know-how know-how orIginS The origin of the Teba jacket is surrounded by mists of anecdotes, faded memories and by stories spread by word of mouth always having that blurred point inevitably accompanying the emergence of iconic fashion pieces such as the gabardine, duffel coat or tie. There will always be many explanations and theories adding a charming and personal touch to its history. A general consensus among fashion historians, manufacturers and fans seems to be based on the fact that the garment was born in the world of hunting, intimately related to the traditional leisure activity of the Spanish nobility. The available information indicate that it was the Count of Teba, Carlos Mitjans Fitz-James Stuart (the cousin of the recently deceased Duchess of Alba), who is responsible for this garment becoming Spanish classic menswear. The title of Count of Teba was famous due to its use by the Empress Eugenia whilst single. The closest friends called the Count of Teba affectionately “Bunting”, Teba JACKET: and the way he handled the shotgun was legendary, especially when hunting quail; he even declared himself as a world champion in pigeon shooting. Elegant and educated, he was chosen to host Jacqueline Kennedy during her visit in Seville in 1966. His life was linked to the countryside and nature, which he was an expert about. There are many theories about the origin of the jacket that bears his name: Some say it was a gift from the King Alfonso XIII, others that it was the other way around, there are even those who think it is a jacket that was manufactured in London Savile Row and was adapted by a Spanish tailor to the needs of the Count... In recent times the theory supporting the idea that the jacket was a gift of the monarch is gaining strength, consequently it is thought that the Earl commissioned then a Zarautz dressmaker Mary Sorreluz Múgica to adjust it to his requirements... Unfortunately, no one can certify the accuracy of this information and data. In any case, what seems certain is that it was the Count of Teba who spread its use among the Spanish upper class taking part in the hunting events at that The entrepreneur Mark Cho, founder of “The Armory”, has chosen the century-old, 100% Spanish company Justo Gimeno as the best of all the craftsmen who still manufacture the Teba jacket. time. The rest of its history remains an attractive secret that gives to this garment an aura of romanticism that has survived over time. Its success, in addition to its elegant Neapolitan form and a British–like-style, is due to its comfort; both its elastic fabric and varied design are adjusted to what would be a formal but comfortable hunting garment. An Icon of style By A NDR ÉS PUCH • Photo by dav id gaya The Teba jacket, like the Spanish coat or the Manila shawl, is one of those garments that are considered typical Spanish icons. The story of the Teba jacket is certainly a unique one as not only it is worn in a daily life, but also it enjoys an increasing widespread acceptance, especially since Mark Cho, the famous founder of the new clothing concept “artisanal clothiers” characteristic for “The Armoury” shops in Hong Kong and New York City, has promoted it outside Europe. The Teba Jacket is a fashion trend that extends from the London Saville Row to the best tailor’s in Naples and Paris. Mark Cho, owner of The Armoury. 118 • SPEND IN Justo Gimeno and his son Gabriel. www.spend-in.com www.spend-in.com SPEND IN • 119 know-how know-how king and emphasizing the best handicrafts in the world of classic male fashion. His proposal is causing havoc in Hong Kong and New York. In this sense, the Teba jacket has been one of his latest discoveries for its casual, relaxed and sporty style. The commitment to this Spanish garment has generated growing interest both among professionals and clients from different countries, as Cho’s stores are visited by customers from all over the world. The Armoury has selected Justo Gimeno, a century-old company, 100% Spanish, as the best among all manufacturers who are still producing this garment, especially for the high quality of the fabrics used and for the craftsmanship dedicated to all its creations. The Teba jacket is reliving its youth and it has been included by the tailors of Saville Row, London, in their collections for a few years. JUSTO GIMENO 1907 REDISCOVERING The Teba jacket is reliving its youth, not only because a new generation of Spaniards who wear it in everyday life (both professionally and in their spare time), but also because tailors of London Savile Row have included the Teba Jacket in their collections since a few years ago. Recently, several craftsmen, the most prominent Neapolitan tailors, have discovered that the Teba jacket (which they define as “lively and relaxed”) and they follow its long tradition keeping its wide sleeves, its unmistakable Neapolitan shoulder “spalla camicia”, its breast pockets and light structure without liner using light fabrics. Luca Rubinacci, an important figure in the field of the Neapolitan 120 • SPEND IN This company founded in 1907 in Zaragoza, now run by the third generation of the family, continues to manufacture handcrafted jackets, trench coats, coats, pyjamas and robes. The company currently combines its national distribution with manufacturing for various French, Austrian and London firms of international prestige. Along with the classical models of Teba jacket in green and blue, the company offers a wide range of colours and materials (cashmere, wool, Harris Tweed, cotton, linen, etc.) as well as the possibility to customize each jacket to the tiniest detail, as says Timothy Everest, member of the The Woolmark Company: “To dress like a true gentleman means to express the own individuality and reveal the way a gentleman presents himself in public”. The Teba jacket is a garment that is even in the XXI century creating history: It is simply a”Timeless Icon”. tailoring defines it as “a jacket that is like a second skin”. Moreover, many bloggers and forums oriented on menswear in numerous countries around the world include this garment in their “looks” and recommendations. Today, social networks do not cease to praise the Teba jacket as the “Spanish Jacket”. The Armoury The well- known businessman and collector of handicrafts (“artisanal clothiers”) Mark Cho, founder of “The Armoury”, has launched a new successful concept of multi - brand business that is based on seewww.spend-in.com www.spend-in.com SPEND IN • 121
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