S e pt e mb e r 20 16
Team Horner newsletter
Employee Owned Company
Team Horner Group Board of Directors
Teammates:
As you know from your recently received mailing, the Employee Stock Ownership Plan (ESOP) took effect at the beginning of 2016. This change in ownership has many implications; one important change is the formation of a new corporation which ultimately controls the destiny of our company,
named the Team Horner Group, Inc. (THG). While the day-to
-day operations will still be managed by our Vice President’s
group, the legal control of all of the various companies lies
with this new Board of Directors. What is new is the fact that
several members of this THG Board are not employees of the
company; each has been carefully chosen because of their
unique knowledge of the history of our company (see photo).
The new Board of Directors includes myself, our two ESOP trus-
Bill Kent
Chief Executive Officer,
Team Horner
tees, Mike Dooley and Gary Chisling, along with the following outside members:
1.
Dr. Arthur Keiser, who represented the employees during the negotiated purchase
of the company by the ESOP. Dr. Keiser is co-founder and Chancellor of Keiser
University (KU).
Combined with affiliate Everglades University, the schools have
over 20,000 students and 3,500 employees. He is a member of my Vistage group
and is very familiar with our company history and culture.
2.
Gregg Wallick, owner and President of Best Roofing, a successful commercial roofing contractor with 220 employees. Gregg holds an MBA from University of Miami
where he played college football and was Team Captain in 1977. Gregg is also a
member of my Vistage group and is very familiar with every aspect of Team Horner.
3.
Lesley Kent Baradel, my daughter, grew up working during school breaks in our company.
Lesley holds two Masters’ degrees, recently was President of the Georgia Academy of
Nutrition and Dietetics, co-founded a web-based business called www.mymenupal.com,
and is currently teaching a nutrition course on at Georgia Tech University in Atlanta. About 18 years ago, Lesley joined AquaCal and moved to Australia for two years
to pioneer this market for heat pumps. She is married with three children.
This group of talented and experienced
individuals will provide the strategic leadership for our new ESOP-owned company.
The BEST is yet to come for THG!
DBK
Pictured at right- THG Board of Directors:
Mike Dooley, Gary Chisling, Dr. Bill Kent,
Lesley Kent Baradel, Dr. Arthur Keiser,
and Gregg Wallick
Employee Owned Company
Remembering & Honoring Those Who Have Served & Sacrificed
With this being the 15th anniversary of the September 11th terrorist attacks on our country, I
want to take a moment to remember the nearly 3,000 people from 93 nations who lost
their lives on that horrific day. I also want to acknowledge the brave first-responders and
heroes who ran toward the danger, rather than away from it, to help—many of whom
Mike Dooley
President & Chief
Operating Officer,
Team Horner
made the ultimate sacrifice. They will never be forgotten.
The anniversary of 9/11 also makes me think about our military soldiers who have served—
or continue to serve— to protect our country.
Friday, November 11th is Veterans’ Day, and in honor of our Veterans, I would like to invite
any Team Horner teammate who is a military veteran, to share a photo of yourself in our November newsletter, so that your service may be acknowledged. Please be sure to include the following information as well:




Your Name
Your Rank
Branch of Service
Military Specialty
If you would like to participate, please e-mail the information above, along with your photo, to our newsletter editor @ [email protected] by Tuesday, November 1st.
Thank you for your service to our country, and for your participation in our Veterans’ Day newsletter article.
~Mike
AC/AP National Sales Team having dinner with the Dooley family
at the original Il Mulino in Greenwich Village, New York, 8/1/16
Pictured clockwise: Bill Starkie, Kevin Harm, Mike Klaffka, Joey, Michael Jr., Bonnie, & Mike Dooley
2
Employee Owned Company
Summer break is over…
Our CAP program starts again on Tuesday, September 20th in Longwood and Tuesday, September 21st in Ft Lauderdale with a class in Water Chemistry & LoChlor.
Electrolytic Chlorine Generation
Longwood
Dates
October 4th
Ft. Lauderdale
Dates
October 5th
Pool Heating
November 15th
November 16th
Hydraulics
December 13th
December 14th
Pumps & Filters
January 24th
January 25th
Pool Automation
February 21st
February 22nd
Fundamentals of Concrete, Grout, Mortars & Pool Finishes
March 21st
March 22nd
Complementary Products: LoChlor, StoneHardscapes, Outdoor
Kitchens & Marketing
April 18th
April 19th
Scheduled Classes
Upcoming Classes To Be Scheduled
Month To Be Scheduled
Running & Reading FACTS
May
Commercial Equipment
June
Business Strategies
September
At Team Horner we have always considered our people as our greatest asset. Through
education, we can increase the value of each employee and the company as a
whole. Now that we are employee owned; "Working Together, Growing Together, Winning Together" is more important than ever. We should all be encouraging each other
to attend the CAP classes, getting CPO certified and seeking educational opportunities any way we can. Being employee owned we all reap the benefits of an educated
workforce.
Skip Greggs
Sales Training &
Education Specialist
Good Luck. Keep Learning. Let’s continue to build this company we now own and
remember as Bill would say, "the best is yet to come."
3
“Color Me Healthy offers opportunities for all teammates
to pursue their journey of well-being”
Kim Kent & Diane McMillen
Color Me Healthy
What’s your journey?
Ft. LAUDERDALE
FREE Health Screening & Health Fair
Thursday, Sept. 15, 8 – 2
Upstairs Conference Room
Cholesterol, blood sugar and blood pressure
Instant and confidential results
(not tied to Healics or insurance)
Onsite health coaching included
Fitlife Foods free samples
Goody bags, education materials & raffle prizes
Our one to one coaches Andrea and Julia onsite
To register go on link below to pick your time:
https://pickatime.com/client?ven=11609469&event=291663
or just call Kim Kent, 305-282-0335
Cont’d pg. 5
4
Color Me Healthy...Cont’d from pg. 4
Prevention:
The First Step to Better Health
The Problem: Cardiovascular disease (CVD) is the most prevalent and costly chronic disease in America. Heart attacks and strokes kill nearly as many as all the other causes of death combined. About 1/2 of heart attacks and 1/3
of strokes are NOT fatal. The lifetime cost of treating the survivor’s averages from $100,000 to $140,000 each. Conventional biometric screenings require 8-12 hour fasts and blood draws, which alienate many people. Even for those
that get the conventional screening, checks for cholesterol and blood pressure can still miss up to half of the potential victims of heart attack and stroke!
The Solution: AngioScreen ® is a 10 minute, on-site screening. AngioScreen® requires no preparation or blood-work. It
provides the best known tests for detecting vascular disease, the leading cause of heart attacks and strokes, and it
instantly provides a highly engaging written and digital visual report! For the first time participants can see what the
lining of their arteries look like in an instant one-page report. The testing is mobile, noninvasive, involves no radiation and no needles and costs just $25 at our health fair.
Participants will receive the following materials at completion of
the AngioScreen ®:
1. 8.5" x 11" glossy color photo personal report (two-sides)
2. Digital format of printout (PDF file)
3. 4-page educational piece detailing individual studies
4. Non-diagnostic consultation
5. Two-pocket color AngioScreen® folder housing contents from
screening
Additional options at extra cost:
1. Abdominal Aortic Aneurysm scan (AAA)-$30 supplemental
To schedule your screening
at the health fair between 8 and noon
call 1-866-782-9432.
Cont’d pg. 6
5
Color Me Healthy...Cont’d from pg. 5
Walking Challenge results are in! Congratulations to Team 2 Fast
2 Furious! They logged a grand total of 1,293,975 steps for this challenge!
Way to go Julian Mesa, Lina Barona, Roland and Vivian Gaete!
Coach Julia
At two sessions of “Take a Break with Coach Julia” in July, teammates got to sit down with Coach
Julia Kadel and learn what fuels her passion for well-being and get some great insights about her
approach.
Coach Julia describes herself as an “Italian Jersey girl” who had a family history of heart disease,
cancer and high blood pressure. She saw her Dad, Mom and sister suffer and decided she wanted
a different path to do what she could to live a healthier life. She got into fitness and managed
health clubs. Coach Julia even still struggled with letting go of being a social smoker. When she
wanted to learn all she could about nutrition knowing it was the missing link, she studied at the Institute for Integrative Nutrition and has been studying nutrition ever since. One of her favorite takeaways from all her nutrition training is that there are just two types of food.
Cont’d pg. 7
6
Color Me Healthy...Cont’d from pg. 6
Primary foods: That which nourishes us from the outside-- work, family, friends, and our spirituality.
Secondary foods: That which we consume-- our food and drink.
Even if we are eating, drinking and exercising healthfully, but our primary food, (our outside influences) are causing stress, our efforts are greatly undermined.
As a health coach, Julia says she recognizes the “bio-individuality” of people. What works for one person does not work for another. We are all so different, she says. Her job is to ask key questions and listen to help people discover what they want to work on most. Sometimes it is stress, other times nutrition, fitness, work-life balance, and even spirituality. If something is way out of balance, Coach Julia
helps people discover their own best strategies to deal with it.
Coach Julia has been coaching teammates at Team Horner for three and a half years and is available for one to one coaching. We also have Coach Andrea, Coach Natalie, Coach Tracy and Coach
Shannon available for one to one coaching. Coach Julia served up her famous zucchini muffins, nobake energy bites and kalicious green smoothie to the workshop attendees. Contact Kim Kent at
[email protected] or (305) 282-0335 to learn more or enroll in one to one coaching or get
Coach Julia’s recipes. Coach Julia will be onsite at the health fair as will Coach Andrea.
Team Horner/Color Me Healthy Walk to End Alzheimer’s 2016
By Bea Borges, Co-Chair 2016
Saturday, October 22nd
Join us as we walk together to help END Alzheimer’s This is our fourth year participating to help raise
money to end this horrible disease that affects so many families.
Sign up by September 30 and get a Color Me Healthy/Horner Team T-Shirt to show our support at the
walk.
Everyone is welcome! Young (stroller young) and Old. The walk is beautiful along Hollywood Beach
on the board walk. For those that want to jog, have at it, for the rest, we can enjoy a beautiful day
walking at whatever pace we want for as long as we want. (Total is less than 3 miles)
Cont’d pg. 8
7
Color Me Healthy...Cont’d from pg. 7
I personally watched my Mother fight for over 2 ½ years and lose the battle with this disease.
Last year I walked in her honor being that she passed away just 4 days before our Team walk.
Sign up today!!!!!!!!!!!!!!! Here are the instructions:
www.alz.org

