Introduction to the World of Perfume at the London College of Fashion The aims of this session are: • • To inspire you to enjoy your sense of smell To give you a taste or sniff of what the students study in the perfumery unit By the end of the session you will be able to: • • • List at least 6 odour and fragrance families Give 2 reasons why individuals perceive odours differently Create an harmonious perfume • • • • • • • • Do you feel odour perception is connected more to the thinking logical brain or to the emotional feeling brain? Is odour connected to choosing a mate in any way? Is odour evocative of past experience? Do new born babies recognise their mothers by sight or smell? Are mothers able to recognise their babies by smell as well as sight? How old is the perfume industry? What are the roots of the word perfume How many kilos of rose petals does it take to make 1Kg of rose absolute? Perfume in Literature 4 • • The 1st year under graduates on the MSc in Cosmetic Science take perfumery as part of a unit with marketing 2nd year students create a shampoo fragrance to use in their hair care project What are these botanicals? Lemon Citrus Medica Limonum • • • • Citrus fruit Grown in Sicily Cold extraction techniques The odour of the fresh essential oil is mouth wateringly close to the original Cold extraction of citrus oils Rosemary Rosmarinus Officinalis • • • Herb Reputed to aid memory In ancient Greece students would rub rosemary on their foreheads before exams to help them remember 10 Rosemary Rosmarinus Officinalis • Love charm • • • In the Greek orthodox tradition rosemary is said to help couples remember their wedding vows Rosemary wreaths are worn by bride and groom in the wedding ceremony Alpha and beta wave patterns in the brain are affected by rosemary • Most people feel more alert but calm at the same time 11 Some academic studies confirming the effects of rosemary oil A study involving 40 participants looked at the EEG activity, alertness and mood after an aromatherapy session using lavender oil on one group and rosemary oil on another. The rosemary group had reduced frontal alpha and beta power suggesting increased alertness, they reported feeling more alert and more relaxed. When completing mathematical computations the rosemary group were faster but not more accurate. (Diego et al, 1998) A study with 140 participants looked at the effects on memory of lavender oil, rosemary oil and no odour (the control group). The rosemary group showed overall improved quality of memory but with an impairment of speed compared to the control. (Moss et al, 2003) Rosemary oil said to have a positive effect on mood, concentration and memory for 10 subjects. (Svoboda et al, 2002) Rosemary in perfumery Rosmarinus Officinalis • • • Herbal note Part of the classic eau de cologne Used frequently in fragrances for men 4711, by Muelhens, launched in 1792 Eau Dynamisante, by Clarins, launched in 1987 Clove buds Eugenia Caryophyllus • Spice • Essential oil is made by water distillation Photographs by Tony Burfield taken 21st century in Zanzibar Clove buds Eugenia Caryophyllus • Spice • Essential oil is made by water distillation • Contains 75-80% eugenol • Eugenol is one of the commonly reported EU allergens eugenol Photographs by Tony Burfield 15 Distillation invented in Arabia • The Arabs invented the alembic still • Distillation is mentioned around 200 – 300 CE but the alembic still with a more efficient condensing system is invented around the 11th or 12th century CE • Words beginning with al- are derived from Arabic • “al” is the article or “the” in Arabic Arabic manuscript held in the British Library showing an alembic still 16 Distillation invented in Arabia Translation of the text in the manuscript by LCF students: To my son, You should know that if your flame is too strong the water will rise yellow to where collected and will be ruined. When your flame is utilized in the proper way, you will obtain what you need, having the will and support of God. The distillate should be kept away from sunlight until needed; then take the oil from the water. Arabic manuscript held in the British Library showing an alembic still 17 dianthus caryophyllus Sweet William dianthus barbatus Viburnum Burkwoodii Clove or buffalo currant Ribes odorata Fragrances including Clove oil Old Spice, Shulton, 1938 Opium, Yves St Laurent, 1977 Star Anise Illicium Verum • • Star anise is used in many flavourings including liquorice Part of the anisic note often found in male fine fragrance 八角 Bājiǎo Frankincense or Olibanum resin Boswellia Carterii • • • • Frankincense oozes from the stems of a bush and hardens in the sun The bushes grow in arid regions of Yemen and Southern Arabia In ancient times there was an incense trade route Wars were fought over the control of frankincense trade Censer 3rd century BC Shabwa, Yemen British museum collection 21 Pink Pepper Shinus