Media Contact:
Brittany Vajda
Communications Director
[email protected]
Office: 757-412-1056
Cell: 757-287-4309
J&A Racing brings you the annual Crawlin’ Crab Half Marathon, 5k, Kids Kilometer and Craft Brew
Fest presented by Bon Secours In Motion, a 2-day event on October 3-4 in beautiful Hampton,
Virginia. This exciting event kicks off on Friday, October 2 with a huge Sports and Fitness Expo at
the Hampton Roads Convention Center and features several vendors from the health and fitness
industry including running apparel and gear, nutritional products, injury prevention and much
more. The weekend concludes on Sunday afternoon, October 4th with a Craft Brew Fest with live
music, Baker’s Crust Kickin’ Corn and Crab Chowder in a bread boule, and Ice cold Brews. This
race features flat, fast courses which run through historic downtown Hampton, into beautiful old
neighborhoods, and along the majestic Chesapeake Bay and Hampton Roads Harbor. The courses
are also packed with live bands, DJs and radio stations to keep our participants and spectators
entertained and energized. All Half Marathon and 5k runners will receive a unique medal, short
sleeve technical shirt, access to the post-race party and a finisher’s item.
Racing Highlights
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Half Marathon, 5K and 1K with over 5,000 participants
Shell Yeah Challenge where participants will take on both the 5K and Half Marathon
Two-day Sports & Fitness Expo at the Hampton Roads Convention Center
Flat, fast courses through historic downtown, Chesapeake Bay and Hampton Roads Harbor
Live bands, DJs, and radio stations on the courses
Craft Brew Fest with live music, Food, and Ice cold drinks
Technical shirts for all runners (5k/half) (men and women sizes)
Additional Half Marathon Finisher Item
Bottle opener medal for all 5K & Half Marathon finishers. Unique medal for all 1K finishers.
Detailed information can be found at the race web site: www.crawlincrabhalf.com. If you have
questions on any of the above, or if you would like additional information before or during race
weekend, please contact Brittany Vajda at [email protected] or at 757-412-1056 (office)
or 757-287-4309(cell).
2015 Crawlin’ Crab Half Marathon Weekend Media Kit
J&A RAcing History
Jerry Frostick, Crawlin’ Crab Half Marathon Race Director and Co-Owner of J&A Racing made his
first impression on the Virginia Beach running scene in 1996 when he opened Inside Out Sports
- later re-named Final Kick Sports - one of only a few specialty running shops in the area and
a regional leader in triathlon training. During his tenure as owner of Final Kick, he led weekly
group runs, coached several elite athletes, and encouraged hundreds if not thousands of new
runners of all levels.
In 2003 Jerry and his wife Amy Frostick took over as Race Directors for the Shamrock Sportsfest. The Frosticks were avid runners and Shamrock was always their favorite race. They helped
promote it through the store and trained people to run the race. The St. Patrick’s Day tradition
in Virginia Beach was already one of the largest sporting events in the state, but they took it to
another level. The Yuengling Shamrock Marathon Weekend has become one of the most popular
events in the country, growing from 3,000 participants to a record 30,000 in 2014. During their
stewardship, Jerry & Amy have added a half marathon, a children’s Final Mile run, and challenges and they have expanded the event to a five-race, weekend long running party.
In 2009, Jerry and Amy began to concentrate on what they does best – race directing - and
sold Final Kick Sports. They established J&A Racing headquarters a few doors down in the same
shopping center, and began to focus on making a good race, Shamrock, even better. The phenomenal growth of that flagship event is testimony to their success.
Most J&A races sell out a few weeks (sometimes even months) before the event, but the Frosticks are willing to turn away thousands of people to keep the size of the race manageable. Their
focus is on making the experience memorable for all participants, fostering pride in their community.
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2015 Crawlin’ Crab Half Marathon Weekend Media Kit
Fact Sheet
What:
When: Friday, October 2, 2015 4p – 7p– Sports and Fitness Expo, Hampton Roads
Convention Center
Saturday, October 3, 2015 – 5k (8a) and Kid’s Kilometer (9:30a), 10a– 4p Sports and Fitness Expo, Hampton Roads Convention Center
Sunday, October 4, 2015 – Half Marathon (8a)
Where:
All events start at the Hampton Roads Convention Center in Hampton, VA and send runners through downtown Hampton and along the beautiful waterfront. Runners will return for the finish and post-race party at the Convention Center.
Expected Participants:
Expected Spectators:
Approximately 6000
Approximately 10,000
Demographics of Participants (Age, gender, states taken from 2013 Crawlin’ Crab registration
information, all other taken from 2013 Shamrock survey)
Average Age:
Gender:
Education Level:
Average Income:
Supported Charities: 38 years old
Male – 38%
Female 62%
41% of participants have a Graduate degree,
83% have at least a 4 Year College Degree
$100,000 - $149,000
The Noblemen, Roc Solid Foundation
2015 Crawlin’ Crab Half Marathon Weekend Media Kit
Weekend Schedule
Oct 2, 2015
4:00pm-7:00pm Expo & Packet Pick-up
Hampton Roads Convention Center
Oct 3, 2015
7:00am-9:15am
8:00am 9:30am 8:30am–11pm
10:00am–4:00pm
5K & 1K Race Day Packet Pick-up (no expo)
Hampton Roads Convention Center
5K Race Start
Kids Kilometer Start
J&A Post Race Party
Expo & Packet Pick-up
Hampton Roads Convention Center
Oct 4, 2015
7:00am–8:00am Half Marathon Race Day Packet Pick-up (no expo) Hampton Roads Convention Center
8:00am Crawlin’ Crab Half Marathon Start
9:00am–1:00pm Craft Brew Fest
**All races start in front of the Hampton Roads Convention Center between the HRCC and
Hampton Coliseum.
2015 Crawlin’ Crab Half Marathon Weekend Media Kit
Social Media Room
Crawlin’ Crab Weekend aims to connect with it’s participants not only before and after race
weekend, but also during the 3-day event. J&A Racing, Crawlin’ Crab Weekend Race Organizers, are launching a new Social Green Room during race weekend that will utilize all of it’s social
media networks and tools to improve the overall race experience for our participants, volunteers,
spectators and media.
The Social Green Room will use Twitter, Facebook and Instagram for live interaction with all of
our participants, spectators, volunteers and media to answer all questions regarding event logistics, push out race-related content and announcements, recognize our sponsors, and create an
overall race day feel for those unable to make the event.
Social Media users are encouraged to use #CRAWLINCRAB15 to connect with the Social Green
Room via Twitter or through the Crawlin’ Crab Weekend Facebook Page and Instagram.
The Social Green Room will be operational during the following hours:
Friday, October 2, 2015: 3PM-7PM
Saturday, October 3, 2015: 6:00AM-4:00PM
Sunday, October 4, 2015: 5:30AM-12:00PM
2015 Crawlin’ Crab Half Marathon Weekend Media Kit
2015 Crawlin’ Crab Half Marathon Weekend Media Kit
2015 Crawlin’ Crab Half Marathon Weekend Media Kit