On the right hand side click “get involved” and select “walk”
Look up “Teams”

“Corporate Team”
Our Team Name is “Team Horner”
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On the bottom left “Join Team”
You can set up your own page and post this link to the available “social media” links.
Let’s all try to each get $100.00 minimum in donations. In addition, Color Me Healthy will make
a $20 donation for every teammate who signs up and participates in either raising money and/
or walking.
Questions, contact Bea Borge, [email protected] or
co- Chair Ryan Guettel, [email protected]
MEDITATION is the second Tuesday of each month. Two sessions are conducted by yoga and meditation teacher Emily.
The first one is noon to 12:30 and the second from 12:30 to 1.
YOGA is ongoing on Fridays at Noon in the upstairs conference room with Emily.
Cont’d pg. 9
8
Color Me Healthy...Cont’d from pg. 8
Branches
with Coach Shannon Myers – Back in Longwood on July 27
Coach Shannon Myers was back at the Longwood branch in July sharing lunch with the
team. All those who visited with Coach Shannon on her first trip were back to learn more from
this gifted health coach.
Coach Shannon is a Certified Health Coach who received her train-
ing from the Institute for Integrative Nutrition in New York. She is also certified by the Center for
Obesity and Prevention Education through Villanova University’s College of Nursing. Coach
Shannon is available for onsite one to one coaching in Longwood and phone and/or FaceTime.
Branch Manager Jeff & Shannon
Eric and Coach Shannon
Sam, Shannon and Alfert
Shannon & Bill
Dena and Shannon
Cont’d pg. 10
9
Color Me Healthy...Cont’d from pg. 9
AquaCal
Financial Well-being Series continues with “It’s Time to “Get
Real” with your Money
Join us for “real talk” about how to create your financial goals and dreams
with Workplace Money Coach Shane Robson-Smith. Mark your calendars
for Thursday, September 22 at 11 or Noon in the Back Breakroom.
Breakfast with Chef Emily is happening again on Wednesday, September 28 in the back breakroom from 6:30 – 8:30 a.m. Look for details on
campus coming soon!
15 Minute “Mini Mindful Moments” - Thursday, September 29 in Conference Room 3. Tools to reduce stress, create focus and give you
more energy for your day.
Making Strides 3.1 Mile Walk, Saturday, October 15 starting at 8:00 AM at Vinoy Park in St. Petersburg
Join our team as we walk for the third year to raise funds and awareness for breast cancer!
T-shirts will be provided to all teammates that walk and made available for sale to any friends or family walking.
Let’s make this year our best yet!
Donate and/or sign up on our website or contact Nikki Carpenter at [email protected]
Information will also be posted around campus.
http://main.acsevents.org/goto/AquaCalColorMeHealthy
Cont’d pg. 11
10
Color Me Healthy...Cont’d from pg. 10
Thanks to EVERYONE who helped make our 3rd Annual Health Fair a great success!
We had 81 participants and it was truly a day “All About YOU!”
The CMH team did a great job of setting up and putting all the logistics into place and we know
that many learned valuable information about their well-being. Thanks to all the production supervisors who helped us coordinate a very smooth and timely flow by having rotations set up while
people left the lines.
A special note of thanks to our local vendors Ciccio’s Cali, Fitlife Foods, and EVOS who all generously donated raffle prizes and wonderful food and snacks. Congratulations to all 16 raffle prize
winner and to Nikki Carpenter, who was the lucky winner of our grand prize valued at $250 with a
catered meal for 4 prepared by Chef Emily!
Cont’d pg. 12
11
Color Me Healthy...Cont’d from pg. 11
Thanks to Coach
Natalie and
Coach Tracy
who shared their
knowledge!
Cont’d pg. 13
12
Color Me Healthy...Cont’d from pg. 12
Celebrating the YMCA Diabetes Prevention Program 1 Year Mark
A Color Me Healthy Success Story
Participating in the Color Me Healthy sponsored YMCA
Diabetes Prevention Program is one of the best things I
have ever done for myself. I learned about it at last
year’s Health Fair. It truly has been a life changing experience for me. I know one of the goals here is to
“lose”, but I have “gained” more through this class
than I could have ever expected or hoped for. While
on this journey, I have gained knowledge, motivation,
discipline, energy, better health and most of all, selfconfidence. Coach Dawn, the YMCA Coach, has
been a beacon of information and was able to break
down the science of everything so that it made sense. I
was able to apply those lessons to my lifestyle and actually understand the impacts and changes it would
bring about.
I feel like our class was like a little family, all there with
the same goals and respect for one another. I don’t
think I would have had the success in the program I did
without it.
Meet Nikki Carpenter,
Field Service Dispatch Administrator,
AquaCal/AutoPilot
My current weight loss to date is 75 lbs. and I have
been able to go off my blood pressure medication. I
was able to achieve this by following the guidelines of
the class and gradually increasing my activity minutes
from the recommended 150/week to a minimum of 200 minutes a week. Not every day was perfect or successful, but I also learned in this class, that every day is another opportunity to make better choices and to start anew. Little by little the lessons and hard work will start to show, you just
have to stick with it and believe in yourself. There is nothing better in life than to feel good….....and
this program can help you do just that!!!
I am so excited to work for a company that truly cares about their employees and I’m thankful for
the wonderful resources available to me thru Color Me Healthy that explore all aspects of wellbeing. I’ve learned it is truly about making a lifestyle change that is not denying yourself things in
the process.
Cont’d pg. 14
13
Color Me Healthy...Cont’d from pg. 13
Check out our Customer Service “Warriors” that came in early on July 7 for Breakfast with Melissa
at 7:30 a.m. for some before work “mindfulness” and at your desk stretching tips.
Our Customer Service Warriors Ready for the Day!
Our First “Special Break Time Event” Attended by 75 on July 7!
Everyone had an extra 10 minutes to enjoy some delicious snacks served
up by our Color Me Healthy Team, including our own Chef Tom’s Guacamole, which was a big hit! Chef Emily provided her famous homemade
nutritious granola served with yogurt, as well as a fruit medley and we tried
out our new water infused containers.
(See the photos on page 15!)
Cont’d pg. 15
14
Color Me Healthy...Cont’d from pg. 14
Cont’d pg. 16
15
Color Me Healthy...Cont’d from pg. 15
Boost Your Brain Health and our First 45 Minute Lunch Format Event
was a hit on July 22! Kathy Nunes with Florida Blue had everyone on
their feet and out of their chairs to emphasize the importance of
moving for the brain and all 20 teammates enjoyed a delicious lunch
from Ciccio Cali featuring the best foods for our brains. Congratulations to Wallace from the Metal Shop and Thuy Nguyen from Plastics,
who were winners of the “Grocery Bag Surprise” that included all the
makings for Dr. Ann’s Kale Salad.
Cont’d pg. 17
16
Color Me Healthy...Cont’d from pg. 16
FUN with CHEF EMILY - Conquering your Kitchen and your Wallet!
Our second 45-minute lunch format on August 17 was great fun and a wonderful learning experience. A total of 36 teammates enjoyed the featured sweet and sour chicken and Thai stir fry prepared and demonstrated by Chef Emily. Everyone left with recipes and tips on how to cook in your
own kitchen to make cost effective delicious meals.
Congratulations to Desmond and Ann, who took home a prepared Enchilada meal and Sara Jo,
who took home prepared sweet and sour chicken.
Congrats,
Desmond!
Sara Joe and Ann – taking home dinner!
17
Cont’d pg. 18
Color Me Healthy...Cont’d from pg. 17
Would you like to get involved with a Color Me Healthy Team?
Contact k k e n t @ t e a m h o r n e r . c o m or d m c m i l l e n @ c r e a t i v e s o l u t i o n s f l o r i d a . c o m
Or call Kim at 3 0 5 - 2 8 2 - 0 3 3 5 or Diane at 7 2 7 - 4 6 3 - 9 6 1 4 .
18
G e t t i n g t o k n o w yo u . . .
Hello all. Some of you might know me as the guy that walks
laps between the offices and the stone canyon that
sprouted out of the asphalt but we’ve never met; my name
is Jose Vazquez. I have the privilege of being the logistics
manager for Stone Hardscapes and a proud member of
Team Horner. I started working with the previous incarnation of Stone Hardscapes 11 years ago now, and its been a
fun and interesting ride. Prior to working at Team Horner I
spent time working with FedEX and for a construction
equipment manufacturer based out of Spain. I received
my degree from Florida International University with a double major in Logistics and International Business. I like to
think of myself as a jack of all trades and I like challenges
that require quick thinking and problem solving.
I met my lovely wife Jenny while in college and we have
three beautiful children who keep my soul young and can
always pick me up and make everything right without fail.
When I’m not busy working on trying to get pretty rocks
This Month’s Featured Team Player:
Jose Vazquez
from point A to point B, I’m dreaming about how to get
pretty rocks from point A to point B ( sad, right ? ). Thankfully not true, I enjoy spending time with my
children in their varied activities. I just started coaching my son’s soccer team which has been a great
experience. My family enjoys the outdoors and we try to take a vacation every year that allows us to
enjoy some aspect of nature or visit some historically significant location. We particularly enjoy the
mountains and have visited and hiked every high point in the Blue Ridge Mountains along the North
Carolina and Tennessee border. We have also hiked through the Smokey Mountains and Rocky Mountains. I also enjoy reading history, kayaking and cooking and have been trying to learn to play guitar
but it’s been a bit of a challenge. My son is actually helping me with this as he is more accomplished
but if I don’t pick it up at least I encourage him to try.
Looking forward to what life brings next and the great things yet to come with Team Horner.
Contact is just a click away!
Hyperlinks have been embedded throughout this newsletter, enabling you to easily contact
your Team Horner teammates or companies by simply clicking on their picture or logo. Want
to e-mail a teammate? Just click on their photo to launch their e-mail address in your e-mail
client. Want to learn more about a Team Horner company or product? Just click on its logo
and you will be taken to its website. It’s that easy! 
19
“Meaning is sometimes not what you say but how you say it.”
-Bonkala Bsac
F.O.F or M.A.P
In the month of August the StoneHardscapes team was focused on two acronyms:
F.O.F and M.A.P. F.O.F stands for Full of Fluff. In our hectic, technology based, society so many of our competitors are just F.O.F. They use generic terms like customer
service, good quality, and best pricing. Think of the last time someone told you
Pamela Luciani–Zubik
General Manager
Stone Hardscapes, LLC
they had great customer service. How did you feel? Did it create a feeling of confidence? Were you encouraged to do business with them? When someone says things like that to me
it just goes in one ear and out the other, almost like they said nothing at all.
We don’t want to be included in this superficial bubble. We want to provide our client’s with information that is full of substance and fills them up with information they need and tools they find useful.
In other words we want to provide M.A.P., Meat & Potatoes type of information.
The acronyms are silly, but they are meant to be. We wanted to use something we could remember so
when we are speaking to our clients we keep them in mind. As we are out in the field everyday meeting hundreds of prospects each week we have begun honing in on what our clients and potential clients tell us is frustrating or missing when they do business with our competitors. We are taking the information provided and creating programs and services to specifically address these needs.
We have found our clients need the following from their stone provider:

