Adobe Magazine
SPRING
2003
FAST FACTS
TUTORIALS
NEWSFLASH! ANNOUNCING
ADOBE CREATIVE SUITE
BUSINESS USERS
– How to combine different files
into one PDF document.
BRAIN STRAIN QUIZ
SUBSCRIPTION DETAILS
FEATURE
CORPORATE STORY-TELLING
– the digital way.
SHOWCASE
ADOBE CREATIVE SUITE OVERVIEW
plus TOP 10 new features of
each product.
CREATIVE PROFESSIONALS
– Two quick Photoshop text
tricks to save time and stress!
EVENTS CALENDAR
CREATIVE SUITE HITS THE ROAD
REAL WORLD PHOTOSHOP
AND COLOUR MANAGEMENT
presented by Bruce Fraser
GASAA ROUND TABLE WITH BOB ROSEN
INDUSTRY UPDATE
Announcing the
Adobe Creative Suite
Exit
BSAA LAUNCHES NEW SAM PROGRAM
GOOD LUCK DANIEL
BRAIN STRAIN QUIZ ANSWERS
Adobe Magazine
SPRING 2003
Announcing the
Adobe Creative Suite
Adobe Systems has launched worldwide its newest
offering — The Adobe® Creative Suite. Hailed as the
platform for the future of design and publishing, the
product combines new full-version upgrades of Adobe
Photoshop® CS, Illustrator® CS, InDesign® CS, GoLive® CS
and Acrobat® 6.0 Professional, and introduces the
innovative Version Cue® file version manager.
> Find out how Adobe Creative
Suite will allow you to create print
and web content more efficiently
in the Showcase section.
FASTFACTS
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ACA
Awards
Adobe
quiz
OPEN FOR ENTRIES
QUESTIONS
The Australian Catalogue
Association will be calling
for entries from November
onwards for its 13th
Australian Catalogue
Awards, to be held in June
2004. Over 700 entries for
32 categories were received
for the 2003 Awards and
organisers expect a similar
success rate for next year.
www.catalogue.asn.au
for entry details.
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Adobe Magazine
SPRING 2003
Two Quick Photoshop
Text Tricks to save you
time and stress!
1
TEXT TRICK ONE
You’ve layed out your job but you’re just
not too sure about the font you’ve used
in the main heading. Did you know you
can scroll through all of your installed
fonts and get a live preview right there
on your page?
1
2
TRY THIS…
STEP 1 Select the text you want to
change, or just select the type layer
in the layers palette.
STEP 2 Select the name of the current font
you have open in the options bar.
STEP 3 Use the up and down arrow
keys to move through your installed
fonts to view your new masterpiece.
3
TUTORIAL: CREATIVE PROFESSIONALS
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TEXT TRICK TWO
You’ve just finished an advertisement
in Photoshop Art for an important
client meeting. But then the Art Director
walks in and says: “You’ve used the
wrong font.” This wouldn’t be a problem
if you’ve only got a couple of text
boxes, however you have over twenty
individual text boxes that need to be
changed pronto. The AD is standing
over your shoulder and the suit has
already ordered the cab!
TRY THIS COOL TRICK…
STEP 1 Link all of the individual text
layers together in the layers palette
that you want to globally change
STEP 2 Select one of the linked text layers
STEP 3 Select the text tool so the type
tools appear in the task bar above your
document
STEP 4 Hold shift down while selecting
the new font. VIOLA! All of your text is
now in the correct font.
This trick also works if you need to
change the colour or warp the text.
1
2
3
4
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Adobe Magazine
SPRING 2003
TUTORIAL: BUSINESS USERS
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Time Saver Tip
2. OPEN THE CREATE PDF FROM
MULTIPLE FILES DIALOG BOX
M
3. SELECT THE FILES TO INCLUDE.
HOW TO COMBINE DIFFERENT TYPES
OF FILES INTO ONE PDF DOCUMENT
ost of us don’t realise that just
about any business document
such as a proposal, legal contract,
annual report or financial summary consists
of many components – title page, text
sections, charts, graphics etc that were all
created as separate files in several different
applications. When it comes to combining
some or all of these files into the one
document, it pays to know that by using
Adobe® Acrobat® 6.0 Standard or
Professional, you can convert each of these
files to Adobe PDF and simultaneously
merge them into a single PDF document.
