Business Strategy

FACOLTA’ ECONOMIA, POLO LATINA
ENGLISH BUSINESS COURSE
a.a. 2015 - 2016
MANAGEMENT E DIRITTO D’IMPRESA
MANAGEMENT AND CORPORATE LAW
PROF. JANET BOWKER
[email protected]
goods
public sector enterprises
industries
public
private
financial
productive
service
1. The manufacturing sector consists of a variety of
manufacturing __________.
2. Companies that are owned by shareholders or private
individuals are in the __________ sector.
3. A nationalized industry, run by the state, is in the _________
sector, and the companies in this sector are examples of
_______________.
4. Any company that produces ________ or products is in the
___________sector.
5. Banks are located within the ________sector of the economy,
or in the ________ sector of industry.
Business and businesses -industries, sectors (2.2)
Use the terms in the box to complete the paragraph.
goods
public sector enterprises
private
financial
industries
public
productive
service
1. The manufacturing sector consists of a variety of manufacturing
industries.
2. Companies that are owned by shareholders or private individuals
are in the private sector.
3. A nationalized industry, run by the state, is in the public sector, and
the companies in this sector are examples of public sector
enterprises.
4. Any company that produces goods or products is in the productive
sector.
5. Banks are located within the financial sector of the economy, or in
the service sector of industry.
Parts of the economy (2.2)
Look at the two diagrams showing the main classifications of economic
activity.
True or false?
1. The economy is structured mostly by state activities.
2. The structure of industry has two main components.
3. The corporate sector is mostly in the private area.
4. Private households are a part of the economy.
5. Tourism is part of the primary sector of industry.
Put each of these examples of economic activity
in the right column in the table.
a. catering b. car production c. coal mining d. machinery
hire e. pig farming f. insurance g. oil drilling h. graphic
design i. supply of water j. ship building
k. house
building
l. forestry
m. computer programming
n.
financial services o. car hire p. food processing q. gold
mining r. producing clothes
The primary
sector
The secondary/
industrial
sector
The service/
tertiary sector
Put each of these examples of economic activity in
the right column in the table.
a. catering b. car production c. coal mining d. shop
outlets for goods e. pig farming f. insurance g. oil drilling
h. graphic design i. supply of water j. ship building k. house
building l. forestry m. computer programming n. financial
services o. car hire p. food processing q. gold mining
r. producing clothes
The primary
sector
c. e. g. l.
q.
The
secondary/
industrial
sector
b. j. k. p. r.
The service/
tertiary sector
a. d. f. h. i.
m. n. o.
Production – Manufacturing and Production (5.1)
Use the words in the box to complete the paragraph.
factory
manufacturing
raw materials
production process
lean production
just-in-time
stocks
company
inputs
If companies adopt lean manufacturing or _______ techniques they
are interested in making the ________ more efficient. They try to
keep all _______ to the process to a minimum. This could mean
using the fewest workers they can, cutting down on the amount of
_______ needed or using as little ________ space as possible, for
example. One of the operations that is central to lean ________ is
________ production .
This manufacturing method aims to reduce costs by keeping stocks
low. Instead of keeping ______ in the warehouse, the ________
asks its suppliers to make frequent ________ so that they can be
used straight away. _______ can then exactly match the amount of
goods required, so that the company saves on costs on warehousing
finished products.
Production – Manufacturing and Production (5.1)
Use the words below to complete the paragraph.
factory
manufacturing
raw materials
lean production
deliveries
production
inputs
production process
just-in-time
stocks
If companies adopt lean manufacturing or lean production techniques
they are interested in making the production process more efficient.
They try to keep all inputs to the process to a minimum. This could
mean using the fewest workers they can, cutting down on the amount
of raw materials needed or using as little factory space as possible,
for example. One of the operations that is central to lean
manufacturing is just-in-time production .
This manufacturing method aims to reduce costs by keeping stocks
low. Instead of keeping stocks in the warehouse, the company asks
its suppliers to make frequent deliveries so that they can be used
straight away. Production can then exactly match the amount of
goods required, so that the company saves on costs on warehousing
finished products.
