SPECIFICATIONS
MOBILE DISPLAY ADVERTISING
Specifications WEB.DE, GMX, 1&1 & auto-service.de
Content
General Notes on Creation and Delivery ...................................................................................................................................... 3
Special considerations for Video Ads ........................................................................................................................................... 4
Specifications Mobile: Standard Ads ............................................................................................................................................ 5
Specifications Mobile: Premium Ads............................................................................................................................................. 7
Specifications Mobile: Video ....................................................................................................................................................... 16
Specifications Mobile: Exclusive Media ...................................................................................................................................... 17
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GENERAL NOTES ON CREATION AND
DELIVERY
All ad formats need to labelled accordingly.
This informs users that it is an ad, not editorial content.

-w- in one of the four corners, high-contrast type color, min. 9 pt.

If the label is missing, United Internet Media reserves the right to insert it.
Terms of delivery

All ads need to correspond to the defined specifications. United Internet Media will not correct or use any non-compliant elements.
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All ad formats are subject to an internal approval process.

Please use maximum three creatives at Exclusive Media. UIM has to be informed previously about the amount of creatives.

Please send standard motifs no later than three working days prior to the start of the campaign to [email protected].
Special ad formats are to be submitted five working days in advance to ensure smooth delivery.

Please contact your Sales Representatives or Media Campaign Manager if you have any questions.
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We require the following from our advertisers:

Name of advertising client

United Internet Media IO number
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Alt text (if applicable)

Destination URL (works and leads to a fully functional website)

Tags from third-party providers (if applicable)