You can even add headers and footers, or
a background or watermark, to give the
entire document a consistent look.
Here’s how you do it….
1. SAVE THE FILES YOU WANT TO
CONVERT
Ensure the files you want to include in the
Adobe PDF document are completed and
saved in their original applications. You may
find it easier to save all the files to the one
folder so you can locate them quickly.
In Acrobat 6.0 Standard or Professional, choose
File> Create PDF. From Multiple Files, click the
Create PDF button and choose From Multiple Files.
Alternatively right-click a file and choose Combine
in Adobe Acrobat from the context menu.
Click Browse (Windows) or Choose (Mac OS),
and then select a file to include. Ctrl-click
(Windows) or Command-click (Mac OS) to
select more than one file from the same
folder. When you’ve selected the files, click
Add. Click Browse or Choose again to add
files from a different folder. You can add the
same file two or more times.
Adobe Magazine
SPRING 2003
4.CONVERT THE FILES
Order the files in the sequence you want
them to appear in your final PDF document
by selecting a filename and clicking Move Up
or Move Down to change its position in the
list, or by dragging it to a new position.
Click OK to convert the files. (Some source
applications may start and close automatically
during the conversion process.) When the conversion is complete, the PDF document opens.
Choose File> Save As, and the name the file.
5.ADD HEADERS AND FOOTERS
Choose Document > Add Headers and Footers.
Click the Header or Footer tab. Select the left,
right, or center alignment option to specify the
location of the header or footer on the page.
Select a font and type size for the contents of
TUTORIAL: BUSINESS USERS
CONTENTS
THIS ISSUE
the header or footer. Add the creation date, page
number, or custom text, and click Insert. Next,
choose the pages that will include the header or
footer and set a top margin (header) or bottom
margin (footer) to position it on the page. Click
Preview to see how the header or footer will
appear, and then click OK to apply it.
Headers and footers typically present a
document’s title, date, or page numbers in the
top or bottom margins of the document. You
can add multiple lines of text to an entry on the
Header or Footer tab.
6. ADD A BACKGROUND OR WATERMARK
Choose Document > Add Watermark and
Background. Select Add a Background to add content that appears behind the text and graphics on the
page, or Add a Watermark to superimpose
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content over text and graphics on the page. Select
whether the watermark or background should
appear on-screen, on the printed version of the
PDF document, or both. Then, click Browse
(Windows) or Choose (Mac OS) to select the PDF
file that contains the image you want to use as the
background or watermark. If the PDF file contains
multiple images, select the page number of the
image you want to use. Then specify the pages on
which you want the watermark or background to
appear, where you want it to appear on the page, its
rotation and its opacity.
Each image you use as a background or watermark
must be on its own page in a PDF document.
To stretch the watermark or background to fill
the page, choose Fit for both the vertical and
horizontal alignment.
Adobe Magazine
SUMMER 2003
Story-telling
- the digital way
A
bout five years ago the
corporate video industry
experienced a similar
shake up to what the desktop
publishing industry experienced
in late 80’s / early 90’s. The
arrival of the much-heralded
digital video camera turned
the market on its head.
In addition, editing software that
was significantly cheaper and
easier to use came onto the
market. Almost overnight it
seemed, companies of all shapes
and sizes started a DIY trend.
Internal staff, (generally novice
DV camera users) ‘had a go’ at
the filming, and the editing was
often outsourced to inexperienced
operators, a combination that
produced patchy results.
So what kind of impact did this
have on the corporate video
industry? We talked to several
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industry folk who experienced
the shift and found out what it
meant to them.
Dave Klum is a Video
Director with over 10 years’
experience in the industry.
Dave is currently on staff at
Efex, a leading Production,
Post-production and Event
Management company
located in Sydney Australia.
Mal Veitch is a freelancer,
specialising in Avid editing. Mal has over 20 years’
industry experience.
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HOW DO YOU SUM UP
THE CORPORATE VIDEO
INDUSTRY THESE DAYS?
Dave Klum, EFEX: It’s certainly
become slicker over the past
five or so years. Because of the
advances in technology, both
with camera and editing software,
people certainly expect a lot more
for a lot less. The client input
process has also changed, they
now want to be more involved,
they want to see the graphics,
talk through the script and be
comfortable with every element
prior to production. They are also
more specific about the purpose
of the piece, if it appeals to the
target audience and how it contributes to the corporate brand.
