FA S H I O N A ND V I S U A L A R T S
FA S H I O N T R A C K
“In the making”
Workshop by
Leonora Jakovlievic
Objectives and teaching methods
The Fashion track brings together practical and theoretical
assessment of design actions and a critical and historical
understanding of fashion in daily life.
By fashion, the programme intends a system made up of objects,
products, images and services in which the phases of conception,
design and consumption may overlap. The centrality of the design
approach is affirmed through the role of the ‘advanced fashion
design studios’, which develop experimental teaching that tackles
today’s more pressing issues.
Within the advanced studios, students have a chance to develop
personal projects and test themselves within group projects.
The advanced studios are flexible and variable education spots
that hold design lectures or seminars on in-depth theory focusing
on a theme or issue, in order to better respond to cultural
demands and urgent research.
GR A DU AT E D E GR E E PR O GR A MME : FA S H I O N
Places available: 32 + 3 reserved for non-EU students
living abroad, including 1 reserved for Chinese students
from Marco Polo programme
Admission test: interview and assessment of academic
qualifications
e-mail: [email protected]
LM-65 Class: Performing Arts and Multimedia Productions
Department: Architecture and Arts
Head of the graduate programme: Angela Vettese
Track: Fashion contact: Alessandra Vaccari
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The thematic areas that arise within the advanced studios
can be determined one at a time thanks to collaboration
with companies, institutions, foundations and museums and
thanks to the multidisciplinary nature of the resources available.
Great importance is placed on the idea of training a designer
that can interpret the complexity of fashion trends,
an “art director” that can devise a strategic vision.
At the same time, the graduate degree programme trains young
scholars that know how to develop original theoretical appraisals
of planning actions and mechanisms within the fashion system
and are able to continue their studies through doctorate studies
in Italy or abroad.
The programme ends with a design thesis that must be an
experimental research project and meet the requirements
for innovation. The programme guarantees the development
of educational activities that meet the diverse needs, interests
and attitudes of the students themselves, without neglecting
the reflective dimension of fashion studies, theory and history
of fashion design. Students particularly interested in these aspects
can finish the programme with a theoretical/critical or historical
thesis.
At the end of the two-year programme, the graduate will have
gained all the tools needed to interpret the fashion system
through design and theoretical reflection with a strategic vision.
Learning to coordinate the technical skills in design
with reflections on fashion design. Having developed their
own individual sensitivity and solid skills, thanks to the advanced
design workshops. To create a collection, alone or as a team.
To work as a fashion designer, art director, events planner
or fashion curator.
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Professional profile
The programme aims to produce high calibre professional
figures that are able to effectively establish themselves
on the contemporary panorama of fashion design and visual
culture. Potential jobs in the fashion design sector are:
– fashion designer, responsible for: conceiving of and designing
a collection of clothes and accessories; researching ideas
for fashion collections; conceiving of new product concepts;
handling the artistic direction of a fashion brand; managing
team of designers who develop patterns for a collection;
– curators and designers for fashion presentations and exhibitions
both in cultural environments (museums, foundations and fashion
promotion centres) and advertising and commercial contexts
(fashion shows, visual merchandising);
– critics and historians of visual arts, fashion and communication;
– art directors that can develop a strategic vision in which
different planning levels develop and converge.
Courses
Advanced Fashion Design 1
Advanced Fashion Design 2
Advanced Fashion Design 3
Fashion and visual culture
Fashion curation
Fashion history and theory
Documentary and experimental cinema
Aesthetics and theory of perception
Philosophy of science
Iconology and classical tradition
Digital interactions
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Documentary video workshop
English literature
Psychology of thought
Semiotic and theory of image
Sociology of communicative processes
History of exhibitions and display
History of art and architecture
History of cinema and photography
Digital technology
Theory & criticism of contemporary art
Architectural theory
Web design
Teaching staff
Emanuele Arielli, Marco Bertozzi, Renato Bocchi, Monica Centanni,
Maria Luisa Frisa, Paolo Garbolino, Vittorio Girotto, Carlo Grassi,
Fulvio Lenzo, Carmelo Marabello, Mario Lupano, Stefano Mazzanti,
Angela Mengoni, Gabriele Monti, Davide Rocchesso,
Camillo Trevisan, Alessandra Vaccari, Angela Vettese
and other adjunct professors also working as professionals.
