DEALERWIZARD.COM
813.712.5691
OUR MISSION:
“We are data intelligence experts providing an indispensable tool to our
customers that empowers them to make
confident and actionable decisions,
immediately increasing their profitability
and customer retention.”
HOW WE TURN YOUR DATA INTO DOLLARS
AUTOMATED EQUITY MINING
We take the science out of equity mining.
Dealer Wizard is the auto industry’s only true database intelligence solution
for dealerships wishing to capitalize on the power of BIG DATA.
Dealer Wizard’s automated equity mining is the most intuitive,
cost effective software interface in the marketplace.
DEALERSHIP PERFORMANCE METRICS
We are believers in the maxim “too much detail means less retail”.
Assess your operation and prepare for your management meetings within minutes.
Quickly rifle-in on departmental performance, projections, and opportunities.
Point-&-Click to drill down on all revenue producing employee production.
IN 2016, OUR DEALER PARTNERS AVERAGED:
147
INCREMENTAL
VEHICLE SALES
9%
INCREASE IN
NEW & USED SALES
28%
STRONGER NEW CAR
TRADE PROFITS
42%
249,584
$
STRONGER USED CAR
TRADE PROFITS
AVERAGE COST OF SALE:
164
$
DEDICATED ACCOUNT MANAGER
Every Dealer Wizard Customer Is Assigned Their Own Account Manager
To Assist With Training, Best Practices, Utilization, and Campaign Support
ADDITIONAL
GROSS PROFIT
TURN YOUR PAST CUSTOMERS
INTO CURRENT DOLLARS
DATABASE WIDE
EQUITY MINING
MAKING THE MOST OF YOUR DATA
Dealer Wizard is your solution for protecting and retaining your most valuable asset – your owner base.
Our proprietary technology automatically analyzes the full scope of your DMS each month and alerts you
of owners with the highest probability of repurchasing.
Monthly Sales Opportunities
•
Dealer Wizard automatically pinpoints current owners who are in an optimal
position to trade, based on their loan completion, lease maturation date,
or length of ownership. Turn current owners into new sales, utilizing our
turn-key personalized letter and eCampaigns.
April 1, 2016
Jane Q. Sample
54321 S. Main Street
Anytown, USA 99999
Dear Jane,
As a previous ABC Chrysler Dodge Jeep Ram customer, we have reviewed the original purchase contract of your
2012 Jeep Grand Cherokee, purchased on 10/19/12 and have determined your loan payoff to be approximately
$1,652.46.
Based on your estimated equity position, along with a high demand in the market place for Grand Cherokee models,
you may be able to upgrade to a brand new 2016 or 2017 model, with no money out of pocket and potentially keep
the same $378.32 payment that you are paying now or were previously paying, prior to paying your loan off. In fact,
with dealer incentives applied, you could possibly even reduce it. This is an opportunity for you to drive a brand new
model without increasing the current monthly payment you are accustomed to.
Only a limited number of our previous customers qualified to receive this notice. To take advantage of this opportunity
call ABC Chrysler Dodge Jeep Ram at (321) 123-4567 and ask to speak to a Sales Manager, or simply bring your
letter to our Dealership and ask to speak directly to me. It’s that easy.
Ever changing inventory levels, as well as interest rates, dealer incentives and your current vehicle’s condition and
mileage may affect our calculations, so we recommend that you respond as quickly as possible. Congratulations on
qualifying for this exceptional opportunity!
Sincerely,
OEM Specific Campaigns
•
Our marketing team provides additional support to ensure that your local
marketing message aligns with your manufacturer’s regional promotions
and special incentive offers. Dealer Wizard will work with your team to
ensure that campaigns meet Co-Op eligibility requirements.
