IRAN AGRO FOOD 2017
24th International Agricultural Trade Fair
23rd – 26th May 2017, Tehran International Permanent Fairgrounds
23rd January 2017
Dear Members,
TPCI with support of Department of Commerce (DoC), Government of India is
organizing TPCI India Pavilion in Iran Agro 2017 under the MAI scheme of DoC during May
23 – 26, 2017 at Tehran, Iran. An audience of 40000 plus professionals with real buying power
is expected to attend the event. Over 1500 exhibiters from 40 countries will participate in the
show. This will give Indian businesses an opportunity to explore local Iranian market and make
strong B2B connections.
In the year 2015, Iran’s import in food sector from the world touched USD 7.2 Bn, from
India it was around USD 1.08 Bn, which is about 14 % of its total import from the world in food
sector and is quite significant, but keeping India’s huge potential in mind these figures are
meager and if efforts are made in requisite direction this could be enhanced and fostered by
at least 35%. Also Iran’s import of Agro and food processing machinery from India was merely
1% of its total import from the world (refer Annexure B), here also India stands a good chance
of fostering its position. Henceforth this show is an ideal opportunity for Indian food industry
exporters to explore the Iranian market (please refer Annexure A for exhibiter’s profile)
TPCI invites application from interested members on highly subsidized rates on first
come first serve basis. The rate for a built up booth of upto 6 sqm is Rs. 30,000 per sqm.
Additional built up space is also available at Rs. 40,000 per sqm. For corner booths additional
surcharge of Rs. 10,000 per corner is applicable.
Availability of booths are limited, Interested members can secure their participation by
sending the duly filled registration form along with non refundable advance payment of Rs.
50,000 through Cheque/ Demand Draft in favor of “Trade Promotion Council of India” payable
at Delhi. Payment can also be made through NEFT/RTGS latest by 10th March 2017.
Participation is subject to full payment at least 10 days prior to the show.
Saraswati Rawat
Coordinator Trade Fairs
Trade Promotion Council of India
[email protected]
Annexure A
Potential sectors and Exhibitor Profile for Iran Agro Food 2017
IRAN FOOD & BEV TEC
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Machines and equipment for the beverage industry
Machines and equipment for dairy products
Machines and equipment for processing fruit and vegetables
Machines and installations for slaughtering and meat processing
Confectionary machines
Packing materials and machinery, packing types and packing accessories
Refrigeration installation
Baking machines
Machines and equipment for convenience food products
Transport and storage technology
Measuring and weighing systems
Agricultural machines, farming tractors, harvesting equipment
Analytical equipment
Dryers, cleaner, silos and storage systems
Equipment for fish farming
Feeding equipment
Grains, grain systems
Greenhouse and greenhouse plastics and equipment
Irrigation systems
Milk processing equipment
Milling and mixing installations/equipment
Pesticides and fertilizers
Poultry equipment
Seeds, seedlings
Stable equipment
Veterinary syringes
IRAN FOOD & HOSPITALITY
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General foods
Beverages
Sweets, long-life bakery products, cakes
Milk and milk products
Preserves and delicatessen foods
Oils and fats
Non-essential provisions
Meat, meat products, sausages
Fruit and vegetables (fresh)
Sea food
Frozen foods and ice cream products
Annexure B
Trade dynamics and potential for Indian products in Iranian Food Industry
India's Share in Iran’s Agriculture and Food Processing Machinery imports vis-à-vis other
countries
Countries
Germany
China
Market Share
16%
31%
Turkey
Italy
19%
8%
India
Rest of the world
1%
25%
Agro and food processing Machinery
import by Iran in 2015
Rest of the
world
25%
China
31%
India
1%
Turkey
19%
Italy
8%
Germany
16%
Annual growth rate of top food products exported to Iran from India 2011-2015
Cereals
9%
Coffee, tea and Spices
17%
oil seeds and oleaginous fruits
57%
Fish
Edible fruits
30%
21%
Top food products exported from India to Iran viz-à-viz Iran’s total import and India’s
total export
Food Products
India's exports to
Iran
Iran’s imports from
world
India's exports to
world
Rice
729,711
782,463
6,380,082
Tea, whether or not flavored
107,967
253,947
677,933
Frozen fish
24,313
81,298
582,264
Other oil seeds and oleaginous fruits
21,325
56,935
523,695
Cane or beet sugar and chemically
pure sucrose, in solid form
20,332
142,660
1,186,417
Meat of bovine animals, frozen
18,501
401,925
4,030,559
Spices excluding pepper.
17,120
19,446
372,118
**figures in 1000 USD
Fact Sheet of the Show
Name of the Exhibition
Iran Agro, 2017
Supporting Agency in
India
Department of Commerce, Ministry of Commerce & Industry
Government of India.
Support Scheme
Market Access Initiative
Show Organizers
Messe Fair Trade GmbH & Palar Samaneh
Date of the Exhibition
May 23-26 , 2017
Venue Detail
Tehran International Permanent Fairgrounds, Iran
Fair profile
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Food Products
Beverages
Food and Beverages Technology
Food Processing Machinery
Agriculture Technology
Targeted group of
exhibitors
Producer and Manufacturer, Exporters
Major countries
participating in the show
Australia, Austria, Azerbaijan, Belgium, Brazil, Bulgaria, China,
Croatia, Cyprus, Czech republic, Denmark, Finland, France,
Georgia, Germany, Greece, India, Indonesia, Iran, Ireland,
Italy, Jordon, Kazakhstan, Lebnon, Lithuania, Malaysia,
Morocco, Netherlands, Pakistan, Poland, Portugal, Romania,
Russia, Serbia, Slovaskia, South Africa, Korea, Spain, Sri
lanka, Sweden, Switzerland, Taiwan, Thailand, Turkey,
Turkmenistan, Ukraine, UAE, United kingdom
Visitors profile
Manufacturers and dealers, importers, diplomats, government
agencies, cooperatives, industry association, consultants,
technocrats, product development board, production managers,
export & import advisors, trade promotion agencies, planners,
wholesalers, retailers, final end users or consumers, research
and development institutions, media etc.
Booth inclusions
6 SQM booth including 1 table, 3 chairs, 2 spotlights, Fascia, I
power socket , carpet, 1 waste basket
Misc.
All expenditure like dispatch of goods, custom clearance, and
payment of duties etc. are to be borne by the exhibitors
themselves.
TPCI will issue necessary visa recommendation letter in favor of
exporters. In case visa is not granted TPCI will not be liable for
refund of participation charges.