Subject Description Form
Subject Code
ITC4060T
Subject Title
Fashion Product Development
Credit Value
3 credits
Level
4
Pre-requisite
ITC2004T Textile Studies II &
ITC2006T Apparel Technology
Objectives
The subject aims to presents the processes of fashion product development:
planning, fabricating, developing products and specifications, costing and
sourcing. It trains students with the knowledge and skills for developing
fashion products, which will have sustainable competitive advantages in
today’s customer-driven market environment.
Intended Learning
Outcomes
Upon completion of the subject, students will be able to:
a. Analyse and interrelate market demands, consumer requirements and
product specifications according to specific end-uses.
b. Develop relevant criteria and technical specifications for the product
development processes and new product lines which will satisfy the
requirements of target markets, locally and internationally.
c. Integrate marketing information (including consumer behaviour and
trends), technical information and cost analysis, to develop new
marketable products in line with global market and technology
developments and trends.
d. Demonstrate their holistic knowledge and understanding of successful
fashion product development in the way they address case studies and
present their findings, as well as in formulating and successfully
undertaking a project and analysing and presenting the results.
Subject Synopsis/
Indicative Syllabus
(I)
Product Line Planning and Development
Processes and activities of formulating fashion-directed product lines
for identified target markets with regard to styling, assortment, timing
and pricing.
(II)
Apparel Product Analysis
Analysis of product and identifying its strengths, weaknesses and
opportunities in accordance with the target markets, consumer groups,
lifestyle trends, fashion trends, product innovation trends, technical
and/or advanced developments in the industry, etc.
Selection and sourcing of materials (fabrics, threads and trims) in
relation to consumer needs, fashion trends, costing, technological
developments, etc.
Standards and tests of evaluating material quality, properties,
performance and fit for purposes.
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(III) Product Costing
Cost analysis and examination of different cost components (fabrics,
trims, labour, overheads, shipping, etc.). Cost sheet preparation.
(IV) Product Specifications and Regulations
Sources of product and quality standards for apparel. Quality
performance tests and assessment methods of stitch, seam and finished
apparel.
Government rules and regulations for textile and apparel products.
Garment measurements and measuring methods. Formulation of
product specifications, including design, fabric, size and measurements,
cut and sew, fit, final inspection, etc.
Teaching/Learning
Methodology
The subject consists of lectures and studio. Students are encouraged to
integrate and apply the knowledge learned in lectures, group projects and inclass group discussions for case studies in order to develop students’ critical
thinking, team working and presentation skill.
The group projects offer ample opportunities for students to deepen their
understanding of the whole product development process as well as hands-on
experience in problem solving and the real-life industrial practice in product
development. Students will present their findings and solutions to different
problems or different scenarios in the assigned projects.
Assessment
Methods in
Alignment with
Intended Learning
Outcomes
Specific assessment
methods/tasks
%
Intended subject learning outcomes to
weighting be assessed (Please tick as appropriate)
a
b
c
d
1. Coursework
50%




2. Examination
50%




Total
100%
Explanation of the appropriateness of the assessment methods in assessing the
intended learning outcomes:
The assessment instrument will include a group project and case studies that
students’ ability to analyse and address market and consumer demands, and
develop new marketable products with relevant technical specifications and
quality concerns will be assessed. The case studies and in-class discussion
during tutorials aim to provide students a better understanding of fashion
product development in today’s market environment. Students’ performance
in terms of product analysis, product specifications, market requirements,
critical thinking and analytical skills to be applied in the product development
processes will also be assessed by written examination.
286
Student Study
Effort Expected
Class contact:

Lecture
26 Hrs.

Studio
12 Hrs.
Other student study effort:

Reading List and
References
Assignments
66 Hrs.
Total student study effort
104 Hrs.
Books
Collier, B.J. and Epps, H.H. (1999). Textile Testing and Analysis. Prentice
Hall.
Glock, R.E. (2000). Apparel Manufacturing: Sewn Product Analysis. Prentice
Hall.
Regan, C.L. (2008). Apparel Product Design and Merchandising Strategies.
Upper Saddle River [N.J.]: Pearson/Prentice Hall.
Rosenau, J. and David, W. (2006). Apparel Merchandising: The Line Starts
Here. New York: Fairchild Publications.
Supplementary
Keiser, S. J. and Garner, M.B. (2008). Beyond Design: The Synergy of Apparel
Product Development. New York: Fairchild Publications, 2nd Edition.
Kincade, D.H. (2008). Sewn Product Quality: A Management Perspective.
Pearson, Prentice Hall.
Granger, M.M. (1996). Case Studies in Merchandising Apparel and Soft
goods. New York [N.Y.]: Fairchild Publications.
Hart, S. (1996). New Product Development: A Reader. London: Dryden Press.
Hibbert, R. (2004). Textile Innovation: Interactive, Contemporary and
Traditional Materials. London: Line.
Johnson, M.J. and Moore, E.C. (2001). Apparel Product Development.
Prentice Hall.
Saville, B.P. (1999). Physical Testing of Textiles, CRC Press.
Stewart, B.L. and Kemp-Gatterson, B. (2009). Apparel: Concepts and
Practical Applications. New York: Fairchild Publications.
Journals
High Performance Textiles
International Journal of Fashion Marketing and Management
Textile Research Journal
Textile Horizons
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