John Soluri Empire’s Footprint: The Ecological Dimensions of a Consumers’ Republic I n 1967, Field and Stream magdesire, and ideas about the “good azine published a story entitled life” (3). Social and cultural histori“Fishing in the Banana Repubans have challenged the idea that lics.” Among the places singled out mass consumption gave birth to a for adventure sport fishing was Lake corporate-controlled, homogeneous Yojoa in Honduras—the banana repubconsumer society by demonstratlic par excellence—where anglers ing how twentieth-century social reportedly landed fifteen-pound movements led by women, African largemouth bass (1). Like many Americans, and labor unions approfishing stories, this one concealed priated discourses, symbols, and as much as it revealed, including spaces of consumption to win the fact that the origins of Lake political rights, gain greater access Yojoa’s bass could be traced to the to resources, and even promote same source as the billions of the conservation of endangered bananas that routinely arrived in species (4). U.S. supermarkets: the United However, historians have just Fruit Company. The history of Lake begun to explore the ecological Yojoa’s bass began one evening in dimensions of mass consumption, United Fruit’s social club, where, spurred in part by a concern that Figure 1. Sweet, affordable, and widely available, the tropical banana became a over drinks, a group of North staple of the American diet by the early twentieth century, as illustrated by this the United States contributes disAmerican employees took up a col- 1902 photo of a banana cart in New York City. In the United States, the availability proportionately to major environlection to stock the lake. In 1954–55, of the banana reflected the rise of the nation as a global industrial powerhouse. mental problems including the they introduced some 1,800 large- South of the border, on the other hand, the fruit was grown in large plantations, loss of biodiversity and climate mouth bass from Florida. The bass whose workers confronted pervasive inequality, political repression, and eco- change. Indeed, U.S. consumption population, feasting on native fish, logical consequences common to many Latin American countries. (Courtesy of rates are staggering: in 2004, the grew tremendously over the next Library of Congress) United States consumed 20.7 million ten years before declining abruptly barrels of oil per day—more than in the early 1970s (2). the combined consumption of China, Russia, Japan, Germany, and This tale of North American anglers in a poor Central American India. The U.S. fleet of private cars surpassed the 200 million mark in nation comes to us via Robert Stover, a Canadian-born plant pathologist 2000 and North Americans drive more miles than do the inhabitants who devoted his career to controlling diseases of bananas. Both his of other nations. The use of electricity in middle-class households work and leisure activities allude to some of the ways in which the increased more than thirty-fold over the course of the twentieth century. ecological “footprint” of twentieth-century North American consumers Finally, people in the United States eat a lot of meat (5). extended beyond the nation’s borders: not only did United Fruit clear These facts go a long way toward explaining how the United States, forests, drain wetlands and expose tens of thousands of people to peswith less than five percent of the world’s population, consumed approxiticides, but its middle-class North American employees introduced exotic mately twenty-seven percent of the world’s total primary energy supply in species of fish into the ecosystem in their spare time (Figure 1). 2000. All of these inputs generate a great deal of output: the United States Since Thorstein Veblen coined the term “conspicuous consumption,” emits approximately twenty percent of the world’s greenhouse gases (e.g., in The Theory of the Leisure Class (1899), scholars have debated the carbon dioxide). In addition, the nation’s inhabitants generated 243 million origins, meanings, and functions of consumption. Some have followed tons of non-toxic trash in 2009. The twentieth-century United States was Veblen in focusing on how consumption delineates lines of social class. the most resource-intensive society in the world, a “consumers’ republic”— Others, including Jackson Lears and Roland Marchand, have called to borrow historian Liz Cohen’s phrase—whose ecological footprint grew attention to the rise of mass advertising and its role in shaping taste, to empire-like proportions over the course of the twentieth century. OAH Magazine of History, Vol. 25, No. 4, pp. 15–20 doi: 10.1093/oahmag/oar042 © The Author 2011. Published by Oxford University Press on behalf of the Organization of American Historians. All rights reserved. For permissions, please e-mail: [email protected] This economy-sized article cannot do justice to its super-sized subject. Instead, I provide three historical examples in which U.S. consumption patterns directly contributed to large-scale ecological changes: the use of marine mammals as raw materials for lubrication, illumination, and fashion in the nineteenth century; a dramatic increase in the presence of tropical foods in U.S. diets in the early twentieth century; and late-twentieth-century tourism. Taken together, the