City of Charles Sturt 91. CL Report 8/12/14 AUSTRALIAN WOMEN’S GOLF OPEN Item 6.190 APPENDIX B Appendix B consists of 41 pages. INTRODUCTION
ECONOMIC IMPACT
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2016-2018 Women’s Australian Open
– Venue Proposal Summary
Date:
February 2016 - 2018
Host Broadcaster:
ABC Australia – all four days
Crowd Estimate:
25,000 – 30,000
Pay TV:
Fox Sports Golf Channel (USA) &
J Golf (Korea)
National Audience Reach:
1.2m viewers (peaked at 668k in 2014)
International Audience:
220 million households
Sanctioning Tours:
Prize Money
LPGA Tour (USA), Ladies European Tour &
ALPG
US $1.2m
State/City Brand Exposure
In excess of $2.1m
Est Economic Impact:
$7.8m
Overview
The Women’s Australia Open championship is a flagship event for Golf Australia and
remains a key marketing tool for promoting the sport to Australians.
In 2014 the event showcased a field comparable with the biggest female events
worldwide, which resulted in unprecedented coverage across all media outlets, with
record domestic ratings on ABC and impressive international TV coverage.
The field comprised 5 of the top 10 players and 4 former world number 1’s,
competing for the increased prize money of USD $1.2 million, which put into context
surpasses the Australian Masters, Australian Open and Australian PGA
Championship on the men’s circuit, further underlining the events status as one of
Australian golf’s flagship events.
Economic Impact Summary
The economic activity, generated through visitation and corporate support was
stronger than ever in 2014.
Based on evaluation of the 2014 event, Golf Australia has estimated the economic
impact of the ISPS Handa Women’s Australian Open held in Adelaide in 2016 to be
$7.819 million.
This figure has been independently calculated using methodology from the Dept. of
Infrastructure and Regional Development and evaluates the money spent on travel,
accommodation, transit, food & beverage and discretionary spend during the time
spent in the host city.
Brand - TV Audience/ Exposure
Repucom International is commissioned to independently evaluate the media value
of the event to the host State. In 2013 the 100% Media Equivalency figure was
$2,180,517.
Domestic Coverage
The event is broadcast across Australia through ABC TV with a peak audience of
688,000 during the final round. Peak and average audiences have increased
significantly in both regional (100,000 average) and metro markets (185,000
average).
International Coverage
As a result of the multiple sanctioning agreements the international TV broadcast is
significant. In 2014 the event was broadcast into 120 territories with over 576 hours
of content. The total reach of the broadcast was 202,755,146 households across the
globe, as demonstrated in graphic below. Key markets for the broadcast are the
United States, Asia, China, and Germany whilst BSkyB will broadcast future events
to the UK.
Digital Exposure
The event received significant website traffic in the lead up to and during the event.
There were in excess of 115,000 unique visitors to the official website and over 2m
page views.
It also receives significant coverage through Golf Australia’s national website
network, which boasts 4.28m annual user sessions, and a social media community of
60,7000
Corporate Involvement – World’s Best Brands
Corporate support is a vital component of the event and Golf Australia is proud of the
long term involvement of the world’s leading brands including:
State Government Investment
$1.2m per annum for a term of 3 years.
INTRODUCTION
INTRODUCTION
Golf Australia is proud of the evolution of the Women’s Australian Open. Coming from being
the national title with little international participation, modest media interest, a small
number of spectators and a limited prize pool, the championship s has grown to become one
of the marquee female only sporting events in Australia.
Broadcast
Australia’s national title in 2014 showcased a field comparable with the biggest female
events worldwide, which resulted in unprecedented coverage across all media outlets, with
record domestic ratings on ABC and impressive international TV coverage (details p.10). The
field comprised 5 of the top 10 players and 4 former world number 1’s, competing for the
increased prize money of USD $1.2 million, which put into context surpasses the Australian
Masters, Australian Open and Australian PGA Championship on the men’s circuit, further
underlining the events status as one of Australian golf’s flagship events.
2014
2011
257 hrs.
Int. Broadcast
The economic activity, generated through visitation and corporate support was stronger than
ever. Golf Australia has estimated the economic impact of the ISPS Handa Women’s
Australian Open held in Adelaide in 2016 to be $7,819million (details p.3)
The event again demonstrated social responsibility, raising over $ 80,000 for charities, as well
as staging Pro Am and clinic opportunities for handicapped persons. Golf Australia is looking
forward to continue building on the great tradition of the event, an important inspiration for
golfers of all ages, in particular females.
