Soraa®AnnouncesHelia™:TheHealthyLightEnvironment
ThatReplicatesNaturalSunlighttoPromoteSleepandHealth
Heliacreatesanintelligentenvironmentprovidingapersonalized,
adaptivelightingexperiencewithenhancedenergysavings,
convenienceandcomfort
LasVegas,January3,2017--SORAA,theworldleaderinGaNonGaN™LEDtechnologyand
illuminatoroftheworld’smostfamoushistoricalbuildings,museums,hotels,andluxury
retailers,todayannouncestheirentryintotheconsumermarketwithHelia,thehealthylight
environmentforhomes.Helia,whichwasnamedaCES2017InnovationsAwardHonoree,is
situatedattheintersectionofhealthandsmarthome.Itcombineshealthyandbeautifulfull
spectrumLEDlightingwithasecure,expandablenetworkofsmarthomesensors.Theresultis
anintuitive,energy-efficientlightingsystemthatbringsthebenefitsofdynamic,natural
sunlightindoors.
SoraaisdemonstratingHelia,itsfirstdirect-to-consumerbusiness,atCESUnveiled,Tuesday,
January3,2017atMandalayBaybooth#112,inLasVegas.
PressImagesAvailable:www.helia.com/press
Recentadvancesinsciencehaveunveiledthecrucialimpactoflightonoursleeppatternsand
health.Weevolvedundersunlight,andspecializedcellsinoureyesrespondtoitsbluelight
wavelengthstosynchronizeourinternalclocks–andsetacircadianrhythm.Naturalsunlightis
brightandfilledwithbluelightinthemorningtowakeusup.Asthesunsets,bluelight
recedes,signalingourbodiestoprepareforsleep.However,inourmodernworld,welive
underartificiallightsandinfrontofLEDscreens–whichareoftenpackedwithbluelight
content.Numerousstudiesnowconcludethatevencommonlevelsofbluelightexposurein
theevening,primarilycomingfromourartificiallightingsources,cannegativelyimpactsleep
andlonger-termhealth.Todaymorethan60%ofAmericansreportsleepproblems.
HeliaisHealthy.
Heliatakesontheseconcernswithaunique,newapproach–replicatingthetimingandvisible
spectrumofnaturalsunlight.LeveragingSoraa’sadvancedLEDtechnologycoupledwithan
enterprise-gradenetworkingandsensorplatform,Heliaadaptstoyourenvironment
automatically,basedonyourhome’ssunriseandsunsettimes,tuningforyourhabitsand
health.Heliabulbsprovideplentyofbluelightinthemorningtowakeyouup.Duringtheday,
museum-qualitylightmakesyoursurroundingscomealive.Andintheeveningasyouwind
down,Soraa’spatentedBlueFree™LEDtechnologyremovesbluelightcompletely,while
retainingabeautiful,softwhitecolor.
“Morethanever,consumersarebecomingawareoftheeffectartificiallightingandscreensare
havingontheirsleepandhealth,“saysJeffParker,ChiefExecutiveOfficerofSoraa.“Helia
createsthehealthiestlightingsystemeverintroduced,tomakehomesaplacewherethe
efficiencyofmodernlightingandhealthcancoexist.”
Dr.W.ChrisWinteradds,"payingattentiontotheamountandqualityofthelightyouexpose
yourselftoduringthedayandnightisprobablythesinglebiggestmodifiablefactorforgettinga
healthynightofsleep."Dr.WinterisaSleepSpecialistandNeurologistwhoconsultsforseveral
NBA,NFL,MLBandNHLteams.
HeliaisBeautiful.
Othersmartbulbscanchangecolorduringthedayandnight,butsincetheyareallmadewith
standardLEDs,theyemitupto20timesmorebluelightandcanmakeyourroomsunnaturally
yellow.Instead,Helialightsupyoursurroundingsbeautifully,withoutcompromisingcolor
quality.GuidedbySoraa’sexpertiseincolorscience,whichhasalreadybenefitedextraordinary
placessuchasthePalaceofVersaillesandtheCartierMansion,Heliaemitsatailoredspectrum,
whitelighttorenderbeautifulandvividcolorsthroughoutthedayandnight.
HeliaisIntelligent.
WithHelia,smarthomelightingfinallybecomessimpletoinstall.JustscrewinyourHeliabulbs,
turnthemonandtheywillautomaticallyconnecttooneanotherovertheexistingpowerlines
inyourhouseandstartworkingtogether-beforeyouevenopentheapp.Nowirelesshubor
internetconnectionisrequiredtoprovideseamlessintegrationwithnowirelessdeadspots.
