Examiners’ commentaries 2016 Examiners’ commentaries 2016 MN3032 Management science methods Important note This commentary reflects the examination and assessment arrangements for this course in the academic year 2015–16. The format and structure of the examination may change in future years, and any such changes will be publicised on the virtual learning environment (VLE). Information about the subject guide and the Essential reading references Unless otherwise stated, all cross-references will be to the latest version of the subject guide (2014). You should always attempt to use the most recent edition of any Essential reading textbook, even if the commentary and/or online reading list and/or subject guide refers to an earlier edition. If different editions of Essential reading are listed, please check the VLE for reading supplements – if none are available, please use the contents list and index of the new edition to find the relevant section. General remarks Learning outcomes At the end of the course, and having completed the Essential reading and activities, you should be able to: • discuss the main techniques and problem-structuring methods used within management science • critically appraise the strengths and limitations of these techniques and problem-structuring methods • carry out simple exercises using such techniques and problemstructuring methods themselves (or explain how they should be done) • commission more advanced exercises. Planning your time in the examination You are strongly advised to plan and think through your approach to the order (sequence) in which you answer your selected questions. Candidates, especially less confident ones, can often gain ‘easier’ marks by attempting (albeit incorrectly) a numeric calculation rather than answering an essay-type question. In general, therefore, you are advised to answer predominantly quantitative questions before questions that are predominantly qualitative in nature. In addition, it is logical for you to attempt ‘stronger’ questions first (ones where you are more confident that you can do well). The advice given to you in the Handbook applies here: ‘Examiners who mark these papers are instructed to mark the first answers that they get to in the answer booklet which meet the required number of questions. If you do extra, they will not mark all questions attempted and then 1 MN3032 Management science methods select the best marks.’ Candidates who may have attempted more than the required number of questions need to clearly cross out questions that they do not wish to have marked by use of a line through the entire text. Simply crossing out the question number at the head of a page of text, for example, or omitting the question number from the questions listed on the front of the examination answer booklet, is not sufficient. What are the examiners looking for? You need to be clear that, aside from being able to display knowledge of the subject guide (both in qualitative and in quantitative questions), you are expected to apply that knowledge, perhaps to examination questions not encountered in precisely the same format before. Some questions may contain features that have not been directly examined previously. It is disappointing to see how many candidates are completely unable to cope with these features. You are reminded that success in an examination is not simply a matter of practising all previous examination questions in the hope that similar questions will recur. Rather, the examiners expect you to have a clear understanding of the principles underlying both quantitative and qualitative approaches and to be able to apply them appropriately. This may be in a question that is similar in form to a previous examination question, or it may be in a question that contains features that have not been encountered before. Some candidates appear to adopt the strategy for qualitative questions of simply memorising significant quantities of text from the subject guide in the hope that reproducing that text in the examination will lead to success. You are reminded that the examiners are looking for you to show understanding of the material presented in the subject guide. This may entail expressing concepts and ideas in your own words. With regard to qualitative questions in particular, learning an answer to a previously asked question and then repeating it in the hope that it will contain sufficient points to address an unfamiliar question, will not be a successful strategy. You need to focus on the question asked, not hope that an unfocused answer will be rewarded by the examiners. You should be clear that for all questions, but especially for quantitative questions, answers need to be supported by appropriate calculations/ written reasoning. For example, a statement may be given by the examiners in the question and you have to agree or disagree with the statement. Candidates who give a correct answer, but without an appropriate reason, will not score highly. You may be aware that while previously the examination was split into a qualitative section and a quantitative section, this format was dropped in the 2013 examination. You need to be clear that this lack of sections means that a question can be drawn from any topic in the subject guide. In particular, a question may mix both qualitative and quantitative topics. 2 Examiners’ commentaries 2016 Examination structure For the examination in 2017 the structure of the examination paper will be the same as it was in the 2016 examination. The 2017 examination paper will contain eight questions and candidates will have to answer any four of them. One of these eight questions will be a short notes question that is predominantly qualitative in nature. This will contain three topics and will ask candidates to ‘Briefly explain each of the following topics from the viewpoint of Operational Research/Management Science.’ Examination revision strategy Many candidates are disappointed to find that their examination performance is poorer than they expected. This may be due to a number of reasons. The Examiners’ commentaries suggest ways of addressing common problems and improving your performance. One particular failing is ‘question spotting’, that is, confining your examination preparation to a few questions and/or topics which have come up in past papers for the course. This can have serious consequences. We recognise that candidates may not cover all topics in the syllabus in the same depth, but you need to be aware that examiners are free to set questions on any aspect of the syllabus. This means that you need to study enough of the syllabus to enable you to answer the required number of examination questions. The syllabus can be found in the Course information sheet in the section of the VLE dedicated to each course. You should read the syllabus carefully and ensure that you cover sufficient material in preparation for the examination. Examiners will vary the topics and questions from year to year and may well set questions that have not appeared in past papers. Examination papers may legitimately include questions on any topic in the syllabus. So, although past papers can be helpful during your revision, you cannot assume that topics or specific questions that have come up in past examinations will occur again. If you rely on a question-spotting strategy, it is likely you will find yourself in difficulties when you sit the examination. We strongly advise you not to adopt this strategy. 