2014
2011
108,750
Prize Money
Spectators
2014
2011
$600,000
$ 1,200,000
576 hrs.
2014
2011
18,000
23,713
185,000
ECONOMIC IMPACT
IMPACT PROJECTION
PROJECTION
The economic activity, generated through visitation and corporate support was stronger than ever. Applying the methodology of the
Department of Infrastructure and Regional Development, Golf Australia has estimated the economic impact of the ISPS Handa Women’s
Australian Open held in Adelaide in 2016 to be $7,819million. The table below illustrates the detailed assumptions.
INTRODUCTION
ECONOMIC IMPACT
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TOTAL ATTENDANCE OVER THE FOUR DAYS
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Day One
World Number 2 Norwegian Suzann
Pettersen posted a 6-under par 66 to take a
one shot lead from the first round.
Pettersen made the most of the excellent
morning conditions, shooting nine birdies and
three bogeys on the way to the lead over a
group of four players tied in second place.
“I felt like I played good and
gave myself a lot of good
chances, putted, for the
most part, well. It was a
little bit of a mixture but 66
opening round, I'm very, very
happy,” Pettersen said.
Day Two
Swede Caroline Hedwall had a hole-in-one and an
eagle on her way to the top of the leaderboard on
day two.
Swede Anna Nordqvist had the round of the day,
firing a course-record eight-under-par 64 to move
into a share of fourth position at 8-under-par with
Kiwi sensation Lydia Ko and England’s Holly
Clyburn.
Hedwell recorded her fourth career hole-in-one, on
the par 3, 16th when she holed a “soft” seven iron.
Americans Jessica Korda and Jaclyn Sweeney,
Korean Hee Young Park and France’s Marion
Ricordeau all posted 5-under par 67s to be tied
in second place.
On her ace, the Swede said “Yesterday I hit a full 7iron over the green and it was basically the same
yardage today, so I hit a soft one and it covered the
pin all the way and then I just saw it bounce once
and hit the pin. But I didn't see it go in.”
Sarah-Jane Smith and amateur Minjee Lee are
the leading Australians at 4-under par.
Australia’s Karrie Webb finished at 1-under
par 71.
For current Australian Amateur champion, Lee,
who finished runner-up at the Volvik RACV Ladies
Masters, continues her excellent recent form.
“Yeah, I'm in good form. I'm confident in my game
and I'm playing good.”
The cut was made at even-par and 76 players will
be vying for their share of the $US1.2million purse.
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For overnight co-leader Choi, a drive out-of-bounds
on the second hole caused trouble early in the round.
“I went out of bounds on the right hand side and that
was a really big problem for me. It was a hard game
today. I didn’t like that part but Karrie played so good
today,” Choi said.
On her first trip to Australia, American Paula Creamer
posted a final round 4-under par 68 to share third
place with Kiwi Lydia Ko and France’s Karine Icher at
10-under par.
Day Three
Korean Chella Choi blasted a red hot courserecord 10-under par 62 in the third round.
Choi, who was tied for the lead with Lee at
13-under par, equalled the individual low
round record at the tournament set by Lydia
Ko in 2013. She played the back nine in
6-under-par and had eagles on the 8th and
18th holes.
For Australian Amateur champion Lee it was a
4-under par 68 she described as a “mission”
and booked her spot in the final group for the
second consecutive week
When asked about the pressure of co-leading
a professional tournament, Lee said she was
“cruisy” on the course.
Australian Karrie Webb shot a 4-under par 68 to
move to 8-under par, five strokes behind the
leaders. A total of 12 players were within four
strokes of the lead.
Day Four
Australia’s Karrie Webb held on to clinch a fifth
ISPS HANDA Women’s Australian Open title with
a one stroke victory.
The 39 year-old Queenslander finished at 12under par with a final round 4-under par 68 to
beat Korean Chella Choi who carded a 2-over par
74.
“I feel very fortunate to have won today. But I
liked my chances at the start of the day because
of the wind picking up. If we had another day
like we had the first three days, I probably was a
little too far back to have a chance, so I was
thankful for the weather changing and I played
as good as I have in a very long time,” Webb said.
Chasing Choi and Lee is Kiwi World Number 4
Lydia Ko who moved into outright third place
with a 3-under par 69 to be two strokes
behind the leading pair at 11-under par.