John Smith
General Manager
P.S. This notice is valid only at:
ABC Chrysler Dodge Jeep Ram
12345 S. Main St., Anytown, USA 99999
(321) 123-4567 • www.abccdjrwebsite.com
2016 F-150 XL/XLT
SUPERCAB OR SUPERCREW
July 1, 2016
0% APR
FOR 60 MONTHS
OR
2016 FORD F-150 APR FINANCING
John Q. Sample
12345 S. Main Street
Anytown, USA 00000
0.9%
2.9%
$
Dear John,
FOR 36
MONTHS
FOR 60
MONTHS
1.9%
4.9%
FOR 48
MONTHS
FOR 72
MONTHS
AND
CASH
1,500 BONUS
Not all buyers will qualify for Ford Credit financing. 0% APR financing for 60 months at $16.67
per month per $1,000 financed regardless of down payment. For all offers, take new retail
delivery from dealer stock by 5/1/16. Ford rebates and low APR’s on select models and can
change at any time per Ford Motor Company. See dealer for current incentives and details.
ABC Ford is very excited to announce the arrival of 2016’s Ford Truck Month. Come test drive the American
legend and experience it’s monstrous toughness, Ecoboost Technology for better fuel mileage, and the first ever
mainstream heavy-volume vehicle with a nearly all-aluminum body and all new high strength steel frame, helping
to shave 700 pounds off the previous model. We have a huge selection of these new F-150’s in stock ready for
immediate delivery with incredible Truck Month Savings!
Customizable Equity Mining Searches
•
Define your own search criteria in a quick, point & click interface.
Search by model classifications, remaining loan or lease payments,
high APR owners, equity range, and vehicles without extended service
contract coverage.
Based on your estimated equity position, along with Truck Month incentives, you may be able to upgrade
to a brand new model, possibly with no money out of pocket and potentially keeping the same $329.56
payment that you are paying now or were previously paying prior to paying off your loan or lease. In fact,
with all of the above applied, you could possibly even reduce your payment!
Only a limited number of our previous customers qualified to receive this notice. To take advantage of this
opportunity call us at (123) 456-7890 and ask to speak to one of our Sales Managers, or simply bring your letter to
our Dealership and ask to speak directly to me. It’s that easy.
Ever changing inventory levels, as well as interest rates, current dealer incentives, and your current vehicle’s
condition and mileage may affect our calculations, so we recommend that you respond as quickly as possible.
Congratulations on qualifying for this exceptional opportunity!
Sincerely,
Richard Smith
General Manager
THIS NOTICE IS VALID ONLY AT:
ABC Ford
54321 W. Main Stree
Anytown, USA 00000
(123) 446-7890 • www.abcford.com
Month, Day, Year
Conquest Campaigns
•
Seek out local conquest conversion opportunities through our database
profiling solution. Dealer Wizard recommends targeted conquest campaigns
based on your dealership sales history, consumer demographics, and local
market data.
Jane Q. Sample
54321 S. Main Street
Anytown, USA 99999
Dear Jane,
We feel it is important that we make you aware that recent strong consumer demand is having a
generous impact on Mercedes Benz trade-in values, enabling you to transition into the next
generation Mercedes Benz product possibly with minimal to no out-of-pocket investment.
Favorable economic conditions also provide you with an opportunity to capitalize on historically low
interest rates on vehicle purchases. In addition, strong Mercedes-Benz residual values, coupled with
attractive incentive and lease offers, provide numerous financial options for your next new or preowned vehicle purchase.
Should you have interest, I would like to schedule some time with you to provide you with a
professional appraisal of your 2012 Mercedes-Benz E350.
Please contact me any time that is convenient for you to discuss a day or time that best aligns with
your schedule.
We appreciate you providing us with the opportunity to fulfill your transportation needs.
All the best,
John Smith
General Manager
2 Years Pre-Paid
Maintenance
Included in the purchase of a New or
Certified Pre-Owned vehicle. Must
present this letter to qualify.
