www.imp-products.com
1 3 9 9 0 O L I V E B LV D . , S U I T E 2 0 4
CHESTERFIELD, MO
63017
PHONE (314) 548-6551
FAX (314) 548-6555
Exclusively from International Marketing Partners, LLC
Introducing a complete new line of products
under the Roy Rogers brand
Roy Rogers’ new Campfire Cut
Potato Chips capture that special
flavor of the ‘ol West. They start
with plump, fresh potatoes sliced
thick, leavin’ the skins and cooked
extra crispy. Then they season
them with a special blend of spices
for an incredible taste unlike any
other potato chip.
Roy Rogers’ new collection of
Peanut Brittles combine lots of
fresh peanuts with Roy’s unique
blends of fresh peanuts and
coconut, western style peppery
spices and a variety of holiday
seasonings in a delicious and
extra crispy candy base for an
exceptionally special sweet and
salty treat.
Roy Rogers’ new collection
of Popcorn blends combine
unique flavors like marshmallow,
chocolate, graham pieces in
Dusty’s Favorite, smoky bacon
pieces with Wisconsin cheddar,
sea salt and cracked pepper
and an old fashioned sweet and
salty kettle corn for a group of
exceptionally special snacks.
Roy Rogers’ new collection of
1 liter soft drinks include Roy’s
favorite, an old fashioned style
Sarsaparilla, a refreshing new
“Lasso” lemon lime blend,
a fresh and sparkling
combination of berry
flavors in “Prairie
Berry”and a tangy
and sweet “Orange
Wrangler”.
Also available in a
Roy Rogers
wooden replica
“1948 Gas Station
Carrier”
Roy Rogers’ five new flavors of
“T-BRAND” Iced Teas include
Iced Tea with Lemon, Peach Tea,
Green Tea, Southern Style Sweet
Tea, and Half Lemonade Half Tea.
Roy Rogers’ new “REAL
REFRESHIN” Lemonades
include Traditional Lemonade,
Pink Lemonade and Black
Cherry Lemonade to start
with flavors like Tropical
Mango Lemonade, Strawberry
Lemonade, Kiwi Lemonade,
Pineapple Lemonade and
Raspberry Lemonade in
development.
Keep your Real Refreshin’
Lemonades chilled
in a replica Roy Rogers
wooden barrel ice
bucket with lid
Roy Rogers’ is introducing a new
shelf stable “Classic Lunch Pail,
Ready-to-Go Meal Kit,” which
includes a quality meat stick,
crackers, cheese dip, “Happy
Trails” trail mix, a
“Crisp ‘n Crunchy”
chocolate cookie and
vanilla “Buckaroo Chews.”
The Roy Rogers’ brand of snack
foods would not be complete
with out our new group of
“Ranch Hand”, Western style
Tortilla Chips. Initially, the
chips will come in two varieties
- Zesty Salsa and Creamy
Ranch with other unique flavor
configurations to follow.
ADDITIONAL ROY ROGERS BRAND PRODUCTS IN DEVELOPMENT
“Happy Trails” Trail Mixes, 8 oz.
• Mexicali Blend
• Rio Grande Blend
• Caliente Blend
• Cheyenne Blend
• Old Santa Fe Blend
• Rainbow Over Texas Blend
• Death Valley Blend
• Arizona Blend
• Western Stars Blend
• Badlands Blend
“W-O-W” (Wild ‘Ol West) Meat Sticks,
1.25 oz.
• Mild Beef Stick
• Hot & Spicy Beef Stick
• Pepperoni Stick
“Sidekick” Cookies, 5 oz.
• Crisp ‘n Crunchy Chocolate Chip
• Crisp ‘n Crunchy O’Meal
• Crisp ‘n Crunchy Double Chocolate
Granola “Spurs,” 10 oz.
• Peanut Butter Clusters
• Chocolate Toasted Coconut Clusters
• Cranberry Almond Clusters
”Pecos” Pretzel Balls, 8 oz.
• Cool Ranch
• Jalapeno
Candy Bars, 3.5 oz.
• Roy & Dale “Duet” Bar (Peanut
Butter & Chocolate)
• Desert Heat (Chocolate with a
Little Kick)
• Cowboy’s LaMint Bar (Cool Mint
with Chocolate)
• White Hat Bar (White Chocolate
with Almonds)
• Under the Desert Moon Bar (Dark
Chocolate)
• Coyote Crunch Bar (Crisp Rice &
Chocolate)
“Buckaroo Chews,” 3.5 oz. (Soft Chewy
Candies)
• Vanilla
• Chocolate
• Strawberry
• Banana
ROY ROGERS GIFTS & ACCESSORIES
New Roy Rogers’ gift items
feature vintage artwork from the
official style guides of the late
1940’s and early 1950’s and some
of Roy and Dale’s most famous
quotes. Items include wooden
plaques, standing cut-outs of Roy
and Trigger a unique wooden
postcard greeting from Roy and
Dale and “Happy Trails” wooden
coasters.