Norwegian Suzann Pettersen finished with an
The victory was Webb’s 52nd professional title
even-par 72 to drop to fourth place at 10-under.
and comes with a US$180,000 winner’s cheque.
Australian Amateur champion Minjee Lee finished in
a tie for 11th place as the leading amateur after
slipping to a final round 78 in the windy conditions
but Webb heaped praise on the 17-year old from
Perth.
“She's got more talent in her little finger than I ever
did at 17. She should hold her head up high. She's
played very well the last two weeks, probably the
best out of anyone consistently the last two
weeks. She should be really proud of herself. You'll
definitely see a lot more of her,” Webb said.
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The inaugural Race to the CME Globe will kick off the week of January 20,
2014 at the season-opening Pure Silk Bahamas LPGA Classic and be
followed by the ISPS HANDA Women’s Australian Open.
Players will accumulate points at each official LPGA event from the Bahamas
through the Lorena Ochoa Invitational Presented by Banamex in November.
The Race to the CME Globe will then come to an exciting conclusion on
Sunday at the newly renamed CME Group Tour Championship.
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The field at the $2 million CME Group Tour Championship will consist of the
following: the top 72 players on the Race to the CME Globe Points Standings at
the conclusion of the Lorena Ochoa Invitational Presented by Banamex, any
LPGA member – not otherwise qualified – with at least one official LPGA win
during the season and any non-member with at least one official LPGA win
during the year.
Points will then be reset for the CME Group Tour Championship to ensure that
the points race will be won at the season-ending tournament. Reset Points will
give top yearly performers an advantage but not guarantee victory.
Two big purses and two big winner’s payouts will be on the line during the
final day of the CME Group Tour Championship. The winner of the CME
Group Tour Championship will take home a $500,000 first-place prize, while
The points that a player earns at the CME Group Tour Championship will be
the player who has accumulated the most points in the season-long points
added to her Reset Points, and the player with the highest points total will be
competition will be announced as the Race to the CME Globe champion with
named the winner of the Race to the CME Globe.
a $1 million unofficial money payout – the largest in all of women’s golf.
For all LPGA events with a cut, points will be awarded to LPGA members
who make the cut. For all events without a cut (except for the Lorena Ochoa
Invitational Presented by Banamex), points will be awarded to members
who finish among the top 40 and ties. And for the Lorena Ochoa Invitational
Presented by Banamex, points will be awarded to members who finish in
the top 20 and ties.
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The 2014 ISPS Handa Women’s Australian Open was broadcast for 15.5 hrs across Australia
on ABC TV with a total peak audience of 688,000 on the final round.
Peak audiences, average audiences and TV share increased significantly in both metro and
regional markets.
5 City Metro 2014
PROGRAM
CHANNEL
DATE
DURATION
PEAK
¼ hr
Audience
Day 1 – Live
Day 2 – Live
Day 3 – Live
Day 4 – Live
ABC 1
ABC 1
ABC 1
ABC 1
13 Feb
14 Feb
15 Feb
16 Feb
3 hrs
3 hrs
4.5 hrs
5 hours
2014 Average
117,000
146,000
227,000
426,000
5 City Metro 2013
PROGRAM
CHANNEL
DATE
Average
Audience
TTL TV
Share %
75,000
93,000
172,000
318,000
185,000
3.5
4.4
6.8
11.7
7.6
DURATION
2014
153,000
PEAK
¼ hr
Audience
Day 1 – Live
Day 2 – Live
Day 3 – Live
Day 4 – Live
ABC 1
ABC 1
ABC 1
ABC 1
14 Feb
15 Feb
16 Feb
17 Feb
3 hrs
3 hrs
4 hrs
5 hours
2013 Average
185,000
2013
83,000
130,000
217,000
348,000
Average
Audience
TTL TV
Share %
52,000
89,000
163,000
244,000
153,000
2.6
4.1
6.8
9.6
6.6
Source: OzTAM Overnight Data
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Combined Regional Aggregate Markets 2014
PROGRAM
CHANNEL
DATE
DURATION
Average
Audience
TTL TV
Share %
69,000
78,000
120,000
262,000
47,000
58,000
82,000
171,000
100,000
4.1
5.3
6.5
12.1
8.0
PEAK
Average
Audience
TTL TV
Share %
44,000
65,000
74,000
149,000
91,000
4.3
6.2
6.5
11.1
7.8
PEAK
¼ hr
Audience
Day 1 – Live
Day 2 – Live
Day 3 – Live
Day 4 – Live
ABC 1
ABC 1
ABC 1
ABC 1
13 Feb
14 Feb
15 Feb
16 Feb
3 hrs
3 hrs
4.5 hrs
5 hours
2014 Average
Combined Regional Aggregate Markets 2013
PROGRAM
CHANNEL DATE
DURATION
¼ hr
Audience
Day 1 – Live
Day 2 – Live
Day 3 – Live
Day 4 – Live
ABC 1
ABC 1
ABC 1
ABC 1
13 Feb
14 Feb
15 Feb
16 Feb
3 hrs
3 hrs
4 hrs
5 hours
2013 Average
66,000
76,000
105,000
201,000
Source: OzTAM Overnight Data
2014
2013
91,000
100,000
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The 2014 ISPS Handa Women’s Australian Open international broadcast increased to 576 hours in 120 territories across the globe with a
total reach of 202,755,146 households. For the next years identified priority markets New Zealand, United States, China and Germany will
continue to be a key focus for the distribution. BSkyB will broadcast the event in the UK. Secondary markets of South East Asia, Hong
Kong, France, India and Italy will also form part of the international distribution.
