The European Union`s Trade Policy Response to the

EIoP
© 2011 by Ferdi De Ville and Jan Orbie
European Integration online Papers ISSN 1027-5193
Vol. 15 (2011), Article 2
How to cite?
De Ville, Ferdi & Jan Orbie (2011): ‘The European Union’s Trade Policy Response to the
Crisis:Paradigm lost or reinforced?’, European Integration online Papers (EIoP), Vol. 15, Article 2,
http://eiop.or.at/eiop/texte/2011-002a.htm.
DOI: 10.1695/2011002
The European Union’s Trade Policy Response to the Crisis:
Paradigm lost or reinforced?
Ferdi De Ville, Ghent University, Department of Political Science, Centre for EU Studies
and Flemish Centre for International Policy
Jan Orbie,
Ghent University, Department of Political Science, Centre for EU Studies
Abstract: This paper critically examines the European Union’s (EU) trade policy response to
the global financial and economic crisis. Contrary to what would be expected, we find that the
EU’s neoliberal trade paradigm, as frankly presented in the 2006 Global Europe strategy, has
not been delegitimized. The neoliberal (dis-)course has even been reinforced. First, we
theorize on the conditions for paradigmatic change and the importance of framing in the
delegitimization phase. Second, we analyze the Commission’s framing of the crisis,
amounting to (i) a downplaying of the nature of the crisis to a crisis in the financial subsystem
of global capitalism; (ii) an emphasis on the danger of protectionism that would worsen the
crisis and lead to a 1930s “Great Depression” scenario; and (iii) advocation for further trade
liberalization as a contribution to European and global recovery. Third, we show that this has
been translated in practice such as through the limited use of anti-dumping measures and ever
more ambitious trade agreements as with Korea. Finally, we explain why the crisis has not led
to a delegitimization of the existing trade paradigm, pointing to the absence of a workable
alternative paradigm, the role of European social democratic parties and the labour
movement, and the interests of transnational business.
Keywords: political science, trade policy, international trade, European social model,
social democracy, trade unions, European Commission, protectionism, liberalization,
globalization, discourse
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Table of Contents Introduction ................................................................................................................................ 2 1. Economic crises, paradigmatic change, and framing strategies ...................................... 5 2. Framing the crisis: trade as part of the solution, not the problem ................................... 9 3. Reality check: Anti-dumping practices and the FTA with South Korea....................... 12 4. Explaining the persistent preference for free trade: absence of contestation,
business support and link with internal market ............................................................. 15 Conclusions .............................................................................................................................. 18 References ................................................................................................................................ 18 List of Tables
Table 1: EU anti-dumping and anti-subsidies measures (1992-2008) ..................................... 22 Introduction
There is a widespread consensus that the global financial and economic crisis (hereafter
“crisis”) constitutes the heaviest global economic shock since the Great Depression (e.g. IMF
2008: 4) 1 . A common assumption in political science reads that major economic crises can
lead to paradigmatic change, whereby the legitimacy of the existing order is being questioned
and a new paradigm is introduced (e.g. Hall 1993). In this article we focus on the question if
the recent crisis has given rise to a paradigmatic change on the trade front. In our examination
of this question, we focus specifically on the European Union’s (EU) trade policy response to
the crisis. The EU is the world’s largest and most integrated trading bloc. Therefore, EU
decisions on the liberalization and protection of trade flows affect the lives of millions of
people within and outside Europe. Although the EU has long been denounced as a
protectionist actor, especially in agriculture, over the past fifteen years it has embraced a free
trade agenda. This stance in trade matters can now even unequivocally be labelled neoliberal
since the 2006 Global Europe strategy (2006a). Thus, two questions are central to this article:
The authors thank Angela Wigger for the invaluable feedback on earlier versions, Henk Overbeek, Hubert BuchHansen and the other attendants of the panel ‘Political Answers to the Global Economic Crisis: Reaching the
Political Limits of Neoliberalism?’ at the SGIR 7th Pan-European Conference, Stockholm, 9-11 September 2010 as
well as two anonymous referees for extremely valuable comments. Needless to say, all errors remain the sole
responsibility of the authors.
1
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has the crisis paved the way for a different (more protectionist?) trade policy (dis-)course of
the EU?; and why has such a paradigmatic change (not) occurred?
In order to develop our research puzzle, it should first be clarified why a paradigm shift in
trade policy could be expected following a major financial and economic crisis. We believe
that at least four factors legitimize such expectation. First, a protectionist turn in trade policy,
including EU trade policy, had been anticipated by many observers and policy-makers in the
wake of the crisis. Indeed, fears that the crisis would lead to a delegitimization of the
neoliberal trade system and a resurgence of protectionist sentiments were widely present
among policy-makers at the highest levels 2 as well as opinion makers 3 after the outbreak of
the credit crisis in the United States (US). The dominant perception (or fear) since 2008 has
been that the crisis would provoke a protectionist surge, especially during the height of the
crisis at the end of 2008 and the beginning of 2009. As WTO Director General Lamy warned
at the end of September 2008: ‘[a]s tempting as it is in moments of crises to give our
producers comfort that we are shielding them from competition by shutting our borders to
imported goods or services, this course of action must not be pursued’. As we will show infra,
this expectation was also widely held in EU policy circles. Second, fuelling the expectations
discussed in factor one, the two most severe economic crises of the 20th century, the 1930s
“Great Depression” and the stagflation crises of the 1970s did entail trade (as part of wider
economic policy) paradigm shifts, respectively from classical liberalism and mercantilism to
embedded liberalism and from embedded liberalism to neoliberalism. The current crisis has
been particularly compared over and over to the Great Depression. Thirdly, political economy
models predict changes in trade policy, preferences and paradigms during and following a
severe economic crisis. As the crisis drives firms out of business, especially in vulnerable and
well-organized sectors as the automobile sector, and leads to redundancies, concentrated
interests are expected to advocate protection. Moreover, the spill-over of the financialeconomic crisis into a sovereign debt crisis, and thus fiscal and social crisis, implies that also
other vulnerable groups as unemployed people and public sector workers are hurt. As fiscal
stimulus measures have become more difficult in times of budgetary austerity (and for
members of the euro area, expansionary monetary policies have become impossible), political
actors are supposed to turn to protectionist steps to protect or generate employment. As
Rodrik concludes ‘[p]rotectionism normally thrives in times of economic peril’ (Rodrik
For example: Lamy, P., ‘“First Things First”’, Keynote Address by Mr. Pascal Lamy to the WTO Public Forum
2008 – Trading Into the Future – 24 September 2008; Lamy, P., ‘Keeping Trade Open: Resisting Isolationism’,
Seoul, Korea, 23 February 2009. For examples within the EU, see the quotes in section three. While there was some
uncertainty about Obama’s trade policy stance when he was President-elect and in the first months of his term,
Obama has spoken out consistently against protectionism since March 2009, thereto first spurred by the then British
Prime Minister Brown, see Ward, A. & Dombey, D., ‘Obama Backs UK on Crisis Co-ordination’, FT.Com,
published: 3 March 2009. Similar warnings against protectionism from other political leaders at the time can be
found. In the Summit Declaration of the first G-20 meeting on 15 November 2008 in Washington the world leaders
underscored ‘the critical importance of rejecting protectionism’ (G-20 2008: 4).