Detailed trafficking instructions (third-party providers):
All advertising material can be provided as tags in the form of iframes or as scripts. If provided as a script, please note that
the tags may not contain any self-derterming positioning. If the advertising material is composed of two or more parts, the
numer of tags has to match the number of intended advertising material. Tags from third-party providers have to be activ at
sight to ensure a thorough check before publishing them.
Retina resolution
The images should be created twice as large to ensure that the ads have a high-quality appearance. If this isn’t possible, please deliver
them in their actual final size. For example, a Mobile Banner is to be created in 600x150 pixels with an image size of 300x75 pixels.
<a href=„url" target="_blank"><img src="imagesource" style="border:0;height:75px;width:300px;" /></a>
This integrates an image in retina resolution. The specified size should be the actual display size (half). The same applies for any thirdparty ads delivered.
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SPECIAL CONSIDERATIONS FOR VIDEO
ADS
Please deliver the following for in-page video ads (current options: Mobile Medium Rectangle Video Ad, Mobile Interstitial Video Ad, Mobile
Floor Video Ad):
Example: Mobile Medium Rectangle Video Ad
Background graphic /
ad
Please deliver the background graphic in the specified dimensions, file size and file format. It
should be designed in such a way that the video will not cover any essential content (with
available space for the video if necessary).
Example: Mobile Medium Rectangle: 600x500 pixels (retina)
Video
Video format: 16:9 (600x340 pixels) or 4:3 (600x450 pixels)
Max. length: 30 seconds (we recommend 20 seconds)
If the video is integrated via our ad server, we need the raw video in the form of a highresolution AVI, DV, MPEG2, WMV, MOV or MP4 file. Be sure to deliver the best-possible
version of the digital output material. To ensure ideal image quality, the resolution of the raw file
should be at least as high as that of the output format, and the bit rate should be over 7 MBit/s.
United Internet Media is responsible for encoding. Please be sure to deliver video material
without any technical credits, or black, white or otherwise empty frames. To make the strongest
impact, the ad starts and finishes with video and sound. Click commands are possible. No
autoplay.
Video coordinates
We need the coordinates of the top left pixel of the video because it can be placed anywhere on
the background graphic.
Video poster / style
The video poster is displayed when the video is not playing, e.g. prior to starting.
Retina dimensions: 16:9 (600x340 pixels) or 4:3 (600x450 pixels)
File format: jpg, gif
Max. file size: 40 kb
Clickout graphic
Ideally, the clickout graphic should be a part/excerpt of the background graphic.
Retina dimensions: 16:9 (600x340 pixels) or 4:3 (600x450 pixels)
File format: jpg, gif
Max. file size: 40 kb
www.united-internet-media.de
Background graphic and video poster
www.united-internet-media.de
Background graphic and click-out graphic
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SPECIFICATIONS MOBILE:
STANDARD ADS
Mobile Banner 6:1
Mobile Banner 4:1
Mobile Banner 2:1
Mobile Banner 6:1
Mobile Banner 4:1
Mobile Banner 2:1
Ad size
300x50 pixels or 320x50 pixels
300x75 pixels
300x150 pixels
Retina dimensions
600x100 pixels or
640x100 pixels
600x150 pixels
600x300 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
15 kb
15 kb
20 kb
Retina
30 kb
30 kb
40 kb
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SPECIFICATIONS MOBILE:
STANDARD ADS
Mobile Ad Bundle
Mobile Banner 6:1
Mobile Banner 4:1
Mobile Medium Rectangle
(Spot)
Ad size
300x50 pixels or 320x50 pixels
300x75 pixels
300x250 pixels
Retina dimensions
600x100 pixels or
640x100 pixels
600x150 pixels
600x500 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
15 kb
15 kb
25 kb
Retina
30 kb
30 kb
50 kb
Optional: Video
For delivery see page four:
Special considerations for video
ads
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SPECIFICATIONS MOBILE:
PREMIUM ADS
Mobile Slider Banner
Mobile Sticky Banner
Mobile Baseboard Ad
Mobile Slider Banner
Mobile Sticky Banner
Mobile Baseboard Ad
Ad size
Depending on the ad format
E.g. 300x150 pixels
300x75 pixels
320x50 pixels
Retina dimensions
E.g. 600x300 pixels
600x150 pixels
640x100 pixels
File format
E.g. jpg, gif, HTML5
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
E.g. 20 kb
15 kb
15 kb
Retina
E.g. 40 kb
30 kb
30 kb
Special considerations
Mobile Slider Banner is enabled
for all ads (except Interstitial and
Expanding-Formats). Up to three
motifs rotate automatically with
own destination URL (3
seconds). Corresponding
pictures and URL are needed.
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SPECIFICATIONS MOBILE:
PREMIUM ADS
Mobile Carousel Ad
Mobile Carousel Ad
Ad size
Depends on choosed presentation:
Ad with text: 400x330 px (Retina)
max. 30 characters modular text (incl. space character; with Button)
max. 50 characters modular text (incl. space character; without Button)
Ad only: 400x460 px (Retina).
Header with Ad: 400x360 px (Retina)
Header with Ad and text: 400x240 px (Retina)
max. 30 characters modular text (incl. space character; with Button)
max. 50 characters modular text (incl. space character; without Button)
File format
jpg, gif, HTML5
Max. file size
Retina
15 kb per single Ad