Mercedes-Benz of Anytown
12345 S. Main Stret, Anytown, USA 99999 • (321) 123-4567 • www.mbofanytown.com
TURN YOUR OPERATION & TEAM
INTO A WELL-OILED MACHINE
360º
PERFORMANCE METRICS
INSTANT, ACCURATE, AND RELEVANT DATA AT YOUR FINGERTIPS
Dealer Wizard Performance Metrics provide the information necessary to quickly and effortlessly assess your operation.
Departmental Snapshots
• Dealer Wizard provides you
with the opportunity to rapidly
assess all departments and
revenue producing employees.
Custom dealer specific alerts
will quickly identify trends and
opportunities.
Custom Reports
•
Manage your operation by
utilizing our visually intuitive
statistics and reports.
Drill down by employee, deal,
RO, or inventory and gain
control of your profits.
Inventory Management
• Take control of your new and used car inventory by utilizing our state-of-the-art technology, which
predicts future inventory trends and trade cycles. Mobile app allows you to instantly appraise vehicles
and view market trends, book values, and auction data.
Dealer Support
• Dedicated Account Manager will help identify trends and recommend course of action to improve
revenue ad profitability.
TURN YOUR SERVICE CUSTOMERS
INTO SHOWROOM DOLLARS
DAILY SERVICE DRIVE
OPPORTUNITIES
BRIDGING THE GAP BETWEEN THE SERVICE LANE
AND THE SHOWROOM FLOOR
Easily convert service customers into new vehicle sales, increasing customer retention, market share, and gross profit.
We dig deep by analyzing hundreds of customer data points prior to every service appointment, allowing you to
re-engage and retain your customers before your competitors take control.
Quick Screen Soft Credit Pull
• Quick Screen soft credit pull gives you visibility into your customers’ credit profiles and current auto loans.
This feature is for both your current database and service conquest customers.
Full CRM Integration
• Dealer Wizard currently integrates with all major CRMs. Service Drive Opportunities can be pushed to
your CRM on demand for seamless integration.
Automated Communications
•
Re-engage owners through our no cost, automated, customizable
Vehicle Exchange eCampaigns. Personalized letters available on
demand at no cost to you, allowing the option to present customer
offer in person.
Next Vehicle Recommendations
•
Based on customer loan parameters, OEM incentives, and current
equity position, Dealer Wizard identifies and recommends vehicles
that customers are most likely to purchase. Put the right customer
in the right vehicle every time.
TEXT MESSAGE SENT TO
SALESPERSON ALERTING THEM OF
INCOMING APPOINTMENT.
TURN YOUR LOST CUSTOMERS
INTO REPEAT CUSTOMERS
SERVICE RETENTION
THE SOLUTION FOR TOTAL DEALERSHIP GROWTH
Reestablish relationships with your customer portfolio. Shorten trade cycles, increase RO count and maximize profits
with our proven Service Retention strategy.
Customer Retention Campaigns
•
Dealer Wizard automatically dissects
all service records and identifies owners
with no recent repair order history.
Custom service Rewards Cards
combined with a personalized letter
provide long shelf life and repeat business.
Return On Investment
•
Measure activity and redemptions through
barcode scanning. Online ROI to measure
response, service advisor performance,
greatest upsell opportunities, top performing
zip codes, and dollars generated.
Extended Service Contracts
• Generate incremental gross profit by marketing extended service contracts to the right owners at the
optimal time in the ownership cycle. Identify both OEM and non-OEM opportunities in your database.
Service To Sales
• Service customers are your most profitable source of new vehicle sales. By providing incentives to visit
your service department, additional opportunities for new vehicle sales are generated, increasing
customer retention and market share.
VSC
REWARDS PROGRAM
A Dealer Wizard Product, Powered by
Our VSC Rewards Program is designed to give your dealership
the opportunity to utilize the Dealer Wizard Equity Mining Technology
while covering some or all of the Dealer Wizard monthly fees.
We may even cut you a check at the end of each month!
HOW DOES IT WORK?
