&
MARCH 2012
Cup
&Co
THE MAGAZINE
FOR FOOD
PACKAGING
Vending
A true vending innovation inspired
by the classic –
the new vending
cup from Autobar
INDUSTRIAL
PACKAGING
The new dessert cup
for personal enjoyment
Vending
editorial
Dear Reader,
It gives us great pleasure to be able
to present our first 2012 issue of
Cup&Co. in its new look. This fresh
design of course also symbolizes
SwissPrimePack‘s modern and progressive ideology.
But not everything in 2012 will be different! We will
naturally maintain our quest to offer high quality and
innovative packaging solutions also in the year to
come. That is why in addition to the new Cup&Co.
design, we are pleased to be able to present two
exciting product innovations.
Inspired by the classic macchiato glass, the design
of the new vending cup for the Autobar Group is a
unique and technologically complex innovation in
the vending industry. A really new concept that is
both visually and technically impressive. For more
detailed information about this newly released product, please refer to the article on the following page
as well as the subsequent interview with Mr. Andrew
Bristow, CEO of the Autobar Group.
With respect to industrial packaging solutions we
have developed in cooperation with our customers
McDonald‘s Development Italy and Latticini Italia
S.r.l. (a division of Italian based Granarolo Group)
a unique dessert cup for the Italian market.
Its special feature: the pot has two openings.
In addition to our commitment to innovation, investments into our company are an important part of
the SwissPrimePack agenda. Our new sleeving line
which was installed last autumn in our Niederuzwil
production plant is an excellent example.
I hope you enjoy our latest issue of Cup&Co.
Yours truly,
Jan Schürmann
CEO
A REAL VENDING INNOVATION, INSPIRED BY THE CLASSIC —
THE NEW VEND ING CUP FROM AUTOBAR
SwissPrimePack has always stood for innovative tailored
packaging and product solutions. This is reason enough
for the Autobar Group, one of the leading operators of
vending machines in Europe, to give the Swiss company
an order for the development of a new, unique vending
cup. These days, coffee is a premium lifestyle product
which requires high-end presentation and exeptional product quality. Fashionable drinks such as latte macchiato
are very popular with consumers, so the industry continually tries to improve its product variety supported by latest
vending machines technology.
Autobar contracted SwissPrimePack to develop a new vending
market. Despite the special, attractive design, the cups stack
cup which not only gave the consumer an improved coffee ex-
brilliantly and can be used in vending machines without any
perience but a clear market differentiation thanks to its unique
issues. Throughout the project, the special design of the
design. The approach breaks new ground in terms of design.
Autobar vending cup provided some real technical challenges
The SwissPrimePack solution was inspired by the design of
for the production specialists at SwissPrimePack AG.
the original latte macchiato glass which embodies the „real“
A range of tests at SwissPrimaPack AG, at the Autobar tech-
coffee experience and has a distinctly different shape from the
nical centre in Dordrecht and in a real market environment has
vending cups currently available on the market.
allowed the cup to develop into a reliable product.
«This new vending cup is not just innovative in terms of its appearance but also
in terms of production. We needed to
spend several months evaluating new
options and developing and implementing new solutions for mass production.»
«The implementation of the unique cup
required huge commitment and flexibility
in terms of both the production equipment and the employees.»
Luis Cabrera, Head of thermoforming /
extrusion at the Altstätten production
Helmut Büchel, Head of R&D,
facility of SwissPrimePack AG
SwissPrimePack AG
The traditional shape combined with matt and glossy surfaces,
Of course, the product design for this unique vending cup
the embossed company name and the luxurious gold colour all
has been patented throughout Europe by SwissPrimePack.
add up to a really unique cup design.
This cup innovation will be launched in various European mar-
The product developed for Autobar not only looks exclusive
kets during the course of 2012 and we hope that you have
and reflects the high level coffee experience but the cup has
the chance to enjoy one of these unique cups on your coffee
also been technically refined to make it suitable for the mass
break soon.
interview
interview
Andrew Bristow,
CEO Autobar Group
Interview with
Andrew
Bristow,
CEO Autobar
Group
Mr. Bristow, SwissPrimePack has been your supplier for
work with SwissPrimePack to design an innovative and
The roll-out of the new vending cup is planned for 2012.
several years now. Would you mind elaborating how the
contemporary new cup.
In which countries do you intend to launch the new cup?
We are currently undertaking a review of the cup business
relationship started?
Andrew Bristow: It is easiest to say that the relationship bet-
You have chosen SwissPrimePack as your development
within the Autobar Group so at this stage I am not in a position
ween Autobar Group and SwissPrimePack started as a ‘stan-
partner. Which were the main reasons behind this decision?
to answer this question. It is a matter of “watch this space”.
dard’ buyer/supplier contract, with SwissPrimePack providing
I had had a few meetings with Jan Schürmann, CEO of
good quality reliable products at market competitive prices in
SwissPrimePack, and was fairly confident that he shared my
Mr. Bristow, thanks a lot for the interview. We wish you great
keeping with our sourcing requirements.
vision for the humble vending cup and was prepared to think
success with the new cup.
It is true to say that, under the new management of
creatively. He had a well developed understanding of the
SwissPrimePack, this relationship has evolved into one of
technical requirements for a vending cup and imposed these
close collaboration, where we are working together on product
criteria on his design teams and shared our commitment to
specification improvements and new product development.
quality and working to aggressive time frames.