examples are not intended to be representative of anything more than the scope, scale, and diversity of major ecological changes provoked by the consumption of a wide array of goods and services. I hope that they will spark an interest on the part of readers to pursue the subject further via research and/or teaching (6). Creature Comforts Mass consumption is almost always located in the twentieth century (7). There is no denying the unprecedented economic expansion that took place in the past century, but the global roots of U.S. consumption patterns can be traced back to the earliest days of the republic when whaling vessels linked the fledgling nation to far-flung places, people, and resources (8). The largely New England–based whalers initially hunted right whales in the North Atlantic, but by the 1780s they sailed to the so-called “Southern Fishery,” where they hunted whales along the coastlines of South America and Africa. Soon thereafter, whalers began rounding the southernmost points of both continents in search of prey (primarily right and sperm whales, but also gray, bowhead, and humpback whales). Indeed, one of the striking findings of recent research on U.S. whalers is the degree to which they crisscrossed the Atlantic, Pacific, and Indian oceans. While some aspects of whaling took place on a “preindustrial” scale and pace (e.g., small crews that routinely spent months at sea), the geographical range of operations was decidedly global. In contrast to many of the indigenous cultures that they encountered on their journeys, New Englanders did not fancy whale meat. Instead, they desired whales primarily for the oil that could be rendered from their blubber and used for illumination and lubrication—two basic items in nineteenth-century households and factories that those of us born into a world of electric lights and motors generally take for granted. Sperm whale oil burns brightly and relatively free of smoke but its cost limited its use primarily to lighthouses and public buildings. The less expensive oil of right whales found a market in home lighting (Figure 2). Early industrialists prized sperm whale oil as a lubricant because it is noncorrosive and retains its integrity at high temperatures. Sperm whales also yielded a rare and highly prized fatty substance—ambergris—that perfume makers used to “fix” volatile fragrances. An ironic use for a waste product extracted from sperm whale intestines (9)! The discovery of petroleum deposits in western Pennsylvania in 1860 resulted in whale oil being replaced by mineral oils such as kerosene. The U.S. whaling industry entered a major decline in the 1860s, but not before contributing directly and indirectly to long-lasting ecological changes in far-flung, seemingly disconnected places (10). From a baseline population estimated around two million, nineteenthcentury whalers killed approximately one-quarter of a million sperm whales. The results of a long-term study indicate that sperm whales in the Atlantic did not suffer a long-term population decline due to nineteenthcentury whaling activities (11). This may be due partly to whalers’ preference for adult males that would have spared females and juveniles. Right, gray, and humpback whales were less fortunate. In New Zealand Figure 2. In this late nineteenth-century Currier & Ives hand-colored lithograph, American whalers in the south Atlantic or “Southern Fishery” attack a right whale. So named because early whalers considered them the “right” variety to hunt, they were prized by Americans for their relatively inexpensive oil, used in home lighting. Whalers profoundly shaped the global environment not only by decimating whale and other marine mammal populations, but by introducing domesticated animals and the market economy in far-flung regions. (Courtesy of Library of Congress) 16 OAH Magazine of History • October 2011 and coastal New England, hunting activities all but extirpated right whales. Whalers also had indirect impacts on the seas and islands that they visited. They circulated geographical knowledge eagerly sought by investors and states seeking territory and wealth, serving as a vanguard of sorts for other forms of extractive economies. Moreover, North American “whalers” were opportunistic: they hunted fur seals, sea otters, and sea lions, and they traded for the pelts and feathers of terrestrial critters including guanacos and rheas. These hunters of the high seas also introduced domesticated animals like sheep and goats on various islands to create a future food supply. Fur seal hunting took on its own life. In a fascinating example of capitalist risk-taking, vessels departed from New England without cargo, filling their holds with the salted hides of otters and fur seals en route to China where sea captains would exchange furs (sought by Chinese felt makers) for porcelain and other manufactured goods desired in New England. One historian estimates that 2.5 million sealskins entered Canton between 1792 and 1812 (12). By the 1830s, hunting decimated regional populations of sea otters and fur seals in the southern hemisphere. Tasting the Tropics Between the 1870s and the 1920s, the U.S. population rose from 38.5 million people to more than 100 million (including more than 23 million arrivals from Europe). Improved public health measures, including vaccinations, public