We will have our professional call center engage your customers at NO CHARGE who were not sold a Vehicle
Service Contract at the time of purchase and customers whose factory warranty or VSC is about to expire.
When we sell a VSC to those customers, your dealership will get a $200 credit per contract toward your
subscription fee. If we exceed that amount, we can either cut you a check or give you credit toward additional
mail or marketing cost.
WHAT WILL IT DO FOR YOUR DEALERSHIP?
Drives customers to your service department, while at the same time earning your dealership Rewards Cash
to REDUCE or ELIMINATE the Dealer Wizard Subscription Fee.
For additional information, please contact your Dealer Wizard
Customer Service Manager or the Dealer Wizard Sales Team at (813) 712-5691.
Take Your Dealership’s Management Team
To The Next Level And Propel Your Dealership’s
Growth With Forensix Virtual Performance Groups.
Deliver the insights, best practices, ideas, strategies and experiences of a 20 Group
into the fiber of your dealership. Forensix Moderated 20 Groups for Dealership Management
will help your managers develop their management skills, strategy, process and give them the
knowledge and know-how to drive improvement and performance with their teams.
On a quarterly basis, your managers will meet with a peer group and one of our industry expert
moderators in a 90 minute session to exchange best practices, present ideas, and discuss
challenges facing their teams and the dealership.
During the sessions, your management teams will:
• Review Comprehensive Performance Composites.
• Analyze performance compared to the top 10% of industry performers
in addition to group, brand, regional, and national averages.
• Share ideas and best practices with peers performing at high levels.
• Create a game plan for success.
Available Forensix Virtual 20 Groups:
Finance and Insurance 20 Group
199 per month
$
Sales Management 20 Group*
Service Management 20 Group*
* Coming in Q3 2017
Powered by
EVERY DEALER WIZARD FEATURE AND ENHANCEMENT
IS DESIGNED TO IMPROVE YOUR BOTTOM LINE
ALWAYS EVOLVING
Dealer Wizard is constantly moving forward with technology in order to bring products to the market that increase
dealership profits and provide tools that help your operation work smarter.
NADA Appraisal Pro
•
•
Have the right data at the right time from industry leaders:
– NADA Used Car Guide
– AutoTrader
– JD Power & Associates
– Manheim
– AutoCheck
Mobile app available using cell phone camera to scan VINs directly on vehicle
SMS Texting & Mobile Marketing Campaigns
•
•
•
•
•
•
A fast and inexpensive way of reaching out to your customer base.
Can be utilized for every department with a variety of offer types
and greetings.
Proximity Marketing – Initiate the delivery of relevant content to
customers with pre-defined geofences.
Multi-channel delivery – Communicate with customers and deliver
wallet items through virtually any digital channel — including SMS,
email, web and social networks.
Brand persistence - Drive continued engagement with permanent placement on mobile devices.
With Apple Wallet, Apple Watch and Android Pay support, you can reach a large universe of your existing
customer base.
HEAR WHAT OUR CUSTOMERS
HAVE TO SAY
SUCCESS STORIES
LISA COPELAND
Chief Marketing Officer, EBW2020
(Empowering a Billion Women by 2020)
“Of every lead provider we had, it was absolutely the most efficient,
cost effective lead provider that I ever used in my automotive career.
One of the things we like about working with Dealer Wizard was that
it was very user friendly and we had our own account rep that would
call me, the General Manager, once a month and let me know what
was sitting in our database, how many leads we had, how many leads
had actually been followed up on, and how many cars had been sold.”
KEN GOETHALS
Vehicle Exchange Manager, Nimnicht Chevrolet
“We started using Dealer Wizard back in December of 2015 and since
then we have experienced a substantial growth in the number of
sales through our Vehicle Exchange program. Prior to our partnership
with Dealer Wizard we were averaging less than 20 units per month.