I look forward to significant market growth and developing
I am delighted to say that my early confidence in Jan and
our partnership further with SwissPrimePack in the future.
SwissPrimePack has proved well deserved and they were a
• Approximately 6‘000 employees
pleasure to work with.
• Turnover per year: over 800 million Euros
FACTS & FIGURES
AUTOBAR GROUP:
• 300‘000 vending machines in Europe
The consumption behaviour of coffee products has dramatically changed in recent years. Today coffee is a premium
What characterises SwissPrimePack during the development
• fastest growing vending company in Europe
lifestyle product. Was this the reason to try a completely
and implementing phase of this new Autobar vending cup?
• Main markets: UK, Netherlands, France, Spain, new approach in respect of your vending cup offering?
It’s pretty much the same answer as to the previous questi-
Belgium, Nordics, Ireland, Germany
Of course this was part of our motivation; we take careful
on. We found full commitment to the project throughout the
note of developments in the high street and other coffee shop
SwissPrimePack team from the board room to the shop floor.
environments and endeavour to ensure that automatic vending
We were delighted with the full transparency we enjoyed with
maintains a modern and vivacious image to all age groups.
SwissPrimePack as to the ongoing status of the project,
In addition to this, I noted that there had been significant ad-
early awareness of the problems as they arose, as we knew
vances in vending machine technology and significant impro-
they would, and detailed explanations as to how they were
vements to vending specific ingredients, very much including
being corrected. We were always made extremely welcome at
those manufactured by our own Group manufacturing facility.
the plant from early concept stages right the way through to
These advances guarantee a very high quality beverage from
full scale production, so were always completely informed of
vending machines and a wide selection of drink types and
progress being made.
styles, yet there had been no change to the vending cup for
It is obvious that high levels of commitment to quality, customer
at least 25 years, this seemed ridiculous and spurred us on to
satisfaction and deadline achievement is an embedded part of
the SwissPrimePack culture.
innovation
COMPANY NEWS
The new dessert cup with
two openings. Open it
at the top by pulling the
membrane off.
SWISSPRIMEPACK
INVESTS IN A NEW
SLEEVING SYSTEM
EVERYTHING HAS
AN END – BUT OUR
In order to expand its production capacity further and
strengthen its core „sleeving“ expertise, SwissPrimePack has
obtained a new state-of-the-art sleeving system which has
been in operation at the Niederuzwil plant since last Autumn.
NEW DESSERT
CUP HAS TWO…
The latest generation machine has an impressive intelligent dry
steam technology and is highly efficient. By commissioning the
new system, SwissPrimePack is investing in the company‘s
productivity and in the quality of its high value „made in Switzerland“ packaging solutions. This is more important than ever
Have you ever opened a dessert cup from the bottom?
No, and why would you, you might think. But what if, for
example, a dessert product has your favourite fruit purée
at the bottom and you would like to enjoy that first?
We have come up with a new product idea in conjunction
with our customers McDonald’s Development Italy and
Latticini Italia S.r.l., which is part of the Italian Granarolo
Group. We would like to give the consumers the option
of where to start on dessert products with multiple ingredients, for example, with the cream on top and the fruit
purée underneath.
given the production facility is in Switzerland and the effect of
the strong Swiss Franc.
The system allows sleeves to be fitted to a wide range of
Open it at the bottom by pulling the tab –
products. It is compatible with nearly all formats, shapes and
the base detaches itself.
sizes. The new system allows SwissPrimePack‘s customers
to continue relying on top quality and reliable deliveries.
It also means that SwissPrimePack will continue to launch
new and varied products.
The specialists at SwissPrimePack have used these findings
to develop a cup which you can open at either end, and we
are presenting it here as a brand new product. Consumers can
open the cup from the top or bottom as the mood takes them
to enjoy their very own taste experience.
This innovative cup with two openings is filled and sealed with
a membrane by the manufacturer. To open, you can either pull
off the membrane on the top or invert it and remove the bottom
Opened base – ready for enjoyment from the bottom.
using a tab.
The new cup has been in use in McDonald‘s restaurants in Italy
since January 2012 and is already a big hit!
Examples of premium sleeved products.
TANGRAM Schweiz
NEW ON THE SWISSPRIMEPACK SHELVES
Ice-cream packaging using PS
light for the Swiss market –
Volg Konsumwaren AG
The new dairy product pot for the
Italian market with two openings –
McDonald‘s/Latticini
Elegant sleeved yoghurt
pot for the Scandinavian
market – TINE SA
The new c-fine vending cup
for Rose Betriebsverpflegung
Ultralight vending cups for the
Spanish market
A real vending innovation – the
new vending cup from Autobar
A mini portion of mascarpone –
ELSA
Stylish c-fine LOBO/FROJO
range for the Austrian market
Colourful, printed 125g yoghurt pot
for the French market – Mifroma FR
SWITZERLAND
FRANCE
GREAT BRITAIN
SwissPrimePack AG
SwissPrimePack SaS
SwissPrimePack Ltd.
Oberrieterstrasse 53/55
39-40 rue du Jeux des Enfants
38-39 Albert Road
CH-9450 Altstätten
FR-67000 Strasbourg
Tamworth, Staffordshire B79 7 JS
Tel. +41 71 757 71 11
Tél. +33 3 88 977 777
Phone +44 870 241 0285
Fax + 41 71 757 71 10
Fax +33 3 88 978 570
Fax +44 870 241 02 86
[email protected] | www.swisspimepack.com