3 MN3032 Management science methods Examiners’ commentaries 2016 MN3032 Management science methods – Zone A Important note This commentary reflects the examination and assessment arrangements for this course in the academic year 2015–16. The format and structure of the examination may change in future years, and any such changes will be publicised on the virtual learning environment (VLE). Information about the subject guide and the Essential reading references Unless otherwise stated, all cross-references will be to the latest version of the subject guide (2014). You should always attempt to use the most recent edition of any Essential reading textbook, even if the commentary and/or online reading list and/or subject guide refers to an earlier edition. If different editions of Essential reading are listed, please check the VLE for reading supplements – if none are available, please use the contents list and index of the new edition to find the relevant section. Comments on specific questions Question 1 Describe what you understand by the following in relation to methodological issues that arise in Operational Research/Management Science: a. The benefits of an OR approach to decision problems. (12 marks) b. Cost versus decision quality. (13 marks) Reading for this question This question relates to Chapter 1 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) Benefits of an OR approach are discussed on pp.25–26 of the subject guide. The examiners would expect to see a discussion about the points mentioned below. • OR is particularly well suited for routine tactical decision making where data is typically well-defined and decisions for the same problem (e.g. how much stock to order from a supplier) must be made repeatedly over time. 4 Examiners’ commentaries 2016 • We might reasonably expect an ‘analytical’ (structured, logical) approach to decision making to be better (on average) than simply relying on a person’s innate decision-making ability. • Sensitivity analysis can be performed in a systematic fashion. • constructing an OR model helps to structure your thinking about what is/is not important in a problem. For part (b) Cost versus decision quality relates to pp.22–23 of the subject guide. The examiners would expect to see a discussion about the points mentioned below. • If we wish to reach good quality decisions then we have to take our time and incur costs. • OR projects use resources – the consultant’s, the client’s, other staff’s – and there is always a tension between minimising the cost and time taken to reach a decision and making the ‘perfect’ decision. • Models are representations of the system under investigation, but are simplified representations. The more time and cost put into building a model, the more accurately it should represent the system. • The issue of the time available to reach a decision. Question 2 a. Clearly explain the Strategic Choice methodology, in particular with regard to the role played by UE, UV and UR. (13 marks) b. Apply the methodology to two problems with which you are familiar. (12 marks) Reading for this question This question relates to pp.40–44 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) The examiners would expect you to mention the three types of uncertainty. • Uncertainty about the working environment (UE), reduced by a technical response (e.g. collecting data, surveys, numeric analysis). • Uncertainty about guiding values (UV), reduced by a political response (e.g. clarifying objectives, consulting interest groups, asking higher authorities for their opinions). • Uncertainty about related decision fields (UR), also known as uncertainty about choices on related agendas, reduced by an exploration of structural relationships (e.g. adopting a broader perspective, negotiating/collaborating with other decision-makers, looking at the links between a decision that might be made by ourselves and decisions that might be made by others). For part (b) The examiners would expect you to discuss the four modes of working. • Shaping – including a decision graph. • Designing – identify options and get a list of feasible schemes. 5 MN3032 Management science methods • Comparing feasible schemes. • Choosing – decide on a commitment package and address uncertainties. For each problem the examiners would expect: • a clear statement (in words) of the problem considered • the four modes of working for the example shaping designing comparing choosing. Question 3 Briefly explain each of the following topics from the viewpoint of Operational Research / Management Science: a. CATWOE (9 marks) b. JIT (9 marks) c. Project time/project cost tradeoff in network analysis. (7 marks) Reading for this question CATWOE relates to pp.36–37 of the subject guide. JIT relates to pp.106– 107 of the subject guide. Project time/project cost tradeoff in network analysis relates to pp.60–61 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) Points that the examiners would expect to see here are below. • Mention of soft systems methodology (SSM) – covered just before CATWOE on p.35 of the subject guide. • CATWOE – Customers, Actors, Transformation (or Transformation process), Worldview (or Weltanschauung), Owner, Environmental constraints. • Elements of CATWOE more fully explained. • Root definition, clear indication that it is a statement of the ideal. • Link between CATWOE and root definition (deduce the answer to CATWOE from the root definition). For part (b) Points that the examiners would expect to see here are below. • JIT = just-in-time. • Also known as a lean production system. • Aims to control idle inventories. • Aims to control defective parts. • Cycle of continual improvement. • Requirements for a successful JIT system, e.g. uniform final assembly schedule. 