water supplies, and sewage systems, lowered mortality rates in fast-growing cities. A general rise in workers’ discretionary income enabled increases in per capita consumption of foodstuffs and other goods. Business corporations capable of producing and distributing goods at previously unattainable economies of scale proliferated as capitalists invested in technologies, forced consolidations, and repressed labor movements. By 1910, “King Coal” was the primary fuel that powered factories and locomotives that operated on a rapidly expanding network of railroads. This was the national context in which U.S. consumption rates of tropical agricultural commodities skyrocketed. Between 1870 and 1920, total sugar consumption grew by seven times while annual per capita consumption more than doubled from 35.3 pounds to 85.5 pounds. Between 1883 and 1900, per capita coffee consumption jumped from 9 pounds to 13 pounds. But the ubiquity of bananas—a highly perishable, unprocessed fruit—perhaps best captured the transformation of U.S. society into a consumers’ republic. By 1913, annual per capita consumption of bananas exceeded 20 pounds, a rate only surpassed by apples. The banana trade was largely responsible for the success of United Fruit—a transnational corporation that made its money producing, shipping, and retailing not a raw material like copper, henequen, rubber, nitrates, or even sugar, but a consumer product that became available throughout the calendar year at prices affordable to most working people (Figure 3). The banana, like the dry cereal products it so often accompanied on North American breakfast tables, was an industrial food whose production, by the 1920s, was controlled by a handful of vertically integrated companies that produced and promoted their product directly to consumers in the form of billboards, magazines, and recipe booklets. In some ways the banana was (and is) an ideal food for U.S. consumers: inexpensive, ready-to-eat, always available, self-packaged, and “healthy.” Moreover, bananas, along with coffee and sugar, penetrated deeply into vernacular U.S. cultures via slang, music, literature, and advertising images such as Miss Chiquita. United Fruit also literally brought North Americans to the tropics via the same railroads and steamship lines that whisked bananas to consumers. Long before Club Med came on the scene, United Fruit’s Great White Fleet carried tourists on Caribbean cruises (13). Figure 3. Relying on the exploitation of both cheap labor and fertile soils in Latin America, the United Fruit Company grew into a powerful transnational corporation that controlled most of the production, distribution, and sale of bananas in the United States. Here, warehouse workers in the U.S. pack ripe bananas on their way to American retailers. United Fruit not only brought a taste of the tropics to American consumers, but sparked bitter controversy, as it transformed Latin American ecologies and labor relations. (Courtesy of Library of Congress) Writers in popular magazines portrayed United Fruit as bringing the modern world to backward, lazy tropical forests filled with venomous snakes—“wastelands” converted to productive landscapes via the guiding hand of no-nonsense Yankee businessmen and science. However, from an ecological standpoint, the success of the export banana industry— similar to the sugar and coffee trades—was rooted in the fleeting fertility of forest soils. From Veracruz, Mexico to Santa Marta, Colombia, lowland tropical rainforests gave way to bananas, cacao, rubber, sugar, pasture, railroads, and company towns. In any given year, U.S. fruit companies cultivated tens of thousands of acres and enjoyed access to hundreds of thousands more. For the first half of the twentieth century, access to fertile lands and low-wage migrant laborers kept production costs down and profits high. Throughout this period, U.S. consumers ate a single variety of banana: the Gros Michel, or “Big Mike,” that had historically been favored by shippers and wholesalers because of its ability to withstand the rigors of transport. However, as early as 1910, banana growers became alarmed about the spread of a fungal blight that damaged Gros Michel plants and lowered yields. Scientists enlisted to solve the problem concluded that the only long-term solution was to find a new variety of banana resistant to the disease. However, when United Fruit tested OAH Magazine of History • October 2011 17 new varieties, U.S.-based marketers balked over quality concerns. Wary about losing their stranglehold on the U.S. market, United Fruit executives clung to their cherished Gros Michel banana. While scientists struggled to find a way to control the disease, the company used its considerable political power to gain access to more land, constantly shifting its banana farms to stay one step ahead of the disease (14). Beginning in the 1930s, banana plantations migrated from the humid Caribbean of Central America and Colombia to the more arid Pacific lowlands where irrigation became an essential input for export production. By the late 1950s, Ecuador became the main supplier of Gros Michel bananas to the United States. The everyday presence of Gros Michel bananas in U.S. retail markets then, belied the ecological instabilities associated with their mass production that fragmented