25 kb per single Ad
Special considerations
Up to 6 different ads can be displayed. The user sees the full range of ads displayed within
the caroussel ad by wiping through it. We recommend to provide a Call-to-Action Button on
the ad and deliver the Ads in Retina dimensions.
To provide an anambiguous assignement of picture and text, please mind to name the Ad
and the text distinct. Click here for further information.
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SPECIFICATIONS MOBILE:
PREMIUM ADS
Mobile Medium Rectangle (Spot)
Mobile Medium Rectangle (Spot)
Ad size
300x250 pixels
Retina dimensions
600x500 pixels
File format
jpg, gif, HTML5
Max. file format
25 kb
Retina
50 kb
Optional: Video
For delivery see page four: Special considerations for video ads
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SPECIFICATIONS MOBILE:
PREMIUM ADS
Mobile Banner 1:1 (Spot)
Mobile Banner 1:1 (Spot)
Ad size
300x300 pixels
Retina dimensions
600x600 pixels
File format
jpg, gif, HTML5
Max. file format
50 kb
Retina
100 kb
Optional: Video
For delivery see page four: Special considerations for video ads
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SPECIFICATIONS MOBILE:
PREMIUM ADS
Mobile Interstitial (Spot)
Reminderbanner 6:1
(Mobile Portal only)
Mobile Interstitial (Spot)
Reminderbanner 6:1 or 4:1
Ad size
300x300 pixels (alternative
Mobile Medium Rectangle)
300x75 pixels or 300x50 respectively 320x50
pixels
Retina dimensions
600x600 pixels (alternative
Mobile Medium Rectangle)
600x150 pixels or 600x100 respectively
640x100 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
50 kb
15 kb
Retina
100 kb
30 kb
Special considerations
Reminderbanner is absolutely needed. The integration of a counting pixel is possible. Interstitial
will be viewability for 6-7 seconds and close automatically. The Close-Button is inserted by UIM.
We set a rich media capping of minimum 1 per day (MEWs) or 1 per week (Apps).
Optional: Video
For delivery see page four: Special considerations for video ads.
The auto-close feature is disabled, so the video can be played completely.
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SPECIFICATIONS MOBILE:
PREMIUM ADS
Mobile Pushdown Ad
Mobile Banner 4:1
Mobile Banner Expanded
Ad size
300x75 pixels
300x150 pixels
Retina dimensions
600x150 pixels
600x300 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
15 kb
20 kb
Retina
30 kb
40 kb
Special considerations
Pushdown Ad is minimizing after 3-4 seconds.
For best realization of your creative idea UIM offers two ways for creating a Pushdown Ad:
 Two Ads which will be displayed one after another
 One Ad which expands over half content.
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SPECIFICATIONS MOBILE:
PREMIUM ADS
Mobile Floor Ad (Spot)
Mobile Banner 4:1
Mobile Banner Expanded
Ad size
300x75 pixels
300x300 pixels
Retina dimensions
600x150 pixels
600x600 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
15 kb
50 kb
Retina
30 kb
100 kb
Special considerations
UIM will add an arrow at the head of the 4:1 Ad to illustrate users the possibility to expand the ad
to full size.
For best realization of your creative idea UIM offers two ways for creating a Mobile Floor Ad:
 Two Ads which will be displayed one after the other.
 One Ad which expands to full size.
Optional: Video
For delivery see page four: Special considerations for video ads
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SPECIFICATIONS MOBILE:
PREMIUM ADS
Mobile Video Native Teaser
Mobile Video Native Teaser
Ad size
Teaser picture: 100x100 pixels
Click-out graphic / Video poster: dimensions like video e.g. 300x240 pixels
Max. 20 characters heading (incl. space character)
Max. 50 characters modular text (incl. space character)
Retina dimensions
Picture: 200x200 pixels
Click-out graphic: 600x480 pixels
File format
static PNG, GIF, JPG
Max. file size
Teaser picture: 10 kb
Click-out graphic / Video poster: 25 kb
Retina
Teaser Picture: 20 kb
Click-out graphic / Video poster: 50 kb
Video
Video size max. 300x250 pixels, resolution minimum like video, bitrate should be over 7
MBit/s, max. length: 30 seconds (we recommend 20 seconds)
Video file: HTML5-Video with high-resolution MP4, OGG, WebM-File
Please be sure to deliver video material without any technical credits, or black, white or
otherwise empty frames. To make the strongest impact, the ad starts and finishes with video
and sound. Click commands are possible. No autoplay.
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SPECIFICATIONS MOBILE:
PREMIUM ADS
Mobile Native Teaser
Mobile Native Teaser
Ad size
Picture: 300 x 250 pixels – will be cut to the ratio of 1:1
Max. 25 characters heading (doublespaced incl. space character)
Max. 45 characters modular text (triple-spaced incl. space character)
No special characters, no exclamation mark.
Retina dimensions
Picture: 600 x 500 pixels
File format
Static gif, jpg, png
Max. file size
20 kb
Retina
40 kb
Special considerations
For pointing out the advertising character UIM will insert your partner-name over the text and
a promotion-bar next to the Teaser. Therefore, please mention us your partner-name.
You will find the specifications for Mobile Advertorial among Native Advertising.
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SPECIFICATIONS MOBILE:
VIDEO
Mobile Pre-Roll
Mobile Pre-Roll
Ad size
750x576 pixels
Retina dimensions
File format
AVI, DV, MPEG2, WMV, MOV, MP4
Max. file size
-
Retina
-