Market
Broadcaster
Australia
ABC 1 and Fox (2013)
USA
China
TV Households
Broadcast Hours 2013
Broadcast Hours 2014
Comments 2014
8,000,000
21:00:00
15:30:00
Live
-
15:30:00
Live stream
Golf Channel
83,500,000
10:30:00
11:30:00
Live
CCTV Tennis and Golf
10,000,000
15:00:00
15:30:00
Live
15:30:00
Live stream
Live and repeat
Golf.org.au
LETV
TBC
New Zealand
Sky Sports
850,000
15:00:00
23:30:00
Scandinavia
Viasat
3,760,000
0
TBC
Korea
J Golf
11,343,146
71:17:00
75:30:00
Live and repeat
Spain
Canal+
2,000,000
13:45:00
TBC
Highlights and delayed
Taiwan
Fox Sports Asia
6,035,000
72:00:00
72:30:00
Live and repeat
Megastone/Sportcast
(1,000,000)
30:00:00
31:00:00
Live and repeat
Wow Wow
19,000,000
24:35:00
26:15:00
Live and repeat
Japan
India
Taj Sports
20,000,000
37:00:00
26:00:00
Live and repeat
Hong Kong
Now Golf 2
1,200,000
72:00:00
64:30:00
Live and repeat
Germany
Golfpost.de
-
5:00:00
Live stream
Malaysia
Astro Golf Channel
1,900,000
15:00:00
15:30:00
Live
Myanmar
She
80,000
0
15:30:00
Live
2,000,000
0
TBC
450,000
0
15:00:00
Live
Middle East
OSN
Netherlands
Sport 1 (UFB/Telenet)
Thailand
Golf Channel
(2,000,000)
27:00:00
31:00:00
Live and repeat
BBTV
18,118,000
2:00:00
5:00:00
Live and repeat
Golf Channel
5,800,000
10:30:00
11:30:00
Live
75,000
15:00:00
15:00
Live
TBC
8:30:00
TBC
6,000,000
8:30:00
11:30:00
500,000
27:00:00
TBC
Canada
Indonesia
PT MNC Skyvision
South Africa
Supersport 1 & CSN
South America
DirectTV/Golf Channel
France
Golf Channel
Singapore
Starhub Golf Channel
544,000
15:00:00
15:30:00
Live
Portugal
Sport TV
600,000
2:00:00
19:30:00
Live and repeat
Ex Yugoslavia
IKO Balkan
1,000,000
4:00:00
23:30:00
Live and repeat
202,755,146
516:37:00
576:15:00
TOTAL
Live and delayed
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In a superb week, the 2014 ISPS Handa Women’s Australian Open
again delivered the world’s best golfers on one of Melbourne’s
internationally renowned sandbelt courses to compete for
Australia’s national title and the Patricia Bridges Bowl.
This historic occasion saw the championship return to Victoria
Golf Club – host of the inaugural event in 1974 - for the first time
in nearly 30 years. With amateur star Minjee Lee and rising star
Cheyenne Woods making national headlines in the preceding
weeks, the ISPS HANDA Women’s Australian Open captured
national and international attention as the second event of the
year on the US LPGA Tour and the penultimate event of the
Australian Ladies Professional Golf season.
