A
Inside
Seattle
2009 rate card
Sunset Inside Seattle—
an advertising investment
that works
• S unset Inside Seattle allows advertisers to reach 119,000 readers
in Western Washington four times a year.
•Y
our ad will be surrounded by relevant editorial focused
specifically on the Seattle metropolitan area.
• S unset has more than 100 years of relationship building with
Seattle consumers. Sunset is a companion they know and trust.
Sunset readers are involved
and responsive
• 93% of subscribers read three or more of the past four issues.
• They refer to an issue an average of five times.
•V
irtually all subscribers (99%) have taken action as a result of
reading Sunset.
• 94% read the magazine within the first week that it arrives.
Inside seattle at a glance
• Circulation: 119,000
• Cover price: $4.99
• F requency: 4 issues (March, May, September, November)
•D
istribution: Western Washington
audience profile
• F emale: 74%
Male: 26%
The Sunset Seattle audience
Sunset readers are Active
86% eat healthy and pay attention to nutrition
67% entertain at home
65% dine out
58% have a regular exercise program
50% barbecue
49% garden
45% drink wine
42% attend museums, live theater
34% cook for fun
26% go camping
Sunset readers invest in their homes
In the past year:
41% made home improvements.
36% purchased paint or stain.
32% purchased a new television.
26% purchased big ticket household furnishings.
26% purchased kitchen cooking and serving products.
26% purchased kitchen cooking appliances.
• Average household income: $83,472
• Homeowners: 82%
• College educated: 74%
• Median age: 51
Seattle circulation
A Inside Seattle
editorial themes
•D
ining
Seattle Metropolitan
• Arts and culture
Seattle Magazine
• Shopping and design
Seattle Home & Lifestyle
30,000
• City vacations
Sources: MRI 2007 Market-by-Market Study; Sunset; 1999 Sunset Subscriber Study; 2007 C.V.C. (Seattle
Metropolitan); 2006 V.A.C (Seattle Magazine); 2007 Sworn Statement (Seattle Home & Lifestyle)
Cover: Photograph by Thomas M. Barwick
119,000
81,483
43,812
Advertising specifications
Mechanical requirements
Media
Sunset prefers Mac-formatted CD-ROM. All disks must be labeled
with advertiser name, agency contact name and phone, vendor
contact name and phone, file name and number, and printed
directory of contents.
Trim Size: 8 3⁄8" x 10½"
Binding: Perfect, jogs to foot
Printing: Body and covers, Web offset
Unit Sizes Available
Disks will not be returned unless a SASE or prepaid shipping envelope
is included. Ads are not accepted via e-mail or FTP except in
special circumstances and with a signed liability release form.
Publisher reserves the right to “pick-up” previously run ad material, if available, when new material is not received by close date.
size
non-bleed
bleed
Live area
Trim
Spread
15¾" x 10"
17" x 11"
16¼" x 10"
16¾" x 10½"
Page
7 3⁄8" x 10"
8 5⁄8" x 11"
7½" x 10"
8 3⁄8" x 10½"
Acceptable File Formats
Sunset prefers PDFX1a files. If you cannot provide that format,
please call Cynthia Vreeland (see below) for specific instructions.
²⁄³ page vert.
4 9⁄16" x 10"
5 3⁄8" x 11"
43⁄8" x 10"
5" x 10½"
½ page vert.
3 3⁄8" x 10"
4¼" x 11"
3½" x 10"
4" x 10½"
Resolution
Sunset prints at 133-line screen, so images should be 266 dpi or
higher.
½ page horiz.
7 3⁄8" x 4 7⁄8"
8 5⁄8" x 5 13⁄16" 7½" x 413⁄16"
½ pg. horiz. sprd. 15¾" x 4 7⁄8"
Proofing
A proof must accompany the file. Two digital proofs of the file are
preferred, produced from the actual file submitted; they must be
color proofs if file is in color. Proofs should conform to SWOP standards, with a color control strip incorporated during manufacturing and left on the proof when it is shipped. Proofs produced by
standard color laser or ink jet printers are not considered accurate
representations of what the printed result will be and are used for
identification purposes only.
For materials questions or submissions, contact:
Cynthia Vreeland
Sunset Publishing Corporation
80 Willow Road
Menlo Park, CA 94025
650/324-5570
650/321-8193 (fax)
[email protected]
17" x 5 13⁄16"
16¼" x 4 13⁄16" 16¾" x 5 3⁄16"
¹⁄³ page vert.