3 For example: Wolf, M., ‘Financial Crisis Tests Durability of Globalisation’, Financial Times, 9 October 2008; Beattie,
A., ‘Trade: Protectionists Bark but Fail to Bite – So Far’, FT.com, published: 7 November 2008; and Altman, R.C.,
‘Globalization in Retreat’, Foreign Affairs, July/August 2009.
2
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2009). Finally, some observers recognize that ‘[t]he financial meltdown that spawned the
Great Recession [i.e. the current crisis] was rooted in the record global current account
imbalances that emerged over the last decade. These imbalances were, in part, a product of
trade policies that served the world well for years’ (Stokes 2010: 101). The reasoning here is
that the US trade deficit and the equivalent flow back of cheap money from surplus countries
provided the ‘fuel’ for the credit crisis, a conclusion that has also been recognized by Federal
Reserve Chairman Bernanke 4 . This recognition of the role of open (and imbalanced) trade in
the recent crisis may further contribute to (pleas for) trade paradigmatic change.
However, we come to the conclusion that paradigmatic departure of EU trade policy has not
materialized. What is more, the European Commission (hereafter ‘Commission’) has
advocated further free trade agreements (FTAs) as a contribution to European and global
recovery. More trade liberalization is considered to be part of the solution, not of the problem.
The EU has continued to staunchly defend its neoliberal trade paradigm and has even
reinforced its liberalization agenda. This becomes clear not only from a discourse analysis of
the EU’s trade policy response to the crisis, but also from an examination of EU anti-dumping
policies and of new trade agreements such as the EU-South Korea FTA. The main
explanations for these findings are that an alternative trade paradigm is not available, not even
among the European left political parties and the labour movement, and that transnational
business support for free trade is still dominant in the EU.
This article is organized as follows. The first section will address the theoretical background
of this research by summarizing the literature on the conditions for paradigmatic change,
emphasizing the importance of framing strategies in the (de)legitimization of existing
paradigms, and explaining the important role of the Commission in the context of EU trade
policies. Also the EU’s pre-crisis trade paradigm is presented as the bench-mark for our
analysis. Section two subsequently analyses the extent to which this paradigm has been
altered since the crisis, by studying the discourse of subsequent EU Trade Commissioners. It
shows that the Commission has defended the neoliberal approach by framing the crisis as a
crisis in the financial subsystem of global capitalism and by emphasizing the danger of
protectionism that would worsen the crisis and lead to a 1930s “Great Depression” scenario.
Moreover, further trade liberalization has been proposed as a contribution to European and
global recovery. Section three will show that this discourse has been translated into EU trade
policy practice: there are no signs of increased anti-dumping measures and the EU continues
to conclude and negotiate ever more ambitious trade arrangements. Section four will propose
a number of explanations for these findings. Section five summarizes our main findings and
offers some suggestions for further research.
4
See Andrews, E.L. ‘Asia Said to Be Leading the Globe Out of Crisis’, NYTimes.com, published: 19 October
2009.
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1. Economic crises, paradigmatic change, and framing strategies
The theoretical angle of this article is that an economic crisis provides a unique momentum
for paradigmatic change. We follow Hall’s definition of a paradigm as ‘a framework of ideas
and standards that specifies not only the goals of policy and the kind of instruments that can
be used to attain them, but also the very nature of the problems they are meant to be
addressing’ (1993: 279). Political scientists have elaborated on the process of paradigm shifts.
Based on a brief review of authoritative studies, we identify four conditions for paradigmatic
change: (1) the occurrence of a major event (a crisis) that gives rise to policy failures that are
anomalous in terms of the prevailing policy paradigm (cf. Hall 1993: 285-291); (2) while such
a crisis provides a window of opportunity for paradigmatic contestation, a causal link between
the paradigm and the crisis should be attributed by political entrepreneurs, thereby actively
delegitimizing the existent paradigm (cf. Goldstein 1993: 13-14;); (3) when the existing
paradigm has been delegitimized following a crisis, an alternative paradigm should be
available to replace the delegitimized one (cf. Hall 1993: 286; Goldstein 1993: 14); and,
finally, (4) this alternative should be supported by powerful interests that have the means to
replace the present paradigm at the centre of government (cf. Oliver and Pemberton 2004:
417).
Empirical support for this framework is convincingly provided by two major paradigm
changes in the 20th century (cf. Blyth 2002: 4-7). The post-War economic order was
established: (1) following the economic crisis as a result of the Crash of Wall Street of 1929
and the Great Depression of the 1930s; (2) which challenged the legitimacy of unregulated
international capital markets (classical liberalism) as well as beggar-thy-neighbour
protectionist policies (trade mercantilism); (3) proposing instead an international order of
‘embedded liberalism’ at home and abroad based on the ideas developed by John Maynard
Keynes; (4) Keynesianism was supported by dominant interest groups in the United States
and in Europe. Similarly, these conditions reflect the fall of Keynesianism and the neoliberal
ascendancy in the 1970s well: (1) the economic crisis (stagflation) following the oil crises and
the collapse of Bretton Woods in the industrialized countries provided a window of
opportunity to contest post-war Keynesianism; (2) economists, transnational business elites,
and (first reluctantly) politicians increasingly discredited the existing paradigm of embedded
liberalism as being ‘part of the problem’ rather than ‘part of the solution’; (3) the Chicago
School, under the leadership of Milton Friedman, had been advocating neoliberal recipes for
years, but until the crises of the 1970s was talking to a brick wall; and (4) the new paradigm
of the Chicago school was taken up by the Republican Party in the United States and the
Conservatives in the UK and enthusiastically supported by transnational capital.
