Opinion 193 OPINION Resale of Digital Content: Usedsoft v Redigi Ken Moon A J Park Law, Auckland Comparative law; Distribution right; EU law; Exhaustion of rights; Internet; Musical works; Resale; Software; United States When the US Court of Appeals for the Ninth Circuit decided in 2010 that Eminem’s recording contract with Universal Records meant that downloads of Eminem songs from iTunes did not count as sales of CDs and was actually a licensing of their songs for a different medium (attracting higher royalties for Eminem) many commentators wrongly thought the court had decided that the transaction between iTunes downloaders and Apple was a licence.1 That question remains to be decided, but the speculation gave rise to fears among some that songs from iTunes could not be resold without breaching Apple’s contractual terms and even more dramatically that they could not be passed on to beneficiaries on death. It was even alleged (wrongly) in some media that Bruce Willis was so upset that his iTune collection could not be passed on to his three daughters that he was going to sue Apple. The issue was progressed in part in March of this year by the US District Court for the Southern District of New York in Capitol Records v ReDigi where online sales of iTunes files were found not to trigger the US first sale doctrine to exhaust Capitol’s distribution right.2 Thus users’ subsequent resales of iTunes files through ReDigi’s online marketplace for used digital music constituted infringements of Capitol’s copyright. The court said that the s.109(a) first sale defence in the US Copyright Act was unambiguous in confining first sale exhaustion to distribution of physical objects. Thus in the United States it is clear cut that with the Act as it stands resale of digitised content online will be unlawful, irrespective of any licence terms to the same effect. All parties proceeded on the basis that the transactions were sales and not licences so the court did not have to decide between these two forms of contract. Until that issue is determined in relation to content, as opposed to software, it would seem that Bruce Willis can pass his iTunes library to his daughters on death since that transfer would not be a distribution “to the public” and therefore not an infringement of the distribution right conferred by the Copyright Act for copies or sound recordings. What does European law have to say about all this? In the only decision of the Court of Justice on internet downloads (UsedSoft v Oracle) the subject matter was computer software. Does that decision apply to digitised content such as eBooks, sound recordings, films and video games? In UsedSoft v Oracle,3 the CJEU held (i) Oracle’s software licence was a contract of sale, (ii) the downloading of the software from Oracle’s website by the licensee (now considered a purchaser) exhausted Oracle’s right of distribution in relation to the copy that came into the possession of the licensee and (iii) it was therefore not an infringement of Oracle’s copyright in the software for the licensee to resell his licence thereby making the trading of second hand licences and/or copies of the software lawful. The judgment of the CJEU is open to criticism on a number of grounds. First, the test used by the court to determine the licence was a contract of sale was grossly simplistic and should not represent EU law. Secondly, a proper factual analysis would have revealed that delivery of software by a download process involves (i) a communication to the user, and (ii) the user’s computer making a new copy of the software. Resales by him of his licence result in the second user making a second copy on his computer. The fact that it is not the same copy propagating down the chain of buyers takes this scenario outside the scope of art.4(2) of the Software Directive 2009/24—which provides for exhaustion of the distribution right in a copy of a program upon first sale of that copy.4 Thirdly, using the excuse of lex specialis the Court refused to take into account the Information Society Directive 2001/295 which in art.4(1) implemented a new “communication right” which according to art.4(2), unlike the distribution right, cannot be exhausted by any prior act of communication of the work in question. 1 FBT Productions v Aftermath Records 621 F.3d 958 (2010) Capitol Records v ReDigi 2013 WL 1286134 (S.D.N.Y. Mar 30, 2013). 3 UsedSoft GmbH v Oracle International Corp (C-128/11) [2012] All E.R. (EC) 1220. 4 Directive 2009/24 on the legal protection of computer programs [2009] OJ L111/16, 5 Directive 2001/29 on the harmonisation of certain aspects of copyright and related rights in the information society [2001] OJ L167/10. 2 [2013] 24 Ent. L.R., Issue 6 © 2013 Thomson Reuters (Professional) UK Limited and Contributors 194 Entertainment Law Review One might also severely criticise the drafters of the 2009 Software Directive, whose job it was to “codify” and update the original Software Directive 1991,6 for failing to observe the WIPO Copyright Treaty 1996 (“WCT”) which required a communication right (and its non-exhaustion) for software just as much as for any other work. It will be recalled that an important part of WCT’s “digital agenda” was to formally recognise the impact of the internet on copyright. What impact does the decision in UsedSoft have on online distribution of content? Does it mean that resales of downloaded content are legitimate and do not infringe the copyright owner’s rights because his exclusive right to distribute has been exhausted on the first download of that copy? The copyright work in UsedSoft was software and the CJEU determined that the Software Directive was the only applicable EU law. But the court several times seemed to think it was a matter of policy that exhaustion of the rightholder’s distribution right by first sale must apply equally to intangible as well as tangible copies as from an economic point of view they thought there was no difference. More significantly, so far as non-software works are concerned, in [52] of its judgment the court agreed with the Advocate-General who said in his Opinion that interpreting the InfoSoc Directive 2001 in accordance with the WCT meant: “the existence of a transfer of ownership changes an ‘act of communication to the public’ … into an act of distribution … which, if the conditions in Article 4(2) of that Directive are satisfied can … give rise to exhaustion of the distribution right.” With respect, this seems to be nonsense. There is nothing in the WCT or Agreed Statements or its preparatory work to suggest this was intended. Indeed it was the EU delegation who led a move for a separate and distinct right of communication in the WCT, while it was the Americans who initially were content to subsume “communication” within “distribution”. The WCT Agreed Statement in relation to arts 6 and 7 (rights of distribution and rental respectively) states: “the expressions ‘copies’ and ‘original and copies’ being subject to the right of distribution … refer exclusively to fixed copies that can be put into circulation as tangible objects.” Contrary to the assertion of the CJEU, if the WCT is used as a guide to interpreting the InfoSoc Directive (as the CJEU itself said was settled interpretation law in Peek & Cloppenburg v Cassina7) then it is impossible to convert a communication right, which can only apply to copies of works in intangible form, into a distribution right because the latter right only applies to fixed copies in the form of tangible objects. 