YoucanthenrefineyourlightingexperiencewiththeHeliaappbyprovidinginformationabout
whereyourhouseislocatedandwhenyouusuallywakeupinthemorningandgotosleepat
night.
Heliagoesbeyondbeingapp-connectedtobetrulyintelligentandintuitivethanksto
sensortechnologythatyoufindintoday’smostmodern,energy-efficientofficeenvironments-
whichknowwhenaspaceisoccupiedandvacant.Whenyouwalkintoaroom,Heliaknowsto
lightthespace,andwhenyouleave,Heliaautomaticallyturnsoffthelightstoconserveenergy.
Ambientlightsensorsconserveevenmoreenergybyknowingnaturallightlevelsand
dynamicallyadjustingthebrightnessofthelightstomaintainconsistent,comfortablelight
levels.And,sinceitknowswhenyougotosleepandwhenyouwake,Heliawillonlybringup
softnightlightwhenyouwalkintoaroom,suchasabathroom,inthemiddleofthe
night.Heliaalsolearnsyourpatternstokeepyourhomesafe.YoucansimplytellHeliayouare
goingonvacationanditwillrecreateyourdailymovement’sroom-to-roomwhileyou’reaway.
TheHeliasystemwasalsodesignedtobeabletokeeppacewiththelatestinnovationsin
sensors,connectivityandsmartcapabilities.TheHeliaDynamicWhiteBR30bulbsfeaturean
innovativeSmartSNAPportthatfuture-proofsthesystemandprotectsyourinvestment.Smart
SNAPModulesprovideasimple,plug-and-playapproachtoaddingandupgradingtheHelia
system.TheinitialDynamicWhite+PresenceSmartSNAPprovidesdynamiclighting
controlalongwithpresenceandambientlightsensing.FutureSmartSNAPsfromSoraa
andpartnerswillenhancethevalueoftheHeliasystemoveritslifetime.
“Peopleliketotalkabout‘smartlighting’alotwhentalkingaboutIoT,butsofar‘smart’has
simplymeantonecanturnlightsonandoffusinganapp—whichisnotnecessarilyintuitive—
andlightqualityhasalwaysbeensecondary.”saysPhilKearney,Soraa’sVicePresident,
ConsumerProducts.“WedevelopedHeliatoworkjustthewayyouthinkitwould,andtoalso
bringthesamequalityoflightthatwasoncereservedformuseumsandhigh-endretailintothe
home.”
ForconsumerswhowanttoconnecttheirHelialightingsystemtopopularIoTcloudservices,
HeliahascreatedtheCloudConnectaccessory.SimplyplugtheCloudConnectintoanoutlet
nearyourhomeWi-Firouter.YoursystemwillbeconnectedtoHelia’ssecurecloudandready
forAmazonAlexaVoicecommands,remotecontrolwhenyou’reawayfromthehomeand
IFTTTcompatibility.Additionally,HelialightingsystemsconnectseamlesslytopopularIOT
ecosystems.
GetHelia.
HeliawillbeavailableinitiallyintheNorthAmericamarketSpring2017atHelia.comandwillbe
soldasRoomKits,allowingconsumerstoeasilyordertheprecisenumberofbulbsandSmart
SNAPSneededtooutfitanentireroom(s)withhealthylighting.YoucanfollowHeliaonTwitter,
FacebookandInstagram.Mediamembersinterestedindemos,imagesormoreinformation
regardingHeliamayreachouttoJenSquillaatJenSquilla@maxborgesagency.comor1305374
4404Ext.191.
AboutSoraa
PioneeringlampsusingLEDsbuiltfrompuregalliumnitridesubstrates(GaNonGaN™),Soraa
hasmadeordinarylightingextraordinarilybrilliantandefficient.Soraa’sfullspectrumGaNon
GaN™LEDlampshavesuperiorcolorrenderingandbeamcharacteristicscomparedtolamps
usingLEDscreatedfromnon-nativesubstrates.Foundedin2008,SoraaisbasedinFremont
California,whereitmanufacturesitsGaNonGaN™LEDsinthecompany’sstate-of-the-art
facility.Foradditionalinformation,pleasevisitwww.soraa.comandfollowthecompany
onTwitter,LinkedInandFacebook.
Soraa,isaregisteredtrademarkofSoraa,Inc.,Helia,SoraaBlueFree,andGanonGanaretrademarksofSoraa,Inc.
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PressContact:
JenSquilla
(305)374-4404x191
[email protected]