For the purpose of this article, the model of paradigmatic change is not considered as a theory
that needs to be tested, but rather as a heuristic tool which contributes to solving the main
research question on the EU’s response to the current crisis. Following commentators from
diverse backgrounds (see introduction), we assume that the first condition has been met, since
the global financial and economic crisis is widely considered to be the heaviest global
economic shock since the Great Depression (e.g. IMF 2008: 4). We then go on to analyse if
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this has led to a delegitimization (second condition) of the prevalent trade paradigm within the
EU. In order to address this question, we will examine the Commission’s discourse on the
role of trade in the context of the crisis. More specifically, the framing strategies used by the
Commission between 2008 and 2010 will be studied. Indeed, the extent to which new and
complex events, such as a major crisis, are framed within or against the existing paradigm
tells us something about the robustness or weakness of the latter.
The theoretical literature on framing emphasizes that frames help to understand complex
realities and also guide us to act on it. Framing is traditionally understood as ‘a way of
selecting, organizing, interpreting, and making sense of a complex reality to provide
guideposts for knowing, analyzing, persuading, and acting. A frame is a perspective from
which an amorphous, ill-defined, problematic situation can be made sense of and acted on’
(Rhein and Schön 1993: 146). The framing process can be broken down into three categories:
diagnostic framing, whereby the sources and nature of a problem are defined and causality,
blame or culpability are attributed; prognostic framing, whereby a solution and strategy to
solve the perceived problem is proposed; and motivational framing, whereby a “call to arms”
is spread to act on the diagnosed problem in line with the proposed solution (Benford and
Snow 2000: 615-7). In contrast with much of the sociological literature which emphasizes the
progressive potential of framing by social movements, we focus on the conservative framing
strategies used by policy-makers and their ramifications for power relations (cf. Daviter 2007:
656-7). If a complex reality has been successfully framed conservatively, leading to a
consensus view, this does not foreclose the existence of differences of opinion. The important
consequence is that if a particular group of actors has successfully framed an event within the
prevailing frame, differences of opinion will be limited to “policy disagreements” (within a
frame) and not amount to “policy controversies” (across frames) (Rein and Schön 1994: 151).
We will analyze the framing strategies used by the Commissioners responsible for trade
relations. While the member states retain substantial collective control over EU trade policy
through the Council, it is the Commission that has the right to propose negotiations on trade
agreements, that is the single voice of the EU during negotiations, and that communicates on
the EU’s general trade policy direction. On the other hand, the Commission’s autonomy
cannot be stretched too far because the member states (the ‘principals’) have various
possibilities to monitor and sanction their ‘agent’ (cf. Kerremans 2004). From this
perspective, it is not surprising that the Commission’s neoliberal trade paradigm as outlined in
the Global Europe document, which is central to our analysis, has not been contested by EU
member states (see Meunier 2007). Thus, an analysis of the Commission’s trade policy
response to the crisis provides a relevant insight into the broader preferences within the EU.
However, we will also consider alternative voices from the member states and socioeconomic groups when this is relevant.
We will also partly depart from the actor-centred, instrumental definition of framing as a
‘conscious strategic’ act by actors who purposefully select, organize and interpret the causes
and consequences of a complex situation to legitimate a specific solution and course of
(re)action (McAdam et al. 1996: 6). From a critical social constructivist ontology, we rather
assume that although there is some room for actors to engage in strategic framing, these actors
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are also influenced by a structural context in which ideas and interests are embedded. In other
words, the Commission cannot only be seen as an actor who pursues specific trade interests
and ideas, but also as a structure of hegemonic ideas and interests on trade relations in
Europe. In line with this ontological perspective, we do not attribute a direct causality
between the Commission’s framing activities and the dominant trade policy paradigm in
Europe. However, a framing analysis can be useful to gain a deeper understanding of the
second condition of paradigmatic shifts.
Specifically, this means that the (de)legitimization of the existing paradigm (condition two)
cannot be considered as an autonomous finding, nor can it be explained completely by the
framing of the crisis by the Commission. The latter should be embedded in both underlying
ideas (e.g. the availability of counter-hegemonic ideas, see condition three) and interests (e.g.
transnational capital and organized labour, see condition four). Condition three and four will
be considered in a separate section. Mainstream EU integration studies have excessively
focused on institutional and competence issues of EU trade politics, mainly addressing the
relationship between the Commission and the member states from a rational choice
institutionalist perspective (e.g. Meunier and Nicolaïdis 1999; Young 2002; Kerremans 2004;
De Bièvre and Dür 2005). The constitutive rationale of EU trade policy and its underlying
material and ideational structure have traditionally been neglected in the mainstream
literature. Likewise, the critical political economy literature has been surprisingly indifferent
towards EU trade policy. Most of its limited attention has gone to EU trade policy towards
developing countries (e.g. Hurt 2003; Storey 2006; Langan 2009). While this is of course very
important, it is puzzling that so little interest is being given to the rationale behind the EU’s
trade policies and its underlying interest structure and to trade relations with industrialized
countries or emerging economies, in particular because the neoliberal inclination of EU trade
policy contributes to pressurizing European social and fiscal policies. This article hopes to
contribute to filling this lacuna.