Payment terms

The ability to place a standard order without having to give a deposit to hold the material

Confidence that when they do place an order the material will be there when they are ready for it

Trust that a pricing structure is in place so the end consumer is not sold material at the same price it
is sold to them

Comfort in the ability to send a client into our showroom knowing we will protect their relationship
and not sell direct

Assurance that we stand behind our product 100%
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Clarity on the differential between quality levels so they can make more money by selling upgraded selections others are not offering simply because they are misinformed by competing importers
who want to keep the lines blurred for their benefit

The understanding that we will do what we say we will do and we will be clear and specific as to
what that is.
In the coming weeks you will see our weekly email communications focused around the above topics
and many others we are working on.
Cont’d pg. 21
20
Stone Hardscapes...Cont’d from pg. 20
Our goal is to strengthen our relationships with our clients through transparency, honesty, and integrity,
to create an open forum for discussion and accurate information, to remove the misconceptions in our
industry developed by those with only their personal interests in mind. We will renovate this industry
and turn it back into a respected field represented by professionals.
Have a blessed and happy September.
Yours Truly,
Pamela Luciani
Let us show you how
A recent survey of new home buyers has outdoor kitchens listed at number 6 of the
top ten most wanted features in their new home. Pools didn’t make the top ten. There
are so many more home owners with a back yard than there are home owners who
Chris Piercy
backyard Xpo
Business Development
want a pool; how can your business capitalize on all those people who don’t want a
pool? Why not offer them something they may want?
Last month we had a learning event hosted by our Naples location. The theme was
“let us show you how to grow your business” by taking advantage of huge opportunities selling outdoor
kitchens. The goal was to demonstrate how quick and easy kitchen projects can be completed using
our Captiva cabinetry and Summerset appliance program.
We completed the installation is about an hour so I would say that is pretty quick and easy. The results
were lots of dealer excitement and a beautiful factory build Captiva custom kitchen. We also enjoyed
some awesome food cooked on a summerset grill. Thanks to all those that attended and now understand how easy it can be to grow their business.
If you are interested in learning how your business can benefit, the Backyard Xpo division is ready, willing and able to “show you how.”
Special thanks to:

Steve @ Phoenix pools for installing the travertine paver deck and Stone Hardscapes for providing
the stone, it looks great.

Robert from Lifestyle pools for your interest in the product and all your help installing it.

Jim from Captiva cabinets for building a great product that is easy to sell and install.

Tate from Summerset for the grill expertise and tasty food.

Team Horner marketing for your assistance and participation.