species-rich ecosystems and destabilized hundreds of thousands of livelihoods in banana zones throughout Latin America. When United Fruit finally converted to disease-resistant varieties in the 1960s, they trademarked them “Chiquita Bananas” to appeal to consumers’ sense of nostalgia for a bygone era (15). The heightened emphasis on quality and yields resulted in a massive increase in the application of fertilizers and pesticides, giving rise to a new set of environmental and public health problems. For example, the widespread use of DBCP, a chemical compound that boosted yields by killing nematodes that damaged the roots of Cavendish plants, exposed thousands of workers to a substance linked to human sterility and cancer. The United States severely restricted the use of DBCP in 1977, but its continued use on Central American banana plantations triggered mass protests and class action lawsuits, some of which are still pending. This brief history of bananas reveals how corporate control over mass markets and perceptions of quality contributed to long-term ecological degradation in tropical Latin America, initially in the form of deforestation and later in the form of pollution from agrochemical use. However, as Liz Cohen has argued, post-war mass consumption in the United States became increasingly segmented, not homogenized. For example, counter-culture movements emerged in the 1960s that rejected chemical-intensive agriculture and highly processed foods. By the end of the twentieth century, organic foods, once a symbol of hippie communes, transformed into one of the fastest growing sectors of the food economy that was increasingly dominated by corporate agribusiness and federal regulations (16). In addition, transnational nongovernmental organizations have created a fair trade market sector that seeks to promote smallscale, sustainable agriculture. The still small, but increasing presence of fair trade and/or organic coffees, bananas, chocolate and sugar in U.S. retail markets has opened up the possibility that changing ideas about what constitutes healthy, high quality foods will once again lead to qualitative changes in tropical landscapes and livelihoods in Latin America and beyond (17). Between 1860 and 1930, U.S. consumption literally and figuratively went bananas. The sheer enormity of U.S. demand for tropical products resulted in significant ecological degradation in a wide range of tropical and subtropical ecosystems. After a half century of widespread deforestation, production intensified and degradation increasingly took the form of agrochemical pollution. However, U.S. mass markets were not merely massive; at times they were highly selective as in the case of the banana trade where a single variety defined quality standards for more than fifty years. Over the course of the twentieth century, quality standards in the United States shifted in response to evolving foodways and contested consumer politics that in turn shaped ecologies throughout the tropics. Getting Away Not only did tens of millions of Americans acquire a taste for the tropics in the early twentieth century, they also gained a literal feel for 18 OAH Magazine of History • October 2011 the tropics in the form of rubber tires on bicycles and automobiles. By the early 1920s, U.S. consumers were buying eighty-five percent of the world’s automobiles and seventy-five percent of the global rubber supply (18). Rubber, not unlike coffee and bananas, was cultivated on mixed scales of production in lowland tropical regions (Figure 4). Henry Ford, seeking to apply his vision of mass production and social order to the rubber industry, established the sprawling Fordlandia in Amazonia (19). The project ended in failure partly because plant diseases took a toll on large-scale rubber monocultures. Fortunately for U.S. motorists, the British had smuggled rubber plants to their Asian colonies. The arrival of U.S. capital stimulated a boom in rubber tree planting in Sumatra. In 1900, rubber trees occupied less than 1,000 acres; fifteen years later they covered more than 300,000 acres. By 1930, smallholders reportedly cleared an additional one million acres for rubber production. The Firestone Tire Company also established large rubber plantations in Liberia. Automobiles required far more than rubber. The increased consumption of gasoline following World War I spurred oil exploration in many parts of the world. Historian Myrna Santiago argues that the oil industry in Mexico created an “ecology of oil” that involved a series of linked legal, social, and ecological transformations (20). By 1919 Figure 4. With an incision made into the bark of the para tree—here seen on a plantation in the Republic of Cameroon—latex sap is gathered and then refined into rubber. In 1928, automotive tycoon Henry Ford attempted and failed to transform a Brazilian rainforest into a modern “jungle city”—Fordlandia— that could mass produce the useful resource. The widespread adoption of the automobile in the U.S. depended on the transformation of ecological and labor systems around the world. (Courtesy of Wikimedia Commons) Mexico was the world’s second leading producer of petroleum but the costs were high: frequent explosions, spills, and refinery fires created hazardous conditions for workers and area residents. A similar set of risky