6 Examiners’ commentaries 2016 • Boat and rocks example. For part (c) Points that the examiners would expect to see here are below. • ‘Crashing’ (time/cost tradeoff). • Normal point and crash point. • Linear relationship between normal point and crash point (or a diagram showing this, such as Figure 3.4, subject guide p.60). • Use of linear programming (LP). • LP objective is minimise cost subject to achieving desired project completion time. Question 4 A company is using Markov theory to analyse consumers switching between four different brands of cell phone. Although consumers often change their particular cell phone model (e.g. upgrading to a later model) the issue here is the brand/ company they use (so for example those using a particular brand often stay with the same brand when they upgrade their cell phone). Consumers only switch brand once every two years. An analysis of data has estimated that the transition matrix shown below applies for the probability of switching between brands. To brand From brand A B C D A 1 0 0 0 B 0 1 0 0 C 0.04 0.04 0.76 0.16 D 0.08 0.16 0.24 0.52 Here, for example, there is a probability of 0.08 that a consumer switches from brand D to brand A. Currently all brands have equal market share. a. What is the longrun prediction for the market shares for the brands? (18 marks) b. A colleague has remarked that it seems very unlikely that the transition probability from A to A is precisely 1, since that would imply that all consumers who switch to brand A never switch to another brand. Indeed he has an aunt who switched to brand A, but two years later switched to brand B, contradicting the transition matrix you have used. Hence he believes that your analysis is invalid. How would you respond? (7 marks) Reading for this question This question relates to Chapter 6 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) This is a Markov process question with absorbing states. 7 MN3032 Management science methods The details of the long-run calculation are: R 0.0400 0.0400 0.0800 0.1600 0.7600 0.1600 0.2400 0.5200 0.2400 –0.1600 –0.2400 0.4800 d 0.0768 (1/d=13.0208) inverse 6.2500 2.0833 3.1250 3.1250 0.4167 0.5833 0.3750 0.6250 Q I-Q NR The initial system state is 0.25 for each state. So the long run is: for A = 0.25+ [0.25,0.25] × [0.4167] = 0.4479 [0.3750] for B = 0.25+ [0.25,0.25] × [0.5833] = 0.5521 [0.6250] Long run for brands C and D is zero. For part (b) Points that the examiners would expect to see here (drawing on p.123 of the subject guide) include the following. • We are modelling the market as a whole, not the behaviour of any one individual, such as the aunt mentioned. • Any transition probabilities used must be averages over a whole group of consumers, to the two decimal place accuracy used a number in the transition probability matrix could indeed be 1. • Markov theory is only a simplified model of a complex decisionmaking process. • The analysis we have presented provides insight: clearly, transition probabilities will change over time as different brands evolve their cell phone models. 8 Examiners’ commentaries 2016 Question 5 A company has a number of different branches. The data they have collected for these branches over the last full financial year is shown below. Branch Number of customers (‘000) Non-employee cost (£m) Number of employees A 21 19 12.6 B 36 8 14.5 C 53 13 9.9 D 39 17 6.5 E 30 10 12.0 F 15 15 35.0 Here, for example, in the last full financial year branch D had 39,000 customers and employed 6.5 people (on average over the year). The non-employee cost for branch D, i.e. the cost of operating the branch excluding the cost of employees, was £17m. a. Apply data envelopment analysis to compare the relative performance of these branches. Copy the table shown below into your answer book and fill in the efficiencies and reference sets (where appropriate). (14 marks) Branch Efficiency Reference set A B C D E F b. You are now given new information that each employee was paid £50,000 per year (on average, in the last full financial year). A colleague has argued that this will make no difference to the analysis you have performed since this information is simply a scaling between number of employees and employee cost. Would you agree or not? If not what would be the new values for the efficiencies of the branches? (8 marks) c. Another colleague has come to you confused as to the meaning of the terms ‘efficient’, ‘inefficient’ and ‘efficiency’ in data envelopment analysis. You are aware that this colleague has an educational background that has not included scientific and mathematical topics. How, in language that your colleague could understand, would you explain the meaning of these terms to them? (3 marks) Reading for this question This question relates to Chapter 9 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. 9 MN3032 Management science methods For part (a) Appropriate ratios are: • customers per £m • customers per employee. Treating number of customers as the output and cost and the number of employees as the input, the ratios are: Branch Customers per £m Customers per employee A 1.11 1.67 B 4.50 2.48 C 4.08 5.35 D 2.29 6.00 E 3.00 2.50 F 1.00 0.43 Then with respect to these ratios the relative efficiencies are: Branch Customers per £m Customers per employee A 0.25 0.28 B 1.00 0.41 C 0.91 0.89 D 0.51 1.00 E 0.67 0.42 F 0.22 0.07 So here B is the best performer with respect to the first ratio, and D is the best performer with respect to the second ratio. The data envelopment analysis (DEA) diagram is: So note here that C is efficient even though it is not the best performer in either of the two ratios. 10 Examiners’ commentaries 2016 The required table is: Branch Efficiency Acceptable range Reference set lower upper 0.28 0.32 C, D A 0.30 B 1 C 1 D 1 E 0.69 0.67 0.71 B, C F 0.22 0.20 0.24 B The acceptable range above is the range within which we count an answer as correct. For part (b) With the information that each employee costs £50,000 the problem reduces to one with just one output (number of customers) and one input (total cost, non-employee cost plus employee cost). So we have just a single ratio: customers per unit of cost. In this case the efficiencies may potentially change, hence our colleague is incorrect. The analysis becomes: Customers (‘000) Cost (£m) Ratio (customers per £m of cost) Efficiency A 21 19.63 1.07 0.26 B 36 8.725 4.13 1 C 53 13.495 3.93 0.95 D 39 17.325 2.25 0.55 E 30 10.6 2.83 0.69 F 15 16.75 0.90 0.22 Here the efficiencies are derived by comparison with the branch (B) with the largest ratio of customers/cost. For part (c) With respect to the three words: • ‘efficient’ for a branch means that they are one of the best performers (overall) in terms of the set of branches considered. This is not the same as being best in the entire world. • ‘inefficient’ for a branch means one that is not efficient as defined in the point above. • ‘efficiency’ for a branch is a number between zero and 1 (equivalently 0% to 100%) and gives an intuitive understanding of how good a branch is at converting its inputs into outputs. An ‘efficient’ branch has efficiency of 1 (equivalently 100%). 