Tom and Woody for making it possible.
(See photos next page)
Cont’d pg. 22
21
Chris Piercy, backyard Xpo...Cont’d from pg. 21
22
August turned out to be a great month for Team Horner proprietary chemical products and September promises even bigger things.
The new TropiClear balancers have turned out to be a pretty good win for the team.
The one negative has been the size of the pour spout on the bags and this is being
worked on as we speak. A correction to this issue is on the way.
Tim Hager
Sales Manager
Lo-Chlor/TropiClear
Some exciting news on the algicide front as we will soon be providing Algicide 30 and
60 Polyquat algicides directly from Lo-Chlor. This change will strengthen the Lo-Chlor
brand and strengthen Team Horner’s ability to support their Dealers. This change will
occur over the next month or two, depending on the speed of EPA reviews.
The Lo-Chlor Early Buy Program has begun and these programs can be found in the Dropbox. In August, I sent all (most, sorry if I forgot you!) of you a invitation to join the Lo-Chlor Dropbox which includes all of our brochures, programs, pricing, images, etc… If you have not received an invite or
have trouble accessing it, please let me know as soon as possible.
The best is yet to come!
Submitted by Rick Myers
Bill presenting Brian and Christine Kelly, owners of Shamrock Pools,
with a plaque to celebrate 25 years in business.
23
Marc Sarno
Horner Xpress
South Florida
How well do you know your teammates?
Do you think you can guess who this is?
No? Here are some helpful clues from
the Mystery Teammate:
I was born in Morristown, N.J.
I grew up in Charlotte, N.C.-became a member of
the Boy Scouts of America.
Later on we moved to Wayne, Pennsylvania.
I was laid-up for 2 years in a convalescent home in
Atlantic City, N.J. where I had to go through most of
my Jr high school years on crutches.
During my senior high school years, I worked as a service
tech with American Pools during the summer months.
September’s Mystery Teammate
By that time, I had healed up enough to play tennis, and basketball.
After my college years, I dropped everything and lived as a Hippy in Ocean City, N.J. for 1
year where I met my wife.
After my year of "letting it all hang out," I went back to Pennsylvania, and worked on a gunite
crew with Anthony Pools for 10 years, and owned a 65' VW beetle, and a 750 Honda.
I eventually moved to Florida with my father in-law who introduced a new gunite rig to PBI/S.P.
Gunite.
I decided to stay, and work on their gunite crew for 2 years.
After moving to Florida, I got into windsurfing for a few years during my years with Horner,
been working here ever since!
Who am I?
Do you think you’ve figured out who our September Mystery Teammate is???
Be sure the check next month’s newsletter to find out if you’re correct.
In the meantime, see page 25 to see who July’s Mystery Teammate was!
Cont’d pg. 25
24
Figure It Out Flashback...Cont’d from pg. 24
Did you figure out last month’s “Mystery Teammate?”
Liz Albano
July’s Mystery Teammate:
Thank you, Liz, for your participation. 
Please volunteer to be a “Figure it Out Flashback" Mystery Teammate,
by submitting your childhood photo and fun facts to Marc Sarno at
[email protected]
Submitted by Dr. Bill Kent
AC/AP’s Kevin Harm speaking at Learn to Swim program
AquaCal AutoPilot teammate Kevin Harm speaking at Keewaydin
State Park in New York’s Thousand
Islands Region on July 13, 2016, as
they kicked off the 4th year of the
NYS Parks “Learn to Swim” program.
The Keewaydin program has enrolled nearly 300 kids from the local
community, all of whom had a
great time learning to swim at the
event!
25
Getting back to my narrative on the history of the Heat Pump Pool Heater industry in
general and AquaCal specifically, I left off in the last Newsletter in and around 1986. A
brief recap has the industry seeing a lot of competition coming into the market at this
time. Air Energy, EUS, Heat Siphon, Heat Pumps Unlimited, SunPulse and Florida Heat
Pump to name just a few. The industry was heating up you might say. This increased
pressure was driving changes here at
Jeff Tawney
Vice President,
AquaCal AutoPilot
AquaCal as well. It was in 1986 that,
while still using the round cabinet shape,
AquaCal transitioned from our fiberglass
cabinet to a plastic version. This was a big cost saver. We
introduced the automatic bypass concept to better handle the use of the Cupro-nickel tube in tube coils. We also
introduced sharp four color professional brochures which
were highlighted in the last newsletter.
Now, moving forward with the narrative, the added competitive pressure, especially from Florida Heat Pump (FHP),
a leading geothermal air conditioning manufacturer, was
raising the bar on the looks and the quality of design and
feature set incorporated in the HPPH’s. Of course, it didn’t
help that FHP got into this market at the urging of a certain Distributor located just down the street from the FHP
Ft. Lauderdale headquarters. At this time, Horner Equipment was AquaCal’s largest customer and Horner’s decision to bring in the FHP unit was a shocker for AquaCal.
In response to all that was happening in the marketplace,
AquaCal initiated several strategic moves. In 1987, while
not specifically cancelling our distribution customers, we
expanded a Dealer direct program that effectively cut
them out except for their most loyal customers. Our distribution partners were Horner Equipment and Miller. See our
Dealer direct price sheet (pictured above).
Prices are
remarkably similar to current prices for the equivalent
TropiCal units.
This price lists depicts two other key changes we made in
1987-89. We re-designed the AquaCal line, changing its
shape from a round unit to a “D” shaped unit. Model
numbers changed from 500, 750, 1000 and 1500, which
represented the maximum square footage of pool surface the model should be applied, to the D40, D45, D60
and D90…the “D” representing the shape and the nu-
Cont’d pg. 27
26
Jeff Tawney, AquaCal/AutoPilot...Cont’d from pg. 26
meric value representing the Btuh of the model. The
“D” shape allowed easier assembly and service. It
also allowed us to incorporate the by-pass manifold
with a backflow protection loop to protect against
highly corrosive liquids bleeding out of in-line chlorinators during the “off” cycle of the filtration pump.
The price list also shows the addition of the HeatWave
model line. This line was added in direct response to
the FHP line brought on by Horner. The FHP had higher Btu’s as compared to our “D” models and was perceived as the best unit on the market. Our HeatWave
was designed to take on that perception. The battle
was on in SE Florida but for the rest of the State the
HeatWave was clearly the best and helped AquaCal
become the dominant manufacturer in the State of
Florida…except for the SE/Horner Equipment territory.
In 1988 we produced our first brand label, the
“National Pools” heat pump. National Pools was a
builder based in Pinellas County, just up the road
from our factory. They were heavily involved in new
home construction and were cranking out hundreds
of pools per year….with a heat pump on nearly every
one. Like many volume/price business models…it didn’t last.
1989 was also the year we began production of the
geothermal heat pump pool heater.
Production was primarily for Symbiont and Roy King,
who had designed the geo unit.
As 1990 came around, AquaCal was “doing all right”.
Most of our major design issues had been addressed.
We had relocated to what is now our Bldg. #1 having
outgrown our original building (what is now Bldg. #3).
We had two service trucks on the road and our service was a key driver of our success. The use of Air
Conditioning contractors to facilitate warranty service was still a developing model for our competitors
and our Service Team, then as well as now, was one
key to our sales success. Things were looking bright for
Aqua Cal and HPPH business. You know what they say….”the light at the end of the tunnel just may be a
train!” The train wreck is a story for next time.
Cont’d pg. 28
27
Jeff Tawney, AquaCal/AutoPilot...Cont’d from pg. 27
Current events find us in the dog days of Summer. As Summer markets and pool heating go, it has been a
good summer. The Salt Chlorine market is a fast changing one and we are working on multiple responses
to the market pressures of our competitors and alternative channels to market/the Internet. We have begun our first contract manufacturing job for our Plastics division. We are making a key component of a
neat new product on the market called the “Skim a Round,” a floating skimmer. We look to add more of
these contract production jobs for this facility. We currently, for our own needs, consume about 50% of
the capacity we have in Plastics, so we will continue to pursue other opportunities to effectively use that
capacity.
Our Long Island warehouse has proven to be a big benefit for our existing customers and a good tool for
attracting new. Activity is slowing up North though…good thing Florida’s Heat Pump market is just around
the corner.
Kids are back in school….keep an eye out for them. Keep them safe and be well.
I want to take this opportunity to congratulate everyone on a great July and August. 2016 is definitely shaping up to be an excellent year. This would not be possible
without the hard work and enthusiasm of everyone on the team.
We have now moved out of the dog days of summer into September. This time of
year feels like a new beginning as we move into the fall heat pump season in Florida
Don Detwiler
and Arizona and we move into the fall selling season in our more seasonal marVP, Sales
kets. The sales team will be involved in several special events this fall.
AquaCal AutoPilot, Inc.
[email protected]
Our National Sales Meeting will take place September 12 – 14 in St. Petersburg, FL. This
610-637-0517
is the one time a year the entire sales team is together. We use this time for team
bonding, product and program introduction, as well as strategy formulation. I am looking forward to seeing everyone there!
We are also participating in several customer focused events this fall. We will be hosting heat pump seminars at various locations throughout Florida in October and November. We will be participating in the
International Pool & Spa Show in New Orleans from November 2-4. Please keep an eye out for the seminar schedule that should be published soon.
Thanks again for an outstanding month. Looking forward to a great fall!
Don Detwiler
28
Calling An Audible…When Reality Doesn’t Match Your Plan!
With Football starting back up this time of year, I thought it was fitting to discuss our
plans, practices, execution and audibles. The attached diagram depicts perfectly
what I mean. We spend time, money and lots of effort to set a strategy in motion and
create a plan for success. We practice and practice to ensure that we are ready for
Darren Goldstein
VP, HornerXpress
when time meets opportunity.
Fortunately, sometimes it works flawlessly.
But…
sometimes we zig and they zag, don’t they?
When this happens, we need to call an audible. We need to take a quick pause, re-
assess and re-evaluate – change direction (make a decision) and move forward.
Soon enough we will reach our goals, look back at the journey and see just how many times our plan
didn’t really match reality.
The journey to our destination may take many twists and turns, but in the
end, getting there is the real win!
Thanks to all our teammates and the audibles we have called all-year long. Our ability to pivot and
flex makes our team stronger!
Thanks,
Darren
29
Submitted by Dr. Bill Kent
This 12.5’, 450-lb. monster gator was caught by long
-time customer and friend of Team Horner Earl
Snapp. Earl and his son Tim caught this in Florida
one recent night, along with a smaller 7 footer.
Word has it there may be some new boots being
made. Kind of scary to think these giants are all
around us. Watch out, Dundee, there is a new
hunter in town and he goes by the name of Snapp!
We’ve been having meetings
with the sales team about the
conversations we are having
with our customers during our
daily visits. Eventually we will get
Jerry Mason
Statewide Sales Manager
HornerXpress Branches
to the “product” questions during
our sales calls, but let’s first start
by asking some “business” ques-
(Narration courtesy of Chuck Schilling )
tions when meeting with our customers. We truly care about everyone’s business
along with the relationships we are building through
the years, so let’s take a look at 10 good questions to
start our conversations off with:

How did you get into the pool business?

Are you where you want to be?

What ideas do you have in the next few years
to get where you want to be?

What areas of your business are giving you the
most challenges?

How do you obtain your customers?

How do you figure out what to buy and from
who?

What is the most important aspect of making
your purchasing decisions?

I get that price is always on the top of the list, is
that all you look at?

How did you find Horner or what needs brought
you to Horner?