6 7 Even if the CJEU’s obiter dicta on the InfoSoc Directive was to be followed by another court, and online transmission of copies of non-software works are deemed to be distributions attracting the possibility of exhaustion of the distribution right on first sale, as the CJEU said, the terms of art.4(2) still must be satisfied. Article 4(2) states: “The distribution right shall not be exhausted within the Community in respect of the original or copies of the work, except where the first sale or other transfer of ownership in the Community of that object is made by the rightholder or with his consent.” This is not the same language as is used in the Software Directive art.4(2). Instead, it seems to an attempt to combine the language of WCT art.6 which refers to “original and copies” with the language of the associated Agreed Statement which as mentioned above refers to “tangible objects”. The use of the word “object” seems to indicate art.4(2) only applies to works in the form of physical things or on physical media. A digital file delivered online is neither. That alone would mean the rightholder’s distribution right for intangible digital files would not be exhausted under art.4(2). Also the use of the words “that object”, assuming for a moment that intangible “objects” can exist, must mean that it is in respect of the exact object that the rightholder has sold that exhaustion occurs—not the subsequent copy of that object which the technology actually creates when downloading a digital file. In contrast to the CJEU’s virtually non-existent analysis of the technical process involved in downloading Sullivan J. in ReDigi did a better job and this was why he ultimately found that, unlike the sale of physical objects, Apple’s online iTunes sales could not trigger the US first sale doctrine and therefore left Capitol’s distribution right intact. In ReDigi the judge was doing what courts should do and that is apply the law as drafted, which he held to be unambiguous. If people consider the result to be wrong on policy then the answer is to persuade the lawmakers to change the law. On the other hand the CJEU was doing what courts should not do—rewriting the law to align it with what they believed to be EU policy. They did so even in the face of contrary submissions made by the European Commission, the body responsible for drafting the Directives which were under consideration by the court. Again, if the result that would have been produced on a proper consideration of the facts and an ordinary reading of the law was considered contrary to policy then it is for the lawmakers to change the law, not the Court. Directive 91/250 on the legal protection of computer programs [1991] OJ L122/42. Peek & Cloppenburg KG v Cassina SpA (C-456/06) [2009] Bus. L.R. 149; [2008] E.C.R. I-2731. [2013] 24 Ent. L.R., Issue 6 © 2013 Thomson Reuters (Professional) UK Limited and Contributors Opinion 195 The question nobody in either the United States or Europe seems to be asking is whether it is indisputably correct to assert that exhaustion of the distribution right should apply irrespective of whether works are delivered online or on physical media? The CJEU took this as a given and did not cite economic analyses, but as mentioned in obiter by the Sullivan J. in ReDigi it may not be so clear cut. He referred to the US Copyright Office’s 2001 report on the Digital Millennium Copyright Act which said the impact of the first sale doctrine to copyright owners distributing works in physical form was limited, but applying the doctrine to online distribution would have a bigger and unequal impact. It was noted that physical copies degrade and are less desirable than new ones, unlike “used” copies of digital works which suffer no degradation. The need to transport physical copies acted as a natural brake which did not exist in the online world where geography and distance was irrelevant. Whatever the outcome of such policy arguments, there is still the critical legal issue of whether the contract between the copyright owner and the first acquirer of a digital copy is a sale or a licence. In the UsedSoft case the Oracle contract was expressly drafted as a licence with all the typical terms of a software licence and for the CJEU to find it to be a sale by considering only one term of the contract—the licence was for an 8 9 unlimited period—is rather unimpressive legal logic, especially as the software was not mass produced for consumer use. Contrary to the CJEU approach, in Vernor v Autodesk,8 the US Court of Appeals for the 9th Circuit in 2010 a software licence was not a sale because the contract (i) expressly granted the user a licence, (ii) it restricted the user’s right to transfer the software and (iii) imposed notable use restrictions . Back in Europe in 2011 the UK High Court in Southwark LBC v IBM UK Ltd,9 only one year before UsedSoft, quite logically took into account all relevant terms and conditions in the licence before deciding there was no sale. It has been reported in the IPKat Blog (May 1, 2013) that a European court has now considered whether the UsedSoft reasoning applies to content such as eBooks and audiobooks. In a case brought by the Federation of German Consumer Associations the German Regional Court in Bielefeld is reported to have said UsedSoft is limited to software and there was no exhaustion under the InfoSoc Directive 2001, thus making online resale of digitised copies of literary works an infringement. Standard statutory and contractual interpretation would suggest that other national courts in Europe would come to the same result until if and when lawmakers perceive that on balance policy arguments dictate a change. Vernor v Autodesk 621 F.3d 1102 (9th Cir Sept 10, 2010). Southwark LBC v IBM UK Ltd [2011] EWCH 549 (TCC). [2013] 24 Ent. L.R., Issue 6 © 2013 Thomson Reuters (Professional) UK Limited and Contributors
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