2¼" x 10"
3 1⁄16" x 11"
2¼" x 10"
2¾" x 10½"
¹⁄³ page square
4 9⁄16" x 4 7⁄8"
n/a
n/a
n/a
2009 Net advertising rates
Insertions per 12-month period
1
2
3
4
Full page
²⁄³ page*
½ page
¹⁄³ page**
$10,090 $7,616 $6,095 $4,420 $9,081
$6,854
$5,485
$3,978
$9,686 $7,311 $5,851 $4,243 $9,484 $7,159 $5,729 $4,155 If agency places advertising, divide by 0.85 to generate gross rates.
Rates are net and not agency commissionable. All rates are shown per ad.
*No horizontal, only ²⁄³ page vertical
**Column or square
2009 Publishing calendar
page
Issue
Space Close, Materials Due
On Sale
March
May
September
November
December 29
February 23
June 24
August 25
February 24
April 28
August 25
October 27
page
84A
Special section
8 3⁄8" x 5 3⁄16"
page
48F
48A
Special section
Inside Seattle | With the kids
Inside Seattle
Inside Seattle
Children reach new
heights at Vertical
World Seattle, where
walls up to 32 feet offer
routes for all ages and
skill levels.
page
84L
Inside Seattle | On the town
Best thing since sliced
bread? William Leaman’s
Bakery Nouveau
The silver bullet: Skillet
Street Food is a real-deal
roving restaurant with
items like coconut curry
soup and cheesy poutine.
Organic
gardens for all
Climbing the walls
In rock-climbing gyms fit for kids, families are finding new ways to play
BY KATHRYN TRUE PHOTOGRAPH BY amanda koster
Bakery
Nouveau
THESE RAINY DAYS, you’re likely to see
more kids dangling from multicolored
climbing walls than swinging on schoolyard monkey bars—especially as the
popularity of indoor rock-climbing gyms
with programs geared to families is on the
rise. Pleas by parents even recently
prompted REI in Seattle to lower its 4-foot
height restriction by a foot to allow
preschool climbers to “peak out” on the
in-store 65-foot Pinnacle.
“Bouldering together is a bonding
Baguette bigwig William Leaman lets us in on
the secrets of his success
BY JESS THOMSON photographs by thomas m. barwick
Sunset May 2008
84A
48F
Sunset March 2008
experience,” says Kirt Hodges, programs
director for Vertical World Seattle, who
helps parents and kids get started. Many
gyms have bouldering areas where beginners can build strength and confidence
and experience the thrills—and spills—
before roping in to the faux-rock wall.
“One thing I love about climbing is that
it can take traditional notions of who is the
athlete in the family and turn them on
their head,” says Hodges. “Often someone
who doesn’t consider themselves an
athlete comes in here and is a natural.”
Because climbing is about strengthto-weight ratio rather than brute force,
children tend to be very strong for their
size. Hodges notes that for this reason
climbing can be valuable in developing
self-confidence for kids—especially those
who haven’t felt successful in other sports.
Anyone can drop in, rent some shoes,
chalk up, and play around, says Hodges.
“If you’re old enough to walk, you’re old
enough to climb.”
Urban farmer Colin McCrate is on a mission
By Jess Thomson photographs by john granen
City farmer Colin
McCrate cultivates corn
and sunflowers in his
greenhouse.
WITH CLEAR BLUE EYES, a slim, strong
build, and a drawl like Owen Wilson’s, Colin
McCrate might be Seattle’s first celebrity
gardener. At least, that’s how his clients
treat him. When he started Seattle Urban
Farm Company a year ago, Colin wanted to
bring his organic-farming skills to an urban
environment. By planning, building, and
maintaining small vegetable plots in
Sunset March 2008
48A
Trailer-made
On the go: Skillet Street Food turns the lunch truck into haute cuisine
BY JESS THOMSON photographs by john clark
UNLIKE MOST MAîTRE D’S, Danny Sizemore dresses in a comfy T-shirt for work.
Fitting attire for Skillet Street Food’s cochef and co-owner, who spends his shift
greeting hungry customers in the middle
of a parking lot.