At Horner, we prefer to partner up with our customers, can we take some time now to show
you how can we help you grow your business?
We are most effective with our customers when we
The biggest threat to an American alligator? Other alli-
understand a lot about their business, inventory,
gators. When alligators are born they’re small enough to
be light snacks for their older neighbors, and a 2011
study estimated that, in one Florida lake, bigger alligators
eat 6 to 7 percent of the juvenile population every year.
buying habits, plans to add lines, plans to take lines
out and to focus on others. This is why we’d like to
get to know more about them. We continue to focus on having effective conversations to strength-
 Large alligators bite down with 2960 pounds of force;
en our partnerships with our customers.
one of the most powerful bites ever recorded for a living animal. Source: MentalFloss.com
Working together…Growing together…Winning together…
30
So August is in the books. It was a nail biter right to the end for Jax. As we look back in
our history, we have never seen months like we have had this year— highs and lows that
are inconsistent with our sales history. We are selling more core and outdoor products
than in the past, and pavers are how we made our goal this month. Great job by the
sales team for going out and getting the paver orders. Gregg, Susan, and Kevin on the
phones, Mike and Connor on the street, Randy, Danny, Malcom, and Andre doing the
Bryant Ewing
Area Manager
driving, Kitty, Steve, and David everything else.
Daytona Branch, the little branch that can. I would like to thank our customers for grow-
ing with us as they grew. We all are growing together. Sometimes it is not easy, but all the customers are
very understanding and very helpful, and we do our best to expedite what we all need to get the job
done. Lisa, Wess, and Hank have been keying in the orders, and drivers Kris and Ray are putting everything on the ground.
By far I am very blessed to have two great teams that can improvise, adapt and overcome when needed, pull together as one team, and get done whatever jobs need to get done!
The upgrade market of accessories in and around the outdoor living area continues to
be our biggest area of growth. “Fire” continues to be an increasingly hot topic (pun intended…) with more and more features being sold on jobs. Firepits, torches, water/fire
bowl combinations are all growing in volume as more of our homeowners are being educated by dealers, retailers and television. We are seeing a large increase in the dollar
value of projects – specifically renovation projects as we move into this next generation.
Upgrades to travertine are replacing standard decks and a greater variety of paver options are also helping to increase sales and opportunity.
Jordan King
Area Manager
Our DKA Kitchens are really doing well. It seems that every time I turn on HGTV (yes, I watch it) there are
renovation projects that are almost always including outdoor spaces being upgraded to kitchens and
water features, not just pools. Fountains, fire tables, and landscape design in the backyard are all very
popular and growing.
The rainy season is fully upon us and we are seeing its effects. Slowing down construction projects and
moving a ton of chemicals.
Next Newsletter Deadline:
Monday, October 3rd
Please e - mai l your ma ter i al to Bonni eLDooley@ Gmail .com
by no later than Monday, October 3rd.
31
What is the one thing we all could use more of? For most of us, it’s time. How many
of us use the term “I don’t have time for that” in our daily conversations? Whether it is
in our home life, or while working, we are all guilty of uttering that phrase. I read a
pretty interesting article on how to have a more productive day using a few simple
techniques geared toward mastering your own time. Here are a few highlights:
1) During your week, carry a schedule to record all your thoughts or activities. You
will see how much time is spent on either producing results, or wasting time.
Tom Williams
Area Manager
2) If an activity is important to your success, you should assign a time to get that activity accomplished. Schedule appointments with your elf and assign a beginning time and an ending time to accomplish the activity.
3) Spend at least half of your time engaged in the activities that will produce most of your results.
4) Actually schedule time for interruptions. Another way of saying “office hours” is “planned interruptions”
5) Take the first thirty minutes of every day to plan your day. Do not start your day until you have a
plan.
6) Take five minutes before every call you make to decide what results you want to attain. After the
call, take five minutes to review the call. Were you successful or not? If not, what was missing?
7) When you absolutely have to accomplish a task, do not see anyone or field any interruptions.
8) Practice not answering the phone just because it is ringing or answer emails just because they
show up. Try to schedule time to answer emails and return calls unless it is urgent.
9) Block out social media unless it is a tool to generate business.
10) Remember that it is nearly impossible to get everything done. Chances are that twenty percent of
your thoughts or actions produce eight percent of your results.
Pool School 2017:
Just a reminder that Dealers who already committed to Pool School 2017 by the May 31, 2016 deadline can follow the progress toward their goal on
their personal dashboard by signing in here.
Pool School 2016:
Click here to the Pool School 2016 PHOTO GALLERY
March 25-30, 2017
Click here to the Pool School view the Pool School
Costa Maya and Cozumel
All photo credits & special thanks to Edison Rumbos
PROMO VIDEO
32
Congratulations
to
Carlos
Ara
(pictured at right) for winning the first
Employee Excellence award for Miami. Carlos has stepped up and is
doing a great job making our flatbed
deliveries. Carlos has a whatever it
Rosa Cortes Greksa
Branch Manager
takes attitude and has gone over
and beyond the call of duty.
The picture below shows what it looks
like every Friday at the counter. Our customers are
enjoying hotdogs and a cold drink every Friday at our
counter.
A great big Thank you to Joanne for helping me solve
the alarm issue we have been having for the past several months. We have paid fines for the false alarms. I
have been called several times in the early AM hours
(2 and 3AM); this was a scary call. Joanne did a great
job in solving this issue. Thank you!
Congrats to the Pitbulls! June was an all-time highest
sales month in the history of the Miami Branch!
33
LIFE’S LESSONS A TO Z
(Borrowed from a poster in an elevator in South Carolina)
Avoid negative sources, people, places, things and words
Believe in yourself
Kelly Jo Kordon
Branch Manager
Consider things from every angle
Don’t give up and don’t give in
Enjoy life today; yesterday is gone and tomorrow may never come
