Our services
for authors
The freedom of selfpublishing combined
with active marketing as
well as the service and
product quality of
a publishing house
T he mo der n C onc ept
of P u bl i sh i ng
AS THE AUTHOR OF A BOOK,
DO YOU WANT TO …
... keep your creative freedom and
... e
njoy the legal independence of self-publishing,
... p
ublish a professional book which is actively marketed,
…a
nd yet receive the same personal and individual
support as from a traditional publishing house?
SelfPublishing
Creative freedom
High royalties
Quick publication
No legal binding
tredition
with its modern
innovative publishing
concept combines the
best of both worlds
Publishing
house
Active book marketing
Focus on quality
Strong and effective
distribution both locally
and worldwide
Personal support
www.tredition.com
Dear author,
tredition:
What distinguishes us
Here at tredition, we provide comprehensive assistance in publishing your book. tredition offers you the chance to enjoy all the advantages of self-publishing, whilst you benefit from the service and
product quality rendered by a publishing house.
We allow you, the author, to make your own decisions in relation to
the design and content of your book, determine your royalty and
grant us non-exclusive distribution rights which can be terminated
at any time. We combine this with our unique active marketing for
each book and the service and product quality of a traditional publishing house.
Quality does not only mean excellent support and assistance
from initial contact through to publication, but also a thorough
check for any possible flaws, availability of a professional cover designing tool and automated online typesetting. We produce your
book in a premium-quality printed version and ensure a technically sound conversion of your document into an eBook. All titles are
available in both local bookstores, major retailers, wholesalers and
online shops worldwide.
We offer all services needed to pave the way for your book
to become a success. Since 2006, we have published more than
40,000 books as paperback, hardcover editions and eBooks.
Yours sincerely,
Sandra Latusseck and Soenke Schulz
Founders and Managing Directors of tredition
Each book has its market
Based on this premise, we have
been offering our services to
authors and companies since 2006.
We strive to open the market for
every book. Complete satisfaction
from our customers is a priority.
Utmost satisfaction of
our customers
Thousands of authors put their trust
in our services. Surveys undertaken
have shown that 99.6% of authors
are satisfied with our service.
Innovation
tredition’s unique publishing
concept offers numerous
innovations for authors, such as the
opportunity to publish three output
formats (paperback, hardcover,
eBook) with just one click or our
automated online typesetting tool.
Independence
tredition is an independent company managed by its owners. We do
not belong to a large media group.
We demonstrate to new authors the
satisfaction of our customers and
our innovative capacity, rather than
spending big advertising budgets.
EDITORIAL
3
OUR KEY SUCCESS FACTORS
3 books with 1 click
High royalties
Thanks to our unique universal publishing
tool, one click is all it takes to publish your
book in paperback, hardcover edition and
eBook simultaneously.
As the author, you set the sales price of your
book and determine the royalty percentage per
sold copy of your book.
With tredition, authors can obtain royalty rates
of up to 75% of the sale price.
Unique cover designing tool
In just a few steps, you can create a professional cover for your book with our innovative
cover designing tool. This is a unique tool in
the market and sets no limits to your creativity.
Automated typesetting
Simply upload your manuscript and choose the
trim size and design style for the interior of your
book. In just a few minutes, you will receive a book
with perfect typesetting and appealing style.
Of course, you may edit it further as you wish.
Non-exclusivity/ Keeping your rights
When publishing with tredition, we place no restrictions and you keep all rights of your book.
You are under no obligation to grant us exclusive rights nor are you committed to us for a
long period of time. This means that you may
publish your book with other publishing service providers or publishing houses at any time.
4
Available in bookstores everywhere
Books published with tredition are available at all
brick & mortar book stores and online retailers.
Your book is distributed via the world’s
leading wholesalers such as Ingram, Baker & Taylor or Gardners. Our printed
books are available in more than 60 countries and eBooks are available worldwide.
