SEO: An Hour a Day
Site Assessment Worksheet
Home Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
HTML text on this page contains my exact target keywords.
Copyright 2006-2008, Jennifer Grappone & Gradiva Couzin
Page 1 of 5515
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Copyright 2006, Jennifer Grappone & Gradiva Couzin
Page 2 of 5555
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
Copyright 2006, Jennifer Grappone & Gradiva Couzin
Page 3 of 5555
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
Landing Page URL:
Yes/No
This page has a unique HTML page title.
The HTML page title contains my target keywords.
This page contains 200 or more words of HTML text.
HTML text on this page contains my exact target keywords.
This page can be reached from the home page of the site by following HTML text
links (not pull-downs, login screens, or pop-up windows).
The HTML text links from other pages on my site to this page contain my target
keywords.
CONVERSIONS – Online and Offline
Conversion Name
[Month]:
number, quality, or
dollar value
Examples:
Lead form Submittals
Online Sales: Product 1
Phone Sales: Product 1
[Month]:
number, quality,
or dollar value
[Month]:
number, quality,
or dollar value
6 good leads
12 bad leads
3 good leads
4 bad leads
4 good leads
$12,300
$21,300
$31,200
63 sales
23 sales
54 sales
Copyright 2006, Jennifer Grappone & Gradiva Couzin
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Copyright 2006, Jennifer Grappone & Gradiva Couzin
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