Family and friends are hidden treasures; seek and enjoy their company
Give more than you planned to
Hang on to your dreams
Ignore those who try to discourage you
Just do it
Keep trying; no matter how difficult it seems, it will get easier
Love yourself first and most
Make it happen
Never lie, cheat or steal; always strike a fair deal
Open your eyes and see things as they really are
Practice makes perfect
Quitters never win and winners never quit
Read, study and learn about everything important in your life
Stop procrastinating
Take control of your own destiny
Understand yourself in order to better understand others
Visualize it
Want it more than anything
Xcelerate your efforts
You are unique of all God’s creations; nothing can replace you
Zero in on your target and go for it
34
Submitted by Mike Dooley
Well, tropical season has arrived
and her name is Hermine. A cou-
Horner Xpress Managers Group Meeting
ple months ago, I wrote about all
Pictured clockwise: Mike Dooley, Jerry Mason,
Darren Goldstein, Rosa Cortes, Bryant Ewing,
Chuck Schilling, Mark Kordon, Kelly Jo Kordon,
Jeff Lucas, and Tom Williams
of our issues with Frontier Communications and those issues are unMark Kordon
Branch Manager
fortunately still with us. We have
two fiber optic lines and one of
them has had issues. Well, yester-
day during the storm, our building was hit by lightning, which took out our remaining good line. It’s
a good thing we didn’t get rid of the smoke signal
machine or the homing pigeons. We really appreciate everyone’s patience. We’re sure you can
hear the frustration in our voices. Besides the 8
inches of rain in 15 hours from Hermine, we had a
wet couple of weeks which created a large sinkhole in our parking lot. It looks like a large swimming pool at this point. I think I’d still rather swim in
our sinkhole than the Rio pools.
Although, the
Olympics did show us the amazing things can be
done in a swimming pool, even if it’s green. We
are starting to wonder what could be in store for
us next; locusts, plague, we can’t wait to find out!
On a product note, our concrete paver coping is
now in stock. We have six colors on the ground
and a couple more on the way. We have already
delivered several orders. I do want to remind our
customers that the paver world is hot right now,
which can lead to six week lead times for deck
pavers. Please call us for lead times on pavers, some are in stock. We have also received lot of new and
beautiful tiles to compliment our already extensive stock of tiles. We will be getting samples out to our tile
dealers shortly. We are also finding that our hard work on the outdoor kitchen and fire feature arena is
starting to pay off. We have two new Summerset dealers and a builder has sold two kitchens. We also
have the square FireFX bowls in stock and have had several installs that turned out great.
On a final note, I wanted to reiterate something I wrote about in the last newsletter. In the last newsletter
we had several great articles about customer service. With all the issues here, it’s hard to stay positive
and upbeat with customers as you stare at a little blue circle spinning around. Just wanted to remind my
own team and anyone that deals with customers, how good it feels to be on the receiving end of great
customer service. I was lucky enough to have two wonderful experiences and I will remember them longer than the bad ones I’ve had. How easy it can be to make someone’s day. So please, don’t hesitate to
make someone’s day.
Thanks Team 22
35
The Central Florida HornerXpress Team would like to thank all the vendors and customers that participated in our First Annual Summer Fest! It was a fun-filled day with
great attendance, excellent give a-ways and especially amazing food. The HornerXpress Team in Longwood with the assistance from Jessica and Maria with HornerXpress Marketing did an outstanding job to create a unique and memorable Summer
Fest. Whether it was watching the lasting conversations, listening to the excitement
of new products, or feeling the appreciation of every hand shake, it was a vibrant
experience that will not be forgotten.
Jeff Lucas
Area Manager
HornerXpress
The excitement does not stop at Longwood. The new and improved Kissimmee
Branch has been completed! Our new customer service area has been revamped fit for the king or
queen of every company. The committed and focused efforts by our Kissimmee staff Omar, Justin
“Jay”, Jason “Jay (#2)” and Gerald Sr. have resulted in our customers being able to relax a little
more, catch up with the news, get a larger cup Joe and receive the added benefits HornerXpress
always has to offer. Great effort by everyone to better the branch for the team, suppliers and customers; it looks outstanding!
These are just a glimpse at the exciting events and advancements we have had and what is forthcoming in Central Florida; so be ready to share in the excitement and benefits of choosing The Central Florida HornerXpress Team.
Pictured below: (Left) Kissimmee Branch’s Omar Gatti and Justin Maldonado in action.
(Right) A valued HornerXpress customer enjoying the new Customer Service area.
36
Country profile on Belarus
By Yelizaveta “Liza” Milman
Location in Europe & National Flag
Yelizaveta “Liza” Milman
Accounting Coordinator
HornerXpress Worldwide
Total area: 80,154 sq. mi (207,600 sq. km)
Population (2014 est.): 9,608,058
Majority of the population are Belarusians (80%+), also: Russians, Poles, Ukrainians and Others
Official languages: Belorussian and Russian
Capital: Minsk
Currency: New Belarusian Ruble (BYN)
Five Belorussian cities with millennial history: Polotsk (862), Vitebsk (974), Turov (980), Zaslavl (985), Vawkavysk (1005)
HISTORY
In the 5th century A.D., Belarus, (also known as White Russia), was colonized by east Slavic tribes. Kiev
dominated it from the 9th to 12th century. After the destruction of Kiev by the Mongols in the 13th century,
the territory was conquered by the dukes of Lithuania, although it retained a degree of autonomy. Belarus
became part of the Grand Duchy of Lithuania, which merged with Poland in 1569. Following the partitions
of Poland in 1772, 1793, and 1795, in which Poland was divided among Russia, Prussia, and Austria, Belarus
became part of the Russian empire. Following World War I, Belarus proclaimed itself a republic, only to find
itself occupied by the Red Army soon after its March 1918 announcement. The Polish-Soviet War of 1918–
1921 was fought to decide the fate of Belarus. West Belarus was ceded to Poland; the larger eastern part
formed the Belorussian SSR, and was then joined to the USSR in 1922. In 1939, the Soviet Union took back
West Belarus from Poland under the secret protocol of the Nazi-Soviet Nonaggression Pact and incorporated it into the Belorussian Soviet Socialist Republic. Occupied by the Nazis in World War II, Belarus was
one of the war's most devastated battlefields. In 1991 Belarus received official independence from the
Soviet Union.
37
INTERESTING FACTS