Before analysing the EU’s discursive and practical trade response to the crisis, we briefly
discuss the EU’s pre-crisis trade paradigm. A new EU trade strategy had been presented in
2006 by then Trade Commissioner Peter Mandelson in the Commission communication
“Global Europe” (European Commission 2006a). The rationale behind this policy review was
the need for an external component to the internal Lisbon Agenda in the era of globalization
and in the context of the stalled Doha Round. Trade policy should stimulate growth and job
creation in the EU by contributing to Europe’s competitiveness. In the view of the
Commission, this European competitiveness in the current era of globalization is dependent
on a mix of the right internal and external policies. This means ‘rejection of protectionism at
home must be accompanied by activism in creating open markets and fair conditions for trade
abroad’ (European Commission 2006a: 6). The Global Europe paradigm thus has some clear
mercantilist elements by emphasizing that economic interests abroad should be pursued more
actively than before. But this external mercantilist disposition does not mean that the EU is
taking a protectionist line internally. On the contrary, the central premise of the new EU trade
policy strategy is undeniably that international competition is good for Europe. Because of the
emphasis on opening markets in order to stimulate competitiveness within the EU, even if this
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hurts vulnerable European industries, some suggest that the Commission follows a “proactive
Schumpetarian approach” (Adriaensen and Kerremans 2010). Others have gone on to
comment that the real rationale behind Global Europe is to discipline reform-averse EU
member states into accelerating the ‘necessary’ process of structural reform contained in the
Lisbon Agenda (Hay 2007: 32). We contend that the new strategy is in any case neoliberal in
its belief in and absolute prioritization of efficiency gains arising from trade liberalization.
This neoliberal approach to EU trade policies did not come out of the blue. Rather, the 2006
Global Europe document represents the constitutionalization and frank admission of a
strategy change that had started halfway the 1990s. This shift coincided with the ascendency
of a transnational capitalist class elite in Europe in the first half of the 1990s, that was itself
spurred by structural changes in the European and world economy and European governance
(cf. Van Apeldoorn 2000). While the EU had traditionally been a rather protectionist trade
actor that mainly focused on its former colonies and near neighbourhood, it started to engage
in a more global and free trade oriented approach (Smith and Woolcock 1999). In 1996, the
then Trade Commissioner Sir Leon Brittan proposed a new “market access strategy”, which
emphasized the benefits of further trade liberalization and competition for both European
companies and citizens (European Commission 1996). By the end of the 1990s, the image of
a “Fortress Europe” in trade had become more of a myth than a reality. Despite continuing
instances of protectionism, most importantly in agriculture and textiles and clothing, the EU
had enthusiastically embraced bilateral and multilateral free trade (e.g. Hanson 1998; Young
2004). To be sure, the EU’s trade policy discourse also emphasizes the need to take social,
environmental and developmental factors into account. The idea of ‘harnessing globalization’
became the favourite motto of Trade Commissioner Pascal Lamy (1999-2004). However, in
line with the dominance of Third Way politics at the time, this trade policy discourse was still
very much inspired by the neoliberal paradigm, giving priority to free trade liberalization,
economic competitiveness, and supply-side measures to deal with ensuing negative
consequences. While thus in essence largely a continuation and concretization of a free trade
orthodoxy established in the mid-1990s, Global Europe’s “competitiveness” discourse is more
openly neoliberal than Lamy’s “harnessing globalization” slogan 5 . Interestingly, a similar
evolution took place in internal market integration: with the relaunch of the Lisbon strategy in
2005, under the Orwellian label “Growth and Jobs Strategy”, the EU explicitly prioritized
competitiveness over social cohesion and environmental sustainability and further
downscaled ‘even Lisbon’s discursive commitment to embeddedness’ (van Apeldoorn 2009:
32, emphasis added). Also the latest EU trade strategy, introduced by Trade Commissioner De
Gucht, is presented as a “Core Component of the EU’s 2020 Strategy” (European
Commission 2010a). It sticks to the rationale of “Global Europe”, that open trade at home and
abroad is the way for trade policy to contribute to the internal EU objectives of smart,
inclusive and sustainable growth.
For a discussion on whether Global Europe constitutes a continuation or a shift from the harnessing globalization
discourse, see Meunier 2007.
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2. Framing the crisis: trade as part of the solution, not the problem
Would the Commission hold onto its view that ‘European economic openness is vital for
creating jobs and growth in Europe and for our international competitiveness’ (European
Commission 2006a: 5), following a crisis that started in the United States but quickly spilled
over to the rest of the world –not least to Europe– thereby showcasing the vulnerability of
hyper-interdependent economic globalization? How has the crisis been framed by the
Commission and why has it been framed in that way?; and what is the role of trade in the
Commission’s diagnosis, prognosis, and suggested (re-)action? In order to examine these
questions, we have systematically analyzed the EU Trade Commissioners’ speeches and
interviews since the crisis until present 6 . We argue that the Commission has successfully
framed the diagnosis of the crisis as a crisis in the financial sub-domain of the globalized
capitalist system. Culpability has been attributed to a lack of financial regulation, to
irresponsible behaviour of investment bankers and failure of oversight institutions. In this
way, the origin of the crisis has been narrowed down to the financial subsystem and even to
individuals within this sub-domain. As a consequence, the global capitalist system is kept out
of range (Jessop 2009). The Commission’s framing strategy has not only shielded the trade
sub-sphere from a verdict of guilty, but it also argued consistently that any challenge to the
open trading system would further worsen the crisis. In defending the crucial importance of
trade openness, the Commission continuously referred to the dramatic consequences of the
“protectionist backlash” of the 1930s. In this context, “protectionism” and “nationalism” are
presented as two sides of the same coin, confirming the common sense interpretation of the
Great Depression of the 1930s, and suggesting that this was one of the major causes of World
War II. When the worldwide consequences of the crisis started to materialize, the
Commission shifted into higher gear and started with prognostic framing, whereby more trade
liberalization was presented as a solution for the European and global economic recession, a
non-inflationary contribution to European and global recovery. In line with its diagnosis and
the fear of repeating the mistakes of the 1930s, the Commission made resistance against
protectionism and promotion of free trade cornerstones of its proposed solution to the crisis,
and early economic recovery in 2009-10 was attributed to this strategy. At the same time, it
was emphasized that free trade is part of the “European social model”. Finally, some concrete
actions to implement this strategy were proposed: increased commitments to finalize the
ongoing Doha Round of trade liberalization, accelerating the bilateral trade negotiations with
Latin America and Asia, and concluding and starting FTAs with industrialized countries.
Twenty public speeches since 1 January 2008 by successive Trade Commissioners Peter Mandelson, Catherine
Ashton and Karel De Gucht until June 2010 have been analyzed. In addition, numerous written and oral declarations
related to the crisis by them before the European Parliament have been taken into account. All speeches and
declarations are on file with the authors.
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The diagnosis: trade liberalisation is not to blame but to be sheltered
There are two messages that always stood together in the Commission’s framing of the crisis.
