ADDICTION
MOBILE
ADOPTION
TIME
CONTEXT-AWARE
MOBILE MARKETING
BOOSTING CUSTOMER
LOYALTY WITH MOBILITY
SHOPPING
PERSONALIZATION
PREDICTION
MOBILE ADOPTION
A SMARTPHONE IN EVERY HAND
BY 2015...
1
THERE
WILL
BE
MOBILE DEVICES WILL
1.75 BILLION
OUTNUMBER
SMARTPHONE USERS
PEOPLE
1.75 B
7.7 Billion
7.1 Billion
180 M
2015
2009
3%
12%
85%
ANDROID IPHONE OTHER
2
USER
STATS
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
ADDICTION
OUR RELATIONSHIP TO OUR SMARTPHONES
#GENMOBILE ARE:
15
TIMES
7 TIMES
MORE LIKELY TO
GIVE UP COFFEE
MORE LIKELY
TO GIVE UP TV
THAN THEIR SMARTPHONES
6%
3
OF #GENMOBILE IS MORE
LIKELY TO GIVE UP SEX
BEFORE THEIR SMARTPHONES 4
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
TIME
HOURS SPENT ON MOBILE DEVICES
1/3 TIME
SPENT EATING
1/3 TIME
OF THEIR
OVER
2 X TIME
MORE THAN THEIR
OVER
THAT’S
THE AVERAGE U.S. SMARTPHONE USER SPENDS
5
3.3 HOURS PER DAY ON THEIR DEVICE...
SPENT SLEEPING
OF THEIR
SPENT WORKING
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
SHOPPING
HOW SMARTPHONES AFFECT THE IN-STORE EXPERIENCE
84%
96%
USE THEIR SMARTPHONE TO HELP
SHOP IN-STORE
7
PREFER VENUES WITH
FREE WI-FI 6
HOW DO PEOPLE USE SMARTPHONES
BEFORE AND DURING IN-STORE SHOPPING?
58%
44%
FIND LOCATIONS/DIRECTIONS
FIND PROMOTIONS AND OFFERS
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
PREDICTION
LOCATION-BASED MARKETING IN THE FUTURE
OF ENTERPRISE SOFTWARE WILL
BECOME LOCATION-AWARE
25%
...THAT’S
TO SUPPORT MOBILITY IN 2016...
5 TIMES
GREATER THAN TODAY! 8
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
PERSONALIZATION
INTERACTIONS IN LOCATION-BASED MARKETING
WHY DO CONSUMERS SHARE LOCATION
AND PERSONAL INFORMATION? 9
74%
45%
47%
TO GET RELEVANT OFFERS OR COUPONS
TO GET REQUESTED INFORMATION OR ALERTS
USE LOCATION-BASED S E R V I C E S
ON THEIR SMARTPHONES
76%
OF USERS AGREE THAT
LOCATION SHARING PROVIDES
MORE MEANINGFUL CONTENT
75%
OF USERS ARE MORE LIKELY TO
TAKE AN ACTION AFTER SEEING
A LOCATION-SPECIFIC MESSAGE
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
LEARN MORE
LEARN MORE ABOUT ENGAGING GUESTS AT EVERY STEP HERE:
WWW.ARUBANETWORKS.COM/SOLUTIONS/MOBILE-ENGAGEMENT
SOURCES
1. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic
2. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic
3. http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pdf
4. http://www.arubanetworks.com/pdf/solutions/GenMobile_Report.pdf
5. http://newstex.com/2014/05/03/mobile-devices-to-surpass-the-number-of-people-on-earth-infographic/
6. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html
7. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html
8. Gartner, Making Sense of Mobile Location, July 31, 2013
9. http://www.thinkwithgoogle.com/research-studies/mobile-in-store.html