Football
Beyond
Borders
Annual
Report
2015
INTRODUCTION AND REVIEW
OF THE YEAR
2015 was a landmark year. FBB was able successfully to move from a network of many
people using their passion for football to transform the lives of those young people
facing some of the biggest challenges, to becoming an organisation equipped to do
this on a sustainable basis. We are all very grateful for the support we have received,
which has made it possible to employ key people who have been able to make sure that
sessions are delivered to more young people, using our experience of what works.
Oliver Mills,
Chair of the
Trustees
My highlights in 2015 have to be the visits to meet the young people at Lanfranc
school, and the sheer excitement at the two fundraising events - you only have to look at
the videos on the FBB site to get what fun it was.
For 2016 our priority is to expand the program in schools and to extend FBB’s digital reach.
This is set out in our Business Plan for 2016, which the Trustees will continue to oversee.
We have had a fantastic and committed group of Trustees, who have navigated us to this
point, and I am delighted to welcome some new Trustees whose experience and commitment to FBB will help to take us to the next stage. I would like to thank Tom Bateman, Charlotte Crowe, Jeremy Odametey, Graham Gilby, and Toib Olomowewe for their contribution over the last two years which has now made FBB the organisation that it now is.
This has been an amazing and transformative year for everyone involved with FBB. We
began the year as a charity working with 50 young people in one school and one youth
centre. We had no home and had just one member of staff working one day per week.
Jack Reynolds,
Co-Director and
Head of Operations
Now, by the end of 2015, we have grown to deliver our weekly football and educational
programme to 180 young people every week across 10 programmes. We have found a
home at the Hollington Youth Centre and we now have 5 full time staff, 5 part time staff
and an ever growing pool of talented volunteers. Along the way, we’ve picked up awards
for our programmes, welcomed Arsenal and Spain star, Santi Cazorla, as our second
patron, and launched our youth led digital media channel, FBB TV.
It has been a crazy year for all of us in the FBB Family. Thank you to all of our supporters
and volunteers who have enabled us to put a young person’s passion for football at the
heart of their education.
2015 was when I was awarded London FA’s Volunteer of the Year Award. This same year
was also when the FBB Warriors women’s team that I helped develop started playing
against other teams. I was really proud to see my girls take on challenges and not only
stick to training but also putting everything we worked on into practice. FBB has given
me a taste of what it feels like to be a leader. I received so much support, made loads of
progress and I’m doing a fully funded FA level 2 course.
JJ,
FBB Schools
volunteer and
winner of London
FA Volunteer of the
Year Award
I enjoy working with all the staff at FBB they ensured that all those who love football are
loved back no matter who and where they are from. The vibes in the office and on the
field feel different compared with other places I have worked at before. The work gets
done but in a way that makes you feel like “Wow time does go fast when you are having
fun”. As a university student, I sometimes find myself struggling with lots of things in my
life but knowing that people from FBB are there for me easily brings a smile back to my
face. I get one to one mentoring which helps me with my personal development and
other day-to day activities.
2016, is a year I’m hoping to accomplish lots of things because I have the motivation and
support I need to get me through those challenges that are yet to come. I thank everyone
at FBB for everything they have done for me. As a young leader, I can start thinking positively about my future and planning ways to give something back to the community.
MATTHEW AND THE ARCHBISHOP
LANFRANC YEAR 9’S
This year Football Beyond Borders has blessed us with some amazing opportunities. The
one that stands out in all of our minds is the tour to Barcelona we went on last summer.
During that tour we got to visit the Nou Camp and I watched my first professional
game. It was one of the best weeks of my life, I have learnt so much about myself and
my teammates.
One of the great things about FBB is the opportunity to meet famous footballers.
Former Chelsea and Brazil midfielder Ramires coming down to our school is something
I will never forget and it was great watching my teammate and friend Rashad get
to interview Gary Neville. On top of that when we went to play a tournament on the
Emirates pitch I got to have my photo taken with Arsenal legend - Robert Pires. All those
experiences were special but the one trip that really stands out is when I got to visit my
favourite stadium in the world – Wembley.
All of these amazing experiences help us grow as people and we are constantly learning
about the world and ourselves but perhaps most importantly it brings us all closer
together.
For many of us we could by now have been excluded or just not bothering to turn up to
school, instead Football Beyond Borders has motivated us all to be the best we can
and reach our full potential in and out of school.
FBB has shown us a different path in life and helped teenagers become men with a
real sense of hope about our futures. They have helped us to realise that we all have
different talents and opinions and that these should be respected. Most importantly I
now feel confident enough to have a conversation with anyone with my head held
high – it has given a young people a platform for young people to be heard when so
often we are ignored.
This next year I would love to take part in another tour as they always teach me so much,
I would love the opportunity to meet more inspiring people – for example my favourite
player Steven Gerrard. But most of all I want to continue to see FBB grow and help
more young people the way it has helped us, my dream is to then one day work for
FBB – it has become a second family.
FBB has
shown us
a different
path in
life and
helped
teenagers
become
men with
a real
sense
of hope
about our
futures
OUR YEAR IN NUMBERS
Total Number of
Contact Hours
9177

