11.75 " Live
12.25 " Bleed
12.0 " Trim
®
Kellogg tools help you increase
sales and customer satisfaction.
Cereal
Kellogg offers programs and promotions that support
your success. Ask about merchandisers, printed and online
POS materials, rebates, plan-o-grams and more.
For more information, contact your
Kellogg Food Away From Home Sales Representative,
call 877-511-5777 or visit www.KelloggsFoodAwayFromHome.com
Opportunity by the Spoonful
TM
80351
®, TM, © 2013 Kellogg NA Co.
TM
8.75 " Live
9.0 " Trim
9.0 " Trim
.1875 " Spine
18.5771 " Bleed
Scale: 1.0 " = 1.0 "
PRODUCTION ARTIST ___________
QC _______________________
RELEASED TO PRINTER _________
FILE:
979960_Cereal_Spoon_OUT_FA
DATE: 04/16/13
DESIGN LEAD: AP
PREPARED BY: SN
SIZE / DIE:
NOTES:
9.00”W x 12.00”H FOLDED
FINAL ART
PROOF READING ______________
LEAD DESIGNER ______________
ACCOUNT ___________________
PROCESS
COLOR
CYAN
MAGENTA
YELLOW
BLACK
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--
--
--
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Cereal is number one
at breakfast — at home and away.
Ready-to-eat cereal is the first choice of consumers1 who want a great-tasting, convenient and
affordable breakfast that helps meet their nutrition needs. Cereal can kick-start the metabolism
and set us up for a more successful day.2 And, research suggests there is a positive relationship
between eating cereal and a healthy diet3 and with healthy body weight in children and adolescents.4
Kellogg’s is the cereal share leader at
Retail and Foodservice.
®
5
6
12.25 " Bleed
12.0 " Trim
11.75 " Live
The Kellogg Company was founded on a commitment to nutrition. With more than 100
ready-to-eat cereals to choose from,2 consumers count on Kellogg for the brands they know,
love and trust.
Assortments optimized for your customers’ unique needs.
Kellogg’s ® assortments enable you to offer more of the Kellogg’s ® brands right for your customers —
without creating an overstock of any one flavor.
Leading brands among adults, kids and families.
Kellogg’s ® brands rank high with customers of all ages. Kellogg’s ® has 3 of the top 5 brands at retail:
Special K ®, Frosted Flakes ® and Frosted Mini-Wheats ® — and 3 of the top 5 kid-favorite brands:
Frosted Flakes ®, Froot Loops ® and Apple Jacks ®. Plus, Kashi ® is the leading all natural cereal brand
and Kashi ® GOLEAN Crunch! ® is the #1 all natural cereal.5
Pack types for today’s lifestyles.
Pack Type Average Pack Portion
Cereal-in-a-Cup Give your customers cereal-to-go all
day long with a package designed with an adult
portion in mind.
TM
1.9 oz.
Individual Boxes Make it easy for your customers to
choose their favorite single serve cereal with a
package they recognize from home.
TM
1.2 oz.
TM
M
Bulk Cereals Increase satisfaction
i f i by
offering Kellogg's ® brand cereals in
cost-efficient, labor-saving bulk dispensers.
ers.
TM
Cereal
Bowls Serve up a variety of popular varieties
C
in
i Kellogg's ® individual portion, handy peel-top
bowls.
Ideal for tray line feeding.
b
0.9 oz.
1 NPD Eating Patterns in America 2009, 2 Kellogg’s Cereal: The Complete Story 2012, 3 Deshmukh-Taskar, PR, Nicklas, TA, O’Neil, CE, Keast, DR, Radcliffe, JD, and Cho, SS (2010) The Relationship of Breakfast Skipping and Type of Breakfast Consumption with Nutrient Intake and Weight Status in Children and
Adolescents: The National Health and Nutrition Examination Survey 1999–2006. J Am Diet Assoc. 110:869–878., 4 O’Neil, CE, M. Zanovec, TA Nicklas and SS Cho (2012) Presweetened and Nonpresweetened Ready-to-Eat Cereals at Breakfast Are Associated With Improved Nutrient Intake but Not With Increased
Body Weight of Children and Adolescents:NHANES 1999–2002. Am J Lifestyle Med. 6(1):63–74., 5 Nielsen TOTAL US – XAOC I Latest 52 Weeks (4-weekly) Ending 06/16/12 I Share Basis: CAT CD CRL I Condition: for Sales $, 6 Product Evaluation, RTEC Market Share Tracker, 12 Months Ending December 2011
8.75 " Live
9.0 " Trim
9.0 " Trim
.1875 " Spine
18.5771 " Bleed
Scale: 1.0 " = 1.0 "
PRODUCTION ARTIST ___________
QC _______________________
RELEASED TO PRINTER _________
FILE:
979960_Cereal_Spoon_INSIDE_FA
DATE: 04/18/13
DESIGN LEAD: AP
PREPARED BY: SN
SIZE / DIE:
NOTES:
9.00”W x 12.00”H FOLDED
FINAL ART
PROOF READING ______________
LEAD DESIGNER ______________
ACCOUNT ___________________
PROCESS
COLOR
CYAN
MAGENTA
YELLOW
BLACK
--
--
--
--
--
--
979960_Cereal_Spoon_3_FA.pdf 1 5/6/13 11:18 AM
Kellogg tools help you increase
sales and customer satisfaction.
Kellogg offers programs and promotions that support
your success. Ask about merchandisers, printed and online
POS materials, rebates, plan-o-grams and more.
For more information, contact your
Kellogg Food Away From Home Sales Representative,
call 877-511-5777 or visit www.KelloggsFoodAwayFromHome.com
TM
11.75 " Live
12.25 " Bleed
12.0 " Trim
®
Kellogg tools help you increase
sales and customer satisfaction.
Cereal
Kellogg offers programs and promotions that support
your success. Ask about merchandisers, printed and online
POS materials, rebates, plan-o-grams and more.
For more information, contact your
Kellogg Food Away From Home Sales Representative,
call 877-511-5777 or visit www.KelloggsFoodAwayFromHome.com
Opportunity by the Spoonful
TM
80351
®, TM, © 2013 Kellogg NA Co.
TM
8.75 " Live
9.0 " Trim
9.0 " Trim
.1875 " Spine
18.5771 " Bleed
Scale: 1.0 " = 1.0 "
PRODUCTION ARTIST ___________
QC _______________________
RELEASED TO PRINTER _________
FILE:
979960_Cereal_Spoon_OUT_FA
DATE: 04/16/13
DESIGN LEAD: AP
PREPARED BY: SN
SIZE / DIE:
NOTES:
9.00”W x 12.00”H FOLDED
FINAL ART
PROOF READING ______________
LEAD DESIGNER ______________
ACCOUNT ___________________
PROCESS
COLOR
CYAN
MAGENTA
YELLOW
BLACK
--
--
--
--
--
--