Bow-Wow Chow
™
PRESS KIT
facts • story • photos “Austin’s first mobile food truck for dogs.” FACT SHEET
FOUNDER Lara Enzor PRODUCTS Bow‐Wow Chow™ offers a variety of all natural, preservative free, locally baked, fresh pet treats as well as specialty treats, such as Doggie Ice Cream on occasion. PRICE POINT (MSR) $1.00 for one treat; $2.00 for three treats; $3.00 for six treats ESTABLISHED 2012 HEADQUARTERS Austin, TX PHONE Maven Marketing Solutions: 512‐541‐6520 WEBSITE www.bow‐wowchow.com MARKETS Austin, TX Bow‐Wow Chow focuses on the Austin, TX market, and can be found roaming the many off‐leash dog parks throughout Austin. In 2011, Austin was ranked 7th on the Top 10 Dog‐Friendly Cities in the U.S. by dogfriendly.com based on its offering of pet‐friendly accommodations, transportation, parks, attractions, stores, dining and more. DISTRIBUTION Mobile food truck travels between various Austin, TX off‐leash dog parks. THE STORY…
LARA
E NZ O R
Lara Enzor, the Founder and CEO of Bow‐Wow Chow, Austin’s first mobile food truck for dogs, is a successful entrepreneur, active supporter of both animals and the arts in Austin and very proud owner of two fun loving dogs! It was Lara’s dogs Dottie, a toy fox terrier, and Penny, a miniature pinscher, who inspired her to start Bow‐Wow Chow. The dynamic food trailer scene in Austin offered something for everyone – but not for Dottie and Penny. Seeing an opportunity to combine her love for pets and her entrepreneurial expertise, Lara bought an ice cream truck while on vacation in Florida, drove it home to Austin, and got to work. Collaborating with local bakers, artists and marketers, she launched Bow‐Wow Chow in June 2012. A serial entrepreneur, Lara also launched and continues to run Chaparral Scientific, which monitors clinical pharmaceutical research trials. She earned a B.S. in Biology from Mary Hardin‐
Baylor and an M.S. with honors, in Business Management from Albertus Magnus College. Recruited initially into two Fortune 50 companies, her entrepreneurial spirit eventually won out. Lara lives on a shady stretch of land in South Austin with her partner, where their dogs have room to run, and spends whatever time remains from running two business indulging her passions for professional baseball, live theater, music and Lara’s signature running shoes to help get her through the day. art – and keeping up with Dottie and Penny! Quality Products
PRODUCT SPECS • Bow‐Wow Chow offers treats that are: o Fresh o Natural o Preservative free o Locally baked 6 FLAVORS AVAILABLE (*filtered water used in all biscuits) • PEANUT BUTTER o Whole wheat flour, peanut butter, milk, baking powder • SALMON AND PARMESAN o White flour, salmon, parmesan cheese, powdered milk, oil, egg, water* • VEGGIE o Whole wheat flour, carrots, cilantro, water*, parmesan cheese, bran, oil, liquid vegetable bouillon, baking powder • CHEESY APPLE o White flour, whole wheat flour, cheddar cheese, apple sauce, oats, eggs, honey, vanilla, cinnamon • BACON AND EGG o White flour, whole wheat flour, bran, bacon, water*, bacon fat, powdered milk, eggs, liquid chicken bouillon • BANANA o White flour, banana, oil, honey, egg, water*, vanilla, cinnamon, baking powder, baking soda ROTATING SPECIALS • CHLOE’S BARKERY TREATS o Locally homemade 100% natural biscuits • GROOVY DOG ICE CREAM o Locally made 100% natural frozen treat Perspective
NEWS ANGLE •
Food trucks have gone to the dogs! •
Austinites love their dogs and their mobile food trailers, and now there’s a trailer which combines the two. •
In 2011, Austin was ranked 7th on the Top 10 Dog‐Friendly Cities in the U.S. by dogfriendly.com based on its offering of pet‐
friendly accommodations, transportation, parks, attractions, stores, dining and more. •
Founder Lara Enzor wanted to create an experience for pet owners (inspired by her own experience) to bond with their pets and also give back to the community. Five cents ($0.5) of every purchase is donated to local pet rescue organizations such as Austin Pets Alive. •
Licensing for a “national fleet” in progress. PHOTOS • High Resolution photos available: www.bow‐wowchow.com/pressroom SOCIAL MEDIA • Twitter: @bowwowchowatx • Facebook: http://www.facebook.com/BowWowChowMobileFoodTruck • Google+: https://plus.google.com/u/0/111439085563340513196/posts • YouTube: Bow‐Wow Chow Channel CUSTOMER QUOTES/TESTIMONIALS •
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“Sookie loved the free sample! Thanks ladies!” “Pawsome idea!!! Glad someone is doing this!!!” Questions? Contact Maven Marketing Solutions, LLC [email protected] 512‐537‐3622