Molle • • Relatively new perfumery material (1990s onwards) Extraction method uses • liquid CO2 • under high pressure • in costly equipment • made of 20mm thick stainless steel 22 Fragrance including Pink Pepper Eau des Merveilles, Hermes, 2004 23 The sense of smell Odour Families History of Fragrance Fragrance Creation Natural ingredients Synthetic Ingredients trend setters The Structure of the Perfume Industry Smell signals are sent directly to the limbic brain Smell can trigger the reliving of a complete experience including emotions and feelings Respect • Specific anosmia • Thresholds • Attraction – Finding a mate MHC – major histocompatibility complex Some Important Odour Families/Notes Floral Woody Fruity Balsamic Citrus Aldehydic Green Aquatic/Ozonic Spicy Mossy 27 Odour Families Introduction activity Smell the 6 fragrance ingredients A-F and allocate each to one of the odour families below: Floral Woody Fruity Green Citrus Aquatic/ozonic 28 Odour Families Introduction activity A Citrus Bergamot oil Made by cold expression A bridge in perfumery between the citrus and floral notes B Green cis-3-hexenol Occurs widely in nature including in fresh cut grass, bananas and strawberries C Aquatic or fruity Calone Some people perceive as marine others water melon D Fruity Amyl acetate Like pear drops a type of confectionary or nail varnish remover E Floral Rose oil It takes 2 tonnes of rose petals to make 1 Kg of rose oil F Woody Cedarwood oil Virginian Reminiscent of sharpening pencils Odour perception varies from individual to individual Below are some entries in the Odour Recognition Journals of students class of 2014 Each entry describes the same ingredient Calone a) Watermelon; fresh, sweet; reminds me of a summer picnic with watermelon to eat b) Smells like watermelons and cucumbers; fresh, watery, aquatic feel c) Watermelon, marine d) Watery; fresh, light; reminds me of cucumber e) Fresh ozonic; reminds me of sea shore, shells, fish, marine life f) Ocean, salty, fishy; matt, wet; reminds me of a smelly beach, not pleasant 30 Odour perception varies from individual to individual What is the odour of Calone for you? Do you perceive more than one aspect? Watermelon Cucumber Marine Aquatic – fresh pleasant Seaweed Fishy unpleasant 31 Influence of Synthetics in 20th Century Perfumery Calone IUPAC name 7-Methylbenzo(1,4)dioxepin-3-one Functional group Cyclic diether and ketone Occurrence Not found in nature Odour Family Aquatic Perfumery uses Fresh ozonic, marine note and water melon. Calone is evident throughout the fragrance profile Trend setter Calone was patented in 1966 but waited until the 1990s to create a new fashion in fragrance: New West for him, Aramis, 1988 L’Eau d’Issey, Issey Miyake, 1992 Acqua di Giò Giorgio Armani 1996 32 Perfume Creation Accords Top Notes Middle or Heart Notes Base Notes Perfume Creation A perfume is a harmonious bend of aromatic ingredients Fragrance is to smell, as music is to noise A typical fragrance contains between 20 and 100 ingredients Perfume Creation The creative perfumer knows the odours of each ingredient and will be able to predict what a blend might smell like A fragrance house will have between 1000 and 6000 ingredients Ingredients are found from every part of plants and from all over the world Flowers Fruit Seeds Resins Twigs and Branches Bark Heart wood Leaves Grasses Rhizomes Roots Vetivert oil INCI name Vetiveria Zizanoides Geographic Origins Indonesia, Haiti, Bourbon, India Botanical part Root Extract Oil Vetivert root Odour family Woody Vetivert bundles Vetivert Distillation 37 Vetivert oil INCI name Vetiveria Zizanoides Geographic Origins Indonesia, Haiti, Bourbon, India Botanical part Root Extract Oil Odour family Woody Vetivert is a grass above ground with a deep odorous root system Vetivert being planted for terracing Vetivert is used here to help protect the more delicate crop basil 38 Ever since the dawn of the human race we have been blending smells to create harmonious odorous mixtures or perfumes Why the word “Perfume”? From Latin “per fumen”, meaning “through smoke” From the ancient practice of burning precious incense in religious ceremonies to cleanse and to act as a direct link with the gods Perfume factory discovered in Pygros, Cyprus dated around 2000BC • Chypre is the French name for the island of Cyprus • The Chypre accord includes oakmoss, patchouli and labdanum • Could there be a link back to fragrances made in ancient Cyprus? Chypre Coty 1917 • Chypre is the French name for the island of Cyprus • Coty launched his Chypre in 1917 • The modern use of the term Chypre is often attributed to Coty “Give a woman a fine fragrance at a price she can afford, and an industry will grow up such as the world has never seen.” Francois Coty 1905 Coty was the first to use the new powerful absolutes in: La Rose Jaqueminot, Coty, 1904 Coty launched the first modern Chypre with: Chypre, Coty, 1917 • • • www.osMoz.com www.fragrantica.com www.basenotes.net The sense of smell Odour Families History of Fragrance Fragrance Creation Natural ingredients Synthetic Ingredients trend setters The Structure of the Perfume Industry Commonly Reported Allergens INCI Names Nature Identical: Examples of Natural occurrence: Anisyl Alcohol Benzyl Benzoate Benzyl Cinnamate Benzyl Alcohol Benzyl Salicylate Cinnamic Alcohol Cinnamal Citral Citronellol Coumarin Eugenol Farnesol Geraniol Isoeugenol Limonene Linalool Aniseed oil Benzoin resinoid Benzoin resinoid Ylang ylang oil Ylang ylang oil Cinnamon oils Cinnamon oils Lemon oil Rose oil, geranium oil Tonka bean absolute Clove oil Ylang Ylang oil Rose oil, geranium oil Clove oil Citrus oils Lavender oil 48 Commonly Reported Allergens INCI Names Not found in Nature: Amyl Cinnamal Amyl Cinnamic Alcohol Hexyl Cinnamal Butyl Phenol Methyl Propional Hydroxyisohexyl-3-Cyclohexene Carboxaldehyde Methyl-2-octynoate Alpha iso Methyl Ionone Trade name Lilial Lyral Natural: Evernia Prunastri Evernia Fururacea 49 Fragrance creation - The Jean Carles method Jean Carles (1892-1966) 50 THE ORIENTAL ACCORD Middle notes Spices Woods Balsams Base notes Vanilla 51 THE ORIENTAL FAMILY Feminine fragrances Shalimar Guerlain 1925 1898 Jicky Guerlain Opium YSL 1977 1952 Youth Dew Estée Lauder Samsara Guerlain 1989 1985 Obsession Calvin Klein Prada Prada 2004 2002 Dior Addict Dior 2012 Coco Noir Chanel 52 THE ORIENTAL ACCORD MASCULINE Old Spice Shulton 1931 Obsession for men Calvin Klein 1986 1965 Habit Rouge Guerlain Armani Code for men Giorgio Armani 2004 1998 Allure pour homme Chanel Spice Bomb Victor & Rolf 2012 2012 Tom Ford Noir Tom Ford 53 CREATING YOUR OWN FRAGRANCE Blend 1 Rosey floral Blend 2 Jasmin floral Blend 3 Oriental Blend 4 Fruity floral fresh Blend 5 Fruity floral gourmand Blend 6 Fougère Blend 7 Cologne 54 CREATING YOUR OWN FRAGRANCE Patchouli oil 10% Adding patchouli will create a chypre effect Veltol plus 1% Adding veltol plus will bring a caramel gourmand note found in Angel and Prada Candy Jasmin absolute 1% Try one drop and see how it adds complexity Bergamot oil (bergaptene free) 10% You can add bergamot oil to lift your top note Mandarin oil 10% You can add mandarin oil to modify your top note Vetiver oil 10% Vetiver oil is often used in masculine fragrances Blends well with patchouli Cassis Base by Firmenich 10% A blackcurrant base used widely in fine fragrance Calone 1% A drop of calone will bring aquatic freshness 55 DIFFERENT RESPONSES TO JASMINE ABSOLUTE FROM STUDENTS AT LCF: Jasmin absolute Rustic, the smell in a village Unpleasant, strong, sharp ‘Reminds me of houses for animals’ Jasmine flower Bright ‘Reminds me of the jasmine in the garden at my home in Malaysia’ Jasmine, indolic, very floral Sweet (floral), powdery ‘Reminds me of the jasmine growing outside my apartment in Spain’ 56 Quiz 1. 2. 3. 4. 5. 6. 7. Which of the following islands has an ancient history of fragrance manufacture and is recognised in a fragrance family name today: A – Cypress B – Fiji C – Malta What is the name of the fragrance family? What is the etymology of the word perfume? Which of the following cultures invented the process of essential oil distillation: A – Indian B – Chinese C – Arabic D – French Which of the following is a top note fragrance ingredient? A coumarin B vanillin C amyl acetate What of the following is specific anosmia mean? A Being able to smell a particular odour at a high concentration B Not being able to smell one type of odour because a particular odour receptor gene is no longer functioning C Not being able to sleep on a particular type of fabric Which of the following is a reputed benefit of rosemary oil? A Helps memory B Helps sleep C Is anti-inflammatory 57 Quiz 1. 2. 3. 4. 5. 6. 7. Which of the following islands has an ancient history of fragrance manufacture and is recognised in a fragrance family name today: A – Cypress B – Fiji C – Malta What is the name of the fragrance family? Chypre What is the etymology of the word perfume? Through smoke Which of the following cultures invented the process of essential oil distillation: A – Indian B – Chinese C – Arabic D – French Which of the following is a top note fragrance ingredient? A coumarin B vanillin C amyl acetate What of the following is specific anosmia mean? A Being able to smell a particular odour at a high concentration B Not being able to smell one type of odour because a particular odour receptor gene is no longer functioning C Not being able to sleep on a particular type of fabric Which of the following is a reputed benefit of rosemary oil? A Helps memory B Helps sleep C Is anti-inflammatory 58 Sweet Smell of Success London College of Fashion with Marianne Martin The average person takes around 3 million breaths a year Enjoy your sense of smell Thank you
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