Video-length
Max. 30 seconds
(recommended: 20 seconds)
Bitrate
Min. 7 Mbit / sec
Special considerations
The clickout only works on the Android operating system.
Digital raw material should be delivered at best quality and without idling (spot is
starting and ending with picture and sound).
Encoding is executed by UIM.
Click-commands are possible.
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SPECIFICATIONS MOBILE:
EXCLUSIVE MEDIA
Homepage Event Mobile Banner 4:1
Homepage Event Mobile Billboard
Homepage Event Mobile Banner 4:1
Homepage Event Mobile Billboard
Ad size
300x75 pixels
300x150 pixels
Retina dimensions
600x150 pixels
600x300 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
15 kb
20 kb
Retina
30 kb
40 kb
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SPECIFICATIONS MOBILE:
EXCLUSIVE MEDIA
Homepage Event Mobile Pushdown Ad
Logout Event Mobile Pushdown Ad
Mobile Banner 4:1
Mobile Banner Expanded
Ad size
300x75 pixels
300x150 pixels
Retina dimensions
600x150 pixels
600x300 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
15 kb
20 kb
Retina
30 kb
40 kb
Special considerations
Pushdown Ad is minimizing after 3-4 seconds.
For best realization of your creative idea UIM offers two ways for creating a Pushdown Ad:
 Two Ads which displayed one after the other.
 One Ad which expands over half content
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SPECIFICATIONS MOBILE:
EXCLUSIVE MEDIA
Homepage Event Mobile Floor Ad
Mobile Banner 4:1
Mobile Banner Expanded
Ad size
300x75 pixels
300x300 pixels
Retina dimensions
600x150 pixels
600x600 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
15 kb
50 kb
Retina
30 kb
100 kb
Special considerations
UIM will add an arrow at the head if the 4:1 Ad to illustrate users the possibility to expand the ad
to full size.
For best realization of your creative idea UIM offers two ways for creating a Mobile Floor Ad:
 Two Ads which will be displayed one after antother.
 One Ad which expands.
Optional: Video
For delivery see page four: Special considerations for video ads.
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SPECIFICATIONS MOBILE:
EXCLUSIVE MEDIA
Homepage Event Mobile Interstitial
Reminderbanner 6:1
Homepage Event Mobile Interstitial
Reminderbanner 6:1 or 4:1
Ad size
300x300 pixels (alternatively
Mobile Medium Rectangle)
300x75 pixels or 300x50 respectively 320x50
pixels
Retina dimensions
600x600 pixels (alternatively
Mobile Medium Rectangle)
600x150 pixels or 600x100 respectively
640x100 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
50 kb
15 kb
Retina
100 kb
30 kb
Special considerations
Reminderbanner is absolutely needed. The integration of a counting pixel is possible. Interstitial
will be viewability for 6-7 seconds and close automatically. The Close-Button is inserted by UIM.
We set a rich media capping of minimum 1 per day.
Optional: Video
For delivery see page four: Special considerations for video ads.
The auto-close feature is disabled, so the video can be played completely.
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SPECIFICATIONS MOBILE:
EXCLUSIVE MEDIA
optional: Mobile Banner 6:1/4:1
Mobile WEB.Buster Homepage
Mobile WEB.Buster Homepage
Optional: Mobile Banner 6:1/4:1
Ad size
300x250 pixels
300x75 pixels or 300x50 respectively 320x50
pixels
Retina dimensions
600x500 pixels
600x150 pixels or 600x100 respectively
640x100 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
15 kb und 25 kb
15 kb
Retina
30 kb und 50 kb
30 kb
Optional: Video
For delivery see page four: Special
considerations for video ads.
-
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SPECIFICATIONS MOBILE:
EXCLUSIVE MEDIA
Mobile Medium Rectangle Logout Event
Mobile WEB.Buster Logout
Mobile Medium Rectangle Logout
Mobile WEB.Buster Logout
Ad size
300x250 pixels
300x75 pixels and 300x250 pixels
Retina dimensions
600x500 pixels
600x150 pixels and 600x500 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
25 kb
15 kb und 25 kb
Retina
50 kb
30 kb und 50 kb
Optional: Video
For delivery see page four: Special considerations for video ads.
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SPECIFICATIONS MOBILE:
EXCLUSIVE MEDIA
Reminderbanner 2:1
Mobile WEB.Buster XL
Mobile WEB.Buster XL
Reminderbanner 2:1
Ad size
300x300 pixels
300x150 pixels
Retina dimensions
600x600 pixels
600x300 pixels
File format
jpg, gif, HTML5
jpg, gif, HTML5
Max. file size
50 kb
15 kb
Retina
100 kb
30 kb
Special considerations
We define a rich media capping of minimum 1 per day. A reminderbanner is absolutly
neccessary an will be displayed with every further request oft he website. It is possible to use or
integrate a counting pixel.
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SPEZIFICATIONS MOBILE:
EXCLUSIVE MEDIA
Mobile WEB.Buster XL Logout
Mobile Web.Buster XL Logout
Ad size
300x300 Pixel
Retina dimensions
600x600 Pixel
File format
jpg, gif, HTML5
Max. file size
50 kb
Retina
100 kb
Special considerations
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Do you have further questions?
United Internet Media GmbH
For technical questions:
Karlsruhe
UIM Media Campaign Management
Brauerstraße 48
E-Mail: [email protected]
76135 Karlsruhe
Telefon: +49 721 91374 - 8245
München
Sapporobogen 6-8
80637 München
For questions about products:
Fabian Gard
[email protected]
E-Mail: [email protected]
www.united-internet-media.de
Telefon: +49 721 91374 - 1696
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