Total Number
of Reward Visits
 15
(including Wembley Stadium Visit, Training Session with Ramires,
Emirates Stadium Tournament, Dinner with Gary Neville,
Dinner with Santi Cazorla)
Total Number of
Views on FBB TV

615,944
Total Number of
Participants
 252
Number of
different donors
who donated
to FBB
 385
12% Other background
17%
White
British
7% Other Asian
6% Mixed White and Black
19%
Black
Caribbean
26%
Black African
4% Other White
3% Indian
2% Other black
2% Pakistani
2% Mixed White and Asian
Ethnicity
8 to 10
21 and over 8%
17%
17
5% to 20
11 to 13
37%
14 to 16
33%
Age
CASE STUDIES
27%
Female
Name: Jada McaNuff, Age: 16
FBB Programme: Youth Leader, FFEM
73%
Male
Started with FBB: April 2015
Best times with FBB: “Winning London
Youth’s Young Volunteer of the Year Award”
What she says about FBB: “Being
involved with FBB has shown me that
women aren’t limited to doing anything in
the world. Not just in football but anything
in the world.”
Name: Mershad Zibaei, Age: 14
FBB Programme: FBB Schools – LanFranc
Started with FBB: February 2014
Best times with FBB: “Interviewing
Yannick Bolasie for FBB TV”
What he says about FBB: “I cannot
imagine my life without FBB. It would be
rubbish, I wouldn’t enjoy coming to school
and I would not feel as confident as I do
Name: Jannah Chedli, Age: 11
FBB Programme: FBB Schools - Henry
Fawcett
Started with FBB: September 2015
Best times with FBB: “Improving as
a footballer and getting the chance
to interview Sky Sports & Ballon D’Or
presenter Kate Abdo (and getting more
than 50,000 views of this video!)”
What her teachers school say about
her: “Since becoming part of FBB Jada
has not looked back, it has given her the
opportunity to channel her energy very
positively and use all of her talents to help
herself and others. She has become far
more settled at school and is now very
focussed on her goals, the turnaround has
been amazing to watch.”
now, I feel like I can do anything. How
many people my age have interviewed
a professional footballer and been on a
football tour to Scotland and Barcelona.”
What his teachers say about him: “It is
great to see how Mehrshad has grown.
He is becoming a charming, mature and
humourus young man. Football Beyond
Borders has given him something to feel
proud of and it has done wonders for his
self-esteem.“
What she says about FBB: “FBB has
helped me improve so much as a footballer,
the sessions are fun and I feel comfortable
playing in a mixed group of girls and boys.
FBB give kids the chance to do fun things
and to enjoy learning and playing football!”
What her teachers school say about her:
“I’m really pleased to see how Jannah has
adapted and conducted herself during FBB
sessions, she’s turning into a really good
leader which can only be a good thing.”
WHO WE ARE
Our programmes
combine
classroom
based
learning with
values
focused
football
sessions.
We are an education charity which uses the power of football to inspire young people
from disadvantaged backgrounds to achieve their goals and make their voices heard. We
do this by putting a young person’s passion for football at the heart of their educational
experience.
We work at schools and youth centres across London and use football as a tool for
engagement to tackle the root causes of low educational attainment, poor school
attendance and challenging behaviour.
Our programmes combine classroom based learning with values focused football
sessions.
Our football themed, project based FBB Curriculum promotes literacy, creativity and
problem solving through the prism of football. So, for example, students learn to use
a range of adjective and adapt their language to different contexts and tones through
