30-Second Elevator Pitch

STUDENT
EMPLOYMENT
CENTRE
Tip Sheet: 30-Second Elevator Pitch
What is its
purpose?
What do I
include?
How do I
write one?
A 30-Second Elevator Pitch (speech or script) is a clear, brief message about your strengths,
skills and goals that you can use when making introductions for the purpose of establishing
connections. It communicates who you are, what you’re looking for and how you can benefit a
company or organization.
Who are you?
• your name and educational background
What do you do best?
• your interests and career goals
How have you made an impact?
• your experience, as it relates to the organization/opportunity
What sets you apart from the competition?
• strengths and accomplishments
What are you seeking?
• skills and strengths would make you a good fit for the position/organization?
1. First sentence: If you are a new student or graduate, you should include your name, your
school, your diploma/degree or major. If you are more experienced, introduce yourself and
then begin with the middle sentence.
2. Middle sentences: State your relevant experience. For example, mention your employer,
your role, and the skills you’ve used and developed and the accomplishments and results
you are proud of. Mention your future career goals.
3. Last sentences: Briefly describe how your background might benefit the listener. Ask for
their suggestions on who else you might speak with for advice regarding your strengths.
After you have engaged the contact in conversation, don’t forget to ask for a referral.
Example 1:
“Hello, my name is Jane Dawson and I will be receiving my Bachelor of Arts in Child & Youth Care in
June 2015. I have successfully worked with children ages 1 month to six years. Employers have
acknowledged my passion, patience and creativity in helping their clients feel valued. As I look
toward graduation, I am very interested in utilizing my strengths in communication and working
with others within the childcare industry. I would be interested in hearing your thoughts on where
my strengths might be of value.
Examples
Example 2:
My name is Mark. I’m currently completing my Associates Degree in Environmental Science, and
have a background as a manager for an urban agricultural non-profit company. I have strong
computer skills, with experience in web design, network management, and programming. I spend
much of my time exploring the matters concerning environmental degradation and am seeking
work in an area that incorporates earth & environmental sciences and technology. Would it be
possible to meet with you to learn more about the field?
Example 3:
My name is Gloria. I am currently at Douglas College in the Computer Science and Information
Systems Diploma program. I have experience working with Microsoft Office, spreadsheets, word
processing and designing web sites. I have skills in HTML, Access, design sense, and project
management. I am good at creating ideas, solving problems, selling ideas and meeting goals. My
future goal is to work in the BC Ministry of Justice in computer security. I would be very interested
to hear your thoughts about the industry.
Remember…
 Yes, do this…




Be warm and genuine
Be observant, maintain eye contact
Create more than one script – think goal
Practice, Practice, Practice
Douglascollegesec.ca
 No, don’t do this…
 Use industry jargon or acronyms.
 Ramble - have some questions prepared. (refer to
Informational Interviewing for example questions to ask)
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