Visual Identity
Graphic Guidelines
MEDRIAN OY
CONTENTS
01 COLOURS
3...... CMYK and RGB
4...... HELPies’ colours
02 TYPOGRAPHY
5...... Primary font
6...... Secondary font
7...... website
03 LOGO
8...... Isolation area
9...... Negative and grey
10.... Size
11.... Prohibited use
04 APPLICATIONS
12.... Business cards
13.... General graphics and photographs
14.... Copyrights
Medrian Oy is a 100% Finnish privately
owned family business. The company’s
business idea is to design, develop,
produce and market care products for daily
dental care.
COLOURS
PANTONE 285
Print and Web
01
Medrian Oy’s colour scheme consists of
fresh, subdued colours that signal reliability
and expertise. The page displays the
main colours that are used in all printed
products, videos and online publications.
Blue
C82 M44 Y0 K0
R34 G123 B191
#227bbf
PANTONE 246
Violet
C29 M88 Y1 K0
R187 G56 B140
#bb388c
PANTONE 426 C
Dark grey
C0 M0 Y0 K95
R40 G40 B41
#282829
3
HELPie’s colours
Size S: HELPie right; HELPie left; Size M: HELPie right; HELPie left; Size L: HELPie right; HELPie left; Child-sized: HELPie right; HELPie left; Pantone Solid Uncoated 2034 U
Pantone Solid Uncoated 379 U
Pantone Solid Uncoated 352 U
Pantone Solid Coated 2718 C
Pantone Solid Uncoated 5305 U
Pantone Solid Uncoated 2602 U
Pantone Solid Uncoated 251 U
Pantone Solid Uncoated 636 U
All colours are transparent
4
TYPOGRAPHY
Primary
02
Medrian Oy’s primary font is Helvetica
Neue. The font has multiple different
styles, which can be used to easily create
different sizes and contrasts in the visual
image as well as condense the letters.
The typeface is used in all prints that
are produced using separate desktop
publishing programmes.
An example of the typography: size and
contrast.
Lorem ipsum dolor
ABCDEFGHIJKLMNOPQRSTUWXYZ
abcdefghijklmnopqrstuvxyz
1234567890!”#€%&/()=?
Helvetica Neue 75 Bold
Lorem ipsum dolor
ABCDEFGHIJKLMNOPQRSTUWXYZ
abcdefghijklmnopqrstuvxyz
1234567890!”#€%&/()=?
Helvetica Neue 55 roman
Lorem ipsum dolor
ABCDEFGHIJKLMNOPQRSTUWXYZ
abcdefghijklmnopqrstuvxyz
1234567890!”#€%&/()=?
Helvetica Neue 47 light condensed
5
TYPOGRAPHY
Secondary
02
Myriad PRO and Helvetica fonts may be
used as Medrian Oy’s secondary fonts.
Lorem ipsum dolor
ABCDEFGHIJKLMNOPQRSTUWXYZ
abcdefghijklmnopqrstuvxyz
1234567890!”#€%&/()=?
Myriad PRO bold
Lorem ipsum dolor
ABCDEFGHIJKLMNOPQRSTUWXYZ
abcdefghijklmnopqrstuvxyz
1234567890!”#€%&/()=?
Myriad Pro regular
Lorem ipsum dolor
ABCDEFGHIJKLMNOPQRSTUWXYZ
abcdefghijklmnopqrstuvxyz
1234567890!”#€%&/()=?
Myriad Pro condensed
6
TYPOGRAPHY
website / digital media
02
Medrian Oy’s website uses the Open
Sans font family, which guarantees that
the font is displayed correctly on each
terminal and mobile device. Verdana may
be used as an alternative font.
Lorem ipsum dolor
ABCDEFGHIJKLMNOPQRSTUWXYZ
abcdefghijklmnopqrstuvxyz
1234567890!”#€%&/()=?
Open Sans extra bold
Lorem ipsum dolor
ABCDEFGHIJKLMNOPQRSTUWXYZ
abcdefghijklmnopqrstuvxyz
1234567890!”#€%&/()=?
Open Sans regular
Lorem ipsum dolor
ABCDEFGHIJKLMNOPQRSTUWXYZ
abcdefghijklmnopqrstuvxyz
1234567890!”#€%&/()=?
Open Sans light
7
LOGO
Logo and isolation area
03
The logo must always be surrounded by an
adequate isolation area. The logo may never
be too close to text, images or graphics.
The size of the element determines the size of
the isolation area. See the example:
N.B.
The logo may not be used without the
element, and the element may not be used on
its own with the exception of watermarks and
the website favicon.
The isolation area is the same size as the
logo’s element and may not contain text
or graphics
8
LOGO
Negative / grey logo
03
The colours of the logo bear a symbolic
meaning. The logo should therefore be
used in colour whenever possible.
The negative is used when, for instance,
printing or production technologies do not
support the use of the four-colour version.
9
LOGO
Size
03
Minimum width 7 mm
The logo should not be too small so that it
remains effective and readable.
The symbol in the logo may not be
narrower than 7 millimetres. The logo may
not be scaled in any ratio, but the ratio of
its length to its height must always be the
same.
10
LOGO
Prohibited use
03
The logo may not be used like this:
11
APPLICATIONS
90mm
Business card
04
50mm
Comply with the colour scheme and
typography. May be used 1- or 2-sided
with a size of 90x50 mm with 3 mm bleeds.
Jari Hiltunen
050 375 9888
[email protected]
www.medrian.fi
Kirkkokatu 31 B 12, 80100 Joensuu
12
APPLICATIONS
Graphic elements and images
04
The graphic element is used everywhere,
when needed, to create an image and add
dynamic. The element may be cropped, but
not scaled.
Photographs should be high-quality JPG
images 240–300 dpi. The colour profile
is sRGB 8-/16-bit. A white background
should be preferred in product images.
13
APPLICATIONS
Copyrights
04
Medrian Oy’s marketing videos may be used in
external marketing by sharing the video through
the YouTube video channel used by Medrian.
When using Medrian Oy’s marketing
material for marketing purposes,
Medrian Oy must always be mentioned
in the publication.
Medrian Oy’s marketing images found in the
material bank may be used in any publication.
Taking pictures of ready-made advertisements or
videos is prohibited.
Medrian Oy’s marketing videos may not
be privately copied or edited. Screenshots
may not be taken from the videos and they
may not be used anywhere but in Medrian’s
own marketing.
If you are uncertain about the copyrights, please
contact [email protected]
14