creating engaging and effective football commentary. Our curriculum offers many
interactive, digital exercises which makes use of cameras, social media, analytics and live
streaming in partnership with our FBB TV production arm.
Our FBB Coaching Manual exists to create transferable skills which participants can use
in their wider life. It uses football to develop the soft skills of resilience, team work, focus
and taking action. Our aim is to create a team that has pride in themselves and their
studies and who become leaders in their school and the wider community.
TESTIMONIALS
Mr Kingsley, Headteacher, Chestnut Grove Academy – FBB have had a tremendous
impact on the academic achievement of our students who are truly motivated by the
power of football. We have been blessed with some inspirational coaches who have
supported, challenged and nurtured our students in equal measure. Students have
focused on their studies and have been encouraged to develop their social skills at the
same time. An additional benefit has been the amazing opportunities provided to our
students which has included a trip to Freiburg in Germany and a media project with
Chelsea football club. I am committed to continue to work with Football Beyond Borders
as it has enabled us to engage with our students in a unique and exciting way.
Mr Del Rio, Headteacher, Archbishop LanFranc Academy - FBB have made a
tremendous difference in the lives of a number of our most vulnerable students by
focusing on the importance of being in school every day and working hard to achieve
targets and realise goals. A number of students at threat of becoming persistent
absentees have turned around completely and are now keen to be here every day and
engage with their learning. The motivational programme which FBB provides focuses not
simply on developing sporting skills, but on the wider key-skills needed to be successful
in all areas of life. I cannot recommend them highly enough.
David Cohen, Campaigns Editor, Evening Standard - The FBB Youth Leadership
Team’s campaign to get a new 3G-Astroturf pitch on the Angell Town Estate in Brixton
was impressive and innovative. FBB guided the young men who were looking to better
their estate and we on the London Evening Standard were able to work with them to
effectively bring about positive change to Angell Town in the form of a brand new 3G
Astroturf pitch as well as setting up organised football coaching. I was impressed with
how they inspired the young leaders on the project to deliver such a well thought out,
dogged and effective campaign.
Ms Manseray, Teacher, Archbishop LanFranc Academy - The transformation I have
seen in the pupils I teach is unbelievable. The change in attitude, confidence and
manners has led to these boys being the highlight of my week. They are new students
with renewed interest and enthusiasm for not only my subject, but for school as well!
Mary Curnock Cook, CEO, UCAS - I was blown away and I left buzzing with thoughts
about how inspirational this project could be for underachieving students in KS2 and KS3
Paul Kell, Head of Philosophy for Children, Year 4 Teacher, Sandringham Primary
School - FBB have provided unbelievable opportunities to some of our most vulnerable
Year 6 students, including interviewing Premiership footballers and visiting Wembley.
Equally, their engaging football-based literacy curriculum has improved our students’
aspirations, self-esteem and attitudes to learning. The FBB coaches have formed
extremely positive relationships with the participants and they are flexible and creative in
their delivery.
OUR PROGRAMMES
FBB SCHOOLS
Our FBB
Schools
programme
aims to
transform
the attendance,
behaviour
and attitude to
learning
