Seventeen and New York Eye Launch Seventeen Eyewear
Seventeen Eyewear brings teen style into focus
(New York, NY February 23, 2009) Hearst Brand Development recently signed a
licensing agreement with New York Eye to create an optical collection just for teens.
The new Seventeen Eyewear Collection will make its debut at the International Vision
Expo on March 27th-29th, 2009 at booth # 2220.
The Seventeen Eyewear collection was created to offer young women a range of
contemporary designs in sleek silhouettes that fit both her face and her sense of
fashion. As the most iconic teen magazine brand for over 60 years and “style bible” for
millions of young women, Seventeen was perfectly positioned to fill the void in the
optical marketplace with affordable frames specifically designed for teens.
The collection offers 20 optical styles crafted from a combination of metals including
nylon rimless and handmade zyl with spring hinges. The stylish color palette includes
black and tortoise, burgundy and blue plastics, warm earth tones as well as vibrant
brights in a variety of finishes. Unique design details such as laminate laser-cut temples
round out this fun, modern collection inspired by the teen lifestyle. Sizes offered are
from 44 mm. to 50 mm.
“Teens want the same sophistication and style they read about in the magazines,”
commented Glen Ellen Brown, Vice President of Hearst Brand Development.
“Partnering with New York Eye has allowed us to deliver a fashionable, affordable
collection of frames that complement her fashion sensibility.”
“Seventeen magazine is a veritable fashion resource for this important market
segment”, noted New York Eye President Arthur Jankolovits. “We were thrilled to work
with Seventeen to develop fresh and relevant products that the market has been
missing up until now.”
Hearst Brand Development is a division of Hearst Magazines responsible for expanding
the company’s magazine title brand franchises across multiple product categories and
distribution channels. Hearst Magazines is a unit of Hearst Corporation
(www.hearst.com) and one of the world's largest publishers of monthly magazines, with
nearly 200 editions around the world, including 16 U.S. titles and 20 magazines in the
United Kingdom, published through its wholly owned subsidiary, The National Magazine
Company Limited. Hearst reaches more adults than any other publisher of monthly
magazines.
Seventeen reaches more than 13 million readers every month and is today's largest
selling young women's magazine. Seventeen is part of Hearst Magazines, a unit of
Hearst Corporation (www.hearst.com) and one of the world's largest publishers of
monthly magazines, with a total of 18 U.S. titles and 145 international editions. Hearst
reaches more adults than any other publisher of monthly magazines (76.3 million
according to MRI, spring 2005). The company also publishes 19 magazines in the
United Kingdom through its wholly owned subsidiary, The National Magazine Company
Limited.
New York Eye, A Hart Specialties Company, is a premiere resource of eyewear and
eyeglass cases for the optical industry. Established in 1978, the company provides over
three million eyeglass frames and over six million eyeglass cases each year to over
10,000 ophthalmic professionals. The export division has shipped millions of frames to
over fifty countries worldwide. New York Eye is positioned as a leader in licensed
brands including: Joan Collins, Woolrich, Coleman, Seventeen and Pepsi as well their
best-selling house collections including Valerie Spencer, Marc Hunter, Taka, Urban
Edge, Reality and Jubilee.
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For Hearst Brand Development:
Rory Roth- Honigfeld
[email protected]
212-246-0523
For New York Eye:
Arthur Jankolovits
[email protected]
631.226.5600
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