Services – Outsourcing and Virtual Companies (12.2)
Use the words or phrases below to complete the paragraph.
resources
partnerships
accounting
production methods
reliable
IT
market
communication
outsourced
In an attempt to cope with the demands of a changing ______, many
companies are attempting to make themselves more flexible. To do this
they are adopting new ___________such as lean production and JIT
manufacturing. For JIT to be successful a company must have _______
suppliers. Suppliers are businesses that provide _______ that allow
other companies
to produce goods and services. Companies are
making greater use of outsourcing, or forming supplier _________ to
supply components and carry out some of the company’s processes
such as ___________. Outsourcing requires quick and effective
__________ with suppliers and workers, and a high degree of
cooperation.
Other
companies
join
together
in
short-term
collaborations, using ________ to communicate. They are known as
virtual companies, and have ________ all of their activities. Their
supplier base is far greater that that of a more traditional company.
Services – Outsourcing and Virtual Companies (12.2)
Use the words or phrases below to complete the paragraph.
resources
partnerships
accounting
production methods
reliable
IT
market
communication
outsourced
In an attempt to cope with the demands of a changing market, many
companies are attempting to make themselves more flexible. To do this
they are adopting new production methods such as lean production and
JIT manufacturing. For JIT to be successful a company must have
reliable suppliers. Suppliers are businesses that provide resources that
allow other companies to produce goods and services. Companies are
making greater use of outsourcing, or forming supplier partnerships to
supply components and carry out some of the company’s processes
such as accounting. Outsourcing requires quick and effective
communication with suppliers and workers, and a high degree of
cooperation.
Other
companies
join
together
in
short-term
collaborations, using IT to communicate. They are known as virtual
companies, and have outsourced all of their activities. Their supplier
base is far greater that that of a more traditional company.
Business Strategy (2.5)
Look at the terms in the box and find two terms that refer to:
1.
2.
3.
4.
two or more companies working together
an increase in the size of the business
gaining control of another company
coming together formally or informally
acquisition
expansion
grow the business merge
join forces
joint venture
consortium
take-over
Business Strategy (2.5)
Look at the terms in the box and find two terms that refer to:
1. two or more companies working together
join forces joint venture
2. an increase in the size of the business
expansion grow the business
3. gaining control of another company
acquisition take-over
4. coming together formally or informally
merge consortium
Business Strategy (2.5)
Use the terms below to complete the paragraphs
local partner
global reach
business strategy
expansion strategy
A common _________ designed to increase market share is selling into
new markets. It can be quite difficult to break into an overseas market,
and finding a _________ can be very helpful. Their knowledge of local
conditions makes it easier for the company to establish itself. If
company
pursues
such
an
__________
aggressively,
eventually have an international presence or __________ .
they
a
will
Business Strategy (2.5)
Use the terms below to complete the paragraphs
local partner
global reach
business strategy
expansion strategy
A common business strategy designed to increase market share is
selling into new markets. It can be quite difficult to break into an
overseas market, and finding a local partner can be very helpful. Their
knowledge of local conditions makes it easier for the company to
establish itself. If
aggressively,
global reach.
a company pursues such an expansion strategy
they will eventually have an international presence or
Business Strategy (2.5)
Match the business strategies with the situations below.
takeover
joint venture
local partner
1. Cool-Cola is a British company. They would like to launch their
product in Japan, and would like a Japanese company to help them to
do this. They need a ___________ .
2. Supersavers is an ailing supermarket chain. Bigfood plans to buy
enough shares to take control of the company. It is planning a
___________ .
3. Max and Sara have put money together to develop a new computer
game for the Italian market. This is a ___________ .
Business Strategy (2.5)
Match the business strategies with the situations below.
takeover
joint venture
local partner
1. Cool-Cola is a British company. They would like to launch their
product in Japan, and would like a Japanese company to help them to
do this. They need a local partner.
2. Supersavers is an ailing supermarket chain. Bigfood plans to buy
enough shares to take control of the company. It is planning a
takeover.
3. Max and Sara have put money together to develop a new computer
game for the Italian market. This is a joint venture.
Thank you for your attention and
interest