Marketing for every book
From writing and distributing a press release
to listing the most important catalogues such
as Edelweiss and social media marketing:
Every book published with tredition is actively
marketed to ensure that readers, bookstores
and journalists are made aware of its publication
as soon as possible..
Individual support for authors
When publishing a book, it is especially important to us that the steps are simple, our system
is user-friendly and our service is first class. Our
publishing experts are available via telephone
or e-mail, free from any obligation on your part.
OUR KEY SUCCESS FACTORS
ONLY A FEW STEPS TO PUBLISHING
Submitting your book
You can create the cover of your book with just a few clicks, either by using one of our many professional templates or by uploading your own
cover design. You can then upload the interior of your book and have the
typesetting done by our unique online typesetting tool or, simply provide your finished PDF.
Our ISBN for your book
We provide a free ISBN for each output format of your book (paperback,
hardcover, eBook).
Quality review by tredition
Quality is in the interest of our authors, their readers and all book retailers. It is also of upmost importance to us, therefore, we check every
book and give you, if required, valuable hints for improvement.
Distribution via local bookstores and online shops
After only three days, your book will become available to readers at local
bookstores, Amazon and a thousand other online shops. All books can be
purchased as an eBook and/or printed edition in more than 60 countries..
Marketing for each book
The more readers hear or read about a book, the more its visibility and
sales target is expanded, reaching an even higher sales market. tredition
therefore provides marketing for every book published, with a bundle of
promotional activities and these are free from any additional charges.
We do this because we know that books sell better with our marketing
mix and, after all, we profit from every book sold.
ONLY A FEW STEPS TO PUBLISHING
5
AUTOMATED TYPESETTING
The structure of the block of your book, i.e. the interior, usually follows certain standards the readers are familiar with. No matter how
you have written your book, we have several tools that will help you
during the publishing process to easily and quickly turn your manuscript into a correctly set book.
You can select whether you
&&would prefer us to create the interior (book block) online or
&&would like to use a PDF document you have produced.
Our online typesetting tool helps you to easily convert your manuscript into a printable, properly typeset book and eBook.
This also applies to the conversion of an ePUB (eBook) into a printable
book. So, if your book has only been available as an eBook so far, in
just a few steps you can publish it as a printed edition, enabling you
to reach out to the largest possible group of readers.
Format of your manuscript
Word document
PDF document
ePUB document
Processing
Publication
Easily create your interior
(book block) online
• Formatting interior
• Typesetting interior
• Word document for
download and further
editing
Printable book (PDF)
• Paperback
• Hardcover
eBook
• ePUB
• Mobi
Other text formats
6
AUTOMATED TYPESETTING
TYPESETTING BY YOURSELF
Typesetting
If you prefer your own typesetting rather than an automated one, you
have two options. The first is to download one of our design templates
and format your text file according to the specifications given for the
template. Here, we have already set up a structure and all you have to
do is insert your content. Or, secondly you can design the interior of
your book entirely by yourself, based upon the specifications for the
structure of the book (available in our “Downloads”).
Colored pages
You can choose if you want your book to be black & white or in full
color. Printing in full color is more expensive than black & white. Color
pages may contain a bleed (trimming edge).
Copyright page
Each book must contain a copyright page (also called imprint) providing
obligatory information about the book. This information is already
included in our interior templates. You can find an example copyright
page on our website. As you can automatically publish your book in
three different output formats (paperback, hardcover and eBook), we
recommend that all three related ISBNs be specified on the copyright
page.
TYPESETTING BY YOURSELF
7
PROFESSIONAL COVER DESIGN
Design template or your own book cover?
The choice is yours!
We have numerous book cover templates in different styles at your
disposal. You can select from various designs and adapt them to suit
your individual wishes, e.g. by adding your own picture or by changing
the colors and elements. A large selection of fonts are also available.
Alternatively, tredition gives you the opportunity to upload your own
personally designed book cover.