The first month that we used DW services we generated over 30
units and it has steadily increased month over month since then. We
are currently averaging close to 50 units per month. I would highly
recommend to any dealership that is serious about improving the
success of their Vehicle Exchange program to partner with Dealer
Wizard. They also provided great customer service, everyone I’ve
spoken to at the main office is friendly and professional. Our Acct
Manager, Nick Cotignola, is always quick to respond to any questions
or concerns I have and calls or emails me to see how everything is
going.”
OC BROOKS
General Manager, Clear Lake Nissan
“We’ve used Dealer Wizard for over 2 years now and it’s a phenomenal
tool. The tool by far has the most effective return on investment of any
marketing tool that we use. Yolanda and her team are outstanding
and the support is second to none. The backend tool helps us to
track our business as well as monitor our potential opportunities.
They are always available and the effort they make to help train your
team is extremely impressive. We have seen year over year growth
and our retention numbers have skyrocketed ever since we signed
with Dealer Wizard. In my 17 years of managing auto dealerships, I
have never been so impressed with a team of representatives and
a product. I have sent out 1,500 mail pieces with Dealer Wizard that
have generated more deliveries and gross than a 10,000 piece mailer
with other companies. They definitely get the job done and are so
easy to deal with, I don’t see myself managing a dealership without
signing up with Dealer Wizard. Feel free to call me if you have any
questions about the product.”
BLAKE S. HELFMAN
Sales Manager, River Oaks CDJR
“Dealer Wizard is an incredible tool that is unparalleled in the
automotive industry! The cost per advertising has the best ROI out of
all of our products. It has a spectacular way of driving traffic back to
our showroom from the service drive. Dealer Wizard has been a game
changer in prospecting our current customers to come back in and
purchase!”
KEVIN LAZAR
General Manager, Bright Bay Mazda
“I just wanted to let you know that my experience with Dealer Wizard
thus far as been extremely uplifting. My store has been signed up
now for 2 months and the growth in sales has increased over 20%.
To be honest, I was skeptical at first with the free 30 day offer but
Grace and Jessica assured me that this program would work. After
the 30 day trial period I was a believer and the rest is history. The
communication between Jessica and Grace makes me feel like I
have a team behind me. Please let any potential dealer know if they
are skeptical, to contact me and I will show them the proven results.
Thank you and your team for helping Bright Bay Mazda’s growth and
we look forward to a long lasting business relationship.”
NEIL “THE WOLF” KOPIT
Integrated Strategic Marketing Director,
Ourisman Leadership Team
Integrated Strategic Marketing Director, Ourisman Leadership Team
“Dealer Wizard is the most effective, consistent marketing we do. The
programs are executed seamlessly and timely so all we have to do
is respond to the customers and sell cars. The support and training
has been excellent over the years. We have even given up the co-op
money from manufactures who wanted us to switch to less effective,
more expensive vendors.”
BEN WILSON
New Car Director, Beck & Masten Kia
“Dealer Wizard is a tremendous resource for our company. Since we
started using their software, we have consistently captured an extra
15 to 20 car deals per month. Our rep, Lindsay, is a great asset for us.
I am ecstatic about the results we have seen so far and am excited
about working with Dealer Wizard moving forward.”
PARTNERS
COMPATIBLE WITH ALL DEALER MANAGEMENT
SYSTEMS AND APPROVED BY MULTIPLE OEMS
Dealer Wizard maintains the most rigorous Data Protection Standards and Requirements
• FCA Endorsed / PAP Eligible Campaigns
• PCI DSS Compliant
• Honda READS Approved Vendor
• GIAC Certified
• Nissan North America Preferred Vendor
• Gramm-Leach-Bliley Compliant
• Jaguar Land Rover North America Preferred Vendor
• Alert Logic Threat Manager
• Reynolds & Reynolds Certified Interface Approved Vendor
• 24/7 Active Security Operations Center
• CDK / DMI Certified Vendor
• Data Breach Insured
DEALERWIZARD.COM • 813.712.5691
610 West Azeele Street • Tampa, Florida 33606