“ If you are good at story telling
the equipment and software
can only accelerate you.”
Adobe Magazine
SUMMER 2003
HOW IS CORPORATE
VIDEO MAINLY BEING
USED THESE DAYS?
Mal: My work in video falls
into two areas. Communicating
information throughout a
company, such as demonstrating
a new product or service, a
product launch or to educate
employees on OH&S issues,
the other area is conferences,
filming segments such as
motivational speeches,
presentations, awards or just
humorous breakers.
WHAT FORMAT DOES
CORPORATE VIDEO
TYPICALLY USE THESE
DAYS?
Dave: There is a fair amount of
VHS work around, but the trend
is DVD. This is commonly being
used for on-line communication
via the company intranet or website. For many corporates, using
MPEG files for presentations on
the laptop or via a data
projector is very popular. We are
also seeing an increase in CD
ROMS with a high degree of
interactive content. And at the
other end of the scale, there is
the filming of large events,
sometimes with the vision being
projected onto stadium screens.
HAS THERE BEEN A
STEEP LEARNING CURVE
TO MAKE MONEY OUT
OF DIGITAL VIDEO?
Mal Veitch, freelancer: I suppose
there has been, but I personally
enjoy that kind of learning.
Certainly DVD authoring has
been a large hurdle.
Dave: The technology now is
just amazing, there is lots to
learn but on the flip side its
much more easy to use. If you
are good at story telling the
equipment and software can
only accelerate you.
HAVE YOU NEEDED TO
RE-INVENT YOURSELF
OVER THE LAST 5 YEARS?
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Mal: Yes, I’ve gone from working
full-time for a production company,
to freelancing. This has become
more possible because of the
advances in desktop technology,
which has made the old
technology much more
affordable second hand as well.
WHERE DO YOU SEE
VIDEO AS A MEDIUM
BEING USED FOR
CORPORATES OVER
THE NEXT FIVE YEARS?
Mal: More DVD and web
delivery, less VHS (surprise!).
Probably more low-value
communication from less-skilled
corporate employees in the
short term, much the same way
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that desktop publishing meant
‘no longer needing a designer’.
Pretty soon, companies went
back to their designers because
they recognised the results from
the desktop systems in the hands
of non-designers were not communicating as effectively. This
will happen in desktop video.
Dave: Corporates will continue
with DVDs. It really comes
down to the skill of good
story-telling, if you have that
ability and access to the latest
technology, the sky’s the limit.
It’s an amazing time in our
industry and clients can only
benefit!
Check out the Digital
Video Collection
an amazing time in
“ourIt’sindustry
and clients
can only benefit!”
Adobe Magazine
SUMMER 2003
Overview of
Adobe
Creative Suite
SHOWCASE: ADOBE CREATIVE SUITE OVERVIEW
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Photoshop CS
Top Ten Features
Check out the new
Photoshop CS upgrade
The Adobe Creative Suite is a complete design solution
that provides today’s creative professionals with the
tools they need to create and publish content for print
and the Web faster, more easily, and more affordably
than ever. The Adobe Creative Suite Premium Edition
combines the full, new version of Adobe’s leading-edge
creative applications – Adobe Photoshop CS with Adobe
ImageReady CS, Adobe Illustrator CS, Adobe InDesign CS, Adobe GoLive
CS, and Adobe Acrobat 6.0 Professional – with the innovative new
Version Cue file version manager. It also supports a complete Adobe
Portable Document Format (PDF) workflow and offers and assortment
of robust educational resources as well as expanded support options.
A complete solution, the Adobe Creative Suite offers time-saving
integration, simplified workflows, and an unprecedented value.
Check out the new
Creative Suite
Improved File Browser
Quickly preview, tag, and
sort images; search and edit
metadata and keywords; and
automatically share batches
of files from the improved
File Browser.
Match Color command
Achieve a consistent look
between package shots,
fashion photos, and more
by instantly matching the
color scheme of one image
to another.
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Histogram palette
Monitor changes to your
image in the Histogram
palette, which dynamically
updates as you make
adjustments.
Shadow/Highlight
correction
Quickly improve the
contrast of over or underexposed areas of an image
while preserving the overall
balance of the photo using
Shadow/Highlight correction.
