Corporate Visual Identity Document
This Document will outline all communication documents put out by the Kruger to Canyons
Biosphere Region to ensure unification and continuity with all presented and communication
materials
INDEX
IDENTITY ELEMENTS
2
LOGO
Full Colour
Monotone
Greyscale
2
2
2
2
FONTS
3
COLOURS
Primary Colour Usage
Secondary Colour Usage
4
4
5
CREATIVE ELEMENTS
6
COMMUNICATION RESOURCES
8
Letterhead
11
Email Signatures
11
Business Cards
12
Presentation Layouts x 3
12
Proposals/ Reports x 3
12
APPENDIX
13
IDENTITY ELEMENTS
LOGO
The full logo for Kruger to Canyons Biosphere includes the graphic representation (see below for
discussion thereon) as well as the name Kruger to Canyons Biosphere Region.
The logo is primarily to be used in full colour mode, however, if and where necessary it can be used
in monotone as well as greyscale as per below. *
Full Colour
BACKGROUND TO K2C LOGO DESIGN
The logo for the K2C Biosphere Region
comprises
three
mopani
leaves
(Colophospermum mopane). This tree is only
found in specific areas in central Africa, and is
the only universally representative species of the
lowveld. However it has regional value and has
therefore been used in our logo.
Monotone
The two leaflets, compound leaves, on each of
the three leaves used in the logo, have been
arranged so that the space between the leaflets
creates an image of a human - thus symbolising
a person surrounded by their environment (the
leaves and the spaces beyond). Secondly the
three leaves represent the three main functions
of
a
biosphere
region:
Conservation,
Development and Logistics. Thirdly, the mopani
leaves represent the value of the environment to
humans and other animals, especially when
used sustainably. The leaves and pods are a
valuable food source to both domestic cattle and
wild animals, often being one of the few plants
with browse still available in the dryer months.
Large caterpillars of the moth, Gonimbrasia
belina, feed on the mopani leaves. These
caterpillars are highly sought after by local
communities as a protein supplement. The
caterpillars are collected when abundant and
dried and stored for the months to come. Lastly
the three leaves also represent the three biomes
encompassed by the Biosphere Reserve; the
Grassland, Forest and Savanna.
Greyscale
*
All versions of the logo in jpeg format will be supplied to the current board and operational unit.
FONTS
The primary font used in the Kruger to Canyons Biosphere Region Logo is:
Copperplate Gothic Bold
This should be used for all headers or primary focus listings.
The following additional fonts can be used
Cambria
Calibri
Trebuchet
Afrika T Zhu/Twasi
Bradley Hand
The above list of font options, allows for creativity as well as distinctive and ease of legibility †
†
All fonts will be supplied to the current board and operational unit
COLOURS
Primary Colour Usage
The Main Colours to be used in Biosphere Communications are based around the Brown and Green
used in the primary logo. Different Hues of each of these colours have been added to the list for
variation and creativity. The following outline is for use with printers and design programs who
have the ability to adapt and select specific CMYK or RGB options
CMYK
35 100 98 1
RGB
174 59
26 73 72 1
190 105 91
19 53 53 1
204 138 121
13 35 35 1
217 171 156
8 23 23 1
227 195 184
5 15 15 1
233 212 204
4 9 9 1
238 226 220
2 5 5 1
243 234 230
63
60 40 93 31
100 105 64
47 35 62 7
142 145 115
36 25 43 0
172 175 153
25 17 30 0
194 196 180
16 10 18 0
214 216 205
9 6 11 0
228 229 222
6 3 7 0
237 238 233
3 2 3 0
243 243 241
COLOUR
MANIPULATION IN
WORD OR EXCEL
To access the ability to
manipulate colours in order to
access the correct RGB
variation within a Word
Document, the following steps
are required:
1. Select the font or object
colour option
2. Select the “more colours”
option under the generic
colour options supplied
3. Select the Custom Tab at
the top of the Dialogue
box that appears.
4. At the bottom of the
colour range, the options
to select specific RGB
colouration is available.
Insert and click OK at the
top right hand corner of
the dialogue box.
5. This colour will then be
available
automatically
under “recently used
colours” when selecting
colour options.
Secondary Colour Usage
Should any additional colours be required for creative highlighting or alternative reasons, the
following colour variations can be included for creative purposes only.
CMYK
40 0 100 0
RGB
168 207 69
29 0 73
0
190 217 116
22 0 53 0
206 226 152
15 0 35 0
220 134 185
9 0 23
0
231 241 207
6 0 15 0
238 245 222
4 0 10 0
242 247 231
3 0
7
0
246 249 238
0 0 0
60
215 204 117
0 0 40 13
228 220 158
0 0 26
9
237 231 187
0 0 16
5
243 239 211
0 0 14
0
255 252 225
24 0
255 250 207
0 0 40 0
255 248 176
0 0 60 0
255 246 136
0 0
CREATIVE ELEMENTS
The following list of creative elements can be used within presentations, reports and documents for
further creativity and interest. They can either be used in their original colour options or as faded
watermarks. ‡ The majority of the creative elements have been designed within a circular emblem.
This is to represent firslt, the earth and planet that we live upon and secondly, to represent constant
circle of life and interconnectedness of all.