ADVERTISING AND PROMOTION
Returning to Melbourne in 2014, the host club gave golf and
sport fans from Victoria and beyond the opportunity to
experience one of Australia’s highest-ranked courses, in
Australia’s most famous group of golf clubs – the Sandbelt.
Ideally situated 30 minutes from the city and surrounded by
popular bayside surburbs, Victoria Golf Club again proved its class
as a major championship venue.
Complementing the outstanding facilities were the appearances
of half of the world’s top ten players – a true credit to the
attraction Melbourne and this championship provides to
competitors from all over the world.
World Number 2 Suzann Pettersen, World Number 3 Stacy Lewis,
Word Number 4 Lydia Ko, World Number 8 Karrie Webb and
World Number 9 Lexi Thompson headlined the star attractions as
the LPGA Tour kicked off its Asia-Pacific swing through
Melbourne, Thailand and Singapore.
With a week of exhilarating golf in store, the championship lived
up to every element of having “the world’s best” on show.
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Golf Australia entered a partnership with 3AW which included advertising, promotions and
ticket giveaways. The partnership also included outside broadcast at Victoria Golf Club on
14 February and 16 February.
In print media a partnership was entered with
The AGE, which included advertising inside and
on the front page of the sport section, as well
as subscriber offers.
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OUTDOOR MEDIA
Various mediums and locations were used to capture the
interest of sports fans, including Tullamarine Freeway, City
Circle Tram, Driving Ranges, signs in the proximity of Victoria
Golf Club and at the entrance.
Key Messages
• The world’s best golfers assemble in Melbourne
• 5 of the world ranked top 10
• Visit Melbourne to see The World’s Best female golfers in
action
• Walk the fairways of one of Melbourne’s most iconic
sandbelt clubs
• See Australia’s most successful female golfer, Karrie
Webb vie for a fifth Tournament win
• Welcome to Melbourne some of the World’s Best golfers
such as Cheyenne Woods and Paula Creamer
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The Age
My Benefits Subscriber eDM sent to
55,000 subscribers
………………………………………………………...
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DIGITAL ACTIVATION
3AW
Ticket Giveaway leading into and during the
tournament and promotion during peak listener times
Golf Australia and State Associations
Promotion of
Jessica Korda Junior Clinic
To interstate golf clubs and junior foundations
…………………………………………………………………………….
……………………………………………………………………………..
Golf Australia Promotions
Play golf with Lydia Ko
……………………………………………………………………….
Australia Ticketek
Activity included eDM to Ticketek subscribers
50% off tickets for Golf Club Members
Various editions of Ticketek alerts in Ticketek Sports
…………………………………………………………………………………
feedback on how to make
the WAO better to win FREE
tickets
Give us your
……………………………………………………………………….
Win a group in the Pro-Am
attracted
211 entries
……………………………………………………………………….
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SOCIAL MEDIA
Golf Australia continued to invest in a fully integrated social media
approach. A dedicated team, based in the media centre, generated specific
content and ensured all relevant mediums were alligned.
The championship account # WomensAusOpen gained 824 followers in
February. In addition Golf Australia's account, which is linked, gained 334
followers in February.
App Downloads
2,865
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# WomensAusOpen
Facebook was popular and page likes were : 1st Feb 3,672 –
28th Feb 4,738.
The top three ‘viral’ posts are included on this page.
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The 2014 ISPS Handa Women’s Australian Open
was the first major golf event in Australia that
offered full free of charge stream of the
championship .
Live Stream:
Day 4 – 5681 views
Day 2 – 990 views
Day 3 – 3137 views
Day 1 – 760 views
Total videos uploaded excluding streams: 33
Total video views excluding streams: 19,288
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WEBSITE TRAFFIC
Top 3 Most Hit Pages
Page
Hits
Live Scores
1,948,933 page views
Homepage
168,786 page views
Live Stream
24,176 page views
Unique Browsers Per Day
2013
2014
Day 1
15,719
22,779
Day 2
24,193
28,012
Day 3
21,429
26,252
Day 4
28,652
38,287
Most Read News Articles
Article
Hits
Webb’s Triumph
1,831
Brilliant Minjee Lee in contention again
601
Controversial start for Karrie
552
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Golf Australia, supported by Tourism
Victoria facilitated a TVC with Lydia Ko in
New Zealand, which promoted the event,
Melbourne and available travel packages.