11 MN3032 Management science methods Question 6 A company makes two products (X and Y) and has available three machines (A, B and C) with which it can produce these products. The cost of producing one unit of each product on each machine is shown below. Cost per unit (£) Product A B C X 0.8 3.2 2.3 Y 0.5 5.4 1.2 Here, for example, producing one unit of product X on machine B costs £3.2 per unit. The company is planning its production for the next week. The machines have a limited weekly production capacity. For machine A its capacity is 1,000 units (X and Y combined) per week. Machine B can produce at most 500 units of X and 250 units of Y per week. Machine C can produce at most 600 units of X and 150 units of Y per week. If it is not possible to produce enough to meet forecast demand the company has the option of buying additional units of X and Y from a supplier, but this costs £10 per unit of X and £12 per unit of Y. Products X and Y sell to customers for £9 and £7 per unit (respectively). There are no units of either product currently in stock. The company has a number of goals: • they would like to buy 20 units (X and Y combined) from the supplier • they would like to meet forecast demand for the next week, which is 1,500 units of X and 750 units of Y • they would like their profit to equal £14,500 [For the full version of this question, please refer to the original] Reading for this question This question relates to Chapter 10 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) Let x(A,B,C) (≥0) be the number of units of product X produced on machines A, B and C respectively; y(A,B,C) (≥0) be the number of units of product Y produced on machines A, B and C respectively. Let S(X) and S(Y) (≥0) be the number of units of X and Y respectively bought from the supplier. Then the capacity constraints are: • x(A) + y(A) ≤ 1000 • x(B) ≤ 500 • y(B) ≤ 250 12 Examiners’ commentaries 2016 • x(C) ≤ 600 • y(C) ≤ 150 For the supplier goal we have the constraints: • S(X) + S(Y) = 20 + a+ – b– where a+,b– ≥0 are the upward and downward deviation from this goal. For the demand goal for X we have the constraints: • x(A) + x(B) + x(C) + S(X) = 1500 + c+ – d– where c+,d– ≥0 are the upward and downward deviation from this goal. For the demand goal for Y we have the constraints: • y(A) + y(B) + y(C) + S(Y) = 750 + e+ – f– where e+,f– ≥0 are the upward and downward deviation from this goal. For the total profit goal we have the constraints: • 9[x(A) + x(B) +x(C) + S(X)] + 7[y(A) + y(B) + y(C) + S(Y)] –0.8x(A)– 3.2x(B)–2.3x(C) – 0.5y(A) – 5.4y(B) – 1.2y(C) –10S(X) – 12 S(Y) = 14500 + g+ – h– where g+,h– ≥0 are the upward and downward deviation from this goal. The objective here is to minimise a weighted sum of deviation variables. Take 1% of the goal values: • Supplier goal 20/100 = 0.2 • Demand goal for X 1500/100 = 15 • Demand goal for Y 750/100 = 7.5 • Profit goal 14500/100 = 145 minimise w1(a+/0.2) + w2(b–/0.2) + w3(c+/15) + w4(d–/15) + w5(e+/7.5) + w6(f–/7.5) + w7(g+/145) + w8(h–/145) where the w’s are the weights (numeric values) for the deviations. For part (b) Sequential goal program Priority level 1: minimise the upward deviation from the supplier goal. minimise a+ subject to the five inequality constraints and four goal-related equality constraints (and non-negativity constraints) seen above. Priority level 2: minimise the downward deviation from profit goal minimise h– subject to the five inequality constraints and four goal related equality constraints (and non-negativity constraints) seen above. and a+ = A* where A* is the value that a+ has in the solution at priority level 1. 13 MN3032 Management science methods Question 7 a. Company A wishes to develop a materials requirements plan for producing a particular product (X) over an eight week period. The lead time between releasing an order to the shop floor and producing a unit of product X is two weeks. The company currently has 235 units of the product in stock. The forecast customer demand is shown below. Week 1 2 3 4 5 6 7 8 Demand 75 75 70 70 125 125 95 65 Here, for example, the demand for product X is 125 units in week 5. By applying materials requirements planning decide the orders that need to be placed for the product in each of the eight weeks. Your answer should clearly explain the logic behind deciding the orders in materials requirements planning. (12 marks) b. Company B purchases a particular component from an external supplier. The demand for the component is estimated to be 112 units per month. The cost of placing an order with the supplier is £55. The component can be purchased from the supplier at a price per unit of £85 if so desired. However the supplier also offers a quantity discount such that if the company orders 125 units or more the price per unit is only £75. The cost of holding this component (per year) is estimated to be 12% of the price. What advice can you offer the company as to the cheapest way to purchase this component? Clearly explain any procedure you follow in arriving at your advice, in particular the reason as to why you consider each and every order quantity costed in your answer. (13 marks) Reading for this question This question relates to Chapter 5 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) This part of the question relates to materials requirements planning (MRP) (pp.102–106 of the subject guide). Week 1 2 3 4 5 6 7 8 Demand 75 75 70 70 125 125 95 65 On hand at end of week 160 85 15 0 0 0 0 0 Order quantity 0 55 125 125 95 65 n/k n/k In MRP (subject guide, p.104) the logic is that we always order as late as possible and as little as possible to avoid a stockout. For part (b) R = 112 × 12 = 1,344 co = 55 P = 85 ch =0.12(85) = 10.2 per year EOQ = √(2Rco/ch) = √(2×1344×55/10.2) = 120.39 = 120 (or 121) Total cost per year is RP + (chQ/2) + (coR/Q) 1,344×85 + (10.2×120/2) + (55×1,344/120) = 115,468 14 Examiners’ commentaries 2016 Here we cost the EOQ as this (by definition) is the most economical (least cost) order quantity (see Figure 5.6 on p.97 of the subject guide). With the discount we have P=75 ch=0.12(75) = 9 per year So the new EOQ is √(2Rco/ch) = √(2×1,344×55/9) = 128.17 = 128 (or 129) Total cost per year is RP + (chQ/2) + (coR/Q) 1,344×75 + (9×128/2) + (55×1,344/128) = 101,953.5 This is the cheapest option evaluated so advise the company to order 128. Here, the reason why we cost the EOQ rather than the minimum order quantity (MOQ) of 125 units is that the procedure to follow when you have a quantity discount is that if the EOQ ≥ MOQ you cost the EOQ as it is guaranteed to be cheaper than ordering the MOQ (see Figure 5.6 on p.97 of the subject guide). Question 8 A company has formulated a linear program relating to the quantities of two products (X and Y) to produce. Each unit of product X gives a contribution to total profit of £2, each unit of product Y gives a contribution to total profit of £5. Production of the two products is constrained by available working time on two machines (A and B). In the forthcoming week there are 15 hours available on machine A, 22 hours available on machine B. In addition there are two constraints that arise from other considerations (constraints T1 and T2, as seen below). The linear program the company have formulated is: Maximise 2x + 5y Subject to 2x + y ≤ 15 Machine A 3x + 4y ≤ 22 Machine B 3x – 2y ≥ -7 T1 -2x + 3y ≥ -9 T2 x,y ≥ 0 a. Solve this linear program graphically using an iso-cost/iso-profit line, clearly indicating the feasible region. (13 marks) b. For each of the four constraints in this linear program calculate the shadow price. (8 marks) c. Discuss robustness and planning with reference to the specific linear program considered in this question. (4 marks) Reading for this question This question relates to Chapter 8 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. 