First, that the crisis has not been caused by trade liberalization and, second, that those who
make such claims are irresponsibly willing to risk pushing the recession into a new Great
Depression through the mechanism of beggar-thy-neighbour protectionism.
Commissioner for Trade Peter Mandelson was quick to warn against a ‘popular backlash
against the openness that underpins our prosperity’ when the credit crisis was aggravating in
the US in February 2008 7 . He repeated his message more strongly shortly after the collapse of
Lehman Brothers, warning that ‘[t]here will be some who will blame this financial crisis on
globalisation itself. Or who will want to use it as a pretext for economic nationalism, or
protectionism’ 8 . The Trade Commissioner provided a different diagnosis of the crisis and
consequently proposed different solutions: ‘[p]recisely because irresponsible risk-taking has
been able to destroy so much value on global markets, and knock public confidence, this is
the moment when we need to be reasserting the value of financial globalisation’ 9 .
This message could not be repeated enough. Also Mandelson’s successor Baroness Catherine
Ashton warned that ‘[a] protectionist backlash [...] could potentially worsen this downturn. In
a worst case scenario where WTO [World Trade Organization] members raise tariffs to the
maximum levels currently allowed by the WTO, estimates see a loss in global income of more
than EUR 200 billion’ 10 . So does Karel De Gucht who replaced Ashton when she became
High Representative. He argued that trade has to be seen not as a culprit of the crisis but
rather as a high-ranking casualty: ‘[...] look at the recent economic crisis resulting from the
financial imbalances and you will see that as soon as trade halts you get into very difficult
economic problems as well’ 11 . During De Gucht’s first months in office, hopes that the worst
of the storm of the crisis was behind have been soaring. The EU economy started to grow
again in the third quarter of 2009. According to De Gucht, speaking at the World Economic
Forum in Davos, this was in large part thanks to the openness of markets internally and
internationally. While the internal market rules were upheld and the EU remained one solid
single market, the WTO has ‘[...] shielded us from the kind of protectionist tsunami that
engulfed the world in the 1930s’ 12 . Later he phrased this history lesson like this: ‘[t]he
challenge for policy makers around the world in the months to come is therefore clear: at a
time when free trade is seen as one of the things that got us into the crisis, we have to support
international trade to get out of it’ 13 .
Peter Mandelson, The Alcuin Lecture, Cambridge, 8 February 2008.
Peter Mandelson, Speech to the European Chamber of Commerce in China, Tianjin, 26 September 2008.
9 Ibid.
10 Catherine Ashton, Speech at Conférence de Montréal, Montreal, 10 June 2009.
11 International Trade Committee, Hearing of Karel De Gucht, Commissioner-Designate Trade, Brussels, Tuesday
12 January 2010.
12 Karel De Gucht, Speech at the World Economic Forum, Davis, 29 January 2010.
13 Karel De Gucht, Speech at the College of Europe, Bruges, 4 February 2010.
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The prognosis: further liberalization
Indeed, while the Commissioners have time and again emphasized that the crisis was not
caused by trade, liberalization and protectionism was a dangerous shaman’s palliative once
the patient was stabilized they began advocating their preferred remedy. In a speech delivered
in Montreal Commissioner Ashton reiterated the EU’s adherence to the G20 pledge to refrain
from raising new barriers to trade and investment. But, she declared, ‘[...] it is not enough to
simply resist protectionism: we must also continue to open up markets to trade and
investment’ 14 .
The call to arms: concluding the Doha Round and new ambitious bilaterals
The precise way to put this prognosis into practice according to the Commissioners for Trade
was the swift conclusion of the Doha Round as well as negotiations and conclusion of new,
ambitious bilateral trade agreements. According to Commissioner Ashton, the best way to
defend ourselves against protectionism is to conclude the Doha Round, because this will lock
in the openness of the international economy: ‘[there is] no more powerful trade instrument
ready to be put at the service of global recovery than the Doha Development Round’ 15 .
However, completing the WTO round is not enough. As it is outlined in “Global Europe”,
stepping up the EU’s engagement with the emerging economies, particularly in Asia through
FTAs with India, Korea and South East Asian countries, and tackling new issues that impede
world trade should remain a critical component of European trade policy. In Montreal Ashton
brought this credo into practice by kicking off negotiations for an EU–Canada comprehensive
trade and economic agreement, which will send ‘[...] a clear signal that open trade and
investment are drivers of economic recovery’. Besides the agreement with South Korea
concluded in 2009 (see infra), this would be the EU’s second FTA with an industrialized
country. This is a remarkable evolution because the impact of tariff and non-tariff concessions
(e.g. in relation to services, investment and competition) for the EU are much more farreaching than in agreements with developing countries.
Also De Gucht advocated and acted on the remedy of further liberalisation. The Trade
Commissioner decided to abandon the bi-regional free trade negotiations in favour of bilateral
agreements both towards Asia (separate negotiations started with Singapore and Vietnam in
2009, replacing EU-ASEAN negotiations) and Latin America (separate agreements with
Colombia and Peru were concluded in 2010, replacing the negotiations with the Andean
Community).
This persistent belief in free trade seems remarkable, given that major economic crises often
herald a de-legitimization of prevailing paradigms. In addition, there are reasons to question
the empirical validity of the Commission’s particular framing of the crisis. Although this is
Catherine Ashton, Speech at Conférence de Montréal, Montreal, 10 June 2009.
Catherine Ashton, Statement by Ms Catherine Ashton European Union Trade Commissioner at the WTO 7th
Ministerial Conference, Geneva, 30 November 2009.
14
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not the central focus of this article, we briefly outline some problematic aspects of this
discourse, highlighting its biased nature. First, the consistent underlining of the danger of
protectionism that, if given into, would tip ‘recession into depression’ as it did in the 1930s.