8
PROFESSIONAL COVER DESIGN
The trim size of your book – again the choice is yours!
By default, five book formats are available when using one of our cover templates. Should you design your own cover, you can choose any
size between 4.72” × 7.48” and 8.27” × 11.69”.
•
•
•
•
•
•
5” × 8”
5.5” × 8.5”
6” × 9”
7” × 10”
8” × 10”
individual trim size
Experts at your disposal
We do not offer editing or illustration services. We only recommend
trustworthy freelancers to you. The reason for that is simple. We want
you to have complete freedom to choose with whom you want to
work with. So therefore you do not need to “take it or leave it” as some
self-publishing companies do. The experts we recommend have excellent credentials and some have supported hundreds of our authors.
PROFESSIONAL COVER DESIGN
9
MARKETING FOR YOUR BOOK
We strive to let your book stand out from the crowd and to draw attention from as many readers
as possible. We promote every book actively to ensure that readers, retailers, and journalists are
aware of its publication as soon as possible. Above all, excellent public relations is a significant
part of a book’s success. These are our strategies to ensure readers become aware of your book.
Public relation for every book
We write and distribute a professional press release
for every book and circulate it via hundreds of news
portals, news tickers, and other selected media
outlets.
Social media marketing
We post every book on our social media channels
where we have an ever growing fan base of potential readers.
Video book trailer templates
We provide video templates to simply create your
own professional book trailer. You can post it
directly on your free author website or on YouTube
and other websites.
Book marketing for specialist,
reference and teaching books
Specialist, reference and teaching books as well as
academic papers are listed with the relevant information service providers, who in turn inform thousands of libraries, research institutes, businesses and
authorities about the publication of your book. They
receive purchase suggestions in which our books
are presented in detail.
Tips for self-marketing
Help us to make your book a success and support
distribution with your own marketing strategies
because nobody knows your target readers better
than you do! Use our tips on press relations, social
media strategies, writing contests, readings, and
much more. They are updated frequently and
membership is not required.
These are our strategies to make readers become aware of your book.
10
MARKETING FOR YOUR BOOK
Free reviewer’s copies
Journalists, bloggers and press journalists with the
intention to review your book in their media, receive
reviewer’s copies at tredition’s expense.
Publisher’s preview Edelweiss+
We list every tredition published book on Edelweiss
– a digital catalogue with an interface with booksellers to ensure daily updates.
Search engine optimization
We publish books from many genres. It is vital for
the success of each book, that readers can discover
them in every possible way. Our marketing strategies
involve search engine optimization. As a result, only
a few weeks after publication, hundreds of search
engine results can be found referring to your book.
MARKETING FOR YOUR BOOK
Blog
We regularly present selected authors and books in
our blog. Articles contain interviews with the author
and book reviews.
Book of the Month
Every four weeks, our team chooses the “Book of
the Month”. The special marketing strategies for this
book include an appearance on our homepage and
advertising in our shop. Additionally, readers are informed about the “Book of the Month” within social
media, in our blog and in our monthly newsletter.
Publication in book communities
Each newly published book is listed in the major
book and literature communities such as goodreads.
Here, friends of literature gather information about
new books.
11
LOCAL AND WORLDWIDE DISTRIBUTION
Your book is available worldwide
We want every book published through tredition to find as many readers as possible. Therefore,
we ensure high discoverability and availability worldwide. All our books are listed in all catalogs
relevant for the book market and retail sector, which are accessed by retailers, libraries, reviewers and many others, when searching for books.
&&Wholesalers Wholesalers are the most important source of supply
for book stores. Therefore, all titles published through tredition
are available at all relevant wholesalers, e.g. Ingram, Baker & Taylor,
Gardners.
&&Bookstores Once we have published your book, it is immediately
available at all local bookstores, be they small independent retailers
or large chain stores.