Primary Colour Variations
K2C LOGO RELATED CREATIVE ELEMENTS
Original
Monotone
Monotone
Greyscale
Original
Monotone
Monotone
Greyscale
Monotone
Greyscale
MaB RELATED CREATIVE ELEMENTS
Original
‡
Monotone
All versions of the creative elements supplied may be used and adjusted according to the variety and colour
ranges listed in this document
Original
Monotone
Monotone
Greyscale
Original
Monotone
Monotone
Greyscale
Original
Monotone
Monotone
Greyscale
Original
Monotone
Monotone
Greyscale
Original
Monotone
Monotone
Greyscale
MISCELLANEOUS & ADDITIONAL CREATIVE ELEMENTS§
§
The circular creative elements are to be used as primary options in design and document layouts
MISCELLANEOUS & ADDITIONAL CREATIVE ELEMENTS – INVERSED VERSIONS**
**
The inversed creative element designs are only to be used when design features do not allow for the primary
circular version. The inversed options are preferably to be used in a lightler hue or watermark aspect.
SOCIAL MEDIA ELEMENTS
Insertion of Photographs
General Individual Photos
The use of photographs should be standard within all reports and proposals produced in Microsoft
word or similar programs.
Three options are given below and either may be selected depending on the style of the document
as well as the target market. It is important however, that a single style should be employed
throughout an entire document. The Three Options are:
Thin White Frame
Drop Shadow
Minor Reflection
All three of these options can be found in the Picture Effects section of Word.
K2C Photo Banner
The following Banner is currently used as a Primary Creative Element in the Website and Letterhead
and it is recommended to remain as such for now. The Photo banner has previously been created
to incorporate some of the manner different elements involved in the MaB Programme and its
relative principles such as Research, Agriculture, Community Development Conservation, Water
Management etc.
Should a revised banner be required and need to be established, it is
recommended the similar principles be implemented in the selection of photo variations.
The Photo Banner has also been designed to incorporate the Vision or By-line of the K2C – ie
“Partnering to achieve a sustainable future for all life in the K2C Biosphere”
COMMUNICATION RESOURCES
Letterhead
The current letterhead encompasses all requirements outlined in this document and thus it is
suggested that it remains as is. A sample of the letter head can be seen in Appendix 1 of this
document
Email Signatures
Email Signatures are to be created for all Operational Staff communicating from, for or on behalf of
K2C Biosphere. Email Signatures will be hyperlinked to the K2c Website. Should the Board require
it, email signatures can be created for board members as well.
Hyperlinked to
www.kruger2canyons.co.za
Hyperlinked to K2C
Pinterest Page
Hyperlinked to K2C
Facebook Account
Hyperlinked to K2C
Twitter Account
Business Cards
Any business cards to be printed and developed for the K2C Operational Unit and/or Board
Members are designed to be single sided to keep cost requirements down with an alternative option
of a back side to the card indicating the support of a specific postion (eg the majority of the current
operational staff are employed as a result of the SANParks programme and thus the back page
allows for recognition thereof
Front Page
Back Page
Presentation Layouts x 3
In order to ensure unified and coordinated communications occur during presentations, it is
recommended that all presentations done for and on behalf of K2C are created on one of the
following 3 templates.
Three different templates have been produced in order to offer a variation and flexibility depending
on the theme of the presentation as well as the target audience
Previews of the Templates can be seen in Appendix 2, Appendix 3, Appendix 4 and Appendix 5.
Proposals/ Reports x 3
Three alternative layouts have been put together to allow for flexibility and choice depending on the
type of document being produced, its target market and theme behind the document’s
development.
Previews of the three templates can be seen in Appendix 6, Appendix 7 and Appendix 9
Appendix
The Appendices that follow are included samples of the various Communication Elements which
cannot be included as small picture objects within the document above and need to be included as
full page documents on their own.
The list of included Appendices includes:
Letterhead Sample
Presentations Layout Option 1
Presentations Layout Option 2
Presentations Layout Option 3
Presentations Layout Option 4
Proposal or Report Layout Option 1
Proposal or Report Layout Option 2
Proposal or Report Layout Option 3
Appendix 1 – Letterhead
Appendix 2 – Presentation Option # 1 (formal)
Cover/ Title Slide
Title and Content Slide
Sector Title Slide
Caption and Content or Picture Slide
Please note that the elephant picture used is not part of the template but
has been included to show you what it would look like
Appendix 3 – Presentation Options 2 (decorative)
Cover/ Title Slide
Title and Content Slide
Sector Title Slide
Caption and Content or Picture Slide
Please note that the elephant picture used is not part of the template but
has been included to show you what it would look like
Appendix 4 – Presentation Option 3 (creative)
Cover/ Title Slide
Title and Content Slide
Sector Title Slide
Caption and Content or Picture Slide
Please note that the elephant picture used is not part of the template but
has been included to show you what it would look like
Appendix 5 – Presentation Option 4 (geometric)
Cover/ Title Slide
Title and Content Slide
Sector Title Slide
Caption and Content or Picture Slide
Please note that the elephant picture used is not part of the template but
has been included to show you what it would look like
Appendix 6 – Document Template 1
Appendix 7 – Document Template 2
Appendix 8 – Document Template 3