70 yEARS - Imperial War Museum

IMPERIAL WAR MUSEUM LONDON
CHURCHILL WAR ROOMS
HMS BELFAST
IMPERIAL WAR MUSEUM DUXFORD
IMPERIAL WAR MUSEUM NORTH
For more information about our
publishing programme please contact
Madeleine James:
[email protected]
For trade orders of in-house titles please
contact our distribution centre:
Mail Order
Imperial War Museum Duxford
Cambridge CB22 4QR
[email protected]
Telephone: 01223 499345
Online shop: www.iwmshop.org.uk
www.iwm.org.uk
WO R K I NG W ITH TH E
IMPE RIAL WAR MU SEUM
who are we?
IWM (Imperial War Museums) is the world’s leading authority on conflict and
its impact, focusing on Britain, its former Empire and the Commonwealth,
from the First World War to the present. Through unique Collections, vivid
personal stories and powerful physical experiences, we aim to enrich people’s
understanding of the causes, course and consequences of modern war.
Our Collection tells powerful and extraordinary stories
of people and places, ideas and histories.
2014 is a key year for the Museum. Originally founded to
remember the First World War it will be leading
the national commemoration of the centenary
of the outbreak of war.
The Museum has
five branches as well
as a strong online
presence
IMPERIAL WAR
MUSEUM LONDON
Visitors can discover
what life was like
during the First and
Second World Wars,
see some of the
Museum’s huge art
collection and learn
about the darkest days
of the Second World
War in The Holocaust
Exhibition, as well as
continuing worldwide conflicts.
Imperial War
Museum Duxford
Churchill War Rooms
Housed in Churchill’s
wartime bunker the
extensive War Rooms
give the visitor a feel
for life in the heart of
government during the
Second World War.
The site also contains the
Churchill Museum which
chronicles Churchill’s long
and momentous life.
HMS Belfast
Europe’s last surviving
big-gun armoured warship
of the Second World War
is permanently moored
opposite the Tower of
London. With nine decks
to explore HMS Belfast
will give you a taste
of war at sea.
This former RAF Battle
of Britain fighter station
now houses the finest
collection of historic
military and civil aircraft
in the country, from the
legendary Spitfire to the
supersonic Concorde.
See the stunning AirSpace
exhibition and experience
history in the air at
Duxford’s Air Shows.
Imperial War
Museum North
Housed in an awardwinning building in
Manchester with thought
provoking exhibitions and
immersive audio-visual
displays IWM North
illustrates how all our
lives are shaped by war.
As well as being a visitor destination the Museum holds
extensive archives, which it is continually adding to.
These archives include:
15,000
pai n ti n g s , d r awi n g s
an d s c u l p T u r e s
35,000
p ro c l am ati o n s
20,000
posters
17,000
p r i vat e pap e r s
20,000
hours of film
11 million
p h oto g r ap h s
56,000
h o u r s o f i n t e rvi e w s
Ways of working with us
The IWM extends its brand by working with publishers and
licensees. We have a strong backlist, with total sales to date of
almost 4.5 million copies. Our books range from fully illustrated
art books, photography and gift books to narrative histories and
children’s educational and fiction titles. The Museum also lends
its brand to products using or inspired by its Collections.
Digital Publishing
The Museum’s extensive and diverse Collections mean that it is
very well placed to develop its digital publishing, with film, sound,
photographs and art all available. Whilst it has a number of its titles
already available as e-books it is moving into enhanced e-books
as well as apps. This is an area the Museum is keen to grow in the
coming years with products designed to support exhibitions as well
as standalone products, allowing more people from around the
world to interact with the Collections.
Would You Like to Work
With Us on these key
anniversaries?
2012
30 years since the start of the Falklands War between Argentina
and the UK (1982)
100 years since the establishment of the Royal Flying Corps,
the forerunner to the RAF (1912)
50 years since the Cuban Missile Crisis (1962)
70 years since the Battle of El Alamein (1942)
70 years since the publication of the Beveridge Report.
This formed the basis for the post-war reforms
known as the Welfare State (1942)
2013
10 years 75 years since Neville Chamberlain returned from Munich
since the US invasion of Iraq (2003)
70 years since Operation ‘Chastise’ – (The ‘Dambusters’) (1943)
having signed the Munich Agreement and declared
‘peace in our time’ (1938)
95 years since the armistice with Germany brought the
First World War to an end (1918)
2014
70 years since Operation ‘Overlord’ (D-Day) (1944)
100 years since the start of the First World War (1914)
75 years since the start of the Second World War (1939)
100 years since the assassination of Archduke Franz Ferdinand,
the trigger for the start of the First World War (1914)
Some Facts and Figures *
VISITOR NUMBERS
Almost 2 million visitors to the five branches
Almost 11 million unique online visitor sessions
PRESS
The Museum has a very active press team who in
2010 generated over 11,000 pieces of coverage,
equivalent in value to a £31 million
advertising spend.
marketing
Our marketing team run corporate promotions
as well as targeted campaigns for
events and exhibitions.
Mailing Lists
The Museum has a database of 30,000 people who have
asked to receive information about us, as well as
5,000 Friends of the Museum. E-newsletters and the
Friends magazine Despatches are regular routes
for our partners to reach this market.
Historical consultancy
All products are checked thoroughly
by our team of historians.
Brand endorsement
Access to an internationally regarded brand,
conveying historical rigour and
credibility to the product.
*
all figures from 2009/10