&&Edelweiss tredition is the only self-publishing company that enters
all books in the Edelweiss catalogue. The vast majority of book
industry professionals (retailers, reviewers, librarians) use Edelweiss
for discovering and ordering books.
&&Online bookshops The books published through tredition are
available from online bookshops as printed books and as eBooks.
&&Libraries and full-text search
We publish your book in all
major research data bases to make it available for as many readers
as possible.
12
LOCAL AND WORLDWIDE DISTRIBUTION
International availability ...
Each title published through tredition is distributed internationally. To
achieve availability through as many channels as possible, we constantly
seek and gain new distribution partners.
... is a bonus for your book!
Don’t underestimate the potential for your book overseas. Other English speaking countries including New Zealand, Australia, South Africa, to name a few, will have demand for your book.
English is the number one language spoken worldwide and English
books are always in demand. Our international distribution will ensure that your book is available in more than 60 countries, both as paperback or hardcover edition and as an eBook.
e-Book distribution
Publishing eBooks successfully calls for eBook formats compatible
with all e-Readers, a flawless eBook file and worldwide availability. We
convert your manuscript into an eBook in the current formats (epub,
mobi). Our eBooks are distributed through a growing number of wellknown eBook platforms, e.g. Amazon Kindle, Apple iBook, Google Books,
Barnes & Noble Nook and many more.
LOCAL AND WORLDWIDE DISTRIBUTION
13
CONDITIONS AND ROYALTIES
How much does it cost?
You can choose between two options.
Option 1: You purchase 50 or more author’s copies upon
publication. With this option, no further fees apply.
Option 2: If you purchase less than 50 author’s copies,
there is a one-time payment of $299.00.
Publishing
Either…
… or
50 author’s
copies
$299.00
Marketing
Paperback
Author sets sales price
Hardcover
Amazon Look Inside
eBook
Google Preview
Digital Formatting, epub conversion
(PDF to ePUB and mobi)
Barnes & Noble Read Instantly
3 with 1 click: Paperback, Hardcover and
e-Book in one publication
Social media marketing
only at
tredition
Writing of press release and
distribution to news sites
Standard or custom trim size
Edelweiss catalogue listing
One-2-One author support
(telephone, e-mail)
only at
tredition
Book video trailer
ISBN from tredition
Free review copies
Online Cover designer
Online typesetting
only at
tredition
Color inserts
only at
tredition
Review with improvement tips
(if necessary) prior to publication
only at
tredition
Author website
Sales & Distribution
Global Distribution Access to
39,000 Retailers and Libraries
Distribution Access to 80+ Online Retailers
Author volume discounts
Royalties
Daily sales reports
Monthly payout
Following more than 40,000 publications, we have
discovered that this is the best self-publishing offer. We do
not offer any additional services or any useless marketing
promotions. This has proven to be the most effective
marketing and distribution mix. There is nothing else you
need to maximize sales and exposure.
14
Should you need additional design services (cover design
or illustration) we are happy to refer you to a team of great
designers.
However, there are hundreds of great designers at various
price ranges out there. Find the one that best suits your
needs.
CONDITIONS AND ROYALTIES
How much do I earn?
tredition gives authors the opportunity to offer their book at the most favorable price whilst earning
appealing royalties.
Retail
Our online shop
e-Book
40 %*
75 %
Paperback
Determined by author
Determined by author
Hardcover
Determined by author
Determined by author
* equals approx. 70 % of the net proceeds
How do I calculate my royalties?
Your royalty amount depends on the book specification and the trim size as well as the sales price set by
you. Check your individual royalty for your book in our royalty calculator
Sales price set by author
– trade discount for bookshops
– print and distribution costs
= royalty
Daily update of your royalty account
The royalty accounts of our authors are updated on a daily basis. So you can view your accumulated royalties
as well as the number of copies sold in our online shop or delivered to retailers. Any credit balances of your
royalty accounts are transferred monthly.