This widespread belief in the impact of the U.S. Smoot-Hawley Tariff Act of 1930, allegedly
deepening and prolonging the Great Depression, has been seriously questioned (see
Eichengreen 1988). It was a world slump that drove trade contraction rather than the other
way around. This conclusion is corroborated by the finding that during the first year of the
current crisis, trade fell much more than was the case in the Great Depression, even though
this time there were no major protectionist initiatives (Eichengreen and O’Rourke 2010;
Krugman 2010). Moreover, what has been termed ‘a worst case scenario’, namely raising
tariffs to their bounded level, would in fact, at worst, mean a return to the situation after the
Uruguay Round at the mid-1990s, not particularly a period that represents the nadir of global
economic relations. Second, the Commission not only links protectionism to the Great
Depression, but also to nationalism. In doing so, it not only raises the spectre of worsening the
economic downturn but also insinuates the possibility of ensuing war. Third, the
Commissioners all appeal to protectionist and anti-globalization sentiments with the public to
advocate the conclusion of the Doha Round as an insurance policy. However, we do not find
proof of significant growing protectionist or anti-globalization sentiments with the European
public. 16 It seems that the Commission uses the fear of a popular protectionist backlash –even
in the absence of indications in that direction– as part of its crisis discourse to try to restore
forward momentum in the liberalisation process (see Wilkinson 2007). Fourth, the assertion
that ‘we will need trade, and more trade, to preserve our social system of protection in
Europe’ 17 is an example of what van Apeldoorn calls the ‘core of the contradictions of the
embedded neoliberal European project’ (2009: 22), namely the impracticable linking of social
security –or social cohesion– with competitiveness defined in neoliberal terms.
While in this section we have looked at the discursive response of the EU to the crisis in the
trade domain, in the following part we provide evidence that the prognostic and motivational
framing has been put into policy practice.
3. Reality check: Anti-dumping practices and the FTA with South Korea
Of course, the Commission’s neoliberal response to the crisis may have been mere window
dressing, while in practice it has been implementing measures to protect European industries
and workers to the detriment of foreign companies. To control for this possibility of
misleading rhetoric, we analyse the EU’s post-crisis trade policy response in two domains: the
Subsequent Eurobarometer (Standard EB 67, 2007 and Standard EB 71, 2009) polls show that a majority of
Europeans held a positive view of ‘globalisation’ and ‘free trade’. A recent Eurobarometer survey (Standard EB 73,
2010) concludes that most Europeans see themselves as benefiting from international trade.
17 International Trade Committee, Hearing of Karel De Gucht, Commissioner-Designate Trade, Brussels, Tuesday
12 January 2010.
16
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EU’s anti-dumping measures and the trade agreement with Korea. From these exemplary
cases it becomes clear that protectionist forces have not come to dominate the European trade
agenda. On the contrary, the commitment to a neoliberal trade agenda seems to be firmly put
in practice.
‘Vigilant with ourselves’: the use of trade defence instruments
When assessing the EU’s trade policy response to the crisis, and more specifically the
question of whether it has taken a more protectionist approach, it is relevant to consider trade
defence instruments. Anti-dumping, countervailing duty (anti-subsidy) and safeguards are
often believed to (partly) counterbalance the liberalization of tariff levels (Hoekman and
Kostecki 2009: 440). They are usually instigated by domestic industries which claim to be
damaged by ‘unfair’ competition from third country imports. Each country has its own
regulations on trade defence, although they have to be in line with the principles of the WTO
Agreements.
Although such measures are of all times, their use seems to have increased globally since the
crisis (WTO 2009; Vandenbussche and Zanardi 2009; Bown 2010). Has the EU also stepped
up its anti-dumping, anti-subsidy and safeguard measures in order to shield domestic firms
from foreign competition? A definitive answer to this question cannot be given because of
lack of recent and relevant data 18 , and because there is a time lag between the industry
complaints and the eventual government measures. However, there are several indications that
the crisis has not affected significantly the number and the gravity of EU defence instruments.
In 2008 and 2009, only 0.6% of total imports into the EU were affected by anti-dumping or
anti-subsidy measures (European Commission 2009, 2010b). Thus, the overall economic
impact of EU trade defence measures has not increased. Although this figure was lower
between 1997 and 2005, it is similar to the 2006-2007 and the 1992-1996 periods (see Table
1).
These provisional findings seem to be confirmed by a study by Bown (2010) that examines
the use of trade defence instruments by the G20 countries during the crisis. The author
analyses the number of product lines affected by such measures in 2008-2009 compared with
2007 19 as well as the impact of these measures on the imposing countries’ total 2007 imports.
While there is a combined 25% increase in products covered by trade defence instruments
used by the world’s major economies, the EU figure has actually decreased by 5% compared
with the pre-crisis period. In addition, the EU’s measures in 2008-2009 only affect about 2%
of the total 2007 imports, which is again lower than most other countries. Only Mexico, South
Although the Commission’s annual report on anti-dumping, anti-subsidy and safeguard activities to the European
Parliament and its semi-annual report to the WTO Anti-Dumping Committee contain plenty of detailed information,
only little aggregated data are provided on the relative value of products affected by EU trade defence instruments.
19 The author examines the ‘stock’ of measure in place over time, not the flow of products subject to newly imposed
measures.
18
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Africa and South Korea are performing “less defensively” than the EU on both indicators
(Bown 2010: 42).
‘It is not enough to simply resist protectionism’: the pioneering EU-Korea FTA
As explained above, an important part of the ‘new’ EU trade strategy “Global Europe” was
the decision to pursue FTAs with some important trading partners in Asia that were selected
on economic criteria. Swiftly, in April 2007, the Council mandated the Commission to start
negotiations with Korea, India and the Association of South East Asian Nations (ASEAN).
While the negotiations with India and ASEAN are still creeping along, those with Korea
progressed more smoothly. Although the issues of duty drawback and rules of origin delayed
the finalisation of the negotiations, the agreement was eventually signed on 15 October 2009
by EU Trade Commissioner Catherine Ashton and South Korean Trade Minister Kim Jonghoon.
Commissioner Ashton declared after signing the deal that this ‘most important [bilateral EU
trade agreement] ever’ 20 is ‘particularly important in the current economic climate, helping to
fight the economic downturn and create new jobs’. The EU-Korea FTA is indeed historical. It
is the first time the EU has signed a FTA with a developed country outside Europe. It may
therefore provide a precedent or blueprint for bilateral FTAs of the EU with other advanced
economies (e.g. with Canada). The EU-Korea FTA has been controversial however.