Skillet Street Food isn’t your average
restaurant. Launched last summer by
Sizemore and Josh Henderson, it’s a bistro
on wheels, based in a shiny Airstream. The
roving restaurant goes from neighborhood
to neighborhood each week, serving
84L
Sunset May 2008
breakfast and lunch to an increasingly
devoted following.
“Running Skillet is like opening a
restaurant for the first time every day,”
says Sizemore, who grew up in a restaurant family.
Each morning, the guys haul the
Airstream to that day’s serving spot hours
before dawn. They start up a generator,
stock refrigerators with the day’s supplies,
and light the pilots under the trailer’s
Vulcan range and grill. Today, Henderson
preps a poutine (fries with gravy and
cheddar), a Skillet favorite, and roasts
fingerling potatoes for a caramelized onion
hash. He chats with Rat City Rollergirls
organizers about the Kobe beef hotdogs
he’ll be serving at a roller-derby event.
He’s just found the perfect bun, made by
Seattle’s Grand Central Baking Company.
Henderson looks happy when Skillet
opens its sliding service window for breakfast, and a line forms. He passes trailermade granola to the first customer.
2009 Advertising terms and conditions
The following are certain general terms and conditions governing advertising published in
Sunset Magazine (the “Magazine”) published by Sunset Publishing Corporation (the
“Publisher”).
Rates are based on average total audited circulation, effective with the issue dated January
2009. Announcement of any change in rates and/or circulation rate base will be made in
advance of the Magazine’s advertising sales close date of the first issue to which such rates
and/or circulation rate base will be applicable. The Magazine Rate Card specifies the publication schedule of the Magazine, and its respective on-sale dates.
The Magazine is a member of the Audit Bureau of Circulations (ABC). Total audited circulation is reported on an issue-by-issue basis in publisher’s statements audited by the ABC.
Total audited circulation for the Magazine is comprised of paid plus verified. Regional and
metro edition circulations are not guaranteed and are to be used only as a basis for determining rates. For newsstand distribution purposes, a 5% margin must be allowed for
regions, metros, and states.
Advertisers may not cancel orders for, or make changes in, advertising after the closing
dates of the Magazine. The Publisher may reject or cancel any advertising for any reason at
any time. Advertisements simulating the Magazine’s editorial material in appearance or
style or that are not immediately identifiable as advertisements are not acceptable. The
Publisher is not responsible for errors or omissions in any advertising materials provided by
the advertiser or its agency (including errors in key numbers and reader service numbers) or
for changes made after closing dates.
All advertisements, including without limitation those for which Publisher has provided
creative services, are accepted and published in the Magazine upon the representation by
the agency and advertiser that they are authorized to publish the entire contents and
subject matter thereof in all applicable editions of the Magazine and that such publication
will not violate any law or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify,
defend and hold the Publisher harmless from and against any and all losses and expenses
(including, without limitation, attorney’s fees) (collectively, “Losses”) arising out of the
publication of such advertisements in all applicable editions of the Magazine, including,
without limitation, those arising from third party claims or suits for defamation, copyright or
trademark infringement, misappropriation, violation of the Lanham Act or rights of privacy
or publicity, or from any and all similar claims now known or hereafter devised or created
(collectively “Claims”). In the event the Publisher has agreed to provide contest or sweepstakes management services, e-mail design or distribution or other promotional services in
connection with an advertising commitment by advertiser, all such services are performed
upon the warranty of the agency and advertiser that they will, jointly and severally, indemnify and hold the Publisher harmless from and against any and all Losses arising out of the
publication, use or distribution of any materials, products (including, without limitation,
prizes) or services provided by or on behalf of the agency or advertiser, their agents and
employees, including, without limitation, those arising from any Claims.
In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising reference to the Magazine in any way without the prior written
permission of the Publisher in each instance.
time inc. 2009 issue-by-issue tally (IBIT) pricing system
Magazine circulation delivery is measured on an issue-by-issue tally (IBIT) pricing system
for full-run circulation advertising only. The IBIT pricing system is administered by comparing, for each issue of the magazine in which an advertiser books space and remits a cash
payment for such advertisement, the issue’s total audited circulation as reported in the
magazine’s publisher’s statement (issued by the Audit Bureau of Circulations (ABC) for the
first and second half of the 2009 calendar year) and the published total circulation rate base
as set forth in the applicable magazine’s rate card.
In order to permit advertisers to apply earned IBIT credit in a timely manner, ABC
Publisher’s Statements are used to calculate IBIT credit. The calculation will be made
following the issuance of the Publisher’s Statements or Circulation Statements for each sixmonth ABC reporting period.