of some
of the
most challenging
students
in our
school
system.
OUR METHODOLOGY
Our FBB Schools programme aims to transform the attendance, behaviour and
attitude to learning of some of the most challenging students in our school system.
In 2015, we worked with 150 young people at 9 schools. At each of these schools we
delivered the following programme:
Weekly Classroom Based Sessions (38 sessions) – Classroom session from our
FBB Literacy Curriculum. The FBB Curriculum is designed to maximise learning and
engagement by putting a young person’s passion for football at the heart of their
learning experience. Each half-term contains a different project theme – football
commentary, Messi vs. Ronaldo, Dream XI – which is designed to provide students with
engaging tasks focused on developing their factual and creative writing skills, their
oracy and their reading comprehension. So, for example, students learn to use a range
of adjectives as well as adapt their speaking style and tone by creating engaging and
effective football commentary.
Weekly Pitch Based Sessions (38 sessions) – Values-focused football session. The
principle of transferability is at heart of our coaching methodology. We do not exist to
create elite level footballers, but to use football to develop the soft skills of resilience,
focus and confidence. Our coaching methodology is therefore focused on the
development of the resilience, teamwork, self-awareness and confidence which young
people need to succeed in the classroom and in the wider world.
Half-termly (6 reward visits) – Reward and enrichment visits. Students who show
commitment to the programme and who meet their targets for behaviour, school
attendance and academic performance are given the opportunity to attend remarkable
enrichment opportunities including meeting their football heroes like Arsenal’s Santi
Cazorla and Manchester City and Ivory Coast footballer Yaya Toure, attending Premier
League and international matches, and going behind the scenes and playing matches at
top stadiums like Wembley and the Emirates Stadium.
Termly (3 parents evenings) – FBB parents evenings. Ensuring effective parental
engagement is a vital part of our methodology. Each term all our participants’ parents are
invited to attend a special FBB parents evenings to discuss their child’s progress so far.
We are proud of our track record of effective parental engagement with attendance at
FBB parents’ evenings typically higher than that of the school’s official parents’ evening.
Annually (1 annual exchange) – Annual enrichment and reward tour. Students who
meet their targets throughout the year are invited to participate in our annual football
exchanges to Scotland and northern England. On these tours, participants stay with,
train with and play against professional youth sides along with taking part in unique
educational exchanges which include designing and conducting debates with their
exchange partners on divisive issues in football such as racism and making a short film
about their visit. These tours inspire our students to stay focused throughout the year and
are crucial to broadening their horizons.
TJ, 13: FBB’s rewards inspire me to
concentrate more and control my anger.
It makes me think if I don’t go on tour at
the end of the year, it’ll be bad because
I’ve missed out on the best opportunity. If
someone annoys me in class and I screw
up, then I’ll think straight away “Oh no, the
trips coming up!”.
OUR PROGRAMMES
FBB SCHOOLS
OUR OUTPUTS
Core programme which uses FBB’s Curriculum to deliver
education and football sessions to 10 to 16 year olds who are
passionate about football but underperforming at school.
 157
Total Participants