15 MN3032 Management science methods For part (a) The LP diagram is The optimal solution is at the intersection of the T1 and machine B lines, i.e. at x=0.8889, y=4.8333. The associated objective function solution value is 25.9444. For part (b) The shadow price is given by changing the right-hand side of a constraint by 1 and resolving. The shadow price for both the machine A constraint and the T2 constraint is zero (equivalently not defined/unspecified), since they are not binding. For machine B if we increase the right-hand side by 1 the new solution is x=1, y=5 of value 27; giving the shadow price as 27–25.9444 = 1.0556. For T1 if we increase the right-hand side by 1 the new solution is x=1.1111, y=4.6667 of value 25.5556; giving the shadow price as 25.5556–25.9444 = = –0.3888, so 0.3888 if we ignore the minus sign, as is customary for shadow prices. For part (c) Robustness and planning relate to pp.144–145 of the subject guide. Robustness: • Change in solution for small data changes, e.g. an objective function coefficient (in this case profit per unit) or a constraint coefficient (here, number of required hours per product on machines A, B). Planning: • Change in solution as we change the price of the product, hence changing the amount produced and so the profit gained. • Change in solution as we change the machine capacity (number of working hours), hence changing the amount produced and so the 16 Examiners’ commentaries 2016 profit gained. Examiners’ commentaries 2016 MN3032 Management science methods – Zone B Important note This commentary reflects the examination and assessment arrangements for this course in the academic year 2015–16. The format and structure of the examination may change in future years, and any such changes will be publicised on the virtual learning environment (VLE). Information about the subject guide and the Essential reading references Unless otherwise stated, all cross-references will be to the latest version of the subject guide (2014). You should always attempt to use the most recent edition of any Essential reading textbook, even if the commentary and/or online reading list and/or subject guide refers to an earlier edition. If different editions of Essential reading are listed, please check the VLE for reading supplements – if none are available, please use the contents list and index of the new edition to find the relevant section. Comments on specific questions Question 1 a. Clearly describe Soft Systems Methodology (SSM) with particular emphasis on the underlying assumptions. (15 marks) b. Illustrate SSM by applying it to any two examples with which you are familiar. (10 marks) Reading for this question This question relates to pp.35–40 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) The examiners would expect you to mention the SSM assumptions, that: • different individuals and groups make different evaluations of events and this leads to them taking different actions • concepts and ideas from systems engineering are useful • it is necessary when describing any human activity system to take account of the particular image of the world underlying the description of the system and it is necessary to be explicit about the assumptions underlying this image • it is possible to learn about a system by comparing pure models of 17 MN3032 Management science methods that system with perceptions of what is happening in the real world problem situation. The examiners would expect you to address the points below. • CATWOE – Customers, Actors, Transformation (or Transformation process), Worldview (or Weltanschauung), Owner, Environmental constraints. • Elements of CATWOE should be more fully explained. • Root definition, and a clear indication that it is a statement of the ideal. • Link between CATWOE and root definition (deduce the answer to CATWOE from the root definition). The examiners would also expect you to discuss the stages in SSM. For part (b) For each problem the examiners would expect: • a clear statement (in words) of the problem considered, not just a single phrase • appropriate application of SSM to the problem, including root definition (statement of the ideal) CATWOE for the root definition explicit and clear check of root definition by CATWOE application of the stages. Question 2 Briefly explain each of the following topics from the viewpoint of Operational Research/Management Science: a. SCM (9 marks) b. Benefits of simulating customer checkout operations at a supermarket. (9 marks) c. Utilities, with reference to a risk-seeking decision maker. (7 marks) Reading for this question SCM relates to supply chain management (pp.108–109 of the subject guide). Simulation relates to Chapter 11 of the subject guide. Utilities are dealt with on pp.83–85 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) Points that the examiners would expect to see here are: • SCM = supply chain management • strategic decisions and tactical decisions strategic – facility location and overall distribution pattern tactical – levels of stock (inventory) and patterns of local delivery • an example of a supply chain. For part (b) Points that the examiners would expect to see here are below. 