Belarus was one of the first nations in Europe to have its own printed Bible (1517)

Fifteen Nobel Prize winners have Belarusian roots

Tadeusz Kosciuszko, a national hero of Belarus, Poland and United States, was a native of Belarus

The Belarusian partisan movement in WWII was the strongest resistance movement in Europe
UNESCO WORLD HERITAGE LIST:
1.
Belovezhskaya Pushcha, the largest ancient forest in Europe
There are nearly 2,000 giant trees in the Belovezhskaya Pushcha, some of them pre-dating Columbus' discovery of America. Belarus has the world’s largest population of bison, the majority of which live in the
Belovezhskaya Pushcha. These are the heaviest mammals on the European continent and the last European representatives of bison.
2.
Architectural, Residential and cultural Complex of the Radziwill Family at Nesvizh
The major part of Nesvizh was designed by Italian Jan Giovanni Maria Bernardoni. His designs were used to
construct the castle and the Corpus Christi Cathedral in the sixteenth century. The Corpus Christi Cathedral was the first baroque-style building in Rzeczpospolita. Numbering 102 sarcophagi, the necropolis of
the Radziwill family is one of the largest in Europe. Nesvizh Castle is included on the UNESCO World Heritage List.
3.
Mirsky Castle Complex
The Mir Castle complex (Mirsky zamok) is an outstanding example of 16th-century fortification art. It’s located in the town of Mir in the Grodno region of Belarus. The construction of this Belarus’ Gothic style castle was started in the 1520s by Duke Ilinich. In 1568 the castle came into the hands of Mikolay Radziwill,
who completed it in Renaissance style. The Radziwills owned the castle for several centuries.
38
4. Struve Geodetic Arc
The Struve Arc is a chain of survey triangulations stretching from Hammerfest in
Norway to the Black Sea, representing the first accurate measuring of a long segment of a meridian. Survey was carried between 1816 and 1855 by Friedrich
Georg Wilhelm Struve, astronomer. Ten countries collaborated on this important
step in the development of earth science.
MY HOME TOWN - VITEBSK
Vitebsk was first mentioned in 947 AD. According to legend, Princess Olga of Kiev founded the city. Since
early times the town had been known as a "warrior." So it is not by chance that its ancient emblem featured a horseman holding a spear and shield. Vitebsk was an important fortress and merchant center at
the north-eastern border of the Polatsak Principality and later of the Grand Duchy of Lithuania (GDL); a
famous medieval state which became the cradle of Belarusians and Lithuanians. Vitebsk was included
into the GDL in 1320 and its citizens obtained some merchant privileges and self-government. In 1597 Vitebsk was granted the Magdeburg Code of Law. After unification with Russia (1772) Vitebsk became an
ordinary provincial town of a huge military empire. Culture, public education, science and health service
developed at a rapid pace. World War II was a very serious trial for Vitebsk people. On June 26, 1944 Red
Army troops cleared the town, laid in ruins, of the fascist occupants. Only 118 people had survived in the
basements, from about 170,000 of population before the war. Only in the end of the 1960s did the population of Vitebsk achieve the level of 1939.
The town's new life began after the liberation. New factories,
plants, dwelling houses, schools, hospitals, streets and avenues were built in place of the charred ruins.
Vitebsk is today one of the most beautiful towns in Belarus and the famous festival "Slavic Bazaar" in Vitebsk invites visitors every year.
39
Cybercrime is a rising threat faced globally by businesses and individuals alike. Unfortunately, it’s one of those things you don’t really think too much about until you’re impacted. Because cybercriminals are so skilled, they seem to evolve at a pace exponentially faster than the various software solutions created to protect business and
consumers. And while consumers scramble to protect themselves against such threats,
businesses must be extra diligent in their efforts as they are not only protecting themselves, but also the information their customers have entrusted them with.
If hackers
are successful in breaching the network of a business, the potential damage that can
be done is devastating. While there is no foolproof way to protect yourself from cyber-
Billy L. McKinley
Accounting Manager
HornerXpress Worldwide
criminals, there are a few simple tips that can help you in thwarting their efforts:

