Passion, Purpose & Prosperity
WORKBOOK
Passion, Purpose, and Prosperity
Interactive Workshop WORKBOOK
Legal Information
© 2013 Firepole Marketing. All Rights Reserved.
This workbook may not be reproduced in any form, in whole or
in part, without written permission from Firepole Marketing.
(But it's easy to get permission; just email us at [email protected])
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire
podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
© 2014 Firepole Marketing. All rights reserved.
Passion, Purpose, and Prosperity
Interactive Workshop WORKBOOK
Hi there,
I'm Danny Iny from
...
...and I want thank you for registering for my
live interactive workshop!
workshop!
It's really important for me to start off our
relationship on the right foot, so I've prepared
this gift for you: a workbook that you can
use to follow along with the workshop –
to organize your notes, keep track of
what I teach you, and get the most out
of the training.
Just print it out before the
training, and use it to
answer questions
that will keep you
focused, and capture your
notes as we go!
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire
podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
© 2014 Firepole Marketing. All rights reserved.
Passion, Purpose, and Prosperity
Interactive Workshop WORKBOOK
What does prosperity mean to you?
Growing a blog or an online business
More customers for your existing business
Becoming a best-selling author
Making a difference, and impacting the world
Passive income from a beach somewhere
What is the traditional model of a business?
First you create an offer,
offer, and then you find customers.
What is the Audience model of a business?
First you build an audience,
audience, and then you make offers.
offers.
Following this process, what is a realistic target that you can aim for, a
year from now?
$30-$60/month
$300-$600/month
$3,000-$6,000/month
$30,000-$60,000/month
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire
podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
© 2014 Firepole Marketing. All rights reserved.
Passion, Purpose, and Prosperity
Interactive Workshop WORKBOOK
Which of the following are required to succeed online?
Expertise or Value to share
Time and a work ethic
Technical knowledge (to setup WordPress)
Being able to postpone earning for at least a little while
Connections and relationships with industry leaders
Business experience (or an MBA)
Willingness to figure things out
What are the two numbers that matter if you want to build a successful
online Audience business?
business?
Traffic to your site
Comments on your blog
Audience growth
Followers on Twitter
$/member/month
PageRank or Alexa
What are the four business models that can be transformed by the
Audience approach?
Selling services
Local networking
Selling products
Writing and publishing
Speaking and training
Selling commodities
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire
podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
© 2014 Firepole Marketing. All rights reserved.
Passion, Purpose, and Prosperity
Interactive Workshop WORKBOOK
Write labels below for the four steps in the process:
Build the
Foundation
Cultivate
Relationships
Launch
Explosively
Profitable
Offers
spectrums
You find your positioning by identifying _____________
and
p
ositioning
matrix
plotting them (and your competitors on a _____________ .
In terms of positioning against the competition, what is a "Spectrum"?
A spectrum is a single
gle dimension on which your audience can
evaluate the competition, and see how you're different from
the other people who are trying to solve their problem.
What sort of enticing free offer could you create for your business?
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire
podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
© 2014 Firepole Marketing. All rights reserved.
Passion, Purpose, and Prosperity
Interactive Workshop WORKBOOK
Why do
do you want to give away your enticing free offer on a landing page,
and not on your blog homepage
homepage?
omepage?
Landing pages convert a lot better (10(10-70%, as opposed to
the 33-5% you can expect from a blog homepage).
That way, you also avoid the Escape Velocity Problem.
You need to
to cultivate relationships because when you're first starting
outside
inin
out, you're on the __________
, looking __________
.
What is
is the BEST way to grow your audience and build relationships?
Google AdWords
Search Engine Optimization (SEO)
Guest Posting
Facebook Advertising
How many audience members do you need before you're ready to
explosively launch your platform?
platform?
100
600
1,000
6,000
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire
podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
© 2014 Firepole Marketing. All rights reserved.
Passion, Purpose, and Prosperity
Interactive Workshop WORKBOOK
What sort of profitable offers can you
you make once you've built an
engaged Audience for your business?
Services, like coaching, consulting, freelancing, writing, and design
Products, like e-books, membership sites, physical goods, and software
Writing, like paperbacks, e-books, Kindle books, fiction, and non-fiction
Speaking, like keynoting, training, and consulting for executives
ALL OF THE ABOVE!
What was your most important taketake-away insight from this workshop?
What other important details do you still need to figure out?
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire
podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
© 2014 Firepole Marketing. All rights reserved.
Passion, Purpose, and Prosperity
Interactive Workshop WORKBOOK
Do you have any other questions about
what you learned on the training?
Send me and my team an email at [email protected]!
Want more? Read articles on Firepole Marketing, listen to the Connect, Engage, Inspire
podcast on iTunes, or join the Audience Business Masterclass at www.AudienceBiz.com
© 2014 Firepole Marketing. All rights reserved.