PRESS WEEK 2016: “IS THIS
TRUE?”
Young Reader Committee Meeting, Berlin
Hanna Romppainen, Finnish Newspapers Association
IS THIS TRUE?
PRESS WEEK 2016
•  Press Week was held in early
February 22nd time.
•  During the week we focused on the
reliability of the media and source
criticism, with the theme “Is this true?”
•  Most of the Newspapers that belong
to the Finnish Newspapers
Association took part in Press Week.
Almost 700,000 newspapers were
delivered to schools and other
institutions of learning
IS THIS TRUE?
PRESS WEEK 2016
• In Press Week
advertisments we
encouraged to be critical to
sources and learn to check
the facts
MINISTRY PROPOSES:
SCHOOL
WINTER BREAK
CANCELLED!
Believe it or not – but please have some source
criticism and learn to check the facts!
STUDY MATERIAL ON MEDIA
RELIABILITY
During Newspaper Week,
new learning material was
published that provide the tools
for source criticism and
weighing media reliability.
STUDY MATERIAL ON MEDIA
RELIABILITY
Material demonstrate the reliability of
the media from six current perspectives.
• 
• 
• 
• 
• 
• 
the online chat culture
narrowing the difference between
opinion and fact
fake news
troll factories
border between advertising and
journalism
‘the truth as pictured’
Journalistic guidelines and how
journalism differs from all other content
are examined in the material.
Finnish Newspapers Association
What young people
trust on the internet
13–15 year-olds, N=554
IntheNewspaperWeekresearch,we
surveyedwhatthoseofsecondary
schoolagetrustonlineandhowthey
assessthereliabilityofvarioussources.
TNS Gallup Oy
HOW IMPORTANT IS THE RELIABILITY OF
INFORMATION ON THE INTERNET?
13-15 YEAR-OLDS, N=554, %
“How important is the reliability of online information to you? Transfer the
pointer to the opinion that best matches your own”
Not important at all
0
1
Very important
2
3
4
5
6
7
8
21
16
0
0
1
1
3
0
1
2
3
4
9
8
5
6
9
19
10
18
%
7
8
9
10
The survey was quite videly published in
Finnish media
•  108 news during the week
•  not only in newspapers but also in
commercial TV-cannel and public service
company
NEWSPAPERS IN EDUCATION FINLAND