conditions prevailed in Venezuela’s rich oil fields which between 1926 and 1947 produced more oil than the entire Middle East (21). Few consumer items have been more resource-intensive or polluting than the mass-produced automobile. But environmental historians have complicated the environmental legacy of cars by demonstrating how they enabled large numbers of people to travel to parks and scenic areas. As outdoor recreation became a popular pastime, wilderness advocates like Aldo Leopold grew concerned about the threats posed by cars and roads (22). In this sense, mass ownership of automobiles played a contradictory role in U.S. environmental politics, giving rise to wilderness advocates and outdoor enthusiasts even as the rubber and oil needed to produce cars reduced biological diversity and created pollution outside of the United States. In addition to touring by automobile, North Americans increasingly traveled abroad. Tourism started in Hawaii and Cuba as early as the 1920s (23). In 1927, the fledgling Pan American Airways initiated service from Florida to Cuba and elsewhere in the Caribbean (Figure 5). By the 1930s, Pan Am offered flights from San Francisco to Hong Kong. Company planes hopped across the Pacific Ocean, making stops in Hawaii, Midway Island, Guam, and the Philippines. In order to create safe conditions for sea landings, Pan Am hired crews to destroy coral reefs in addition to erecting luxury hotels to meet the needs of its affluent clientele (24). Following World War II, leisure air travel increased because of overlapping cultural, economic, and technological changes. Places like Cuba initially lured tourists interested in gambling, dancing, and sex, but the Caribbean ultimately became a hub of mass tourism because of environmental conditions: sun, sand, and warm (calm) seas could be found during the harsh winter months of North America. This is not to say that Caribbean vacation landscapes were entirely natural: indeed, considerable ecological change took place in order to build tourist infrastructure. Tourists’ interest in recreational beaches has meant that the very ecological features that have drawn U.S. tourists—including coral reefs, mangroves, and coves—are degraded by tourists’ daily activities. These range from scuba diving to defecating, for which neither enforceable regulations nor adequate infrastructure are in place. Historians have written few environmental histories of leisure places outside of the United States, but this is likely to change in light of the leading role played by tourism in driving economies and environmental change throughout much of the world. Gone Fishing: Consumption as Hook or Red Herring? The three examples sketched above reveal how from the earliest days of the republic to the present, U.S. citizen-consumers and institutions have contributed to significant ecological change well beyond the nation’s geopolitical borders. Of course, those very borders, along with the population, economy, and relative military power of the U.S. transformed dramatically over time. From an ecological standpoint, the most unsettling long-term trend is a fairly steady rise in total consumption of resources. Even as production processes and many consumer devices—with the notable exception of automobiles— became more efficient during the twentieth century, overall rates of consumption continued to climb. This essay has not tried to explain why this is so, but rather has sought to demonstrate the value of transnational approaches to the history of consumption in the United States. Teaching a subject as broad and multifaceted as consumption can be daunting. I find that beginning with specific commodities—be it a banana, an automobile, or tea—is an effective way to hook students. The ready availability of old advertising images, jingles, and commercials on the Internet enables instructors to integrate the “retro” artifacts Figure 5. Founded in 1927 as an air mail and passenger service, Pan Am started with flights between Key West, Florida and Havana, Cuba. By 1941, Pan American World Airways’ “Flying Clipper Cruise” marketed a two-week Latin American and Caribbean vacation to American consumers, promising “12,000 wonder-filled miles” of sand, sun, and shore. Building a tourist infrastructure throughout the region, complete with luxury hotels and airstrips, had a substantial environmental impact. (Courtesy of Wikimedia Commons) OAH Magazine of History • October 2011 19 of mass culture into classroom activities. But a hook should not be mistaken for an analytical framework. The very seductiveness of consumer cultures past and present can distract students from other important dimensions of environmental history not the least of which is the production of goods and services. Consumers and consumption cannot be separated from workers and livelihood for very long. Moreover, the material resources themselves are important: as I have shown, evaluating the environmental impacts of consumption depends on ecological specificity—the kind of whale, banana, or sport fish all mattered a great deal. And then there are those dreadfully boring tax codes, tariffs, trade agreements, and subsidies that have greatly influenced patterns of consumption. Therefore, consumption is probably best used to lead students into the less glamorous worlds of working environments