MARKET
Eros Group distributes, retails and services a
portfolio of world-class brands in the United
Arab Emirates (UAE) and in select markets in the
Middle East and North Africa (MENA) region. The
company proudly partners with over fourteen
global brands, operates thirty-three retail stores
and has eight service centres in the UAE.
Eros Group is headquartered in Dubai, UAE, which
is strategically located at the crossroads of Asia,
Africa and Europe serving a potential market of
over two billion individuals. The company caters
to a cross section of the trade channel which
includes Power Retailers, Independent Retailers,
souq markets, system integrators, architects and
consultants. As the company crossed the threshold
of being the leader in distribution of consumer
electronics in the UAE, it prepares itself for a new
vision aligned with that of UAE – Expo 2020.
ACHIEVEMENTS
Recent studies have shown that Eros Group
distributes:
50% of all televisions sold in the UAE.
50% of all smartphones sold in the UAE.
33% of all vacuum cleaners sold in the UAE.
25% of all premium refrigerators sold in the UAE.
25% of all air purifiers sold in the UAE.
20% of all routers sold in the UAE.
HISTORY
Eros Group was founded in 1967 in Deira – the
heart of Dubai’s trade market – with a small store.
The company grew with the distribution of Hitachi
products, in 1969, and continuously expanded with
retail stores in Dubai and other Emirates. In 1995
the company partnered with Samsung and, since
then, has tied up with global leader brands like
Thermobreak (Australia), Lennox (USA), Sonos
(USA) and TCL (China) among other brands.
In 2014 the company further diversified into the
LED Lights business with a new vertical – Lighting
and Electricals Business Group. Since its start
the business group has collaborated with leading
brands in the world such as BenQ, TCL, Greenlux,
Fern Howard, Lucis, Sololuce, Grupo Novolux,
Secom and Elmark. The new business group offers
lighting solutions for Residences and Villas, Hotels,
Contemporary offices, Showrooms, Malls, Schools,
Warehouses, Landscapes, Facades and even Street
lighting.
PRODUCTS
Eros Group offers customers the following:
Eros Digital Home – With 33 retail stores in the
UAE, Eros Digital Home has one of the widest
network of electronic retail outlets in the country.
Eros Digital Home retails all brands distributed by
its parent company, Eros Group, and is also a key
retail partner for Nokia, Sony Ericcson, Blackberry,
Lennovo, Apple and Samsung Home Appliances.
Samsung – Eros Group distributes a wide range of
products from the Korean electronics giant which
include consumer electronics, mobiles and smart
phones.
Hitachi – Eros Group has partnered with Japan’s
leading brand, Hitachi, for over four decades and
distributes a wide range of Home, Kitchen and
Small appliances and consumer electronics.
Linksys – Eros Group partnered with Linksys from
United States of America, in 2009, to distribute its
range of routers.
TCL – The Chinese leader in home electronics joins
the Eros Group portfolio with its wide range of
LCD and LED TVs. Eros now also distributes the
brand’s range of LED Lighting solutions in the UAE.
BenQ – Eros Group distributes Lighting solutions
from the Taiwan manufacturer.
Thermobreak – Eros Group has a separate division
(Air Conditioning Business Group) which handles
the distribution of cooling products which includes
Thermobreak from Australia for Physically Crossed
Linked Polyolefin Foam Insulation.
Lennox – The Air Conditioning Business Group also
distributes a wide range of split ducted and roof
packaged air conditioners from Lennox of United
States of America.
Aiphone – The leader in home security systems.
Du – UAE’s second major telecom player
appointed Eros Group as a distributor for its
products in 2008.
Sonos – The worldwide leader in wireless multiroom music systems has tied up with Eros Group
for distribution of its products in the Middle East.
Alcatel – The brand is owned by TCL
Communication and is one of the fastest growing
of the world’s top ten mobile phone manufacturers.
Transcend – Transcend has become a leading global
brand of digital storage, multimedia and industrial
products which has the ability to quickly respond
to the market’s changing needs.
Pentair – Pentair is a global fortune 500 company
with its head office in United States of America and
business into specialised equipment cooling and
automation.
RECENT DEVELOPMENTS
Eros Group is continually strengthening its
relationship with its stakeholders. Recently, in light
of new studies and consumer insights, Eros Group
released its new corporate campaign: “There’s a
Little Bit of Eros in Every Home”. The campaign,
while highlighting the Group’s achievements, sought
to make a connect with the audience on how Eros
is a part of the home and by extension, the life.
Eros Group also recently moved into its new
headquarters in Al Barsha, Dubai. Aptly called Eros
House, this new custom-built twelve-storey building
is equipped with six state of the art conference
rooms, eight floors fitted with work stations
including a dining area and a recreation room.
Eros Group actively partners with Government
initiatives. This year Eros Group joined in Dubai
Municipality’s Car Free Day. The Eros Group
management and employees left their cars at home
and took to public transport. To further showcase
the Group’s commitment a solidarity walk was
organised from the Mall of Emirates Metro Station
to Eros House in Al Barsha.
PROMOTION
Eros Group has continuously promoted its brands
in line with its strategy to expand its business.
The company is a regular participant in the
Dubai Shopping Festival, Dubai Summer Surprises
and other promotions which are in line with its
marketing strategy. The company heavily relies on
various media to take its promotional and brand
messages across to its customer base in the UAE.
The company is also an aggressive participant with
all promotions initiated by its trade partners and
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also present on the shopfloor across all Emirates.
Identifying the growing popularity of Social Media
websites, Eros Group also launched its social media
initiative on Facebook ( HYPERLINK “http://www.
facebook.com/erosgroup”www.facebook.com/
erosgroup) and YouTube (ErosGroupUAE) where
customers can get the latest updates and win loads
of prizes all year long.
BRAND VALUES
With the standards set this high, Eros Group’s
stated vision is to achieve the number one position
in marketing, distribution and retailing of consumer
electronics, home appliances, telecom, IT and
engineering goods and services by 2016.
As a forward looking business group, to achieve
and sustain competitive advantage by strengthening
their commitment towards customers, suppliers,
employees and society, Eros Group are today in
the process of translating this vision into reality. The
company has defined the many layers of its mission
through:
l Industry leading customer satisfaction, while
constantly building loyalty and trust.
l Superior financial performance, while maintaining
integrity and business ethics.
Adding value to all its stakeholders, while
ensuring effective teamwork and mutual benefits.
Eros Group’s quality policy is continual
improvement in achieving and sustaining leadership
in consumer electronics, home appliances, telecom,
IT and engineering industry by enhancing customer
satisfaction through deliverance of quality products
and services using effective Quality Management
System and compliance with applicable regulatory
and customer requirements.
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www.erosgroup.ae
Things you didn’t know about
Eros Group
Eros Group distributes over 4,000 SKUs.
Eros Group has the largest retail network in the
UAE with 33 stores.
l Eros Group’s longest serving employee
completed 40 years in the organisation in 2014.
l Eros Group has been voted as a SuperBrand five
years in a row.
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