Protect your computer with security software. Some of the security essentials are a firewall and antivirus
programs. A firewall serves as your computer (or network’s) “policeman” by analyzing the data that is
flowing through and blocking the bad traffic, such as attacks, from ever reaching you. Antivirus software monitors all online activity and protects you from viruses, worms, and other malicious programs.

Protect your personal information. Exercise caution and common sense when sharing personal information. The more information you share, the more vulnerable you are. Always know with whom you
are sharing your information.

Keep an eye out for phony email messages. Some signs a message may be fraudulent are misspellings, poor grammar, odd phrasings, web site addresses with strange extensions, etc.

Don’t respond to email messages that ask for sensitive information and, if ever in doubt, contact the
known source via telephone or via their webpage.

Review bank and credit card statements regularly. Remember, if you find fraudulent activity, the
sooner you act, the greater your chances to prevent further damage.
Employee Owned
Team Horner 29th Annual Benefit* Golf Classic
*Benefiting Marian Center School & Services
at Eagle Trace in Coral Springs, FL
Thursday, November 10, 2016
with a shotgun start 12:20pm
Pictured at right: Bill and Gregg Wallick ready to play golf in NC.
Rocking the Team Horner colors! Thank you, Kim, for the photo,
and thank you, Bill & Gregg, for being such good sports! 
40
Proper Lifting Techniques
Improper lifting can cause very serious injury that can linger for weeks, months or even
years.
The best preventive measure is having the knowledge of proper lifting techniques.
The amount of compressive force that is placed on the back during different stages of
Louis P. Preziosi
Inventory Management
Director/Fleet Manager
HornerXpressSouth Florida
lifting is highlighted below.
Please be aware of this as it is critical to keeping yourself and your back in a healthy
state for years to come.
41
In Florida, commercial swimming pools are regulated by chapter 64-E of the Florida building code. This code strives to ensure that any pool in our state that is required to have an operating permit issued by the State DOH operate in a manner
that is considered safe for the patrons that use the facility. Conversely, any pool
operating outside of the regulations of this code can be closed immediately, or
within a time designated by the DOH to correct the problems that are considered
a threat to public safety, or dangerous to our health.
As a distributor, what does this mean to us, should we be aware of the items within
this code. My answer is: absolutely we should! In our continuing goal of being a
consultant to our customers, it means that we are the conduit of information to
help guide our customers in providing the minimum safety and health standards
Rick Myers
Commercial Sales Manager
Horner Xpress
[email protected]
954.650.6320
for the pools that they take care of. Along the same vein, it is the responsibility of
our customers to provide the same information to the properties so that the pools they maintain are
done so according to this code.
Is this government intrusion in our industry? Some may say it is, but I believe we all need to embrace 64E and be aware of all of the subsections, paragraphs, changes and rules within this code. The reasons
for this are several. Firstly, an informed and educated pool company is a true consultant to these properties and makes sure their properties are safe and operating properly. In this day and age, anything
outside that, especially when an accident or outbreak of disease happens, the finger pointing starts,
and an unacceptable answer is definitely “we did not know that was the law.”
In Florida, the DOH provides operating permits to some 40,000 pools and spas and in 2016, there were
some significant changes to both remodeling and daily operation of these bodies of water. The state
has also come up with lists of infractions that constitute immediate closure or minor infractions that allow several days to fix.
In the case of remodeling, if we help to guide our customers to the proper selection of equipment,
decking, tile, and pool finishes we can alleviate problems down the road. Also, knowledge of what
infractions are immediate fixes vs. time to fix can help them to save time and money.
At Team Horner, we are committed to educating both our customers, and our employees. Through
continuing education, everyone is a better employee, company, or facility. I believe the answer we
need to give to everyone is that “I know that” or, “I know where I can find that information.” This approach will provide for safer, cleaner, healthier pool water for us as residents of Florida, and to the millions of people that vacation here each year.
Should you need any help in understanding this code, please let me know and I will walk you through
every section if necessary, and thank you for your time.
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Maria C. de la Peña Hoff
Marketing Manager,
Team Distribution
Kim Guerra
Marketing Manager,
Team Manufacturing
Jeannine Santini
Team Art Director
Kevin Hackett
Team Web Manager
To ALL our Friends,
As some get back to “normal” with the end of summer vacations and kids back to school, we here at
Team Horner Marketing gear up for a few busy and exciting months as we end the year.

Mid-September we will kick off the AquaCal AutoPilot National Sales Meeting, this is where once a
year our Sales Team comes together and prepares for the next year to better assist our business
partners.

In October we will Celebrate AquaCal’s 35th Anniversary – providing Excellence in the Heat Pump
industry for 35 years.

Our Tradeshow season will start with the 2016 International Pool, Spa, Patio Expo in New Orleans, LA,
November 2-4. We look forward to seeing you, our business partners there.

We are super excited to host our Team Horner 29th Annual Benefit* Golf Classic event and play at
the TPC Eagle Trace Golf Course on Thursday, November 10, 2016 with a shotgun start 12:00pm.
Thank you to all who have so generously participated in this event. Mark your Calendar and Save
The Date. (*Benefiting the Marian Center School & Services)

December is a month of Celebrations, Holiday Parties and our HornerXpress Famous Customer Appreciation Festivities – Prizes, Give a ways, Delicious Breakfasts and Lunches and so much more.
Be on the lookout for information and updates on the upcoming events and activities planned for 2017.
Your Friends at Team Horner Marketing
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