The spots were aired on Sky Sport and on
Prime in January.
Deep link:
https://www.youtube.com/watch?v=uEZvJ
U36ebQ
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PR
Golf Australia used a three phase approach to capture non traditional golf media across
television, print and online mediums with the objective of promoting the tournament and
women’s golf as a sport.
The phases included long lead pre-event publicity, coverage during the event and post
tournament profiling. Included are some examples.
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
Online: Women’s Fitness
Readership: 156,000
BROADCAST ADVERTISING
ADVERTISINGAND
& PROMOTION
PROMOTION
ACTIVATION
ASSETS
SPONSOR
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
BROADCAST ADVERTISING
ADVERTISINGAND
& PROMOTION
PROMOTION
ACTIVATION
Herald Sun Supplement:
Body and Soul
Date: Sunday 9 Feb
Readership: 2, 384, 000
Herald Sun
Date: Sunday 16 Feb
Readership: 1,400,000
ASSETS
SPONSOR
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
BROADCAST ADVERTISING
ADVERTISINGAND
& PROMOTION
PROMOTION
ACTIVATION
ASSETS
SPONSOR
Herald Sun
Date: Wednesday 12 Feb
Readership: 1,300,000
Herald Sun
Condfidential
Date: Saturday 15 Feb
Readership: 1,300,000
Half Page
Herald Sun
Date: Thursday 13 Feb
Readership: 1,300,000
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
Channel Nine News
Wednesday Feb 12 6:00pm
Audience: 1, 235,000
NATIONAL BULLETIN
3AW Interview
with Kerri-Anne Kennerly
Saturday Feb 15
Listenership: 424, 000
CME RACE
BROADCAST ADVERTISING
ADVERTISINGAND
& PROMOTION
PROMOTION
ACTIVATION
ASSETS
SPONSOR
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
BROADCAST ADVERTISING
ADVERTISINGAND
& PROMOTION
PROMOTION
COVERAGE
• Monthly glossy magazine, Good Health ran a feature article on
Karrie Webb and Swing Fit.
• The core target is women aged 25-54 with a readership of 311,000
ACTIVATION
ASSETS
SPONSOR
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
BROADCAST
ACTIVATION/ ENGAGEMENT
The Event Village
2014 saw sponsor and golf industry activation increase to in turn strengthen
the patron experience during the tournament.
• Fatboy Beanbag clusters in both main and satellite villages
• Free swing couching in the Audi golf simulator with accompanying
competition to win a golf adventure in Hamilton Island
• Tag Heuer clinic with Champion Karrie Webb
• Junior MYGolf Clinic s with both regional and interstate participants
• MyGolf interactive zone
• Swing Fit Clinic and demonstration
• Special Needs Clinic
• Merchandise Superstore
ADVERTISING & PROMOTION
ACTIVATION
ACTIVATION
ASSETS
SPONSOR
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
BROADCAST
ADVERTISING & PROMOTION
ACTIVATION
ACTIVATION
ASSETS
SPONSOR
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
BROADCAST
ADVERTISING & PROMOTION
ACTIVATION
ACTIVATION
ASSETS
SPONSOR
FUNCTIONS
Welcome Cocktail Party
Valentines Day Ladies Breakfast
Champions Cocktail Party
Pro Am
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
ANNOUNCEMENT
CME RACE
BROADCAST
ADVERTISING & PROMOTION
ACTIVATION
ACTIVATION
ASSETS
SPONSOR
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
BROADCAST
ADVERTISING & PROMOTION
ACTIVATION
ASSETS
ASSETS
SPONSOR
Signage putting green
Media Backdrop
Caddy Bibs
Signage high traffic area
Presentation Backdrop
Giant Video Screen
Caddy Bibs
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
BROADCAST
ADVERTISING & PROMOTION
ACTIVATION
ASSETS
ASSETS
SPONSOR
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
BROADCAST
ADVERTISING & PROMOTION
ACTIVATION
ASSETS
ASSETS
SPONSOR
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
BROADCAST
ADVERTISING & PROMOTION
ACTIVATION
ASSETS
ASSETS
SPONSOR
ATTENDANCE
SPONSORS
TOURNAMENT REPORT
CME RACE
BROADCAST
ADVERTISING & PROMOTION
ACTIVATION
ASSETS
ASSETS
SPONSOR