Text on a path
Create eye-catching
typography by placing text
on paths or within shapes.
Edit the text at any time,
even in Adobe Illustrator
software.
Integrated digital camera
raw file support
Get truer, higher quality
output by working with
the complete raw data files
from most major digital
camera models.
Adobe Magazine
SUMMER 2003
Comprehensive 16-bit
support
Perform more precise editing
and retouching with expanded
support for 16-bit images in
core features, including layers,
brushes, text, shapes, and more.
Layer Comps
Create design variations for
clients more efficiently by
saving different combinations
of layers within the same file
as Layer Comps.
Macromedia® Flash™
(SWF) file export
Use ImageReady CS to create
SWF animations, complete with
vector artwork and variable text.
Customisable keyboard
shortcuts
Customize, save, and print a
summary of your ideal set of
keyboard shortcuts, so the
functions you use most are
always at your fingertips.
Illustrator CS
Top Ten Features
Check out
the new
Illustrator CS
upgrade
Advanced typographical controls
Set sophisticated-looking type
with new text composition
controls, character and
paragraph styles, and more.
Enhanced Adobe PDF file
creation
Create native Adobe Portable
Document Format (PDF) files
using settings and options
consistent with Adobe Acrobat®
Distiller® software.
Adobe PDF layers support
Create separate layers in Adobe
PDF files that can be displayed
or hidden within Adobe Acrobat
6.0 software to organize your
work or to show different design
options.
SHOWCASE: ADOBE CREATIVE SUITE OVERVIEW
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Faster performance
Enjoy faster opening, saving,
and printing of files; copying
and pasting; and displaying of
artwork.
3D effects
Create custom 3D shapes and
type treatments, add lighting,
and wrap artwork around
shapes for packaging mock-ups.
Expanded print capabilities
Get fast, consistent print results
with features like Fit to Page,
Print Preview, and support for
Print settings.
Tighter Microsoft Office
integration
Export Illustrator graphics in a
format optimized to print and
display in Microsoft Office products.
Save As Template command
Reuse designs by saving files as
templates that include artboard
dimensions, styles, symbols,
layers, and more.
Professionally designed
content
Get projects off to a quick start
with more than 200 professionally
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designed templates and over 100
OpenType® fonts in addition to
clip art and stock photographs—
all included free.
Video tour of new features
Learn how to use the new
features in Illustrator CS with
the special quick-start training
video, included free.
InDesign CS
Top Ten Features
Check out
the new
InDesign CS
upgrade
Separations Preview palette
Prevent printing errors by using
the Separations Preview palette
to preview plates, overprinting,
ink limits, and more.
Story Editor
Edit and style text in the Story
Editor, an integrated word
Adobe Magazine
SUMMER 2003
processor that helps you more
efficiently handle text spanning
multiple frames.
Flexible workspace
management
Take advantage of numerous
workspace enhancements, such
as the new Control palette and
custom workspaces, to tailor
your work environment to your
needs.
Enhanced support for
Photoshop (PSD) files
Place and print native Adobe
Photoshop® CS files, including
duotones, tritones, and quadtones, as well as PSD and TIFF
files that contain spot channels.
Usability enhancements
Work more efficiently with
dozens of usability enhancements.
For example, double-click a text
frame to switch instantly to the
Type tool.
Nested styles
Perform complex text formatting
more efficiently with nested
styles. For example, specify a
unique drop cap font with a
character style nested
within a paragraph style.
Running headers and
footers in tables
Automatically add running
headers and footers to tables
that run across multiple linked
text frames.
Stroke style editor
Create and save striped, dotted,
and dashed stroke styles and
apply them to underlines and
strikethroughs, as well as to
lines and paragraph rules.
Enhanced XML support
Automatically style imported
XML documents or add
structure to formatted content
by mapping XML tags to
paragraph and character
styles, or vice versa.
Document presets
Save your commonly used
document settings, such as
page size, columns, margins,
and bleed and slug areas, as
named presets that you can
instantly apply to new
documents.
SHOWCASE: CREATIVE SUITE OVERVIEW
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GoLive CS
Top Ten Features
Check out
the new
GoLive CS
upgrades
Smart Objects
Open, edit, and place Adobe®
Photoshop®, Illustrator®, and
Adobe Portable Document
Format (PDF) files within the
GoLive environment.