Fashion at Iuav 2015
at Cotonificio Veneziano
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FA S H I O N A ND V I S U A L A R T S
V ISUAL ART S TR ACK
Cesare Pietroiusti
and Filipa Ramos
DO NO
Visual Arts
Workshop
Objectives and teaching methods
A defining feature of the Visual Arts track is the continuous
dialogue between artistic knowledge in the theoretical
and practical sense, conceived of as two faces of the same coin
which, in turn is based on a combination of experience
and thought. Since 2001, when the programme was established,
this approach has generated lively group experience and an elastic
approach to teaching and learning that is never repetitive
or canonical, although it is disciplined and organised.
The difference between this study programme and others
in the same sector (Dams, Academies of Fine Arts) is the origin
of the professors: in part from the university sector, with a vast
array of knowledge that ranges from semiotics to the theory of art,
from philosophy of science to aesthetics; and in part, especially
when it comes to the workshops, from the international art
world, where both curators and artists have evolved their diverse
approaches to the piece.
GR A DU AT E D E GR E E PR O GR A MME : V I S U A L A R T S
Places available: 42 + 3 reserved for non-EU students
living abroad, including 1 reserved for Chinese students
from Marco Polo programme
Admission test: interview and assessment of academic qualifications
e-mail: [email protected]
LM-65 Class: Performing Arts and Multimedia Productions
Department: Architecture and Arts
Head of the graduate programme: Angela Vettese
Track: Visual Art contact: Paolo Garbolino
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Skills developed by graduates
Graduates will develop the following skills:
– knowledge of the different languages that dominate planning
and production of visual artworks nowadays, considered
as a field of knowledge that is expressed through a constellation
of methods: from photography to film, from performance
to 2D and 3D representation;
– ability to use the language of the visual arts both as a tool
of expression for a person or a group and as a way by which
to identify the changes in the mentality of a world in which,
thanks to geopolitical and technological evolution, non-verbal
communication is increasingly significant;
– familiarity with practical art, for those wishing to become
a visual artist and exhibition, for those who wish to undertake
a path as critic and curator, writing theoretical texts and/
or organising collective and solo exhibitions, performances
and publications. Since the programme is based on studio
and workshop work, it promotes constant exchange between
students and interchange between these two aspects themselves.
Organising the final exhibition or other exhibition initiatives
teaches students about the feasibility of themes, techniques
and budget when it comes to events;
– awareness of what is meant by construction of an effective
piece of communication, both verbally and in the form of figure
or operational process, that is capable of great impact that passes
from the emotional to the cognitive sphere and vice versa.
curatorial and organisational aspects and those interested
in joining a manufacturing and service company.
The programme is also open to anybody wishing to be
a researcher or professor in the field of visual arts,
with specific focus on the contemporary, from study of fashion
to visual communication.
The programme creates multiple professional figures that are
able to effectively establish themselves on the contemporary
panorama of visual arts.
It provides graduates with a strong professional and cultural
profile in the fields of: visual arts, fashion and visual culture.
These professional careers might be:
– visual artists;
– curators;
– auction house consultants;
– consultants on private and public collections;
– critics and historians of the visual arts, fashion and
communication;
– art director in publishing or advertising;
– art director in television, advertising and creative industries;
– director of documentary films;
– film and video editor.
Finally, the programme prepares graduates for positions indicated
by ISTAT as: art experts, museum curators, painters and sculptors,
artistic designers and illustrators, artistic creators for commercial
purposes, directors and art directors.
Professional profile
The programme is aimed at those who wish to work
professionally as an artist, those who wish to study critical,
Courses
Advanced Visual Arts 1
Advanced Visual Arts 2
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Advanced Visual Arts 3
Documentary video workshop
History of art and architecture
Theory & criticism of contemporary art
Documentary and experimental cinema
Aesthetics and theory of perception
Philosophy of science
Iconology and classical tradition
Digital interactions
English literature
Fashion and visual culture
Psychology of thought
Fashion curation
Semiotics and theory of image
Sociology of communicative processes
History of exhibitions and display
Fashion history and theory
History of cinema and photography
Digital technology
Architectural theory
Web design
Teaching staff
Emanuele Arielli, Marco Bertozzi, Renato Bocchi, Monica
Centanni, Maria Luisa Frisa, Paolo Garbolino, Vittorio Girotto,
Carlo Grassi, Fulvio Lenzo, Carmelo Marabello, Mario Lupano,
Stefano Mazzanti, Angela Mengoni, Gabriele Monti, Davide
Rocchesso, Camillo Trevisan, Alessandra Vaccari, Angela Vettese,
Antoni Muntadas, Christodoulos Panaiyotou and other professors
also working as professionals and artists.
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“Ardeidae”, short film
by the students Corrado Chiatti,
Chiara Faggionato and Daniele Tucci.
Prize-winner of the International
Competition Ca’ Foscari Short film
Festival 2015
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