New Roy Rogers’ vintage movie
poster collection features the
unique illustrative style of many
of Roy’s movies posters from the
1940’s across a broad range of
gift items.
In addition to movie posters, gift
items and wooden cut-outs
are inspired by Roy,
Dale and Trigger’s
touring Wild West
Variety Shows Posters.
I M P, L L C P R O D U C T D E V E L O P M E N T M A N A G E R S
Bill Wolfe
Chief Executive Manager
Operations/Project Development
Jud Stover
Vice President
Sales/Product Development
Rick Kantor
Warehouse, Distribution, Fulfillment,
Factoring
Jim Zanotti
Promotional and Corporate Incentive
Product Development and Sales
In a career spanning over 30 years, Bill has served in
various executive management positions with premier
supermarket retailers, including Giant Eagle, Ahold
USA, and Genuardi’s Family Markets. He joined
Resource One in 2001 and serves in the St. Louis
office as the company’s Chief Marketing Officer. His
responsibilities include assisting manufacturers with
the development of innovative new private label
products that meet the most challenging marketing
criteria.
Jud has been in the consumer products industry for
over 40 years. He has held positions from National
Sales Manager to VP Sales and has developed long
standing relationships by calling major retailers such as
Wal-Mart, Target, Walgreens, CVS, Costco, Sam’s Club,
BJs, as well as major grocery chains such as Safeway,
Kroger. He’s also developed key product programs with
retailers such as Home Depot, Lowes and Menards
home centers.
Rick is currently a principle at Victory Wholesale.
Victory was founded by his father and is one of the
largest wholesale/distribution companies in North
America with sales of over $1 billion. Rick is also
owner of FMG which is currently the largest white/
private label manufacturer in the US. Rick also runs
a major import company called Custom Quest. Rick
will be actively involved with providing importing,
warehousing, distribution, fulfillment and the factoring
of orders for the new LLC.
In 1987, Jim formed his own marketing development
company. Since that time he has consulted and worked
with some of the largest companies in the world
including Nabisco, The Vatican Library, GM, Target and
Warner Bros. Zanotti has helped develop new product
launch strategies (Nabisco for the Oreo Cookies Mini
Pack and Frankenmuth Select Products as well as
introduced new concepts to Humana Hospital Systems
and Gerber Products. Jim and his network specialize in
developing, coordinating and executing promotional
platforms for corporations, associations and nonprofits. His clients include Wal-Mart, General Motors,
Ford, Warner Bros., JC Penney, St. Jude’s Children’s
Research Hospital, Children’s Miracle Network,
Hallmark Cards, Elvis Presley Enterprises, The Vatican
Library, LifeTouch, Target Stores, Big Fish Games, Real
Networks, SAAB, Flagstar Bank and Sony.
He also provides private label consulting services to
several major retailers in multiple trade classes, focusing
on topics ranging from the development of premium
tier products to strategies that fit the requirements of
value conscious retailers. Specializing in marketing,
merchandising and procurement, he has developed or
managed several major private label programs, receiving
two PLMA (Private Label Manufacturers Association)
“Salute to Excellence” awards for supermarkets and
drug chains respectively.
Over his 40 years in the industry he has developed
an extensive network with brokers and product
representation agencies that share his experience and
long standing relationships with key retailers. His
network has called on Costco since they opened their
first club store and have serviced retailers like Wal-Mart
for over 20 years and Walgreens for 25 years, and share
a similar history with most major retail accounts. This
extensive network has the ability to cover most markets
within a short period of time and have generated
billions of dollars in sales
Walter J. Hoelzel
Package Design/Brand Development
Mr. Hoelzel is a business entrepreneur and advertising
and marketing consultant with a 25-year career working
extensively in the fields of advertising, marketing and
product development.
Mr. Hoelzel has developed numerous private label
design programs for companies like J.C. Penney’s,
Bloomingdales, Old Navy and American Eagle
In addition to conducting topical seminars for various Jud ranks his experience and access to key decision Outfitters. He’s worked on product development and
design for San Francisco based Williams-Sonoma and
industry groups, Bill is a featured presenter at the makers in the retail industry as his strongest assets.
Red Envelope as well as numerous other national direct
PLMA Executive Education Series and at Supermarket
to consumer catalog companies.
College. He attended Gannon University, where he
received a B.S. in Business Administration with a major
In 1992 he formed a company that created apparel
in Management and attended graduate school.
design for a variety of destinations, theme parks and
private retailers with distribution in over 500 stores
nationwide.
www.imp-products.com
1 3 9 9 0 O L I V E B LV D . , S U I T E 2 0 4
CHESTERFIELD, MO
63017
PHONE (314) 548-6551
FAX (314) 548-6555