Especially European automakers (united in the European Automobile Manufacturers’
Association ACEA) oppose the agreement, arguing that it will worsen the EU’s trade deficit
with Korea and especially the imbalance in automobiles trade. The most important thorn in
the carmakers’ side is the “duty drawback clause”, which allows Korean manufacturers to use
cheap Chinese parts without paying associated tariffs. Cheap outsourcing will further be
facilitated because the normal rules-of-origin threshold has been lowered by five percentage
points. Moreover, European car manufacturers fear that their access to the Korean market will
remain restricted due to technical regulations and cultural bias. Besides ACEA, several other
associations have objected to the FTA, including the European Metalworkers Federation
(EMF), the European Confederation of Iron and Steel Industries (EUROFER) and the
European Trade Union Federation of Textiles, Clothing and Leather (ETUF-TCL).
During the plenary session debate of the European Parliament on 10 February 2010, some
criticisms towards the EU-Korea trade deal were also voiced. These were sometimes directed
towards the general EU trade policy approach during the crisis. Gianluca Susta (S&D) asked
rhetorically ‘[c]ould it be that Europe, even with the crisis we are in today, is yet again
choosing the financial option for its development?’. However, most criticisms did not target
the principle of FTAs as such, but were critical about the consequences of this particular FTA
20 European Commission, Trade, EU and South Korea Initial Free Trade Deal, Press Release, Brussels, 15 October
2009.
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for some specific sectors. Despite the sometimes harsh tone, there is not much proof of
contestation of the Commission’s neoliberal trade paradigm within the EP 21 .
Thus, the Commission has finalised the EU–Korea FTA, its first real ‘success’ since the
Global Europe Communication. It has not departed from its course because of the crisis or the
sometimes fierce criticisms from different sides. These criticisms were more prominent than
usual because, while free trade always brings winners and losers, for the first time an EU FTA
would cause significant detriments to well-identifiable groups. This is even more
controversial because it happens in the context of a severe crisis that causes massive job
losses, not the least in the sectors that will be negatively affected by this agreement. However,
with some small exceptions, these critical points are targeted at the specificities of the content
of this particular FTA, not at the principle of the EU trade strategy as such.
4. Explaining the persistent preference for free trade: absence of contestation,
business support and link with internal market
Both the discourse analysis of how the Commission has framed the role of trade in the present
crisis and the focus on two case studies show that the neoliberal trade paradigm has not been
de-legitimized, as would be expected under condition two of the model of paradigmatic shifts.
The crisis has reinforced the EU’s free trade orientation, rather than undermining it. How can
we account for these findings? In line with our critical approach to EU trade relations, this
section will focus on conditions three and four of paradigmatic change, namely the lack of a
(perceived) alternative paradigm and the persistence of business support for the neoliberal
course respectively. Together, these two factors explain why we are in a situation in which
‘the old is dying but the new cannot yet be born’ 22 . We briefly discuss why this is also
consistent with the Commission’s own self-perceived interests.
The Commission’s strategy has been hardly contested within Europe. Not surprisingly, little
or no dissidence can be found with EU member states. Ahead of the G20 summit in
Washington on 15 November 2008, the European Council declared that the summit ‘must be
the occasion to integrate this reform of the international financial system into the larger series
of 21st century challenges which we remain determined to tackle: […] the promotion of free
trade through the rapid conclusion of the Doha Round’. Even the most critical voice against
neoliberal globalization among European leaders, the French President Nicolas Sarkozy, has
not challenged the Commission’s framing of trade policy in the context of the crisis. In a
remarkable speech on 25 September 2008 in Toulon Sarkozy did criticize the excesses of
Perhaps with the exception of the more fundamental criticism of the European United Left/Nordic Green Left
(GUE/NGL).
22
Quote from Gramsci in Buch-Hansen and Wigger (2011: 142) and Hay (2011: 3). Both studies come to similar
conclusions as this article, based on analyses of the EU’s competition policy and the British approach to the crisis
respectively.
21
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finance capitalism that have been tolerated in the years before the crisis 23 . However, he keeps
the capitalist system as such out of range. Consequently, Sarkozy concurs with the
Commission’s framing of the crisis by proposing adjustments in the financial system, more
specifically in the fields of manager’s bonuses, banking regulation, short selling, fiscal
paradises, etc. The French President also mentioned the problem of monetary policy, more
specifically monetary dumping by China and the US, which if left unaffected risks inducing
extremely violent trade wars and opens the door for the ill of protectionism. Sarkozy was the
driving force behind the G20 Washington summit where the lessons from the financial crisis
should have been drawn and responses coordinated. This should lead to a restoration of the
financial and monetary systems that were established at Bretton Woods. We can conclude
that Sarkozy is only being the current exponent of the French tradition of calling for a
mondialisation maîtrisée while acknowledging the benefits that it can bring (Gordon and
Meunier 2001: chapter five).
No greater critique or counter-hegemonical ideas can be found where we would expect to find
them: with social democratic political forces or the European trade unions. However,
European Social Democracy has since its third way reconversion in the mid-1990 embraced
neoliberalism and implemented such recipes when in government. Consequently, it was not in
a position to vehemently attack this paradigm and lacked the intellectual ammunition to do so,
let alone to advocate a credible and attractive alternative. At the same time, European trade
unions have also become more accommodating towards trade liberalization. In November
2009 European Trade Union Conference (ETUC) General Secretary John Monks said that
‘the current recession is proving the virtues of social Europe’, while praising ETUC’s
agreement with Business Europe on the concept of flexicurity 24 . Earlier, during a Civil
Society Dialogue seminar John Monks repeated the Commission’s discourse by saying: ‘[t]he
current crisis brings with it pressures for protectionism and that in turn impacts on the
international trade agenda. That is not the route we want to follow. We remember the
1930’s’ 25 . As van Apeldoorn contends with regard to the Lisbon Agenda, it may also apply to
EU trade policy that ‘ETUC seems still too much wedded to the current European project to
take this radical step of disowning [the EU’s trade policy]’ (van Apeldoorn 2009:36). Of
course, through such salonfähig discourse, the ETUC is laying different accents on the lessons
to be learned from and the way out of the crisis than business or the Commission itself. In
another speech adjustments to the multilateral trading system are proposed: ‘[t]he WTO is
much criticised. But in our view we need more of it. Not less. Multilateralism is the way
forward. The WTO, properly adapted and democratically controlled, can be the instrument to
advance it’ 26 . Reformist changes to the EU’s trade policy are advocated. The Commission’s
Nicolas Sarkozy, Discours de M. le Président de la République à Toulon, 25 Septembre 2008.
