Mindshare
Guarding the secrets of the trade
CASE STUDY
M
indshare is a global media and marketing services
network with billings in excess of $27.8 billion
(source: RECMA). The network consists of 115
offices in 82 countries throughout North America, Latin
America, Europe, Middle East, and Asia Pacific, each
dedicated to forging competitive marketing advantage for
businesses and their brands. Mindshare is part of GroupM,
which oversees the media investment management sector
for WPP, the world’s leading communications services
group.
WHAT MINDSHARE NEEDED?
Mindshare UK was moving to an up-to-date office space in London. They
wanted to make sure their new home had appropriate security standards in
place. This would be followed by a renewed ISO 27001 certification.
THE CHALLENGE
Companies like Ford, HSBC, Nestlé, Britvic and Unilever come to
Mindshare for brand promotion. Every time Mindshare needs to devise a
campaign or a product launch or an innovative technique as part of a
client’s media investment, they are privy to chunks of information specific to
that client. Statistics, market studies and analytics – there’s a lot that builds
into each client account.
TELECOMS & MEDIA
“The relationship with
CGI has been built up
over many years and
allows us to work freely
and openly with the CGI
consultants. They
understand our culture
and have unrivalled
experience in blending
our culture with the
security demands of
today’s business.”
John Adegoke, EMEA
Compliance director at GroupM
(serving parent company of
Mindshare)
Within their clientele, they have companies that directly compete with each
other. This adds an interesting twist to Mindshare’s security needs. The
trust and confidence of each client has to be preserved. Protecting client
information is top priority. Mindshare has to demonstrate that confidentiality
is maintained at all times and that there is no risk of a data leak across
account teams.
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© 2013 CGI GROUP INC.
OUR ANSWER
Securing the client space
KEY BENEFITS
Since 2002, we have been working with Mindshare and many other WPP
agencies to resolve the issue of client conflict. Our approach is structured to
identify the issues and design innovative solutions to assure security.
Mindshare achieved BS7799-2 certification in 2004, and followed up with recertification to ISO/IEC 27001, the internationally recognised information
security standard.
Mindshare:
A SUCCESS STORY
Engaging minds over secure matters
The main deliverable was client confidence. Within Mindshare, and the
WPP parent company this meant information security was fully addressed.
Mindshare could, therefore, retain existing accounts and win new business
while giving clients the guarantee that their brand strategy was in safe
hands. Mindshare continues to be the fastest growing media agency in the
world.

Became the first media
buying company to comply
with international information
security standards BS7799-2 accreditation in
2004

Successfully re-certified to
ISO/IEC 27001

Was able to work with
conflicting clients.
WHY US
We understand what information security involves in a commercial
environment. And have the kind of experience required to implement
security exclusively for the world of media. Our solutions for WPP
companies worldwide and hands-on support in locations as diverse as
Taiwan, Singapore, Hong Kong, Beijing, Paris, Brussels, London, New
York, Miami – reflect a successful track record in security - besides our
deep understanding of the culture and business of media and
communications agencies.
“The project referenced in this case study was delivered by Logica, which
CGI acquired in August 2012”
For more information, please contact us at:
T: +44 (0) 845 070 7765
E [email protected]
www.cgi-group.co.uk/telecoms
About CGI
With over 69,000 professionals in 40 countries, CGI fosters local accountability for client success while bringing global delivery
capabilities to clients’ front doors. Founded in 1976, CGI applies a disciplined delivery approach that has achieved an industryleading track record of on-time, on-budget projects. Our high-quality business consulting, systems integration and outsourcing
services help clients leverage current investments while adopting new technology and business strategies that achieve top and
bottom line results. As a demonstration of our commitment, our average client satisfaction score for the past 10 years has
measured consistently higher than 9 out of 10.
Code 2898 0713
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© 2013 CGI GROUP INC.