Nestlé Pure Life is the #1 Bottled Water
Brand in the U.S.
Bottled Water Category Insight
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Health and Wellness is here to stay
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Consumers shifting from unnatural and high calorie
Millennial generation (1970-1990) has the highest
bottled water penetration
As low as
.15/bottle
Bottled Water up 6.4% YTD, while soda continues to
decline, down 4.6% YTD
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• Purified water enhanced with minerals
for a crisp, clean & Pure taste
• #1 Bottled Water Brand in the U.S.1 &
a Global Brand in 25 countries
• #7 Mega Brand in Liquid Refreshment
Beverage Category in the U.S.1
• In more Households than any bottled
water brand2
• Top scores out of national bottled
water brands for buying rate and
loyalty2
1.5 Million new bottled water consumers this year
Bottled Water will surpass soda sales nationally in
the next 2-3 years
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In several cities, bottled water already outsells soda
• Sparkling water and tea categories booming
8oz/48pk SUPC -4679009
Nielsen Total FDM, Gallon Volume– 52 weeks ending 4/20/13
Source: US Census & FRC & Mintel Bottled Water Study
Nielsen Food Markets 52 week ending 7/13/13
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16.9oz/ 24pk SUPC - 8108847
16.9oz/35pk SUPC- 3239779
Beverage Marketing – June 2012 2 - Nielsen Homescan Panel – 52 weeks ending
6/30/123 – Nielsen – 52 weeks ending 8/10/13 – xAOC+C
Perrier Sparkling Natural Mineral Water
resource
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Sparkling water is outpacing total beverage
sales – up 10.1% vs. year ago!!
Driver: soda drinkers looking for carbonation
without the calories
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#1 sparkling brand in the US
Up 15.2% last year
SUPC - 7754096
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100% spring water with naturally
occurring electrolytes
NEW 100% recycled PET bottle
700mL/ 24 pack SUPC: 8548655
Ambient Racks Available
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Average lift off display: +180%
47% of consumers prefer water
at room temperature 2
Questions? Contact our Nestlé Waters representative
Vicky Boynton at 561-225-3587 or [email protected]
Source: Nielsen Scantrak TOTAL US Food, Drug, Mass excluding Walmart 52 Weeks Ending September 8, 2012
As low as
.16/bottle
Source: Euromonitor Forecast, Nielsen Homescan, 52 WE 06/15/13 vs. YAG, Homescan RTD Tea Source of Volume