14
Reward Visits

442

3
Tours (Scotland,
Barcelona, Frieburg)
Total Delivery Hours

5529
Total Contact Hours
Reward visits and tours
Santi Cazorla Dinner, Gary Neville
Dinner, Ramires Training Session,
Yannick Bolasie Training Session,
Football For All Evening, Sky Sports
Studio Tour with Guillem Balague,
Dulwich Hamlets match x 2, CR7
film premier, Crepe City, Emirates
Tournament, FA Cup Match pint report
writing, FBB TV media training, Colney
Heath football tournament
OUR PROGRAMMES
FBB SCHOOLS
OUR IMPACT


from
91.2% to 96.18%
School attendance for participants increased
by
27%
drop in the number of
incidences of bad behaviour
0
participant exclusions from school
Mershad, 13: FBB is just the best thing that
ever happened to me. I have been on a YouTube
channel and am going on tour this year to Spain. My
attendance wasn’t good but it is now.
Jada, 15: FBB are always there for us. No matter what
I do or what I need, I know they are the type of people
who will always be there for us.
James, 13: FBB don’t give up on you. You can show
them all your aggression and they won’t give up on
you. And we weren’t very nice to them at the start. But
we show them respect now because they respect us.
Shakira, 16: FBB has also changed my life not only
in football but in school where I’m doing my GCSEs.
Before I got into FBB I wasn’t doing so well in school
because of the lack of confidence I had now doing
FBB it has helped me with my confidence in my exams
because I feel less stress and more happy because I
know I can get the grade I want!
OUR PROGRAMMES
FBB YOUTH CAMPAIGNS
The campaign was
successful and in
November 2015
a new 3G
pitch was
installed
OUR METHODOLOGY
Each year we run a locally led campaign which is suggested, chosen and developed
by the young people who we work with. Participants receive weekly two hour sessions
which combine one hour of football coaching with one hour workshops led by experts
from organisations such as Change.org and Take Back the City on the best ways to build
and win campaigns.
In 2015 our youth participants chose to campaign for a new 3G football pitch on the
Angell Town Estate in Brixton. Participants visited other estates which have run successful
campaigns, put together a petition with Change.org, produced two campaign videos,
wrote and recorded a campaign song and won the backing of Lambeth Council, the
Evening Standard and the local MP.
The campaign was successful and in November 2015 a new 3G pitch was installed at
the heart of the Angell Town estate.
OUR OUTPUTS
Youth led, football themed campaigns aimed at supporting
young people to make their voices heard and lead change
in their community.
 15
Total Participants

54
Total Delivery Hours

607
Total Contact Hours
OUR PROGRAMMES
FBB YOUTH CAMPAIGNS
OUR IMPACT
100%


of participants felt the project had improved their project planning skills
of participants felt the project had improved their problem solving skills
of participants felt the project had improved their teamwork skills
Successful campaign resulting in new 3G
pitch being installed in Angell Town
Winner of British Youth Council’s Best Project
Award 2015
Timon, 19: We’ve found that anyone can make a change in your community and it doesn’t matter who you are.
Mark, 20: Doing this programme was a big step. This area has always been in the news as one of the worst areas
in south London. So if we can make a change here then why can’t we in any other area. This is a stepping stone to
much more.
OUR PROGRAMMES
FBB WARRIORS
FBB WANDERERS
FBB WARRIORS
Flagship women’s programme offering free to access,
female-led football sessions aimed at getting young women
playing football for the first time.
 40
Total Participants

54
Total Delivery Hours

1080
Total Contact Hours
FBB WANDERERS
Unique football team composed from 50% FBB Staff and
Volunteers and 50% 16 to 21 year old participants from our
community and schools programmes
 42
Total Participants

