Press Release
Bilcare to provide foolproof high secure tickets for Bryan Adams Concert
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These unique tickets can be used post-event in certain lifestyle outlets for availing benefits.
 Over 35000 such Smart card tickets will be sold from SBI outlets.
Bilcare Technologies, a division of Bilcare Ltd, is providing the ticketing solutions for the forthcoming
Bryan Adams Concert. Bilcare, which has been focused on creating next-generation anticounterfeiting, security and brand protection solutions, is using their nonClonableID™ technology, for
devising these unique smart card tickets. These new smart card tickets cannot be duplicated or forged
even by the manufacturer.
Bilcare Technologies has provided its nonClonableID™ system to ensure zero counterfeiting and
assure authenticity of tickets for the Bryan Adams concert in Pune, India.
The concert scheduled for 11th February 2011 at the Amanora Park Town Entertainment Arena on the
outskirts of Pune is expecting about 30,000 fans. It will be Bryan Adams’ first concert in India for five
years, and mark the start of his latest tour of Asia.
Ensuring the security of the tickets is an important factor for the organizers to avoid financial loss
through fraud. Tickets are on sale at prices from Rs 2,000 (just over £25) to Rs 10,000 (about £140).
Moreover, it is decided to issue robust plastic cards on lanyards, similar in format to a credit card or ID
card, so that the attending fans could keep the ticket as a souvenir after the event.
Each ticket contains a special materials-based ‘fingerprint’ using Bilcare’s proprietary micro and
nanotechnology. This make each card unique and secure, the details of the security feature being
different on each of the issued cards and separately registered in a central database. As fans enter the
venue, their cards are authenticated against this record in real-time. To further enhance security, the
physical cards are all issued from select branches of The State Bank of India, and over the internet.
Bilcare, which is a part-sponsor of the Bryan Adams concert, will be providing over 35,000 such
inimitable tickets. These tickets get validated at the time of sale and are verifiable through a secure
Bilcare Reader only. The reader identifies these nonClonable cards at the time of entry. Every ticket
has a signature that is unique for each card, hence ensuring zero duplication and forgery which often
takes place during such large scale events.
Mr. Mohan Bhandari, Founder, Chairman & Managing Director, Bilcare Limited said "We are aware of
the massive revenues that are lost due to duplicity and forgery of tickets during mega events and this
is precisely what our technology is equipped to combat. With Bilcare’s nonClonableID™ we are now
equipped to combat the challenges of counterfeit threats and give brand owners the security they
need.” He added, “this will not only enhance their sales and profit margins but will also provide
consumers the peace of mind and justice".
These tickets have exceptional value since they can be utilized in certain specific lifestyle stores
(associated with Bilcare) to avail of special offers. Unlike other tickets which are made of plain paper,
these tickets are also easier to preserve for souvenir vintage value since they are made of hard plastic.
These tickets will be available for a price ranging from Rs.2000 to Rs. 10,000 at various SBI outlets
About Bilcare:
Bilcare is an internationally integrated service provider to the global pharmaceutical industry offering
innovative pharma packaging & research, global clinical trial supplies services and anti-counterfeiting
technologies for the pharmaceuticals; while Bilcare Technologies under its nonClonableID™ offers
identification , authentication and secure track-n-trace technologies Bilcare operates state-of-the-art
manufacturing and research facilities in India, Singapore, USA, UK and has regional offices in Brazil,
Germany, China and Australia. Bilcare provides solutions that address many of the industry's key
concerns including the Five Key concerns - (5 C's) viz. counterfeit, compliance, communication,
convenience and cost.
Media Contacts:
Bilcare Research
Tel: +91 20 30257700
Email: [email protected]
Sampark Public Relations
Kavita Bhaskaran / Aziza SyedCell: 09987355009
Email: [email protected]