18 Examiners’ commentaries 2016 • Using simulation in terms of management science methods where it is a computer model of a real-world situation involving probabilities/ statistics and entities queuing for service. • The usual generic benefits of simulation, in that you can explore options/alternatives without the hassle and expense of changing things in the real world. • Statistics such as number served per minute, variation (e.g. standard deviation) in number served per minute, queue lengths (e.g. how many people will be queuing). • How these factors might change, for example as we change the number of servers in the context of a supermarket (e.g. self-service tills, only five items or fewer tills, supermarket layout). For part (c) Points that the examiners would expect to see here are below. Utilities: • Involved with decision trees as discussed in further detail in the subject guide, pp.83–84. • Replace monetary values in decision tree calculations by points=utilities. Risk seeker: • use of formulae (x–a)R/(b–a)R with R>1 (as on pp.83–84 of the subject guide) • appropriate graph (as Figure 4.5 on p.84 of the subject guide). Question 3 a. The payoff table below shows for a company the final year end profits expected (£m) from four possible choices (A, B, C and D) with respect to three possible scenarios (S1 to S3 respectively) for the forthcoming year. S1 S2 S3 A 8 3 7 B 1 18 1 C 5 -6 18 D 10 14 -4 Here, for example, if the company makes choice B (and it can only choose one of A, B, C or D) and the scenario for the forthcoming year turns out to be S2 then it makes a profit of £18m. Scenario S1 is believed to have probability 0.3 and scenario S3 is believed to have probability 0.2. Copy the following table into your answer book and fill in the choice that should be made under each criteria and the associated value. Criteria Choice Associated value Optimistic Conservative Regret Equally likely Expected monetary value Based on your analysis, which choice would you recommend the company makes? (15 marks) b. In a single server queueing system with an exponential service time 19 MN3032 Management science methods distribution and a Poisson arrival distribution customers arrive at an (average) rate of 100 per hour. The server takes (on average) 25 seconds to serve a customer. i. What is the traffic intensity for this system? Assuming that the system is in a steady state calculate: I The average number of customers in the queue. II The probability that a customer has to wait for service. III The average time that a customer spends in the system. IV The probability that there are four customers in the system.(8 marks) ii. Explain how knowing the average number of customers in the queue could help you manage the system. (2 marks) Reading for this question This question relates to Chapters 4 and 11 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) The situation is: Probabilities 0.3 0.5 0.2 Scenario Payoff Choice S1 S2 S3 Equally likely EMV A 8 3 7 6.00 5.30 B 1 18 1 6.67 9.50 C 5 -6 18 5.67 2.10 D 10 14 -4 6.67 9.20 Regret Choice S1 S2 S3 A 2 15 11 B 9 0 17 C 5 24 0 D 0 4 22 The required table is Criteria Choice Associated value Optimistic B or C 18 Conservative A 3 Regret A 15 Equally likely B or D 6.67 Expected monetary value B 9.50 So here B is the majority choice since there are three criteria in which it is a winner (or equal winner). For part (b) Here we will have λ=100 per hour, µ=3600/25=144 per hour. 20 Examiners’ commentaries 2016 Traffic intensity = λ/µ = 100/144 = 0.6944 Average number of customers in the queue = λ2/[µ(µ–λ)] = 1.5783 • Probability a customer has to wait for service = λ/µ = 0.6944 • Average time a customer spends in the system = 1/(µ–λ) = 0.0227 hours (or 1.3636 minutes or 81.82 seconds) • Probability that there are four customers in the system = (λ/µ) n (1–λ/µ), with n=4 = 0.0711. If you know the average number of customers in the queue it helps you to decide: • whether you should consider changing the space allocated for queuing customers • whether you should consider changing the number of servers. Question 4 a. A company X streaming films over the Internet uses Markov theory to try and understand how its market share changes over time. The company has two main competitors (Y and Z) and past estimates of the probability of a customer making a transition between companies when they come to stream a film are: X From company To company Y Z X 0.88 0.05 0.07 Y 0.69 0.02 0.29 Z 0.78 0.15 0.07 Here, for example, the probability that a customer switches from company Y to company Z is 0.29. On average a customer streams a film once a week. What will be the market share for company X after two weeks if the current market shares are 40%, 40% and 20% for companies X, Y and Z respectively? (2 marks) b. What is the longrun prediction for the market shares for each of the three companies? (15 marks) c. Company X is considering merging with company Y to create a new company (XY). In this case they estimate that the matrix for the probability of a customer making a transition between companies when they come to stream a film will be: XY From company Z To company XY 0.40 0.78 Z 0.60 0.22 Here, for example, the probability that a customer switches to company Z from company XY is 0.60. What is the longrun prediction for the market shares for each of the two companies? (5 marks) d. Considering the transition matrices given above do you think it is plausible that the proposed merged company XY only retains 40% of its customers at each switch? (3 marks) 21 MN3032 Management science methods Reading for this question This question relates to Chapter 6 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) Applying the standard Markov approach we have the state of the system as below. Period X Y Z Initial 0.4000 0.4000 0.2000 1 0.7840 0.0580 0.1580 2 0.8532 0.0641 0.0828 Market share for X in two weeks’ time (after two transitions) is 0.8532. For the long-run prediction need to set up [x1,x2,x3] where [x1,x2,x3] = [x1,x2,x3] (transition matrix) and x1 + x2 + x3 = 1. Expanding we get x1 = 0.88x1 + 0.69x2 + 0.78x3 x2 = 0.05x1 + 0.02x2 + 0.15x3 x3 = 0.07x1 + 0.29x2 + 0.07x3 x1 + x2 + x3 = 1 and solving these equations simultaneously x1 = 0.8610 x2 = 0.0565 x3 = 0.0824 Here the transition matrix is given in the question in a [To, From] form so it needs to be transposed into a [From, To] form, as: XY To company Z From company XY 0.40 0.60 Z 0.78 0.22 For part (c) For the long-run prediction we need to set up [x1,x2] where [x1,x2 = [x1,x2]( above transition matrix) and x1 + x2 = 1. Expanding we get x1 = 0.40x1 + 0.78x2 x2 = 0.60x1 + 0.22x2 x1 + x2 = 1 and solving these equations simultaneously x1 = 0.5652 x2 = 0.4348 For part (d) In terms of whether the transition XY to XY can plausibly be 40% there 22 Examiners’ commentaries 2016 are a number of different approaches (of varying sophistication) that are possible. The simplest of these is: • Looking at the long run for X,Y,Z as calculated above it is very close to the state of the system after two weeks (as calculated in the first part of the question), so we can reasonably work with the long run as the system state. • Recall that the original transition probability X to X was 88% and X has by far the largest market share (the long run of 0.8610, as calculated above). Hence for the merged company XY the vast majority (around 86%) of the customers will come from company X. So a very approximate estimate of the transition