InDesign Package for GoLive
Use XML to transfer a print publication’s text and image assets
from Adobe InDesign® to GoLive.
Shared color management
Achieve consistent color with the
common Adobe Color Engine.
Advanced Adobe PDF integration
Create, view, and add links to
Adobe PDF files directly within
the GoLive environment.
Prebuilt page designs
Choose from 58 professionally
designed templates ideal for
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image gallery designs, editorial
layouts, Web-based forms, and
business and e-commerce sites.
Object Toolbar
With the click of a button, transform the Object Toolbar from a
Photoshop style orientation to a
familiar GoLive style orientation.
Visual CSS authoring
True visual CSS Level 1 and Level 2
authoring and previewing provide
real-time style rendering and feedback.
Source code completion
Syntax-aware extensible source
code completion allows you to
quickly work with tags, attributes,
and methods based on blocks of
syntax, such as PHP, JavaScript,
XHTML, CSS, SVG, and SMIL.
XML editing and validation
Author and inspect XML using
Layout, Source, and Outline
editors with validation.
GoLive Co-Author mode
Allow content contributors to
update and maintain content within an access-controlled Co-Author™
interface. (Separate GoLive CoAuthor software license required.)
Adobe Magazine
SPRING 2003
EVENTS CALENDAR
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Adobe Creative Suite Roadshow Seminars
New
Adobe Creative Suite.
Now get the whole picture...
Adobe Creative Suite hits the road...
To help you discover the full functionality of Adobe Creative Suite,
Adobe is holding a series of free seminars, in Australia and New Zealand.
At this special event we will show you the real business benefits of using the
Adobe Creative Suite in your digital workflow. You will also see how tight
integration allows you to switch applications without slowing down, thanks to
common commands, tools and palettes. And, of course, we will include in-depth
demonstrations of each new version of the component products.
Hurry! Places are limited so reserve your seat online
www.pacific.adobe.com/csroadshow
Thursday 6th November
CANBERRA
Wednesday 12th November
MELBOURNE
Thursday 13th November
SYDNEY
Friday 14th November
BRISBANE
Thursday 20th November
ADELAIDE
Friday 21st November
PERTH
Wednesday 26th November
AUCKLAND
The Bob Rosen Oz Tour
Brought to you by GASAA
(Graphic Arts Services
Association of Australia)
For more information
click here
National Convention Centre,
Bradman Theatrette
Crown Entertainment Complex
Palladium A/B
Wesley Conference Centre
Wesley Theatre
Sheraton Brisbane
Ballroom North
Adelaide Convention Centre,
Hall A
Duxton Hotel Perth
Ballroom
Crowne Plaza
Ballroom
Imaging Solutions Aust
presents BRUCE FRASER
in a series of inspiring
SEMINARS AND WORKSHOPS
For more information
click here
Adobe Magazine
SUMMER 2003
Industry
Update
By establishing good Software
Asset Management programs
and procedures, businesses can
maximize their IT budgets and
minimize the risks associated
with poor software compliance.
The BSAA have compiled some
valuable tools and resources
to assist you in establishing
these programs within your
organisation and have launched
a new campaign, where you
have the opportunity to win free
training by simply downloading
and using these resources.
INDUSTRY UPDATE:
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Adobe PDF : the package that’s better to give and receive.
Think Adobe® PDF files are just for reviewing and printing? Think again.
Adobe PDF is the ideal electronic package to contain everything from spreadsheets, presentations,
and brochures, to photographs, rich graphics, and more.
Creating Adobe PDF files is as easy as clicking a button using the Adobe Acrobat® 6.0. family of products. Adobe PDF files preserve the look and integrity of your original documents, and you can share
them with anyone electronically, regardless of hardware and software platforms.
• Learn more about Adobe PDF.- Click Here
• Take an animated Web tour of Adobe Acrobat software. – Click Here
• Purchase Adobe Acrobat. – Click Here
Good luck Daniel! The editor of Design Graphics magazine, Daniel Wade has recently
resigned after clocking up a respectable nine years with the publication. Daniel will head off
overseas for a well-earned adventure and expects to return to the industry in the new year.
Editorial queries can be directed to Loueze Harper [email protected]
ANSWERS
1. Because printers used to insert thin strips of lead between lines of type to add space
2. Portable Document Format 3. Lithography 4. One Million 5. All Blacks