98
Total Delivery Hours

1960
Total Contact Hours
THE NEED FOR OUR WORK
We believe the
focus of
education
has to be
on creating the
conditions
in which
young
people
want to
learn
We exist to tackle the twin issues of educational underachievement and social
exclusion amongst young people in deprived areas.
There are currently hundreds of thousands of young people whose needs are not
met by mainstream education, many of whom are from disadvantaged backgrounds.
There are significant and persistent educational inequalities between young people
who are eligible for Free School Meals and the rest of the population. According to
the government’s latest figures: the gap between the percentage of economically
disadvantaged pupils achieving 5 or more GCSEs at grade A* to C, including English and
mathematics, and all other pupils is 26.9%
More than 3 in 5 young people from economically disadvantaged backgrounds failed
to achieve 5 or more GCSEs at grade A* to C
Pupils known to be eligible for and claiming free school meals are four times more likely
to be excluded.
These striking differences in outcomes are persistent and there is no trend to suggest
they are narrowing.
Many of these young people are passionate about football but are rarely given the
chance to use this passion to succeed at school. A recent DEMOS survey, found that
students on FSM were more than twice as likely to report never experiencing nonformal learning pedagogies in the classroom, such as project-based learning, class
presentations or school trips.
As a result, we create practical and vocational football themed learning programmes
which are innovative and tailored to the learner. The programme is centred on the
passion, interest and talents that the young people have for football. This ensures that
they are active participants who are developing problem solving habits and real world
intelligence.
We believe the focus of education has to be on creating the conditions in which
young people want to learn.
LESSONS LEARNT IN 2015
We put
a young
person’s
passion
for football at the
heart of
all their
engagement with
the programme
We are a learning organisation and a young organisation who will always work to
improve the quality of our programmes.
Below, we have set out the most significant lessons we have learnt this year on how to
deliver programmes which have significant impact:
Key Stage 2 and Key Stage 3 students are our target - we piloted programmes at
KS2, KS3 and KS4 stages this year. Our work is focused on harnessing a young person’s
passion for football to transform their attitude to education and their aspirations for
the future. It is an intensive and long-term approach. Our most significant results are
occurring when we begin to work with students between the age of 10 and 13. Working
with year 10 and year 11 students may provide the incentive for them to engage with
their GCSES, but it is much less likely to produce significant changes in the behaviour,
attendance and attitude to learning of our participants.
Football is the key to everything - we began the year using football as the incentive
for students to do additional school work. We have now moved far beyond that and are
now convinced that the key to success is to put football at the heart of a young person’s
learning experience. We have done this through the creation of our FBB Curriculum
which teaches literacy through football themed exercises.
A reward for passion, not a punishment - at the start of 2015, we presented our FBB
Schools programme as being explicitly for the worst behaved students in the school. We
have learnt that while we are able to deliver significant improvements in the behaviour
of challenging students, it is vital that the programme is seen by our participants as an
exciting opportunity for those who are passionate about football. It cannot be seen as a
punishment or as something which is only for the worst behaved students.
Participants need to earn their place - the best results come where participants are
totally committed to our programme. The best way we have found to generate that
commitment is to make our participants earn their place through an open trial session.
This immediately creates a sense that our participants have earned something special
and are a part of something special.
Social and emotional, rather than the physical and the technical - we have spent
a lot of time this year working out how we can most effectively use our on the pitch,
football coaching to deliver positive outcomes in the behaviour, attendance and attitude
to learning of our participants. We now focus far more on exercises which develop the
social and emotional attributes of our participants, than the physical and the technical
aspects of our game. We want to create thinking footballers who have the resilience
and the creativity to find solutions to challenges they face both on and off the field. The
development of our FBB Values Coaching Manual has been critical to this progress.
THANK YOU
FBB COMMUNITY HEROES
Helen French
Ruth McIntosh
Bambos Sofianos
Natoyah Pond
William Glasswell
Mishi Morath
