Local Video Ad Campaigns Deliver Results for Wendy’s
Copyright © 2015 Sightly. All rights reserved.
Audience micro-targeting
DEMOGRAPHICS
CONTEXT
S
GEO LOCATIONS
BEHAVIORS
DEVICE
S
CHANNEL
S
Copyright © 2015 Sightly. All rights reserved.
Ad personalization
VARIABLES
BOOST RESPONSE RATES
✓Geo location
- City/town name
- Address/intersection
- Map with pin
- Agent/rep photo & name
✓Product image
✓Offer and CTA
✓Affinities, e.g., sports teams,
Personalizing video ads increases response and
engagement by as much as 200% over nonpersonalized ads.
clubs, political parties, etc.
✓Audience personas
Copyright © 2015 Sightly. All rights reserved.
Campaign automation
SCALABLE CAMPAIGNS
FOUR HOURS VS. 17 MONTHS
✓1,000s of ad versions
Makes impossible tasks possible:
✓1,000s of locations
✓1,000s of audience
profiles
✓Automatically launched
& managed
Copyright © 2015 Sightly. All rights reserved.
✓1,000-location video ad campaign
✓Manual—17 months
✓Sightly—4 hours
Software done simple
CAMPAIGNS AT ANY
LEVEL
GOOGLE’S ONLY VIDEO PLATFORM PARTNER
“Every brand and agency wants this. Before we
turned them away. Now we send them to Sightly.”
- Video Ad Account Director, Google Canada
“If you want to scale TrueView, you need Sightly.”
- Head of Agency Accounts, YouTube
Copyright © 2015 Sightly. All rights reserved.
Sightly & SA team up
Copyright © 2015 Sightly. All rights reserved.
Campaign #1 - double-digit increase
2 “pretzel bun” ads ran parallel to TV
360,000+ video views
9 days/1 DMA
1,000 clicks for offer
MULTI-SCREEN VIDEO AD
CAMPAIGN PRODUCES DOUBLEDIGIT SALES INCREASE
Greatest DMA sales increase across
country
“These markets experienced a
double digit sales increase.”
- Eileen Eilert, Wendy’s Field Marketing
Copyright © 2015 Sightly. All rights reserved.
Campaign #2 - multiple variables
3 products/offers/day parts, including
Adult 18-49 for late night menu items
544,000 video views
6 weeks/3 DMAs
SCORES TOUCHDOWN WITH
COLLEGE FOOTBALL SEASON
KICKOFF PROMO
Copyright © 2015 Sightly. All rights reserved.
1,800 clicks for offer
Brand searches up 120%
John McIntyre
Founder & CEO
[email protected]
Copyright © 2015 Sightly. All rights reserved.