Total audited circulation for magazines audited by the ABC is comprised of paid plus verified.
IBIT credits will be calculated on an individual insertion basis and will only be credited to
an advertiser if the total audited circulation of the issue booked by the advertiser is lower
by more than two percent (2%) than its published circulation rate base.
If the total audited circulation of the issue booked by an advertiser is lower by more than two
percent (2%) than its published circulation rate base, the advertiser’s IBIT credit will be
calculated by multiplying the net cost after agency commissions (excluding production
premiums) (“Net Cost”) of the advertiser’s insertion in that issue by the difference between
two percent and the actual percentage by which the total audited circulation is less than its
published circulation rate base. By way of example, if the “Net Cost” of the advertiser’s
insertion is $100,000 and the total audited circulation of an issue is three percent lower than
its published circulation rate base, the IBIT credit would be calculated as follows: $100,000 x
(3% - 2%) = $1,000.
IBIT credit must be used against future insertions not yet ordered or booked, must be
applied at the magazine at which it was earned and must be used within 12 months after
the issuance of the Publisher’s Statements or Circulation Statements for the ABC reporting
period in which the credit was earned. An advertiser may apply IBIT credit to any brand,
product or division within the same advertiser parent company.
IBIT credit will be issued net of agency commissions and must be applied to invoices net of
agency commissions. No agency commissions will be paid by the magazine on IBIT credit.
IBIT credit may be applied to production charges. The magazine will not refund IBIT credit
as cash.
Only full-run circulation advertising in regular issues as reported in Paragraph 3 of the
Publisher’s Statements issued by ABC are eligible for IBIT credit. The following are not
eligible for IBIT credit: (a) special issues published in addition to the normal frequency of a
magazine (including those listed in Paragraphs 3 and 2 of the ABC Publisher’s Statements)
and (b) any issues specifically excluded from being eligible for IBIT per the applicable
magazine’s rate card.
No barter (whether cash paid or trade), standby or remnant advertising is eligible for
IBIT credit.
Sunset is a registered trademark of Sunset Publishing Corporation.
No conditions, printed or otherwise, appearing on contracts, orders or copy instructions
which conflict with, vary, or add to these Terms and Conditions or the provisions of the
Magazine’s Rate Card will be binding on the Publisher and to the extent that the Terms and
Conditions contained herein are inconsistent with any such conditions, these Terms and
Conditions shall govern and supersede any such conditions.
The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion, and any condition on contracts, orders or copy instructions involving the placement of
advertising within an issue of the Magazine (such as page location, competitive separation,
or placement facing editorial copy) will be treated as a positioning request only and cannot
be guaranteed. The Publisher’s inability or failure to comply with any such condition shall
not relieve the agency or advertiser of the obligation to pay for the advertising.
The Publisher shall not be subject to any liability whatsoever for any failure to publish or
circulate all or any part of any issue(s) of the Magazine because of strikes, work stoppages,
accidents, fires, acts of God, or any other circumstances not within the control of the
Publisher.
Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of
gross advertising charges after earned advertiser discounts.
Invoices are rendered on or about the on-sale date of the Magazine. Payments are due
within 20 days from the billing date. The Publisher reserves the right to change the
payment terms to cash with order at any time. The advertiser and agency are jointly and
severally liable for payment of all invoices for advertising published in the Magazine. To
establish credit, a credit application must be sent to the Magazine sales representative.
Orders without established credit must be accompanied by a cash payment or domestic
Visa, MasterCard, American Express, or Discover.
Any and all negotiated advertiser discounts are only applicable to and available during the
period in which they are earned. Rebates resulting from any and all earned advertiser
discount adjustments must be used within six months after the end of the period in which
they were earned. Unused rebates will expire six months after the end of the period in
which they were earned. Special advertising production premiums do not earn any
discounts or agency commissions.
The Magazine is subject to the Time Inc. 2009 issue-by-issue tally (IBIT) pricing system.
A
Sunset Publishing Corporation
80 Willow Road
Menlo Park, CA 94025
650/321 -3600
650/324- 5745 (fax)
www.sunset.com
AOL Keyword: Sunset
Inside Publications Manager
Melinda Sheehan
650/324-5631
650/322-1043 (fax)
[email protected]
SDD10/08