socio
demographic
of All Adults go
to the cinema
88%
of 15-24 Year
Olds go to
the cinema
Main Shoppers with
Kids love Romance
movies but are
2.7 times more
likely to go to
Children’s Films
than all adults
15-24 Year
Olds love
Romance, Comedy
& Action/Adventure
movies
For further information please contact your Account Manager
on (01) 960 2620 or [email protected]
Sources: CSO, RoI TGI © BRMB 2015 Base: All Adults; Millward Brown RoI Film Monitor; Rentrak