probability for XY to XY can be given by just considering the transition probability of X to X, namely 88%, so 40% does not seem plausible at all. This assumes that the customers of X retain their brand loyalty to X after the merger with company Y to create XY. Question 5 A company has a number of different branches. The data they have collected for these branches over the last full financial year is shown below. Branch Number of customers (‘000) Non-employee cost (£m) Number of employees A 21 19 12.6 B 36 8 14.5 C 53 13 9.9 D 39 17 6.5 E 30 10 12.0 F 15 15 35.0 Here, for example, in the last full financial year branch D had 39,000 customers and employed 6.5 people (on average over the year). The non-employee cost for branch D, i.e. the cost of operating the branch excluding the cost of employees, was £17m. a. Apply data envelopment analysis to compare the relative performance of these branches. Copy the table shown below into your answer book and fill in the efficiencies and reference sets (where appropriate). (14 marks) Branch Efficiency Reference set A B C D E F [For the full version of this question, please refer to the original] Reading for this question This question relates to Chapter 9 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you 23 MN3032 Management science methods have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) Appropriate ratios are: • Customers per £m. • Customers per employee. Treating number of customers as the output and cost and the number of employees as the input, the ratios are: Branch Customers per £m Customers per employee A 1.11 1.67 B 4.50 2.48 C 4.08 5.35 D 2.29 6.00 E 3.00 2.50 F 1.00 0.43 Then with respect to these ratios the relative efficiencies are: Branch Customers per £m Customers per employee A 0.25 0.28 B 1.00 0.41 C 0.91 0.89 D 0.51 1.00 E 0.67 0.42 F 0.22 0.07 So here B is the best performer with respect to the first ratio, and D is the best performer with respect to the second ratio. The data envelopment analysis (DEA) diagram is: So note here that C is efficient even though it is not the best performer in either of the two ratios. 24 Examiners’ commentaries 2016 The required table is: Branch Efficiency Acceptable range Reference set lower upper 0.28 0.32 C, D A 0.30 B 1 C 1 D 1 E 0.69 0.67 0.71 B, C F 0.22 0.20 0.24 B The acceptable range above is the range within which we count an answer as correct. For part (b) With the information that each employee costs £50,000 the problem reduces to one with just one output (number of customers) and one input (total cost, non-employee cost plus employee cost). So we have just a single ratio: customers per unit of cost. In this case the efficiencies may potentially change, hence our colleague is incorrect. The analysis becomes: Customers (’000) Cost (£m) Ratio (customers per £m of cost) Efficiency A 21 19.63 1.07 0.26 B 36 8.725 4.13 1 C 53 13.495 3.93 0.95 D 39 17.325 2.25 0.55 E 30 10.6 2.83 0.69 F 15 16.75 0.90 0.22 Here the efficiencies are derived by comparison with the branch (B) with the largest ratio of customers/cost. For part (c) With respect to the three words: • ‘Efficient’ for a branch means that they are one of the best performers (overall) in terms of the set of branches considered. This is not the same as being best in the entire world. • ‘Inefficient’ for a branch means one that is not efficient as defined in the point above. • ‘Efficiency’ for a branch is a number between zero and 1 (equivalently 0% to 100%) and gives an intuitive understanding of how good a branch is at converting its inputs into outputs. An ‘efficient’ branch has efficiency of 1 (equivalently 100%). 25 MN3032 Management science methods Question 6 A company makes two products (X and Y) and has available three machines (A, B and C) with which it can produce these products. The cost of producing one unit of each product on each machine is shown below. Cost per unit (£) Product A B C X 0.8 3.2 2.3 Y 0.5 5.4 1.2 Here, for example, producing one unit of product X on machine B costs £3.2 per unit. The company is planning its production for the next week. The machines have a limited weekly production capacity. For machine A its capacity is 1,000 units (X and Y combined) per week. Machine B can produce at most 500 units of X and 250 units of Y per week. Machine C can produce at most 600 units of X and 150 units of Y per week. If it is not possible to produce enough to meet forecast demand the company has the option of buying additional units of X and Y from a supplier, but this costs £10 per unit of X and £12 per unit of Y. Products X and Y sell to customers for £9 and £7 per unit (respectively). There are no units of either product currently in stock. The company has a number of goals: • they would like to buy 20 units (X and Y combined) from the supplier • they would like to meet forecast demand for the next week, which is 1,500 units of X and 750 units of Y • they would like their profit to equal £14,500 a. Formulate this problem as a weighted goal program with linear constraints. Note here that you are not expected to simplify any linear equations that you give. (19 marks) b. If the company has two priorities: • priority level 1: minimise the upward deviation from the supplier goal • priority level 2: minimise the downward deviation from the profit goal then formulate this problem as a sequential goal program with linear constraints. Note here that you are not expected to simplify any linear equations that you give. (6 marks) Reading for this question This question relates to Chapter 10 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) Let x(A,B,C) (≥0) be the number of units of product X produced on machines A, B and C respectively; y(A,B,C) (≥0) be the number of units of product Y produced on machines A, B and C respectively. Let S(X) and S(Y) (≥0) be the number of units of X and Y respectively bought from the supplier. 26 Examiners’ commentaries 2016 Then the capacity constraints are: • x(A) + y(A) ≤ 1000 • x(B) ≤ 500 • y(B) ≤ 250 • x(C) ≤ 600 • y(C) ≤ 150 For the supplier goal we have the constraint: • S(X) + S(Y) = 20 + a+ – b– where a+,b- ≥0 are the upward and downward deviation from this goal. For the demand goal for X we have the constraints: • x(A) + x(B) + x(C) + S(X) = 1500 + c+ – d– where c+,d– ≥0 are the upward and downward deviation from this goal. For the demand goal for Y we have the constraints: • y(A) + y(B) + y(C) + S(Y) = 750 + e+ – f– where e+,f– ≥0 are the upward and downward deviation from this goal. For the total profit goal we have the constraint: • 9[x(A) + x(B) +x(C) + S(X)] + 7[y(A) + y(B) + y(C) + S(Y)] – 0.8x(A) – 3.2x(B) –2.3x(C) – 0.5y(A) – 5.4y(B) – 1.2y(C) – 10S(X) – 12 S(Y) = 14500 + g+ – h– where g+,h– ≥0 are the upward and downward deviation from this goal. The objective here is to minimise a weighted sum of deviation variables. Take 1% of the goal values: • Supplier goal 20/100 = 0.2 • Demand goal for X 1500/100 = 15 • Demand goal for Y 750/100 = 7.5 • Profit goal 14500/100 = 145 minimise w1(a+/0.2) + w2(b–/0.2) + w3(c+/15) + w4(d–/15) + w5(e+/7.5) + w6(f–/7.5) + w7(g+/145) + w8(h–/145) where the w’s are the weights (numeric values) for the deviations. For part (b) Sequential goal program Priority level 1: minimise the upward deviation from the supplier goal minimise a+ subject to the five inequality constraints and four goal-related equality constraints (and non-negativity constraints) seen above. Priority level 2: minimise the downward deviation from profit goal minimise h– subject to the five inequality constraints and four goal related equality constraints (and non-negativity constraints) seen above and a+ = A* where A* is the value that a+ has in the solution at priority level 1. 