Actual royalties Please note that we specify exact amounts or percentages of the net selling price. We believe this to be the most fair and
transparent way of representing these figures. Other service providers
may apply a different basis, e.g. the net proceeds or the publisher margin. This makes royalties seem higher but the actual figures are in fact
lower.
CONDITIONS AND ROYALTIES
15
QUESTIONS AND ANSWERS
Who can publish
a book with
tredition?
How do I as the
author prepare
a manuscript for
publication?
How is the
quality of the
books assured?
When is
a contract
closed and
what is its
duration?
Anyone can publish a book with tredition, provided that you have the copyright
or the right to publish the content and, the content is not owned by a different
publisher. Books promoting violence or containing discriminatory, pornographic or any other illegal content will not be accepted for publication.
You will find detailed instructions for designing a proper book interior in the download
section of our website. We do encourage you to use our Word templates. Alternatively, you can upload your manuscript and have your book converted into a professional book by our automated typesetting tool.
The quality of a book is in the eye of the beholder. Poe and Pilcher are placed almost
next to each other in the book store and both are bought. We therefore do not judge
content but we do check each book for its linguistic quality, layout and spelling. After
this check, we may give the author ideas for improvement, if needed, ensuring the
author is happy with high quality work, yet still having the opportunity to make final
adjustments for successful marketing.
As soon as we have published your book, your contract will be sent to you by
e-mail. We do not require a signed copy. Of course, you can view our contract online in advance. The contract duration is undetermined but has a minimum time
period of one year. After one year, both parties may cancel the contract with 30
days’ notice until the end of a calendar month.
16
QUESTIONS AND ANSWERS
Can I also selfpublish my book
elsewhere?
What is the print
run of my book?
Can I send you
my manuscript
for revision?
Why is my
royalty share of
the retail price
comparatively
small?
Yes, as tredition does not require the exclusive publication right for your book,
you may publish your book via different channels at any time, however, the ISBN
assigned by tredition may not be used for other publications.
We start every publication with so-called print-on-demand (POD). This means
that a book is not printed until ordered. If a title is selling well, wholesalers put
copies on stock to enable overnight deliveries. This modern publishing system
minimizes the risk for all parties.
We exclusively publish books uploaded via our our website. Please note that we
cannot process any books submitted to us by e-mail or regular mail.
It takes many steps until a printed book finds its way to a reader. Several parties
are involved in this process and their work must be paid for:
print company (printing, dispatch to distribution centers)
wholesalers (shipping, storing, handling)
retail (delivery to bookshops, sale to consumers)
publishers (publication, listing, marketing, distribution)
Retail and wholesale alone retain approx. 55% of the net sales price as profit.
The remaining balance has to cover the payments to all other partners and the
royalty. If you wish to receive a higher royalty, the retail price of your book must
also increase. You can calculate your royalty based on any price with the help of
our calculator.
&&
&&
&&
&&
QUESTIONS AND ANSWERS
17
BACKGROUND INFORMATION
Self-Publishing –
a dynamic business
Making sure that your book is available
through every possible channel
Up to ten thousand unsolicited manuscripts
are submitted to a traditional publishing house
per annum. Almost none of them are eventually
published. As new distribution channels and
options of publication make it increasingly simple
to publish a book on your own or with the help
of a service provider, more and more authors are
opting for self-publishing. Today, almost 40% of
all printed new publications are self-published
titles and this figure is increasing all the time.
It is becoming increasingly important for an author
to stand out from the masses with high quality
in terms of content and design, as well as sound
marketing and promotion of the book.
It is not just a matter of having an ISBN, but predominantly having strong distribution to make sure
that your book is available across the entire market. In order to check the availability of books from a
self-publishing service provider, you can go to bookstores and online bookshops and look for books
published by said service provider. You will be surprised how bad the availability is with some of the
larger service providers.