to encourage students to think about the relationship between production and consumption. This is not an easy task because language, class, culture, and geography often separate sites of production and consumption. Furthermore, mass consumption has become a very powerful set of ideas and practices around which people organize their daily lives and form social relations. Imagining a world without mass consumption is both disturbing and difficult. However, environmental histories that track flows of people, ideas, energy, and commodities beyond the borders of the United States offer the promise of recasting past worlds to imagine new ones. T 18. Richard P. Tucker, Insatiable Appetite: The United States and the Ecological Degradation of the Tropical World, concise rev. ed. (Lanham, Md.: Rowan & Littlefield, 2007), 127. 19. Greg Grandin, Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City (New York: Metropolitan Books, 2009). 20. Myrna Santiago, The Ecology of Oil: Environment, Labor, and the Mexican Revolution, 1900–1938 (Cambridge: Cambridge University Press, 2006). 21. Miguel Tinker Salas, The Enduring Legacy: Oil, Culture, and Society in Venezuela. (Durham: Duke University Press, 2009). 22. Paul Sutter, Driven Wild: How the Fight Against Automobiles Launched the Modern Wilderness Movement (Seattle: University of Washington Press, 2004). 23. Christine Skwiot, The Purposes of Paradise: U.S. Tourism and Empire in Cuba and Hawaii (Philadelphia: University of Pennsylvania Press, 2010). 24. <http://www.pbs.org/kcet/chasingthesun/companies/panam.html>. John Soluri is associate professor and director of global studies in the history department at Carnegie Mellon University. His book, Banana Cultures: Agriculture, Consumption, and Environmental Change in Honduras and the United States (University of Texas Press, 2005), examines the relationship between the mass consumption of a tropical commodity in the United States, and environmental and social change in Honduras during the late nineteenth and twentieth centuries. He teaches courses that offer historical perspectives on the environment, energy, and food. Endnotes 1. A. J. McClane, “Fishing in the Banana Republics.” Field and Stream, December 1967, 86. 2. Robert H. Stover, “The Rise and Decline of Lake Yojoa,” in Bananeros in Central America, ed. Clyde S. Stevens, (Fort Myers, Fla.: Press Printing Company, 1989). 3. Jackson Lears, Fables of Abundance: A Cultural History of Advertising in America (New York: Basic Books, 1995); and Roland Marchand, Advertising the American Dream: Making Way for Modernity, 1920–1940 (Berkeley: University of California Press, 1986). 4. Lizabeth Cohen, A Consumers’ Republic: The Politics of Mass Consumption in Postwar America (Cambridge, MA: Harvard University Press, 2003). 5. Energy Information Agency, <http://www.eia.doe.gov/totalenergy/>; Vaclav Smil, Energy at the Crossroads (Cambridge: MIT Press, 2005), 58; and U.S. Environmental Protection Agency, <http://www.epa.gov/epawaste/ nonhaz/municipal/index.htm>. 6. Latin America and the Caribbean are overrepresented for the simple reason that they are the geographical areas that I research and teach. 7. John R. McNeill, Something New Under the Sun: An Environmental History of the Twentieth-Century World (New York: W. W. Norton and Company, 2000). 8. Slave ships functioned similarly. See, Judith Carney and Richard Nicholas Rosomoff, In the Shadow of Slavery: Africa’s Botanical Legacy in the Atlantic World (Berkeley: University of California Press, 2010). 9. Lance E. Davis, Robert E. Gallman, and Karin Gleiter, In Pursuit of Leviathan: Technology, Institutions, Productivity, and Profits in American Whaling, 1816–1906 (Chicago: University of Chicago Press, 1997). 10. Brian Black, Petrolia: The Landscape of America’s First Oil Boom (Baltimore: Johns Hopkins University Press, 2000). 11. < http :// www. pbs . org / wgbh / americanexperience / features / interview / whaling-smith/>. 12. James Kirker, Adventurers to China: Americans in the Southern Oceans (New York: Oxford University Press, 1970). 13. John Soluri, Banana Cultures: Agriculture, Consumption, and Environmental Change in Honduras and the United States (Austin: University of Texas Press, 2005), 41–103. 14. Steve Marquardt, “‘Green Havoc’: Panama Disease, Environmental Change, and Labor Process in the Central American Banana Industry,” American Historical Review 106 (February 2001): 49–80. 15. Soluri, Banana Cultures, 161–92. 16. Warren J. Belasco. Appetite for Change: How the Counterculture Took On the Food Industry, 2nd ed. (Ithaca, N.Y.: Cornell University Press, 2007). 17. Mark Moberg and Sarah Lyon, Fair Trade and Social Justice: Global Ethnographies (New York: New York University Press, 2010). 20 OAH Magazine of History • October 2011 OAH DISTINGUISHED LECTUR ESHIP PROGR A M Great Speakers, Fascinating Topics The OAH Distinguished Lectureship Program connects you with more than 400 outstanding U.S. historians, perfect for public programs, campus convocations, lecture series, teacher workshops, History Month observances, and conference keynote addresses. OAH Visit the lectureship Web site, American Historians http://lectures.oah.org/, for a complete list of participating speakers and podcast lectures. Visit today! lectures.oah.org
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