Liz Thompson
Kevin Reynolds
Duncan Hart
Julian Beard
Maria Rodriguez
Jasper Hunter
Charlotte Crowe
Olivier Legris
Jo Reynolds
Nikolas Holttum
Tomas Rodriguez
Perez
Frederick Tickell
Lucy Renton
Angela Nolan
Dan Hayes
Sam Brooke
Julian Beard
Sierah Mansaray
Sandra Kearney
Ed Holmes
Matt Rimmer
Sanaa Qureshi
Colin Bateman
Ben Sibley
Jack Badu
Graham Gilby
Claudia Livesey
Lisa-Theresia
Rischke
Freddie Wt
Katherine Sladden
Laura Parker
Jennifer Bentley
Bill Gilby
Jack Bagnall
Rob French
James Dale
Paul Reynolds
Karim Mokrani
Vanessa OConnell
Troy Townsend
Oliver Mills
Stephen Willerton
Tom Bateman
lawrence tallis
Michael O’Connell
Timesh Pillay
PATRONS
Sported
Santi Cazorla
Esmee Fairbairn
Foundation
Comic Relief
Oliver Mills
Tessa Jennett
Jasper Schlump
Adam Sheffield
Diego Macias
Kyronne Parkes
Audrey Reynolds
Ewan Armstrong
Tom Kain
Joe Warner
Paul Kell
Harri Parish
Steve White
Barbara Bleiman
Brenda Bateman
Louis de La
Moriniere
Tim Williams
Richard Smith
Holly Mitchell
John Cox
Eliza Turner
Hedwig Neven
DuMont
Kirsty Clydesdale
Yazan Haddadin
Yasmin Dixon
Tom Burnell
Emily Brown
Maria Antoinette
Magnis-Schlump
TRUSTS AND FOUNDATIONS
Guillem Balague
TRUSTEES
Nicole N.
Evening Standard
Dispossessed Fund
Peter Minet Trust
People’s Postcode
London Youth
Teach First Wales
PARTNER SCHOOLS
Sportivate
Active Lambeth
Fund
FBB TV STARS
Archbishop
LanFranc Academy
Heston Community
School
Rachel Yankey
Branislav Ivanovic
Chestnut Grove
Academy
Fitzallan High
School
Guillem Balague
Ramires
Santi Cazorla
Gary Neville
Sandringham
Primary School
Leon Mann
Lianne Sanderson
Toib Olomowewe
RSA Academy
Holyhead
Yannick Bolasie
Bradley Pritchard
Graham Gilby
Quest Academy
Tom Bateman
RSA Academy
Whitley
Henry Fawcett
Primary School
Jeremy Odametey
Charlotte Crowe
Holly Mitchell
DELIVERY PARTNERS
Yaya Toure
PHOTOS
Spiral
Kingston University
Partnerships
Homeless FA
Freiburg FC
Rotteck Academy
Matchpint
Scottish Football
Thank you to Anne-Marie Briscombe and
Simon King for providing photos for this
report
OUR COMMS YEAR
2015 was
a massive
year for
FBB’s media profile
and social
media engagement
across our
own digital channels.
2015 was a massive year for FBB’s media profile and social media engagement across
our own digital channels. Our multi-platform approach to communications allowed us to
engage diverse audiences, both local and global, ensuring that FBB brand visibility has
continued to increase sharply.
Twitter continues to be our biggest channel, growing by almost 5,000 followers to
just under 15,000 in total. Our tweets were viewed 11.85 million times in 2015
- showing the huge extent of our global reach. This resulted in FBB’s Twitter account
being given the prestigious “Blue Tick” verification accorded to famous footballers and
renowned institutions!
On Facebook - where most of our friends, family, and local networks follow us - our posts
were viewed just over 2 million times in 2015, with our page likes growing by 1,300
and over 10,000 aggregate engagements - highlighting the strong connection that
our #FBBfamily community supporters feel with our work.
On YouTube, FBB TV success was a huge success in its 1st year of existence, racking
up just under 150,000 views. Adding our video views on Facebook, and via external
outlets such as the Guardian and The Mirror syndicating our content, our FBB TV videos
were viewed over 615,000 times!
On top of these successes, to highlight the growth of our new programmes we
relaunched footballbeyondborders.org in 2015. Since launching the new website has
almost doubled the amount of regular site visits and unique users, and over the whole
year, we had 26,000 site visits by just under 20,000 unique users.
PLANS FOR 2016
In 2016, to continue our development,
we must:
• Deliver and demonstrate proven impact
on our FBB Schools programme
• Put in place a fundraising strategy which
achieves long term sustainability and
autonomy
• Grow our influence and reputation as
a campaigning organisation across the
realms of football, youth issues and
education
This means that we will:
1.Double the reach of our FBB Schools
programme and find the delivery
partners to support us to expand out of
London
2.Develop long-term and diverse revenue
streams, including the development of
our trading arm, FBB Academies
3.Develop and expand our community
football programmes and double the
number of female participants across
our work
4.Build the team to lead us for the next 5
years and create the right culture, habits
and values
5.Put our participants at the heart of all
our comms output through delivering
100 hours of digital training for our FBB
Schools participants
6.Increase our influence and reach as
a leading education charity through
securing key ambassadors from
education and featuring in national
journal and newspaper articles
OUR FINANCE YEAR
Number of
different donors
Increase in our
income from
2014 to 2015
 385
 885%
Major
Donors
8%
Events
13%
Supporters
19%
FBB Schools
9%
Corporates
5%
Restricted
45.97%
Unrestricted
54.03%
Restricted vs.
unrestricted
income
Grants
46%
Income sources
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