Relevance of e-Books
It is a common mistake to reduce self-publishing to
the publication of e-Books. There are readers who
only buy paper books. Some only buy hardcover
books with no expense spared.
Should you intend to publish your book as an eBook
only and not as a paperback and hardcover edition,
you will miss out 80–90% (depending on genre) of
your potential turnover and royalties. Extremely low
prices in the e-Book segment along with a constant
rise in the number of titles has led to a continuous
decline in profits for individual titles. A good reason
to publish a book not only as an eBook!!
18
Bookstores and Amazon
When publishing with tredition, your books
will be available from all relevant wholesalers
(Ingram, Baker & Taylor, Gardner). This is very
important as it enables bookstores to obtain the
books through their familiar channels without having
to order them separately from the publishing house.
You can check whether our competitors offer this
too. Pay attention to whether a book is available
from Amazon directly or only at the Marketplace
where buyers must be willing to pay for shipment.
tredition books are directly available from Amazon
and are usually on stock.
BACKGROUND INFORMATION
HOW AUTHORS EVALUATE TREDITION
©E
I am very pleased with tredition. Especially the comprehensive instructions, formulated with a wink
of an eye and the quick responses
were very satisfactory.
Siri Lindberg
ro
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ria
n
Brilliant publisher! Always helpful to the authors!
Joergen Bracker
&
&
e
©P
te
rB
er
ge
Thank you for the remarkable advertisement provided by your marketing department. I was fascinated by the great support and fast
communication.
Celeste Ealain
After listening to a lecture by the
CEO Soenke Schulz at the Frankfurt Book Fair, my decision to publish my book with tredition was
instantly made.
Tanja Schumann
I was able to keep my story exactly as
I wrote it, true and authentic. The
layout was created according to
my wishes. All questions were given an open ear. The result arrived by post today. Absolute professionalism from trediton I must say.
Selma Nentwig
Fantastic support! I feel very comfortable with tredition! Thank
you! The style sheet by the way
is great!
Michael Paul
All open questions were instantly
answered for my first publication
and I received incredible support
regarding my promotional activities.
Pivo Deinert
A friendly, competent and an especially patient team who are available at all times to answer questions and give information
- before, during and after publication.
Ricarda Berlin
&
r
&
&
&
b
© Ro
ert
Ja
ni
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s ky
&
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You can find many more valuations by authors at www.tredition.com or www.tredition.co.uk
AUTHORS EVALUATIONS
19
Sandra Latußeck und Soenke Schulz,
Founders and Managing Directors
The two Managing Directors of tredition founded the company in 2006 and have been developing the innovative
publishing concept ever since. “It is our aim to offer the best and most fair possibilities for authors to publish
their books. The satisfaction of our authors and business customers shows that we have reached this target. Only
0.4% of our contracts are terminated; as a result, our customer satisfaction is close to 100%. We take this is a
compliment and as an incentive to strive to become even better.”
Anna Fleck,
Operating Business
Manager
This business segment operated by
Anna Fleck manages the whole process of book publishing from auditing submitted books and author
assistance, through to coordination
with the publisher and liaison with
business partners.
0
tredition GmbH
Nadine Otto,
Manager, Book Marketing and
TREDITION CLASSICS
Professional marketing for every
book is managed by Nadine Otto
who designs and implements individual marketing measures. Furthermore, she coordinates and
manages our series of TREDITION
CLASSICS.
!
1-800-346-8460
(Toll free)
%
.
[email protected]
www.tredition.com
20
Jeanette Hoffmann,
Manager Corporate
Communications
All activities regarding press and
public relations for tredition are coordinated by Jeanette Hoffmann.
She is the contact for public and
trade media.
Copyright: © olly / contrastwerkstatt /
robert / WavebreakmediaMicro /
pressmaster / lightpoet /
Karramba Production (Fotolia.com) /
mbtphotos (istockphoto.com)
Design: Buchgut
YOUR CONTACT PERSONS
www.tredition.com