27 MN3032 Management science methods Question 7 a. Company A wishes to develop a materials requirements plan for producing a particular product (X) over an eight week period. The lead time between releasing an order to the shop floor and producing a unit of product X is two weeks. The company currently has 235 units of the product in stock. The forecast customer demand is shown below. Week 1 2 3 4 5 6 7 8 Demand 75 75 70 70 125 125 95 65 Here, for example, the demand for product X is 125 units in week 5. By applying materials requirements planning, decide the orders that need to be placed for the product in each of the eight weeks. Your answer should clearly explain the logic behind deciding the orders in materials requirements planning. (12 marks) b. Company B purchases a particular component from an external supplier. The demand for the component is estimated to be 112 units per month. The cost of placing an order with the supplier is £55. The component can be purchased from the supplier at a price per unit of £85 if so desired. However, the supplier also offers a quantity discount such that if the company orders 125 units or more the price per unit is only £75. The cost of holding this component (per year) is estimated to be 12% of the price. What advice can you offer the company as to the cheapest way to purchase this component? Clearly explain any procedure you follow in arriving at your advice, in particular the reason as to why you consider each and every order quantity costed in your answer. (13 marks) Reading for this question This question relates to Chapter 5 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. For part (a) This part of the question relates to materials requirements planning (MRP) (pp.102–06 of the subject guide). Week 1 2 3 4 5 6 7 8 Demand 75 75 70 70 125 125 95 65 On hand at end of week 160 85 15 0 0 0 0 0 Order quantity 55 125 125 95 65 n/k n/k 0 In MRP (subject guide p.104) the logic is that we always order as late as possible and as little as possible to avoid a stockout. For part (b) R = 112 × 12 =1,344 co = 55 P = 85 ch =0.12(85) = 10.2 per year EOQ = √(2Rco/ch) = √(2 × 1,344 × 55/10.2) = 120.39 = 120 (or 121) 28 Examiners’ commentaries 2016 Total cost per year is RP + (chQ/2) + (coR/Q) 1,344 × 85 + (10.2 × 120/2) + (55 × 1,344/120) = 115,468 Here we cost the EOQ as this (by definition) is the most economical (least cost) order quantity (see Figure 5.3 on p.92 of the subject guide). With the discount we have P=75 ch=0.12(75) = 9 per year So the new EOQ is √(2Rco/ch) = √(2×1,344×55/9) = 128.17 = 128 (or 129) Total cost per year is RP + (chQ/2) + (coR/Q) 1,344 × 75 + (9 × 128/2) + (55 × 1,344/128) = 101,953.5 This is the cheapest option evaluated so advise the company to order 128. Here, the reason why we cost the EOQ rather than the minimum order quantity (MOQ) of 125 units is that the procedure to follow when you have a quantity discount is that if the EOQ ≥ MOQ you cost the EOQ as it is guaranteed to be cheaper than ordering the MOQ (see Figure 5.6 on p.97 of the subject guide). Question 8 A company has formulated a linear program relating to the quantities of two products (X and Y) to produce. Each unit of product X gives a contribution to total profit of £2, each unit of product Y gives a contribution to total profit of £5. Production of the two products is constrained by available working time on two machines (A and B). In the forthcoming week there are 15 hours available on machine A, 22 hours available on machine B. In addition there are two constraints that arise from other considerations (constraints T1 and T2, as seen below). The linear program the company have formulated is: Maximise 2x + 5y Subject to 2x + y ≤ 15 Machine A 3x + 4y ≤ 22 Machine B 3x – 2y ≥ –7 T1 –2x + 3y ≥ –9 T2 x,y ≥ 0 a. Solve this linear program graphically using an iso-cost/iso-profit line, clearly indicating the feasible region. (13 marks) b. For each of the four constraints in this linear program calculate the shadow price. (8 marks) c. Discuss robustness and planning with reference to the specific linear program considered in this question. (4 marks) Reading for this question This question relates to Chapter 8 of the subject guide. Approaching the question In a good answer, you would demonstrate to the examiners that you have followed (either exactly or in an appropriate other form) the model answer (for all parts of the question) given below. 29 MN3032 Management science methods For part (a) The LP diagram is The optimal solution is at the intersection of the T1 and machine B lines, i.e. at x=0.8889, y=4.8333 The associated objective function solution value is 25.9444. For part (b) The shadow price is given by changing the right-hand side of a constraint by 1 and resolving. The shadow price for both the machine A constraint and the T2 constraint is zero (equivalently not defined/unspecified), since they are not binding. For machine B if we increase the right-hand side by 1 the new solution is x=1, y=5 of value 27; giving the shadow price as 27–25.9444 = 1.0556. For T1 if we increase the right-hand side by 1 the new solution is x=1.1111, y=4.6667 of value 25.5556; giving the shadow price as 25.5556–25.9444 = = –0.3888, so 0.3888 if we ignore the minus sign, as is customary for shadow prices.. For part (c) Robustness and planning relate to pp.144–145 of the subject guide. Robustness: • Change in solution for small data changes, for example an objective function coefficient (so in this case, profit per unit) or a constraint coefficient (here, number of required hours per product on machines A and B). Planning: • Change in solution as we change the price of the product, hence changing the amount produced and so the profit gained. • Change in solution as we change the machine capacity (number of working hours), hence changing the amount produced and so the profit gained. 30
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