John Monks, Speech held by ETUC General Secretary John Monks at European Business School London, 24
November 2009.
25 John Monks, Basis of Remarks given by ETUC General Secretary John Monks at the Civil Society Dialogue
Seminar, 26 March 2009.
26 John Monks, Intervention on Globalisation and Social Justice at the International Symposium ‘New World, New
Capitalism, 8 January 2009.
23
24
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“Global Europe” rationale of the interconnection between internal and external policy is
reframed to advocate a more ambitious social internal agenda in the EU that will have
positive repercussions on that for external trade. ETUC thus applies a strategy of hitching on
to the dominant frame, expressing ‘policy disagreement’ vis-à-vis certain aspects of EU trade
policy while eschewing ‘policy controversy’, ‘hoping to purchase legitimacy for a course of
action actually inspired by different intentions’ (Rhein and Schön 1994: 151), namely a more
ambitious social internal agenda in the EU.
Not surprisingly, the Commission’s position on the role of trade in the current crisis has been
supported by EU transnational business. European multinationals that have sliced up their
supply chain internationally in recent decades have much to lose from a turn to protectionism.
What is more, because of anticipated intra-European demographic evolutions as well as
global macro-economic developments, they think that future growth will increasingly have to
come from exports outside Europe, a position that is also taken by the Commission’s recent
trade strategy (European Commission 2010: 4). In February 2009, Business Europe sent a
letter to Trade Commissioner Ashton to urge her to: monitor and react to protectionist
measures; cooperate with major trading partners to avoid beggar-thy-neighbour policies;
avoid major regulatory divergences; and pursue ambitious trade negotiations 27 . The last
should include: the translation of the G20 statement against protectionism into a binding and
enforceable WTO commitment; working together with the US and China to finalise the Doha
Round; and press for the ambitious conclusion of bilateral free trade negotiations with key
partners. In a message to the informal European Council meeting of 1 March 2009, the
European Round Table of Industrialists asked, besides an accelerate implementation of the
Lisbon Agenda, the reduction of the cost of doing business in Europe, the vigorous fight
against competition distortion and economic protectionism within the EU and for the
completion of the WTO Doha Development Agenda 28 .
Finally, we point to the Commission’s own vested interest in this continuation. As the EU’s
representative in external trade negotiations, the Commission has a bureaucratic interest in
keeping liberalization going (see Meunier 2005: 8-9). Moreover, as the custodian of the
internal market, it is also wary of keeping protectionist tendencies within the EU at bay. By
framing the crisis as a financial crisis, also internally the problems could be depicted as of
financial (and fiscal following the Greek debt crisis) nature, thereby guarding the internal
market against criticisms directed at intra-European trade imbalances. However, from our
theoretical framework on paradigm change, we assume that the absence of an alternative
ideological vision and the continuing business support for external trade liberalization would
be more fundamental to explaining the EU’s (including the Commission’s) neoliberal course.
BusinessEurope, Letter to the Rt. Hon. Baroness Catherine Ashton, Commissioner for Trade, 24 February 2009.
European Round Table of Industrialists, ERT Message to the Informal European Council Meeting, 24 February
2009.
27
28
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Conclusions
This paper has critically analyzed the EU’s trade policy response to the current crisis. Based
on a model of paradigmatic change, our starting point was that the financial-economic crisis
could provide the breeding ground for a delegitimization of the neoliberal paradigm that has
increasingly informed EU trade relations over the past decade. However, we found that this
has not taken place. Our analysis of the Commission’s discourse shows that the crisis has
been framed as a crisis within the financial subsystem of globalization, completely unrelated
to the free trade subsystem. Challenges to the neoliberal trade system are depicted as
dangerous recourse to protectionism.
Even more so, free trade is not presented as part of the problem but rather as part of the
solution. A crucial element of the EU’s response to the crisis is the completion of the WTO
Doha Round, the intensification of ongoing bilateral trade negotiations with developing
countries, and the initiations of new free trade negotiations with industrialized countries.
Rather than delegitimizing the neoliberal trade paradigm spelled out in the EU’s “Global
Europe” strategy, the crisis has apparently reinforced Europe’s trade policy course. Tentative
examples from the pioneering EU-South Korea agreement and the EU’s anti-dumping
practices confirm that this paradigmatic stance is also reflected in policy praxis.
Finally, drawing from the literature on the mechanisms of paradigmatic change, as well as
insights from critical political economy, we argue that the existing trade paradigm has not
been challenged –even though several of its elements seem problematic– because an
alternative paradigm is wanting and because trade liberalization is still supported by powerful
interests within the EU. Further theoretical and empirical research should expand our puzzling
conclusion that the crisis has led to a reinforcement rather than a demise of the neoliberal
paradigm.
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International Political Economy, Vol.16, No.4, pp.597-619.
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PRESS/556, 7 May 2009.
WTO (2010) World Trade Report 2010: Trade in Natural Resources, Geneva.
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http://eiop.or.at/eiop/texte/2011-002a.htm
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EIoP
© 2011 by Ferdi De Ville and Jan Orbie
Annex
Table 1: EU anti-dumping and anti-subsidies measures (1992-2008)
Number
of %
of
measures in force
affected
imports New investigations Provisonal
+
Definitive duties
imposed
1992
158
0.60%
39
34
1993
150
0.60%
21
35
1994
151
0.71%
43
44
1995
147
0.83%
33
34
1996
146
0.60%
25
34
1997
141
0.30%
45
57
1998
142
0.30%
29
58
1999
156
0.40%
86
38
2000
192
0.50%
31
100
2001
191
0.50%
33
30
2002
193
0.50%
23
45
2003
173
0.30%
8
15
2004
156
0.30%
29
17
2005
147
0.45%
26
34
2006
146
0.60%
36
26
2007
136
0.73%
9
24
2008
136
0.60%
20
21
2009
143
0.60%
21
21
Source: Based on annual reports from the Commission to the European Parliament, 1993-2009;
two semi-annual reports 2009 to the WTO
http://eiop.or.at/eiop/texte/2011-002a.htm
22