PRESS PACK
2016
Jeans for genes day
FRIDAY 23 september
A celebration of jeans in aid of a serious cause
We all HAVE 25,000 genes
just one fault
on one of those genes
can cause a child
to be blind, confined
to a wheelchair or living
a life IN chronic pain.
1 in 25
500,000
6,000
children is born with
a genetic disorder
children in the UK
are living with the
challenges of a
genetic disorder
different genetic
disorders have been
identified to date
CELEBRITY SUPPORTERS
Kate Moss
‘Join me in supporting Jeans for Genes by
wearing your jeans on Friday 23rd
September, together we can help
transform lives.’
Nicola Roberts
‘I am so happy to be involved with the
Jeans for Genes campaign this year.
Spreading awareness and raising
money is vital, as they offer support for
thousands of children and families up
and down the country. By wearing
denim for a day to promote Jeans for
Genes we are able to transform the
lives of children with genetic disorders
who really need our support and help.’
Lorraine Kelly
‘I'm delighted to be supporting the Jeans for
Genes, a superb campaign that aims to
change the lives of children with genetic
disorders here in the UK. It's so simple for
people to show their support, just pull on
your favourite pair of jeans for the day and
pay a small donation and you will be helping
thousands of children ad their families across
the country get the help and support they
need.’
Frankie Bridge
‘I'm so pleased to be part of Jeans for Genes
this year. As a mum, I truly empathise with
the mothers, fathers, and families out there
who have children with a genetic disorder
and the impact it must have on all their lives.
Being a part of this campaign, raising money,
support – it's all so important. By wearing
your jeans for just one day, we can raise
awareness for thousands of children and
their families across the UK and help
transform their lives.’
Coleen Rooney
‘I'm delighted to be supporting, once again,
Jeans for Genes, a cause that is very close to my
heart. Being able to put on my favourite pair of
jeans to raise money and awareness for such a
worthwhile cause couldn't be easier. Not only
this, but everyone is included – mother, fathers,
siblings, grandparents – everyone can pull on
their jeans or jean jackets and take part in an
important campaign that brings support and
help to thousands of children and families
across the UK.’
Warwick DAvis
'30,000 children in the UK are born with a
genetic disorder every year. That's 1 in every
25 births. There's so much more that can be
done to help these children, from providing
essential equipment to funding care workers
and vital support services. That's why for
Jeans for Genes Day 2016; I am asking the UK
to OVERDO IT IN DENIM because if you do
more, they can do more. Sign up for a free
fundraising pack at jeansforgenes.org'
Louise Thompson
‘Jeans for Genes Day helps to ensure that
thousands of families across the UK get the
specialist support they need and deserve.
It’s really simple for the public to get
involved; all you need to do is wear a pair
of jeans and you really can transform the
lives of children with genetic disorders! I’m
thrilled to be part of this year’s campaign,
and am looking forward to overdoing it in
denim on Friday 23 September.’
Tallia storm
‘I am really passionate about the work Jeans
for Genes do and proud to have been
supporting the fundraising appeal since all
the way back in 2011. It’s so simple idea but
has such a dramatic impact in transforming
the lives of children with genetic disorders
and I hope together we make this year the
biggest ever. I'm going to be encouraging my
friends and family to join me again this year
and show their support by putting on their
jeans to give other children and families a
better future and I hope you are too!’
alex mytton
‘I'm so excited to be supporting Jeans for
Genes this year. It's so straightforward,
any one can take part and it's a lot of fun
to be able to 'overdo it in denim' the more
the better! Not only this, it’s extremely
important as it helps thousands of
children with genetic disorders across the
UK by offering them the vital support that
they need.’
Charlotte De Carle
‘I'm very excited to be taking part in the
Jeans for Genes 'over do it in denim'
campaign this year. This is a fantastic cause
that helps transform the lives of children
living with genetic disorders in the UK by
offering support to them and their families.
It's so easy to take part, I will be
encouraging my friends, family, and
everyone else who wants to take part – to
put on their jeans on Friday 23rd
September!’
Nicola Hughes
‘Jeans for Genes Day is a simple, fun and
will make a BIG difference to the lives of
children with genetic disorders. By putting
on your jeans on the Friday 23rd
September and giving £1, you will be
helping thousands of children in the UK
who need specialist care and support. If
jeans aren’t enough, why not over do it in
denim and wear as much denim as you
like!’
*PRESS RELEASE*
OVERDO IT DENIM ON FRIDAY 23TH SEPTEMBER
TO RAISE MONEY FOR JEANS FOR GENES DAY
1 in 25 children in the UK are born with a genetic disorder – that amounts to more than 30,000 babies born each year. This year’s Jeans for
Genes Day takes place on Friday 23rd September.
The day invites people to leave their suits and uniforms at home and wear their jeans to work or school in return for a donation which will
help change the lives of children across the UK. Jeans for Genes Day provides vital funding for the care and support of children with
genetic disorders. In 2016, 22 charities will benefit from the funds raised on Jeans for Genes Day.
Celebrity supporters this year include, Kate Moss, Nicola Roberts, Lorraine Kelly, Coleen Rooney, Frankie Bridge, Warwick Davis, Louise
Thompson, Katie Price, Kimberley Garner, Tallia Storm, among many others.
Order a free fundraising kit from jeansforgenes.org or call 0800 980 4800.
-EndsNotes to editors
• Jeans for Genes Day 2016 takes place on Friday 23rd September
• Jeans for Genes Day raises money for Genetic Disorders UK, the charity that aims to transform the lives of children with genetic
disorders. Funds raised will go to the vital care and support they urgently need.
• 1 in 25 children in the UK are born with a genetic disorder - that's more than 30,000 babies diagnosed each year.
• There are more than 6,000 genetic disorders
• jeansforgenes.org
SIGN UP AT JEANSFORGENES.ORG
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